The business plan outlines 'Inoubliable,' a high-end department store focused on fashion, primarily offering purses, clothing, shoes, and accessories from luxury brands. The target market includes upper-middle-class females aged 20-50 and millennials, with strategies for customer experience, competitive pricing, and effective marketing. Financial projections estimate a gross profit of $30 million and net sales of $60 million, emphasizing a strong focus on staff training and merchandise management.

1. Business Plan: Inoubliable
By Tiani Pannell, Joshua Carter, Dalonte Mason, Lindsey Chester,
Scottie McTague, and Kim Stewart

2. Retail Format
• Department store
• deep assortment
• purses (primary product)
• clothing
• shoes
• jewelry/accessories
• broad variety
• various luxury brands
• Louis Vuitton, Gucci, Fendi, Levi’s, Jimmy Choo, etc.
• Lifestyle focus
• each department categorized around a particular lifestyle
• apparel and accessories of the more modern variety will be grouped

3. Retail Format
• Employees
• staff will be knowledgeable on fashion
• up to date on trends, wear stylish clothing, etc.
• makes the customer more assured they can offer proper assistance in
choosing products that fit their needs

4. Target Market
• Mirror that of similar stores in the High End Department store category
• Main Target
• Female
• Ages 20-50
• Upper Middle Class
• Secondary Target
• Millennials
• Both Male and Female
• Younger age range

5. Market Analysis
• Highly Competitive Business
Environment
• Keys to competing in our Market
• creating customer experiences
• have competing prices
• fashion newness
• high quality products
• Location
• Strategies
• Execute customer strategy
• Maintain customer relation
• Maintain inventory
• Responsiveness to business
environment
• Marketing and Advertising
• Google AdWorks
• Use of Social Media

6. Market Analysis: SWOT
• Strengths
• Customer
• Care for Customers
• High Standards
• Excellent Distribution
• Weakness
• Competitors
• High Level of Standards
• Keeping up with fashion trends
• Opportunities
• New products
• New services
• New technologies
• New Relationships
• Threats
• Change in trends
• Substitute products

7. Competitive Analysis
• Competitors
• New York and Company, and Nordstrom, Saks Fifth Avenue
• Barriers to entry
• Trade barriers, and saturated market

8. Competitive Advantage
• Location
• Human resources
• Supply chain
• Brand Image/customer loyalty

9. Retail Strategy
• Create Product awareness by:
• Web based marketing
• Outdoor advertising
• Offer lower prices than competitors
• Manufacture products Overseas
• Create in-house labeling
• Generate different focus groups
• Generate more product knowledge
• Improve products and services
• Create window displays
• allows customers to envision
themselves in the products
• Focus on those customers who are willing
to pay full price
• Focus on those customers who are loyal
• Create a lasting impression with your
customers

10. Merchandise Management
• Managing merchandise planning
•forecast sales
•assortment plans
• Buying merchandise
•national brands
• Store management pricing
•high/low pricing
• Communication Mix
•television, social media, and Youtube

11. Store Management
• FreeForm Layout
• Space and Walkways
• Customer Service/Training
• Store Management

12. Financial Projection
• Because we are focusing on apparel and accessories, we aim to achieve gross
profit ratio around 50%
• aim to achieve $30,000,000 in gross profit and approximately $60,000,000 in
net sales
• Anticipate our operating expenses to be rather high
• extensive training of our staff is a factor in this
• Inventory turnover
• comfortable level; items will have little trouble being purchased
• ROA
• will need to fall between 7% - 9%

13. Funding Request
• Our own funding
• Debt Financing
• Return on Investment

14. Work Cited
Gay, Stephen. (2014). “Distinguishing your Brnd in a Saturated Market.”Retrieved from:
http://www.viasarfatti25.unibocconi.eu/notizia.php?idArt=14343
Gay, Stephen. (2014). “Distinguishing your Brnd in a Saturated Market.”Retrieved from: http://www.viasarfatti25.unibocconi.eu/notizia.php?idArt=14343
Levy, Michael, and Barton Weitz, and Dhruv Grewal. (2014). Retail Management. Mcgraw - Hill.
Lynch, Jason. (2015).”Why TV Is Still the Most Effective Advertising Medium
Key findings from MarketShare study.” Retrieved from: http://www.adweek.com/news/advertising-branding/why-tv-still-most-effective-advertising-medium-165247
MarketingChartsStaff. (2013)”US TV Ad Spend and Influence” Retrieved from: http://www.marketingcharts.com/uncategorized/data-dive-us-tv-ad-spend-and-
influence-22524/