CASE STUDY ABOUT WAL -MART Marketing strategies of wal mart

1. BY
MATHEW V JOSEPH
MBA
MARIAN COLLEGE KUTTIKKANAM,KERALA

2. Wal-Mart is one of the giant chain of discount
stores the challenges that are faced by the Wal-
Mart in the beginning of the 20th century and there
marketing strategies that help them to retain the
position during the recession time over there
competitor's and there various campaign
techniques that help them in there difficult time.
There efficient tactics help to increase there
market share and there share value .

3. Wal-Mart the giant chain of discount stores Founded
By Sam Walton in 1962 in Rogers, Arkansas.
• It’s a 2nd largest Company in the World.
• The giant chain of discount stores.
• Having $400 billion revenue and 2.1 million
associates.
• Walton's EDLP Strategy remains the foundation of
Walton's success today.

4. • They faces many problems from the both side of the
employees and the competitors.
• They faces huge challenge from the target corporation.
• In 2007 they introduce various marketing strategies in
order to attract the customers
• By introducing the perfect product mix they made a huge
impact on the competitors.
• Today Wal-Mart has stores in 16 International markets
and saves more then 200 million customers a week.

5. • Protest against its entry into communities.
• multiple law suites from employees.
• Unsatisfied employees.
• Competition from Target Corporation
• Target Corporation is the second-largest discount store retailer in
the United States
• Founded by George Dayton and headquartered
in Minneapolis, Minnesota.
• As of 2017, Target operates 1,834 stores throughout the United
States. Their retail formats include the discount store Target,
the hypermarket Super Target

6. The Wal-Mart started its new marketing campaign and
tagline” save money .live better”
• Decreasing energy costs.
• Increasing retirement savings.
• Good employee health care coverage.
• Increased family savings.
• Wal-Mart also starts aggressive price cuts to attract new
consumer affected by the recession.
• It decreased prices during holidays on toys and
electronics and implemented a massive store remodeling
effort called “Project Impact”.

7. Environmentally friendly initiative such as
• recycling materials are used to construct new building
• offering customers more green products
• cutting transportation and energy usage.
This made Wal-Mart image as environmental and social
responsible company that contributes to the society and
environments.
• Wal-Mart change its product mix that focus on 45 percent
consumables (food, beauty, health items)—is a better
strategy in a poor economy than Competitor’s product
mix— 20 percent consumables and 40 percent home and
apparel products.

8.  STRENGTH:
1. Good promotion activity
2. Availability of products at low price
3. customer support
 WEAKNESSES:
1. Not maintain stability
 OPPORTUNITIES:
1. Product mix
2. proper promotion techniques
 THREATS
1. Competitors
2. Change in customer needs
3. Internal and external problems

10. The company’s new marketing campaign and tagline help
the company a lot The Old tagline focused on the low price
of the product, while no indication over the product and
service offered to customers. The new tagline “save money
.live better” at the time of recession it is the perfect tagline
which motivate the customers for the purchase of the
product according to there wants.

11. Wal-Mart kept Price Lower By reducing his profit margin.
He sold Its product at Low Price than its competitor.
In the Condition When the economy on the rise Wal-Mart
can protect itself through “few strategies”
• Invest more on promotion activities rather than cut down
or lowering the price.
• Increasing there product mix.
• little increase in the profit margins.

12. The strategies that are adopted by the
Wal-Mart plays really well when the
economy sour. They are able to create
a greater impact over there competitors
by adopting effective product mix and
various promotion activities.