With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have: Wendy takes us through her top tips on how to get started with social media. www.demandgenerationsummit.com

1. Soc a ed a ge g started
Social media – getting s a ed
Wendy Tarr – Digital Media Marketing Manager
- 15 April 2010

2. Welcome
Wendy Tarr
Digital Media Marketing Manager
y_ @
Email: wendy_tarr@uk.ibm.com
Mobile: 07841-344-882
Twitter: @wendytarr
LinkedIn: http://www.linkedin.com/in/wendytarr
Blog: http://wendytarr.wordpress.com/

3. Agenda
• S i l media f events
Social di for t
–Internal
–External
–Bloggers
Bloggers
–Livestreaming
• Social media for sales leads
• Is your business ready for social media
• Questions

4. Information On Demand EMEA
Community- Internal
• W b it Explains how & which
Website:
Social Media tools IOD is active on.
Information of Twitter, LinkedIn,
Facebook,
Facebook YouTube and Blogs Blogs.
Coordinator details for questions
as well
• WIKI Up date with the latest
WIKI:
information relevant to the
Business Partner World
Community
C it
• Community: Information
Management Social Media council
council,
closerest community with up to
date information of the event

5. Information On Demand EMEA
Community- External
LinkedIn Group
IN Event
Page
Twitter: #IOD2010
Facebook: Fan page
FB: Event page YouTube Channel

6. Bloggers

7. Livestreaming

8. Social media for sales leads

9. Is your business ready for social media?
• G t to know your audience…online
Get t k di li
• Participate in the Social web
– Facebook, LinkedIn, MySpace, Twitter, Blogs, Delicious, Digg,
Youtube, Flickr, (where are your customers, friends, family, etc?)
• Map requirements to relationship lifecycle objectives
• Focus on quick wins
• Just because you “can” doesn’t mean you “should”

10. THANK YOU!