Strategic Social Media Marketing

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This presentation is a webinar for TCIA - The Tree Care Industry Association. Attendance was limited to those tree care professionals signed up for the Winter Management Conference to be held on February 9 -11, 2009, in Kona, HI.

Jeff will be working directly with the green industry professionals that attended the webinar to help them ramp up their social media marketing efforts prior to his presentation in Kona.

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Strategic Social Media Marketing

  1. 1. Welcome to TCIA Webinar Series Strategic Social Media Marketing Presented by Jeff Korhan Speaker, Marketer, Consultant speaker@truenature.com 630-774-8350
  2. 2. Purpose of All Marketing Get Your Phone to Ring So You Can Make a Sale!
  3. 3. Social Media Marketing Also referred to as New Media or Web 2 0 2.0. • Blogs • Social Networking Sites Complements Your Current Marketing
  4. 4. Understanding Social Media • Interactive (Web 2.0) • User-Control User Control • Multi-Media • Real-Time • Social Web
  5. 5. One Mega Social Community
  6. 6. The Beer Summit
  7. 7. Relationship E R l ti hi Economy Exceptional Quality is Expected! E ti l Q lit i E t d! All Thing Being Equal….. 1. Visible 2. Likeable 3. Trustworthy
  8. 8. You A Y Are a Media Mogul! M di M l! 1. Specific Objectives 2. 2 Right Channels 3. Best Medium
  9. 9. Get in the Game 1. Personalized Bl 1 P li d Blog 2. LinkedIn 3. Facebook 4. Twitter 4 T itt 5. YouTube
  10. 10. Your Blog: Cornerstone of Y C t f Your S i l M di Empire Social Media E i • Source of Multi-Media C t t S f M lti M di Content • Incubator of Ideas • Community Forum • Differentiator Diff ti t • 100’s of Searchable Articles
  11. 11. Blogging • Storytelling with a Purpose • Purpose – Visibility – Reputation and Authority – Leads or Referrals
  12. 12. Basic B i SEO Strategy St t Social Media Blog Comments WEBSITE
  13. 13. Keywords Phrases 1. Location 2. Expertise 3. Credentials 3
  14. 14. Search Engine Optimization Today: Analytical Web 1. Activity (Keywords) 2. Inbound Links 2 I b d Li k Future: The Humanized Web
  15. 15. • Your “Corner Office” • Social Media Database • Resume
  16. 16. • Humanized Web • Friends and Fans • Personal
  17. 17. • Global Reach • Real -Time Search • Multi-Media Content Tip: Place your Twitter address on your business card
  18. 18. • T Transportability t bilit • Owned by Google y g • Global Reach
  19. 19. Create Your Own System • Jeff’s System – 1. Weekly Video Blog Post y g – 2. Email post and video link to eZine list – 3. 3 Push blog post to my Social Media sites – 4. Read and comment on other blogs – 5. 5 Use Ping.fm to update multiple sites Ping fm
  20. 20. Your Success 1. It’s a Social Platform 2. Engagement is Everything 3. Multi-Media – Interactive 4. Complements your Current Marketing 5 Build a System to get Results 5.
  21. 21. Baby Steps • Build Your Bio • Create Profiles on: – LinkedIn – Facebook – Twitter • Observe – and Comment • Get Better – Stronger Bio, share links, etc.
  22. 22. Infant • Get a Gmail address • Set Google Alerts for your personal name and company name • Set up your Google Profile – mini Bio
  23. 23. Toddler • Start a blog on Typepad or Wordpress • Practice your Message • Experiment with Links, Images and Video
  24. 24. Teenager • Claim your universal profile on: – LinkedIn, Facebook, Twitter, YouTube – Digg, Delicious, Stumbleupon, Technorati – Flickr, Vimeo, Gmail
  25. 25. Adult
  26. 26. Jeff Korhan speaker@truenature.com http://jeffkorhan.com htt //j ffk h 630-774-8350

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