With 20 years experience in technology marketing including senior roles at Symantec, IBM and BMC, Amanda shares her insights into driving an effective dialogue with sales leadership and partnering with them on the demand generation challenge.

1. Marketing’s holy grail The quality lead Amanda Jobbins

2. Siege of marketing ‘ Only 40% of CEOs gave CMOs an A grade..’ CMO Council Study Pressure on marketing CMO pressure ‘ 5 year study shows CMOs don’t have any effect on a company’s financial performance..’ Journal of Marketing

3. Marketing perception in B2B

4. New World Order

5. Rock and a hard place Sales Marketing Customer

7. Sales and marketing alignment Marketing Sales

8. Multichannel buying process Become Aware Consider Transact Service Broadcast Direct Mail Store Internet Call Center

11. Thank you!

12. Welcome