How Rotary clubs can use social media

Environmental Systems and Reporting Coordinator
Mar. 15, 2013

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How Rotary clubs can use social media

  1. Social Media What to use, How to use it well and Troubleshooting
  2. Presenters Danielle Fogarty •Immediate Past District Rotaract Representative and RYLA 2013 2IC •Developed social media strategy for EnviroMentors program at Keep Australia Beautiful NSW •Webmaster of •Facebook admin for Rotaract District 9680, Rotary District 9680 and RYLA District 9680 Rotaract District 9680
  3. Why use social media • Connect with the new generation of Rotarians • Stay current and keep up to date with global trends Part of a larger PR and/or Communication strategy Rotaract District 9680
  4. Who is your audience? • Internal Communication or External Public Relations What are their needs, wants and challenges? • Laser focus: You can create content that resonates instantly. • Break barriers: Confront pain points head-on to build trust. • Language: Increase engagement by being a person your audience relates to. • Empathy: The more you listen, the better you can respond to specific needs. • Positioning: You can become the go-to source in your niche Rotaract District 9680
  5. Social Media Strategy From data collected about your audience, determine your: •Voice •Content •Responsibility Rotaract District 9680
  6. Voice Three words to describe your voice: EnviroMentors – fun, friendly and enthusiastic RYLA District 9680 – supportive, inspiring and fun Rotary Club of ##### - ?, ? And ? Rotaract District 9680
  7. Content 80% sharing other content – 20% create your own Calendar •1 to 2 posts of your own content a week •Theme weeks and months – Rotary, UN •Holidays •Club projects and events •Can create/collect content now to post later Rotaract District 9680
  8. Content Rotaract District 9680
  9. Responsibility • PR, Secretary, Club Admin, Social Media Administrator? All members! • At least one item • Responsible for one month (shared document of strategy, calendar and login details) • Conduct on social media • Monitoring – Don’t Feed the Trolls! Rotaract District 9680
  10. Facebook Groups Rotaract District 9680
  11. Facebook Groups Strengths Weaknesses •Internal communication •Requires all members to be on •Privacy Facebook and accessing it regularly Opportunities Threats •Share files •Duplication of other internal •Regular updates communication mediums •Create/find content for Facebook •Too invasive, tiring, etc Page •Should be a private group •Remote access Rotaract District 9680
  12. Facebook Pages Rotaract District 9680
  13. Facebook Pages Strengths Weaknesses •Solidify the image of your club •Duplicates website in some ways •Doesn’t requires all members to •Just another Rotary Club on be on Facebook Facebook Opportunities Threats •Connect to the wider community •If not updated, will be a bad •Find new members promotion of your club •Promote your page – focus on •Unfavourable comments local community, age, etc •Trolls Rotaract District 9680
  14. Twitter Rotaract District 9680
  15. Twitter Strengths Weaknesses •Can link with Facebook •Works better for a persona or organisation with a large following Opportunities Threats •Follow and re-tweet others •Too much work Rotaract District 9680
  16. LinkedIn Rotaract District 9680
  17. LinkedIn Strengths Weaknesses •Aligns with the professional •Works best if club members are nature of Rotary also on LinkedIn Opportunities Threats •Start online discussions, Q&A •Group needs to be moderated •Promote organisation on LinkedIn Rotaract District 9680
  18. Other - Pinterest Rotaract District 9680
  19. Other - PicMonkey Rotaract District 9680
  20. Other - YouTube Rotaract District 9680
  21. Where to next? Starting off: •SWOT analysis •What will success look like? Getting bigger and better: •Google Alerts •Promote your networks Rotaract District 9680
  22. For more information • • Contact your local Rotaract Club for individual and club tutorials • (District Rotaract Representative) • Facebook – Rotaract District 9680 Rotaract District 9680