Andrew GlavacElenor Ball-Banting   Andrea Guest   Robert Rankin    Uruje Sultan
• www.youtube.com/watch?v=ZVlUwwgOfKw
What is Linkedin?• Linkedin is the world’s largest professional  network with over 175 million members  and growing rapidl...
Objective•    Establish a professional profile through:1.   Finding experts and ideas2.   Staying in touch with colleagues...
Linkedin as a Non-profit             Professional: Tactics-       Marketing    -     Creating your own brand-       Commun...
Linkedin as a Nonprofit             Organization: Tactics-       Communication    -     NGO/Non-profit page    -     Socia...
Linkedin as a Non-profit              Professional•    Pros:1.   Vendor contacts and Job postings2.   Discussion Forums3. ...
Linkedin as a Nonprofit               Organization•    Pros:1.   Groups (functioning as a forum)2.   Create events3.   Com...
Linkedin as a Non-profit               Professional•    Cons:1.   Time consuming2.   Weighted first impression/impact3.   ...
Linkedin as a Nonprofit             Organization•  Cons:1. Transparency2. Costly for small organizations3. Time consuming
Personal Success Story• Barbara Lemaire• What: "Non-profit connects with key benefactor  through LinkedIn”• Who: Barrett F...
• http://www.youtube.com/watch?v=U8eAbTZes
Questions• How many Canadians have Linkedin?   – Over 5 million• Do you think Linkedin members can influence company  deci...
LinkedIn Strategic Tactic Presentation
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LinkedIn Strategic Tactic Presentation

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  • LinkedIn Strategic Tactic Presentation

    1. 1. Andrew GlavacElenor Ball-Banting Andrea Guest Robert Rankin Uruje Sultan
    2. 2. • www.youtube.com/watch?v=ZVlUwwgOfKw
    3. 3. What is Linkedin?• Linkedin is the world’s largest professional network with over 175 million members and growing rapidly• Connects you to your trusted contacts• Helps you exchange knowledge, ideas and opportunities with a broader network of professionals• Global entity
    4. 4. Objective• Establish a professional profile through:1. Finding experts and ideas2. Staying in touch with colleagues and friends3. Explore opportunities4. Ask questions/get answers
    5. 5. Linkedin as a Non-profit Professional: Tactics- Marketing - Creating your own brand- Communication - “Connect” with others - Communicate who you are - LinkedIn Today
    6. 6. Linkedin as a Nonprofit Organization: Tactics- Communication - NGO/Non-profit page - Social Media communication- Marketing - Similarities and differences v. professionals- Fundraising - Connect with donors - Ads
    7. 7. Linkedin as a Non-profit Professional• Pros:1. Vendor contacts and Job postings2. Discussion Forums3. Cost-effective4. Self-promotion5. Mobile
    8. 8. Linkedin as a Nonprofit Organization• Pros:1. Groups (functioning as a forum)2. Create events3. Company profiles4. Recruiting5. Affordable6. Customer relations7. Strengthening brand8. NGO World
    9. 9. Linkedin as a Non-profit Professional• Cons:1. Time consuming2. Weighted first impression/impact3. Free options are limited4. Limited transparency
    10. 10. Linkedin as a Nonprofit Organization• Cons:1. Transparency2. Costly for small organizations3. Time consuming
    11. 11. Personal Success Story• Barbara Lemaire• What: "Non-profit connects with key benefactor through LinkedIn”• Who: Barrett Foundation• Where: Albuquerque, New Mexico, United States• Used LinkedIn to: Secure funding for a non- profit organization.
    12. 12. • http://www.youtube.com/watch?v=U8eAbTZes
    13. 13. Questions• How many Canadians have Linkedin? – Over 5 million• Do you think Linkedin members can influence company decisions? If so, how many? – Four out of five members influence company decisions• What is the percentage of users with post secondary degrees? – 91%• What do you think the average household income is of people who used Linkedin? – $100k/year• On which social media site are members more confident in professional information – Linkedin (72% of people polled)

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