Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fundraising

1,258 views

Published on

Slides from presentation by Big Duck and NTEN at DMA Nonprofit Federation Nonprofit Conference in August 2015.

For nonprofits, the fundraising landscape has evolved. Moving beyond the “donate now” button and writing a check, donors want to be actively involved in your cause and help create change together. Harvesting the passion of your community is key to successful fundraising and long-term engagement. In this session, participants learned the differences in crowdfunding vs. peer to peer and how these new tactics can be balanced in your fundraising arsenal. Our discussion included specific examples of successful nonprofit fundraising strategies using crowdfunding and other creative community-led campaigns and tips for how to get started.

Published in: Technology
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fundraising

  1. 1. Go  Fund  Yourself:     How  Crowdfunding  and  Peer  to  Peer  is  Dangerously   Changing  Fundraising   Farra  Trompeter,  Big  Duck  @bigduck  @farra     Megan  Keane,  NTEN:  Nonprofit  Technology  Network   @NTENorg  @penguinasana  
  2. 2. About  NTEN    
  3. 3. About  Big  Duck  
  4. 4. The  Power  of  Networks!    
  5. 5. Iden;fy  and  engage  your  audiences  
  6. 6. Peer  To  Peer  (P2P)/Social  Fundraising   ●  Leverages  the  power  of   community  &  networks   ●  Empowers  your  advocates   ●  Turns  your  supporters  into   fundraisers   ●  The  more  Lme  you  spend,   the  more  $  you  will  raise  
  7. 7. It  works!     Source: “Cracking the Crowdfunding Code” via CraigsConnects
  8. 8. What  maGers  to  donors?   Source: Abila Donor Engagement Study: http://www.abila.com/lpgs/donorengagementstudy/
  9. 9. What  engages  your  donors?   Source: Abila Donor Engagement Study: http://www.abila.com/lpgs/donorengagementstudy/
  10. 10. What  engages  your  donors?   Source: Abila Donor Engagement Study: http://www.abila.com/lpgs/donorengagementstudy/ •  Giving  money/making  a  donaLon   •  Hearing  personal  stories   •  GePng  updates  about  accomplishments   •  Receiving  thank  you  notes/giRs   •  ParLcipaLng  in  events     =  Elements  of  crowdfunding  campaigns!  
  11. 11. How  has  fundraising  evolved  today?   •  Real-­‐Time   •  Public   •  Shareable   •  MulL-­‐channel   •  Personal      
  12. 12. FUNDRAISING  APPROACHES  
  13. 13. CROWDFUNDING  
  14. 14. CROWDFUNDING   ●  Recruits  supporters  for  a  specific   project   ●  May  offer  rewards  or  “perks”   ●  Leverages  power  of  group  giving     ●  Can  be  “all  or  nothing”  
  15. 15. CROWDFUNDING  SUCCESS   What  you  need  if  using  a  crowdfunding  pla5orm:   ●  Clear  message  –  “ask  boldly”   ●  Rich  media  –  photos  and  videos  invite  connecLon   ●  Share  updates  and  metrics   ●  GamificaLon  -­‐  make  it  a  friendly  compeLLon  
  16. 16. COMMUNITY  CHAMPIONS  
  17. 17. COMMUNITY  CHAMPIONS  
  18. 18. COMMUNITY  CHAMPIONS  
  19. 19. CHAMPION  SUCCESS   What  you  need  if  launching  a  community  champion   campaign:   ●  Well  connected/known  volunteers   ●  Clear  messaging  –  consistent  structure   ●  InstrucLons  and  resources   ●  Media  support   ●  Defined  goals  and  metrics  
  20. 20. TEAM  LEADER  
  21. 21. TEAM  LEADER  SUCCESS   What  you  need  if  using  a  team  leader  event:   ●  Community  map   ●  Content  plan  &  messaging  calendar   ●  Ability  to  segment  and  customize  messages   ●  Rich  media  
  22. 22. CREATIVE  CROWDFUNDING   APPROACHES   ●  Moving  beyond  tradiLonal  run  or  walk-­‐ a-­‐thon   ●  Memorials,  Donate  Your  Day,  other   original  fundraisers   ●  Gives  supporters  agency  and  choice  for   how  they  want  to  show  their  support  
  23. 23. “I  THINK  I  CAN”  CAMPAIGN  
  24. 24. “I  THINK  I  CAN”  CAMPAIGN  
  25. 25. #GivingTuesday   Source:  MobileCause  h=ps://www.mobilecause.com/downloads/Giving-­‐Tuesday-­‐Infographic.pdf    
  26. 26. B  More,  Give  More   •City  of  BalLmore  partnered  with  Giving  Corps   for  #GivingTuesday  campaign   •Brought  together  local  organizaLons  and   involved  community  in  giving  process   •Raised  $5.7  million  in  single  day      
  27. 27. TEXT GOES HERE
  28. 28. TEXT GOES HERE
  29. 29. TEXT GOES HERE
  30. 30. TEXT GOES HERE
  31. 31. TEXT GOES HERE
  32. 32. TEXT GOES HERE
  33. 33. TEXT GOES HERE
  34. 34. CREATING  YOUR  PLAN  
  35. 35. STEP  1:  GOALS   What  is  success  for  your  organizaEon?   ●  Amount  of  dollars  raised   ●  Average  giR  size   ●  New  donors  recruited   ●  Donors  that  renew  their  giRs   ●  New  contacts  on  email  list  or  social  
  36. 36. STEP  1a:  GOALS   What  is  success  for  your  donor?   ●  Feels  like  they  are  making  a  difference   ●  Sense  of  accomplishment   ●  Sense  of  belonging   ●  Pride  and  ability  to  share/influence   others  
  37. 37. STEP  2:  COMMUNITY   Who  needs  to  be  involved  for  success?     How  will  you  engage  them?   ●  Staff   ●  Board  members   ●  Champions  or  Leaders   ●  Donors   ●  Members  
  38. 38. STEP  3:  CONTENT   What  messages  and  media  will  you  use?   ●  Stories  of  impact   ●  Stories  from  donors   ●  Videos  from  staff  or  programs   ●  Photos  for  members  or  donors  
  39. 39. STEP  4:  TOOLS   What  pla5orms  will  you  use?   ●  DonaLons   ●  Messages   ●  Updates   ●  Sharing   ●  RecruiLng  
  40. 40. STEP  5:  MEASUREMENT   What  will  you  measure  in  real  Eme  and   aHer  the  event?   ●  Amount  of  dollars  raised   ●  Average  giR  size   ●  #  of  new  donors  recruited   ●  #  of  donors  that  renewed  their  giR   ●  #  of  new  contacts  on  email  list  or  social  
  41. 41. TIPS  FOR  SUCCESS  
  42. 42. Get  integrated!     Fundraising  is  a  team  effort  -­‐  get  everyone  involved   early  with  the  planning  in  order  to  achieve  greater   buy  in  and  ownership!  
  43. 43. IDENTIFY  CORE  PARTICIPANTS  EARLY   Find  your  iniEal  team  of  leaders  ahead  of  Eme:   ●  Who’s  been  a  team  leader  in  the  past?   ●  Who’s  asked  for  a  larger  opportunity  to   contribute?   ●  Who’s  influenLal  in  your  community  –  don’t   forget  to  include  board  members  or  coaches,   etc.   ●  Who  is  well-­‐networked  in  your  community  or   town?    
  44. 44. MAKE  IT  EASY   Make  leading  as  simple  as  possible:   ●  Create  a  leader’s  kit  with  instrucLons  and   examples   ●  Provide  a  video  of  how  to  use  the  tools   ●  DraR  example  messages  for  recruitment  and  to   help  leaders  create  their  fundraising  pages   ●  Give  people  plenty  of  Lme,  but  sLll  put   deadlines  out  there  to  create  urgency    
  45. 45. PROVIDE  SUPPORT   Leaders  will  need  support  beyond  day  1:   ●  Plan  for  weekly  updates  to  leaders  from  the   organizaLon  with  highlights  and  encouragement   ●  Create  easy  onboarding  for  leaders  who  join   late   ●  Provide  starLng  goals  so  leaders  have  a  sense  of   whether  they  are  on  track  and  need  support   ●  Showcase  teams  doing  well  to  encourage  more      
  46. 46. SEND  UPDATES  
  47. 47. Keep  it  alive!  
  48. 48. Source: http://ohmygodcats.com/wp-content/uploads/2013/07/Cat-Questions.jpg

×