Clifford Chance, Canary Wharf London. 3rd July 2012
I use PP as a 'background' so it will be difficult to get all what I was saying by just seeing the slides. However, it may be useful so here it is, in the spirit of sharing
2. who are you?
what is your message?
do others need to hear about it?
3. More than half UK
population now on
Facebook
37.4 million UK adults
use Facebook
regularly
32.1 million UK adults
use YouTube
regularly
15.5 million UK adults
on Twitter
7.9 million UK adults
on LinkedIn
4. Internet-
internet- a fancy way
based tools
based tools of describing
for sharing
for sharing the zillions of
and discussing
and conversations
information people are
discussing
information having online
24/7
ways of sharing
opinions, insights,
experiences, and
perspectives with
each other
5. can I ‘DO’
social
media?
do you need to be a 20-year old computer
whizz adept in all kinds of technological
geekery and mumbo jumbo?
8. strategy first…
• what are your goals and objectives
– raise money?
– new volunteers?
– to increase website traffic?
– to raise your profile?
– to encourage social change?
• pick your platforms
• experiment personally
9. is a social utility
that connects
people with
friends and others
who work, study
and live around
them
10. • a Page not a Profile
• facebook.com/pages >
create page >
• don‟t need to already have
a personal account
• upload your avatar and fill
in info, start posting!
• public but can have private
conversations
• when 25 „likes‟, you can
reserve a vanity URL at
facebook.com/yourorganis
ation
11. • share links, photos or video in Status
Updates
• 4-6 updates per week is ideal
• careful about automating content and
syncing with other SM sites
• have more than one Administrator for your
page
• liking, Favourites and Tagging: building
connections
• link your Facebook Page into your other
online communications and social media
elsewhere – including email signatures
15. • 200 million people world-wide
• Communicating messages in short
bursts of info
• Very few “get it” from day one!
• All tweets public unless you tweet via
Direct Message (DM)
• Success is earned
16. • twitter.com/signup
– enter your organisation‟s details
– pick a username, e-mail and
password
– think about continuity of branding with
your username
• Settings > Profile and upload an avatar
(picture)
– write a limited bio of your organisation
– don‟t „protect‟ your tweets
– add location if tweeting from work
• do NOT follow anyone until you have
completed this and sent out your first
tweet
• get following and tweeting
17. about tweets
• limited to 140 characters
• a short @username is best – helps with
RT
• good to share links + items of value
• can also include pictures and video
• follow and see how others do it
• search for users by name and say
hello!
• can create „lists‟
• follow Friday #FF
22. a video sharing
website that
allows you to
display and share
a wide variety of
user-generated
content
23. • Youtube.com > create account
(Google account)
• 2nd largest search engine in the
world, behind Google
• Remember continuity of brand
• If you don‟t have your own
content you can favourite the
content of others to build your
page
24. • Continuity of avatar as Profile Picture
and colours
• Limit Channel description to Mission
Statement or one paragraph
• Use Channel Tags and Video Titles
• Enable Channel and Video
comments
• Subscribe to Channels created by
funders/partners
• Sign up for YouTube‟s nonprofit
programme
• Embed your videos elsewhere
25. video content ideas
• use favouriting other videos to build content
or, Animoto or equivalent
• document events and important speeches by
staff
• give a tour of your offices or facilities
• interview staff members, supporters, experts
• create montages of clips with stats or quotes
• interview and feature success stories
• annual thank you video
26.
27. metrics and your ROI
• Create a 12 column spreadsheet
(1 column per month)
• Define your metrics (rows) eg:
– website traffic
– blog traffic
– e-newsletter subscribers
– Facebook fans
– Twitter followers
– Online donations generated
– volunteers gained
– event attendees
• Monitor on same date of each
month eg 1st of the month
28. content content content
• your website is still important!
• are you creating content?
• what about a Chair‟s blog, like
– Hackney Community Law Centre
– JCWI
• comment on local and national
news and current issues
• push your content via your social
networks