Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This latest training seminar presentation looks at the benefits of CRO - Conversion Rate Optimisation, and how to improve the conversions with your website and landing pages to compliment all your inbound marketing through SEO, PPC, Social, EDMs etc to increase the ROI from these campaigns with effective landing page design.
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
How to Maximize your Retirement Community Sales FunnelOur Kids Media
FOR: Retirement community owners, marketers and sales teams.
Marketing a retirement community or senior care services gets your brand in front of the right people if done well, will deliver quality leads to you. How you handle those leads or prospects will make all the difference in filling your suites and growing your community. All too often, we focus all of our marketing budget on 'advertising' and forget about the 'sales' required to fill retirement suites. This presentation gives you everything you need to know about fine tuning your retirement community sales funnel and closing more deals.
From the first phone call or email through to the retirement home tour and follow-up, we give you all of the best sales tips for retirement communities so you can improve your lead-to-move in conversion rate without increasing your advertising budget.
Presented at the Comfort Life Marketing Academy Seminar by Heather Green of Greenhouse Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
Landing page design and landing page optimization are probably the most important elements of your digital marketing strategy. Especially for startups.
This presentation is part of the "Making Your Funnel Work" program of Startupbootcamp and E-commercemanagers.com
Visit our website for more information:
https://e-commercemanagers.com/landingpage-optimization/
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
Building up your digital presence with Local Marketing OVHcloud
90% of consumers will search the internet for stores, products and services. Your digital presence must therefore be maximised in online directories and customer feedback platforms. Explore our solutions for optimising your business’ online visibility.
Improving SEO Conversions Through Social Content
With the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.
* Gillian Muessig, President, SEOmoz.org
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
What Makes A Good Website - Central Sth Man Oct. 09JohnKeys
This presentation goes through the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
Why SEO Matters: How To Build and Strengthen Your Most Profitable Online ChannelEdge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is a business's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your business.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your businesses better at attracting, serving and retaining more relevant customers through your On-Page SEO and Inbound Marketing.
The most important marketing tool your company can invest in is your website – and its homepage is your best first impression. The average visitor spends only four seconds deciding whether to stay on your site or return to the search results. So what is the magic formula for a captivating homepage? This infographic offers 10 key homepage features that attract and hold website visitors.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
5th ITI Digital Marketing Day
By: Radwa Adel & Omar Salah
#DMDay5
CRO is the method of using analytics and user feedback
to improve the performance of your website landing page ,
web application, registration form.
How to Maximize your Retirement Community Sales FunnelOur Kids Media
FOR: Retirement community owners, marketers and sales teams.
Marketing a retirement community or senior care services gets your brand in front of the right people if done well, will deliver quality leads to you. How you handle those leads or prospects will make all the difference in filling your suites and growing your community. All too often, we focus all of our marketing budget on 'advertising' and forget about the 'sales' required to fill retirement suites. This presentation gives you everything you need to know about fine tuning your retirement community sales funnel and closing more deals.
From the first phone call or email through to the retirement home tour and follow-up, we give you all of the best sales tips for retirement communities so you can improve your lead-to-move in conversion rate without increasing your advertising budget.
Presented at the Comfort Life Marketing Academy Seminar by Heather Green of Greenhouse Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
Landing page design and landing page optimization are probably the most important elements of your digital marketing strategy. Especially for startups.
This presentation is part of the "Making Your Funnel Work" program of Startupbootcamp and E-commercemanagers.com
Visit our website for more information:
https://e-commercemanagers.com/landingpage-optimization/
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
Building up your digital presence with Local Marketing OVHcloud
90% of consumers will search the internet for stores, products and services. Your digital presence must therefore be maximised in online directories and customer feedback platforms. Explore our solutions for optimising your business’ online visibility.
Improving SEO Conversions Through Social Content
With the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.
* Gillian Muessig, President, SEOmoz.org
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
What Makes A Good Website - Central Sth Man Oct. 09JohnKeys
This presentation goes through the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
Why SEO Matters: How To Build and Strengthen Your Most Profitable Online ChannelEdge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is a business's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your business.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your businesses better at attracting, serving and retaining more relevant customers through your On-Page SEO and Inbound Marketing.
The most important marketing tool your company can invest in is your website – and its homepage is your best first impression. The average visitor spends only four seconds deciding whether to stay on your site or return to the search results. So what is the magic formula for a captivating homepage? This infographic offers 10 key homepage features that attract and hold website visitors.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
5th ITI Digital Marketing Day
By: Radwa Adel & Omar Salah
#DMDay5
CRO is the method of using analytics and user feedback
to improve the performance of your website landing page ,
web application, registration form.
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Organisations that thrive are putting their customers in the driving seat, delivering greater value and ensuring an easy, delightful customer experience, leading to an expanding and loyal customer base and improved, continuous profits.
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
“Marketing To, Selling and Servicing the Connected Consumer.”asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
McArthur Natural Products has found a way to make PAWPAW even more POWERFUL! Our product brochure outlines our company history, Australian made produce, products in our Therapeutic and Skin Care range descriptions, and key contact details for the company.
Hootsuite Social Media Management - Vorian Agency 2016Matt Lynch
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Join Vorian Agency's GM Matt Lynch - a Perth based technical marketing agency, walk through how Hootsuite works for Social Media Marketing, and how businesses can leverage Hootsuite as part of their content marketing activities, tracking and reporting, listening for brand terms, as well as competitor monitoring. Learn to schedule content for optimal times, bulk upload, use location marketing targeting as well as take advantage of the efficiencies of Hootsuite with streams, canned responses, Google Analytics Campaign Tagging and shortened URLs. #voriantraining
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
This Vorian Agency seminar presentation by General Manager Matt Lynch, a 20+ year seasoned online marketing strategist and specialist, Google Partner and Bing Ads Professional, takes a deep dive into Web Analytics. Moving beyond the previous seminar on Google Analytics specifically, this 2hour free business training seminar, part of the Vorian Agency seminar series in Perth, Western Australia, covers a large range of free tools for business and website owners so that they can monitor, benchmark and report on performance as well as interaction from consumers. Includes a look at Google Webmaster Tools, Bing Webmaster Tools, and so many other useful resources as always.
Join Vorian Agency, a Perth Digital Marketing Agency's General Manager Matt Lynch, walk through an introduction to YouTube, Video Marketing and opportunities that exist with repurposing video content across YouTube, Vimeo, Facebook, as well as short form video on Instagram and Vine. Matt is a 20+ year marketing veteran, a Google Partner and Bing Ads Professional, and runs a popular 2hour free business training seminar series on a range of online marketing topics. The seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice, and ask their specific questions directly.
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Your Presenter: Vorian Agency General Manager
Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing solutions
to business wrestling with how to market in today’s changing environment.
• With over 22 years Online Marketing & Information Technology experience, Matt’s primary
speciality is Search Engine Optimisation (SEO). Matt is a highly experienced senior digital
marketing specialist working both within agency and in-house roles. Matt is also a certified
Google Adwords and Bing Ads Professional.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel for over 10
years with companies such as Trafalgar Tours, The Travel Corporation brand and travel
properties, Stella Travel and Best Flights. Matt has earned a reputation as an online marketing
expert and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Slide: 2
3. Add Matt to your circles…
Google+: https://plus.google.com/+MattLynchAU
Twitter: https://twitter.com/mattrlynch
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Facebook: https://www.facebook.com/mattrlynch
About Me: http://about.me/au.mattlynch
SlideShare: http://www.slideshare.net/mattrlynch
Pinterest: http://pinterest.com/mattrlynch
Instagram: http://instagram.com/#mattrlynch
YouTube: https://www.youtube.com/user/aumattlynch
Vimeo: https://vimeo.com/mattrlynch
Vine: https://vine.co/mattlynch
Yelp: http://mattlynch.yelp.com.au
FourSquare: https://foursquare.com/mattrlynch
Klout: http://klout.com/#/mattrlynch
Email: matt.lynch@vorian.com.au
Slide: 3
5. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 5
6. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for our free seminar series
Slide: 6
7. Setting the Scene
Australian online retail spending is now valued at $15.6 billion for the year ending July 2014. Growth in online retail
sales outpaced growth in traditional retail sales (0.9% versus 0.1%). The proportion of Australians online now stands at
81%, putting us behind only a few countries – the UK, Canada, Germany, France, the UAE and South Korea.
But the actual amount of time spent online is among the lowest internationally, with Australian internet users spending
an average of 4.5 hours per day on their laptop or desktop compared to 5.2 hours in the US and 6.1 hours in Brazil.
Although many factors are at play here (historically – broadband speed and connectivity, comparative economic
isolation, and distance from more mature American and European digital markets) Australia has unquestionably lagged
in digital adoption overall, both retailer-side and consumer side.
Many traditional brick and mortar retailers have been slow to invest in their digital assets (Harvey Norman, Woolworths,
David Jones, Myer) which only perpetuates the desire for consumers to either continue beating the streets, or shop with
the early digital adopters (ASOS, The Iconic, and Net-A-Porter, to name a few).
One of the biggest barriers to consumer adoption in the growing digital segment is a lousy online experience for the
user. Poorly designed websites, blatantly lacking navigation options, crappy little images, dead ends, broken links and
ambiguous information all add up to woeful user experience (UX) and a highly frustrated audience who will likely never
return. The customer journey and experience online should be as seamless, inspiring and enjoyable as the retailer
would aim an in-store visit to be, with as much thought and investment going into the visual merchandising of products.
In a less mature digital market such as Australia, there is less inherent trust from new online shoppers, so retailers need
to work even harder to win trust, and feed new habits of browsing or shopping online. The imagery of online product
should be of such high quality, be so crisp, clear and interactive – that customers feel they can practically touch the
product, closing the all-important gap from the tactile experience of brick and mortar.
Reference: Castleford Media 08/10/2014 - Ultimate Conversion Guide Slide: 7
8. The Math of CRO
• A video introduction on the Math of CRO by Rick Perreault. Rick is the cofounder
and CEO of Unbounce.com. Unbounce is a platform that allows marketers to
create A/B test landing pages without having to rely on IT.
Reference: Moz (formerly SEOMoz) The Math of CRO - Whiteboard Friday 23/02/2014
http://moz.com/blog/the-math-of-cro-whiteboard-friday
Slide: 8
9. What is CRO?
• CRO is the abbreviation for Conversion Rate Optimisation
• What is involved with CRO?
– Having a structured and systematic approach to improve the performance of a
website or landing page
– CRO actions are informed by insights; from website analytics and user
feedback
– CRO needs to start with defined goals/objectives for your website’s unique
objectives and needs (KPIs)
– CRO involves taking the current traffic to your website and making better use
of it!
• Landing pages appear after an online advert (PPC/Banner), email link, social
media link, search result or specific promotional URL (Online or Offline: QR code,
Shortened URL). This is the first opportunity to convince a motivated consumer to
pursue the purchase process with you.
Slide: 9
10. So what is a conversion?
• A conversion is when a visitor to your website takes an action that you want them
to perform. In Google Analytics we measure these with Goal and Event tracking.
• Conversions could be completing a Quote Request form, purchasing a product
from your online store, registering for an email newsletter, downloading a .pdf
document from the site, or something else entirely.
• Whatever it is you want your visitors to do, this action is what you are going to
measure and what you are looking to optimise.
Slide: 10
12. Setting Conversion Goals
You can easily add a goal in order to:
• Measure sales
• Measure lead generation from your website
• Measure product or file downloads
• Measure the number of signups to a newsletter
• Measure visitor loyalty and recency (Return Users compared to Unique Visitors)
• Measure who pauses or fast forward on a video
• See who clicks your ads
• How many errors a visitor encounters during the checkout process
• How many users visit a specific page on your website
• Measure engagement such as achieving a specific Time on Site
• … what else?
• Now, for each of the above goal types you can also assign goal values and this is the
most interesting part, because you are able to actually measure in $$$ how well your
metrics perform.
Slide: 12
13. Let’s do some maths
• With CRO, we want to improve Conversion Rates! Simple really.
• Your Total Conversions is number of people who did whatever it is defined as
converting (submitted a form, made a purchase...).
• To get your Conversion Rate, you divide the total number of conversions by the
number of visitors to your site.
Conversion Rate = Number of leads/sales forms filled up/Number or visitors X 100.
• For example, a site with 5,000 visitors and 50 conversions has a conversion rate of
1.0%.
• There’s nothing wrong with aiming for a perfect, 0% bounce rate – it keeps you
thinking of new, more effective ways to engage your visitors
– Your ideal bounce rate should be somewhere between the perfect bounce rate and a maximum of 20%.
Having a 50% bounce rate means that 1 in 2 people are leaving your site without conversions, whereas
with a 20% bounce rate, only 1 in 5 people leave your site without fulfilling any form of conversion. You
need to stay within the ideal bounce rate to get the maximum conversions from your traffic.
– Bounce rates and conversions are inversely proportional to each other; that is, if your bounce rate is
high, then your landing page is likely irrelevant to your visitors. As a result, conversions are likely to be
lower. Slide: 13
15. Data Analysis
• Data analysis goes hand in hand with CRO. Once you have outlined your website’s
problems along with the possible solutions to solve them, there is one step left:
testing.
• The first testing method is A/B testing, followed by the more sophisticated
Multivariate testing.
• For instance, data analysis provides with insights about the most performing
segments of traffic. You could identify the VIP customers, which are spending 5x
more per order than the average, and make them as happy as possible.
• Another important thing to mention here is the communication strategy. Make sure
that you have a clear USP (Unique Selling Proposition) that tells people why
should they care about you. Have two or three versions of your USP and test them
with an A/B testing software. Then, all your website’s copy should be created
around the USP.
Slide: 15
16. Common Aspects to Abandonment
• Slow load time – test it with speed testing tools
• Product descriptions – basic copywriting knowledge and an A/B testing tool should
be enough
• Customer service – enhanced option to VIPs
• Ineffective search – people who use the search field convert better than the ones
who don’t use it.
• Lack of trust – what is missing from the website’s design and trust elements?
• Delivery and returns policy – if you afford offering free shipping, do it and let people
know. Place “Free shipping” near the product’s name, as visible as possible
• Out of stock products on the homepage – don’t do it!
• Too many ads and offers on the homepage – where do I have to go now? It can
get very confusing for shoppers.
Slide: 16
17. A Google Analytics Account
Go to: http://www.google.com.au/analytics
Create a Google Property account – for example Gmail, then create a Google Analytics
account. Put the GA code into your website (Google Tag Manager implementation)
and you are up and running starting to collect data on your website traffic!
Slide: 17
18. Glossary of GA Terms
• Looking at your Bounce and Exit Rates, as well as your Engagement Metrics, is
the first step in making sense of your conversion rate.
• Visits (Total number of visits to your site)
– This metric is a count of sessions that have been active on your site for the selected date range.
– If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session.
– Users that leave your site and return within 30 minutes are counted as part of the original session.
• Unique Visitors (Total number of unique visitors to your site)
– Unique visitors are those that haven’t been previously recorded coming to your site (cookies/device)
• Bounce Rate (Percent of single-page visits)
– The Bounce Rate is the percentage of bounced visits to your site. A high bounce rate is not a good thing–
for whatever reason, people aren’t finding what they’re looking for so they leave almost immediately
– A bounce is calculated as a single-page view or single-event trigger in a session or visit.
– The following situations qualify as bounces:
• A user clicks A link deep into your site sent by A friend, reads the information on the page and closes
the browser.
• A user comes to your homepage, looks around for A minute or two and immediately leaves.
• A user comes directly to A reference page on your site from A web search, leaves the page available
in the browser while completing other tasks in other browser windows and the session times out.
• Exit Rate
– You also have a specific Exit Rate for each page; it’s the percentage of people who leave after viewing the
page. Your exit rate lets you know the last page that users view before they move on. A very high exit rate
on a specific page can be a red flag to an area of concern. Slide: 18
19. GA Glossary continued…
• Pageviews (Total number of pages viewed on your site)
– A pageview is an instance of a page being loaded by a browser.
– The Pageviews metric is the total number of pages viewed;
• Repeated views of a single page are also counted.
– Google Analytics logs a pageview each time the tracking code is executed on a web page.
• Pages per Visit (Average number of pages viewed per visit)
– The Pages/Visit (Average Page Depth) metric displays the average number of pages viewed per visit to
your site. More page views can mean engagement but also can mean a lack of clarity in your conversion
funnel, if there is no conversion.
– Repeated views of a single page are counted in this calculation.
– This metric is useful both as an aggregate total as well as when it is viewed with other dimensions, such as
country, visitor type or mobile operating system.
• Average Time on Site (Average time on site for each visitor)
– The average duration of visits (sessions) to your site for the selected time frame. A high bounce rate means
a low average time on site—visitors aren’t sticking around long enough to do whatever it is you want them to
do.
– Session time is calculated by adding up time on page for each page in the session except for the last page
in the session.
– The average time on site is determined by dividing the total time on site by the number of sessions for the
selected time frame.
– Time on site calculations do not include the amount of time that visitors spend on the last page in the
session, because there is no way to determine how long the visitor spent on the last page.
Slide: 19
23. Conversion Funnel
• Conversion Funnel: It is a technical term used
to describe the route taken by the visitor to
complete your goal. Let’s say, a visitor came in
from an advertisement or a search engine,
surfed through the website and finally placed an
order. So, this is the conversion funnel.
• The core part of a CRO strategy is establishing
a conversion funnel that succeeds. It starts with
Landing Page Optimization (LPO). You can test
after identifying top-performing landing pages
and beginning a funnel for conversion.
Slide: 23
27. Setting up GA Experiments
Slide: 27
• Google Analytics Content Experiments
can help you test how well various
pages work in getting your visitors to
accomplish a specific goal – such as
purchase a product.
• Google Analytics Content Experiments
allows you to test variations of the
pages on your website to see how this
changes the behavior of your site’s
visitors – allowing you to improve your
pages to increase conversions,
newsletter sign-up, or whatever your
online goals.
• With Google Analytics Content
Experiments, you can:
– Compare how different web pages perform
using a random sample of your visitors.
– Choose what type of goal you’d like to test.
– Specify how much of your site’s traffic should
be involved in your experiment.
30. Landing Page Optimisation
• Every small detail has the capability of creating a strong impact in the users’ mind,
propelling them to take the required action. These are the sorts of details that you
need to keep in mind so that the user is attracted to take the required action on
your site:
• Size and Shape of the buttons for call to action (CTA)
• Color of the webpage and the associated elements
• Speed of the webpage at which it downloads
• Layout
• Sharp and Clear
• Proximity
• Contrast of the colors scheme
• Flow of the content
• Alignment
• Benefits to the customers
• Appropriate Call to Action message
• Fields to be filled up
• Winning Trust
Slide: 30
31. Webpage Design
• The design of your landing page should help convey your message and encourage
users to take action.
Slide: 31
33. Webpage Copy
• The text on your webpage landing page, should be there to influence the user to
take action.
• Show Urgency: It’s great if you’ve fixed all these things but if you don’t give the
impression to buy now, then you might lose the sale to your competitor!
Slide: 33
34. FOMO – Fear Of Missing Out
• Outline The Drawbacks If They Don’t Take Action
• This taps into consumer FOMO, or “fear of missing out.” People don’t like feeling
like that aren’t going to have or know something that everyone else around them
has or knows.
• As Psychology Today points out, our relationship with our smartphones has only
worsened this fear, as it now translates to making sure we stay up-to-date with
everything we can so we aren’t in the dark about something we shouldn’t be.
• FOMO is playing a part not only in our social lives, but our professional ones as
well, as we utilize social media, RSS readers, e-books, and more to make sure we
are staying relevant in our industry. Web designers and marketers can play into
this fear by outlining what a user is missing out on if they don’t complete the action.
Slide: 34
35. Webpage Images
• The psychology behind images has a big impact on user behaviour.
Slide: 35
36. Video
• Video is one of the most influential forms of content for landing pages. Video
closes the gap even further in terms of a tactile, multi-sensory interaction with a
physical product.
Slide: 36
37. Trust Signals
• Develop trust in your brand, your interactions, your processes.
• Remove Anxiety: Let people know in subtle ways that you are trusted source, have
you been in the press? Do you have reviews? Show them!
Slide: 37
38. Call to Action (CTA)
• The primary button, link or other
user interface element that asks
the user to take an action that
leads to (or towards) a conversion.
A “Buy Now” button on
Amazon.com, a “Sign Up” button
on an email registration field, a
“Download Now” on an app
landing page are examples of
different Calls to Action.
Slide: 38
41. A/B or Split Testing
• The testing of one version of a page or
interface element against another
version of the same thing. Each element
is measured by its effectiveness in
comparison to the other. For example, a
red button measured in effectiveness to
a green button. In A/B testing only one
thing is tested at a time.
• Any changes that you make to your
website should be tested and seen if they
meet the taste of your customers. Your
bounce rate will go down magically, once
you implement the Strategies of the CRO
Slide: 41
42. Multivariate Testing (MVT)
• The testing of multiple variations of many different page elements in various
combinations to determine the best performing elements and combinations. For
example, a multivariate landing test may test many variations of the pictures, copy,
and calls to action used on the page in many combinations to find the best
performer.
Slide: 42
43. Don’t Damage your SEO
• Watch out for Duplicate Content
• If you’re performing a standard A|B test, where you’re testing one page layout
against another, you may have two separate pages with separate URLs you’re
testing: “Page A” and “Page B.” If you’re using Google Analytics Experiments, then
Page A houses the code that selects which version of the page the visitor will see,
redirecting that person to Page B in certain situations.
• When considering SEO for that page, the content for Page A and Page B may be
identical, only varying layout design or the images on the page. This type of test
can accidentally lead to duplicate content being listed in Search Engines because
Google Analytics Experiments, does not automatically block search engines from
indexing test pages.
• That means there is a likelihood that you can have the same page ranked twice,
essentially with the same content.
Slide: 43
44. Don’t Damage your SEO
• Inadvertently Removing Pages
• In other tests you may run, you may have to rework the paths that visitors take
through the site to decrease the number of steps it takes for a visitor to reach
specific content, reducing the clicks to potentially useless pages.
• However, in a test like this, removing pages from a path during a test can also
inadvertently remove them from your, sitemap, bread crumb path navigation and
the Search Engines.
• What happens to those pages that you remove if they have also been specifically
optimised for particularly keywords as part of the overall website approach and
distribution of keywords sitewide, if they are now no longer included in a test path?
Slide: 44
45. Don’t Damage your SEO
• Having the Wrong Page Ranked
• If you’re running longer term testing, there can definitely be problems generated for
SEO. For example, what happens if the test page becomes more popular with
inbound links than the original page? In a way, that’s a positive! But what if the test
page doesn’t convert as well? That could be a problem.
• The Solution to each of the issues outlined to avoid damaging your SEO is the
implementation of the Canonical Tag & 301 Redirects. Setting the Canonical
reference in the <meta> will determine the index reference page for the SEs.
Slide: 45
46. Useful WP Tools
• A/B testing WordPress plugins
– AB Press Optimizer. A great low-cost built-in A/B testing plugin that lets you test a variety of page elements.
https://abpressoptimizer.com/
– A/B Theme Tester. An outstanding free plugin- actually lets you A/B test which themes convert best, with built in stats.
https://premium.wpmudev.org/project/ab-theme-testing/
– Nelio A/B Testing. More of a fully fledged WordPress A/B testing tool similar to Visual Website Optimizer – requires a monthly
fee to use though.
http://wp-abtesting.com/
– Simple Page Tester. For those looking for a free plugin with real simple A/B testing options, this is perfect.
http://simplepagetester.com/
– King Sumo Headlines. Headlines are very important parts of a website to test to increase engagement – and this plugin is
excellent.
https://kingsumo.com/apps/headlines
– Title Experiments Free. For those looking for a simpler and free way to test their WordPress headlines, this plugin is ideal.
https://wordpress.org/plugins/wp-experiments-free/
• Landing page creation and testing WordPress plugins
– WordPress Landing Pages. A great free WordPress plugin for quickly building landing pages, with many built in features.
https://wordpress.org/plugins/landing-pages/
– Optimize Press. One of the best low cost plugin solutions for creating a huge variety of landing pages – from webinar pages to
sales pages.
http://optimizepress.com/
– Lead Pages. Another outstanding plugin for creating landing pages – has the most features, but comes at a higher cost.
http://www.leadpages.com/
– Thrive Landing Pages. A cheaper alternative WordPress plugin to the other landing page creation ones mentioned above.
http://thrivethemes.com/landingpages
Slide: 46
47. Useful WP Tools…
• Analytics and visitor tracking WordPress plugins
– Wordpress Leads. A fantastic free plugin that helps you much better analyze your lead/opt-in performance.
https://wordpress.org/plugins/leads/
– Google Analytics by Yoast. A great Google Analytics plugin made by the same creators as the excellent Yoast SEO plugin.
https://wordpress.org/plugins/google-analytics-for-wordpress/
– WP Google Analytics. Another great option for setting up and using Google Analytics directly in your WordPress admin.
https://wordpress.org/plugins/wp-google-analytics/
– ExtraWatch. Helps you form great CRO insights and test ideas by showing you visitor click maps of your WordPress pages.
http://www.extrawatch.com/
• Visitor Surveying and Feedback WordPress plugins
– Visitor Engage. A great free plugin for installing visitor feedback options, including modern looking sticky feedback tabs.
https://wordpress.org/plugins/visitorengage-feedback-button-push-notifications-surveys/
– Total Feedback. I’m a big fan of this free plugin to quickly setup single page surveys (like a scaled back version of the
Qualaroo tool).
https://wordpress.org/plugins/visitorengage-feedback-button-push-notifications-surveys/
http://www.qualaroo.com/
– UserNoise. Similar to a free version of UserVoice, this plugin lets you easily capture visitor feedback using popups.
https://wordpress.org/plugins/usernoise/
http://www.uservoice.com/
– WordPress Simple Survey. A great tool for helping you create surveys on your website directly in your WordPress admin.
https://wordpress.org/plugins/wordpress-simple-survey/%20
• Other conversion rate optimization WordPress plugins
– WordPress Calls-to-action. Nifty little plugin for letting you create engaging and customizable call-to-action buttons in
WordPress pages.
https://wordpress.org/plugins/cta/
– WP Total Cache. Speeding up page load times helps reduce bounce rates (and makes Google happier!) – this is a great free
plugin to help with this.
https://wordpress.org/plugins/w3-total-cache/ Slide: 47
48. Useful Tools…
– CrazyEgg
http://www.crazyegg.com/
CrazyEgg offers a range of tools, but the best tool to optimize your website is the heat map. The heat map allows you to see
where visitors click on your website. This lets you identify pain points on a page that show where visitors are clicking and
where they are not clicking.
Cost: Free 30 day trial
– Clicktale
http://www.clicktale.com/
Clicktale Analytics now comes in a freemium package that tracks up to 5,000 recordings per month. Clicktale records website
visitors but will hide any sensitive information for user privacy. You can watch website visitors take action on your website and
understand how they use the site, or what issues they run into when navigating.
Cost: Free up to 5,000 visitors
– Mixpanel
https://mixpanel.com/
Mixpanel is an advanced analytics platform for mobile and web. While Google Analytics measures pageviews, Mixpanel helps
you analyze visitors’ actions and optimize funnels. For example, an action can be uploading a picture, watching a video, or
sharing a blog post. This platform allows you to understand exactly how people interact with any web page and how they
navigate through your site.
Cost: Free for up to 25,000 data points
– Formisimo
http://www.formisimo.com/
Formisimo is an advanced form analytics tool that records how a user interacts with a web form and checkout fields.
Formisimo records how users engage with the form, the fields they do not complete, and when they use autocomplete versus
manually entering their information. This information helps you eliminate fields that cause friction.
Cost: Free 14 day free trial
– Peek (by Usertesting.com)
http://peek.usertesting.com/
Launched earlier this year, Peek provides you with a free five-minute usability test. You simply enter your website URL, and
the test participants will review your website. Having a tester browse your website and complete “simple” actions will unlock
plenty of hidden usability issues that you can work on to improve the user experience and boost conversion rates.
Cost: Free Slide: 48
49. Useful Tools…
– i-Perceptions
http://www.iperceptions.com/
The i-Perceptions has been endorsed by Google Analytics Evangelist, Avinash Kaushik, and it’s a pop up that asks three
simple questions to website visitors. The three questions include:
•“How would you rate your site experience?”
•“What describes the primary purpose of visit?”
•“Were you able to complete the purpose of your visit today?”
You can use the feedback to understand how people engage with your website and find opportunities for improvement.
Cost: Free
– Survey Monkey
https://www.surveymonkey.com/
Collecting customer feedback is essential to understanding what turns a website visitor into a customer. Survey Monkey
allows you to ask up to 10 questions and collect up to 100 responses for free, which means you can ask questions such as:
•What made you buy [product]?
•What’s the best thing you like about [service]?
•How would you describe [brand] to your friends?
Answers to these questions will give you great insight into how your customers view your brand.
Cost: Free for up to 100 responses
– Cross Browser Testing
https://crossbrowsertesting.com/
Cross Browser Testing allows you to view your website in real-time through a wide range of browsers and operating systems.
This tool helps you to identify why some browsers convert better than others.
For example, if you find that the latest version of Chrome converts better than IE9, then you might want to look at how IE9 is
being displayed to your visitors. Using the Cross Browser Testing tool, you can see exactly how it is displayed and what to fix.
Cost: Free trial for 60 minutes
– VWO (Visual Website Optimizer)
http://vwo.com/
VWO offers split testing for as little as $49 per month, but the free trial allows you to test for up to 30 days for 1,000 visits. You
can edit, modify, and remove elements on your web pages through the VWO editor; and you can test images, copy, design,
and web-forms. At the end of your tests, you can see which test won and then implement the changes directly onto your
website.
Cost: Free for up to 1,000 visitors Slide: 49
50. Useful Tools…
– Fivesecondtest
http://fivesecondtest.com/
Fivesecondtest allows you to ask for community feedback on new landing page designs, without having to change any
elements on your website. Your new design will be displayed for five seconds and then a series of questions are asked to the
user. Feedback comes in the form of answers and a word cloud, to identify the most prominent elements that the user
remembers.
Cost: Free for 20 responses
– Unbounce
http://www.unbounce.com/
Unbounce is an easy-to-use landing page platform that allows anyone to build great landing pages without the need for a
designer or IT. You can create landing pages from scratch or choose one of the many landing page templates. You can use
Unbounce to create landing pages for your paid search campaigns or to quickly test out new web page designs.
Cost: Free trial
– Screenpopper
http://screenpopper.com/index.php/
Screenpopper helps you convert more users through a pop-up appearing on top of a web page, with the goal of promoting a
single call-to-action. The benefit is you get the visitors immediate attention, which can be used to for conversion purposes. If
your goal is to get more newsletter sign ups, you can use the pop-up to offer an incentive in exchange for an email address.
Cost: Free 14 day trial
– Hellobar
https://www.hellobar.com/
Hellobar is an optimization tool, which displays a visible bar that sits at the top of a web page to draw the web visitors’
attention. Hellobar acts as a primary website call-to-action. You can include Hellobar on one page, several pages, or across
your entire website. For example, if you are launching a new eBook, you use Hellobar to include a simple message to promote
it.
Cost: Free
Reference: SearchEngineJournal 26/09/2014
http://www.searchenginejournal.com/14-conversion-rate-optimization-tools-every-expert-needs/114912/
Slide: 50
51. Conduct User Testing
• Record the screen AND record the user’s face, whilst they interact on your website,
as part of a selected user group experiment with Camtasia
http://www.techsmith.com/camtasia.html
• Remove Distractions: Go through the whole checkout process, watch OTHER
people do it – look for things that are causing them to slow down and try to fix
them.
Slide: 51
53. Keep Connected
After today’s session, I encourage you review your website for
CRO improvements. Please feel free to connect with me if
you have additional questions:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Don’t forget to follow Vorian Agency on LinkedIn:
http://www.linkedin.com/company/vorian-agency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au Slide: 53
55. Please… invite others
We would like to thank you for your attendance
to today’s seminar on CRO.
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our key business areas
• Vorian staff are available to arrange an appointment to assist your specific needs
• Please provide your feedback and hand-in the supplied questionnaire
• Please invite others you may know to register for our free seminar series and
forward them a copy of today’s seminar email.
Slide: 55