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Digicliff - Introduction
Digicliff is a digital marketing company that specializes in web solutions and online marketing. They have a core team of experts certified in search engine optimization, social media marketing, pay-per-click advertising, email marketing, web development, and application development. Digicliff aims to provide their clients with the highest return on investment for their digital marketing strategies through approaches like search engine optimization, social media marketing, pay-per-click advertising, and more.
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Digicliff - Introduction
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- 2. Why Digicliff? • DigitalMarketing Company specializing in Web Solutions & Online Marketing • High degree of expertise in Latest Trends & technology with high adaptability. • Core team comprises of Online Marketers certified by Google & Bing • Global support from three countries India, Singapore & USA. • Our pricing is nominal for the quality when compared to the competitors and our clients concur on the same. • Our core idea is to deliver Highest Return on Investment (ROI) with our marketing strategies. • We care for the convenience of our clients so we provide 24 x 7 Prompt Support System. 2
- 3. 3 Our Unique DigitalMarketing Strategy Ascends our clients to reach the Cliff Digicliff’s Strategy ASCEND
- 4. What do weOffer ??? 4 DIGICLIFF
- 5. 5 • Internet beingthe most relied medium for searching/referring to information.(Internet - 53%, Television - 19%, Friends & Relatives 17% among all internet users) • Cheapest mode for reaching your customers. • Online marketing has been more effective when measured on the aspect of product meeting the eyes of an end user faster and concentrated way. • Your Shop can be open 24 hrs a day, 7 days a week. • The best medium to get a very high ROI with a small fraction of traditional advertising budgets. Why Online Marketing?
- 6. 6 Online Reach • Theonly mode of reaching a large group of audience across the globe from a single place. • 82% of all regular internet users fall in the ‘prime life’ age group of 19-35 years (44% between 25-35 years age and 38% between 19-24 years age. World Region Population 2010 Internet Users Penetration Africa 1,013,779,050 110,931,700 10.9% Asia 3,834,792,852 825,094,396 21.5% Europe 813,319,511 475,069,448 58.4% Middle East 212,336,924 63,240,946 29.8% North America 344,124,450 266,224,500 77.4% Latin America/Caribbean 592,556,972 204,689,836 34.5% Oceania / Australia 34,700,201 21,263,990 61.3% WORLD TOTAL 6,845,609,960 1,966,514,816 28.7% * Internet Usage and World Population Statistics are for June 30, 2010
- 7. 7 Search Engine Optimization •It’s impossible to overstate the importance of search: It’s the second most popular activity on the Internet, after only e-mail. • More than 80% of all the websites or products are found via search engines organically. • We make your site visible at the top of the search engines and directories – Google, Yahoo, Bing, when your potential customers look for your service. • Eventually driving in more traffic to your website and generate more leads to increase your company’s ROI. • Your website will be optimized on an on-going basis to get high rankings in Search Engines. • Submissions and link building activities are done which results in more traffic to the website. • Keyword research is done to identify the relevant phrases to the Target. • Continuous ranking at the top of the search engines will place your brand in the top of the mind of the customers.
- 8. Search Engine Optimization On-pageOptimization • Keyword Research • Meta Tags • URL Architecture • Google Site map • Robots.txt • Content Optimization • Keyword Proximity • Code Optimization • Image optimization • Dynamic meta tags 8 Off-page Optimization •Search Engine Submissions •Link Building •Directory Submissions •Deep Link Submissions •Blog Creation & Submissions •Article Submissions •Press Release Submissions •Social Bookmarking •Forum Submissions •Local Submissions * On request we do a detailed SEO analysis for the website and share it with the clients.
- 9. Search Engine Marketing/ Pay Per Click Advertising 9 • Buying "clicks" from search engine or a website is known as Pay-per-click(PPC) advertising. • Having a core team who are Google Adwords Certified professionals, we deliver. • Provide instant results – will be visible at the right place where the potential customers are. • Maximum Return of Investment (ROI) for the budget spent. AD TYPES •Site Targeting Ads – Text Ads, Banner Ads •Placement Targeting Ads – Text Ads, Banner Ads •Keyword Targeting Ads – Text Ads
- 10. 10 What in Facebook? FacebookPlan : Don’t be a brand, but be a community they love being a part of. Creating the Presence: •Updating the profile •Adding Image and Video Gallery. •Posting updates on Wall. •Create Discussions. •Updating Events. •Create Application to engage with the users, which in turn will act as a viral. Facebook Marketing
- 11. Facebook Marketing 11 How inFacebook? Activities: •Be Unique and Keep Updating: There’s nothing more boring than bland Facebook pages •Adding lots of personality and fun to the profile. •Upload users images and tag them so that the word spreads to their friends. •Exclusive Landing Page for Users. •Reward Loyal Supporters: Encourage loyal supporters to join your Page and reward them. Tabs or badges like ‘member of the month’ that can be placed on their profiles for visibility can be awarded to them. •Use Contests and Polls: Holding contests encourage fans to interact directly with you. •Thank people for becoming your fans
- 12. Facebook Advertising FACEBOOK Targeting •Location •Demographics (Personalized) •Likes& Interests •Groups. 12 Why FACEBOOK: •Globally Facebook Connects with more than 500 million people. •Current the third most population, next to China and India if it is considered as a country. •Average Facebook users has 130 friends on the site. •50% of the users login in a given day. •Average user sends 8 friends request. •Average user clicks the Like Button on 9 Pieces of Content each Month.
- 13. Social Media Marketing 13 •The stats released by Comscore for July 2010 revealed that more than 33 million Internet users in India visited social networking sites, representing 84 percent of the total Internet audience. This was a growth of 43% over a 12 month period whilst the Total audience grew only by 13%. • To reach your potential customers, we need to engage them on Social media platforms such as Social networking sites, blogs, forums, video sharing sites, social bookmarking sites. • Customer Engagement results in positive PR for the Brand, Product increasing in customer referral which turns to traffic and business.
- 14. Social Media Marketing •Social Networking Sites • Social Book marking Sites • Content Voting Sites • Collaborative Directories • News Aggregators • Video Sharing Sites • Web Groups • Forums • Widgets and Applications • Blogs creation & Promotion 14
- 15. Video Virals /Applications We create messages, videos, applications which are engaging and designed to spread by the customers like a swine flu. . •Creation of Viral Videos •Facebook Apps •Promotion of Viral Videos •Lead Generation from Virals •Youtube Optimization •Youtube Channel Creation •Video Sharing •Peer Forwards •E-mailers 15
- 16. Email Marketing • EmailMarketing is taking a big role in online marketing due to the response rate of 3% to 15%. • One of the Fastest, Simplest, Cheapest mean of reaching your customers. • Enables better targeting and real time monitoring resulting in reaching the right people. • Engage the customers by leading them to the site and convert them as a lead. 16 • We run highly personalized Email marketing campaign enabling you to personalize and greet every person you target. This helps in creating a special bond with the prospects. • Build relationship with the existing customers through continuous communication. • We monitor and deliver the reports. Even provide access to real time data.
- 17. Web Development • WebPortal Development • E-Commerce & Payment Gateway Integration • Content Management System • Flash Designing & Development • Web Design & Development 17 The use of “Web” enhances your business in current market conditions. We offers a wide range of web development services to cater your needs.
- 18. Application Development • WebApplication Development • Fleet management with GPS • CRM • Supply Chain Management • Online Survey Management • Web Portal Development • Learning Management System 18 A combination of the latest technology and innovative strategies is used to deliver an efficient application to increase of productivity of your business.
- 19. Web Designing • WebsiteDesign • Static and Dynamic Website design • Web 2.0 design • Flash website design • Logo, Banner design • Template design 19 What is the impression you make on your visitors? As the saying goes, “first impression is the last” we impress by designing your site with creativity, clear and easy to navigate.
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