What Makes A Good Website - Central Sth Man Oct. 09


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This presentation goes through the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.

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What Makes A Good Website - Central Sth Man Oct. 09

  1. 1. What makes a good website?<br />Presented by:<br />Steve Gale<br />Pyxisoft Ltd<br />www.pyxisoft.com<br />
  2. 2. This workshop is 1 of 4<br />What makes a good website<br />“Which payment system is right for your business and your clients”<br />Marketing and Social Networks<br />Search Engine Optimisation & Advertising<br />
  3. 3. What I’m going to talk about<br />Why have a website?<br />Key elements of a good website – design, layout and content<br />Coffee break<br />Developing a website specification<br />Quick Overviews – domain names, hosting, statistics & e-Commerce<br />Homework<br />Questions<br />
  4. 4. Internet ad spend ‘up in Q3’<br />This is the first time since the second quarter of 2008 that the publication has shown online ad spend to grow.The study also reveals that no other marketing categories - such as PR events or sponsorship - witnessed an increase in expenditure.<br />Some 47 per cent of companies surveyed for the research claim they had improved prospects, consistent with the UK&apos;s economy returning to growth.<br />Source: IAB UK http://tinyurl.com/yjggrj6<br />
  5. 5. Why have a website?<br />Raise brand awareness<br />Provide information on your products and services<br />Give customers a way of contacting you<br />Sell products or services online<br />Collect data about your clients for later use<br />
  6. 6. Elements of a good website<br />
  7. 7. Why are these important?<br />A well designed, usable website<br />Good customer experience<br />=<br />
  8. 8. Design<br />Consistent look and feel – website design follows your “corporate brand”<br />Good use of images<br />A sense of professionalism<br />
  9. 9. Layout<br />Make it easy to find your way around the site<br />Position your key messages correctly<br />People usually scan web pages not read them<br />Evaluate regularly and change things that don’t work!<br />
  10. 10. A note about screen sizes<br />The most common monitor resolution is 1024 x 768<br />Keep this is mind when having your website designed<br />Remember to keep your most important messages at the top, so people don’t have to scroll down pages to see them<br />
  11. 11. Content<br />Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc.<br />Your website IS driven by content.<br />Avoid complex language – use plain language and say what you see!<br />Know your audience.<br />Check for spilling messtakes.<br />
  12. 12. Usability<br />If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job?<br />Remember that customers come to your website to carry out a specific task – find out who you are, buy something from you, etc.<br />The design of your website should help customers do those tasks.<br />Test the website.<br />What happens when things go wrong. Do you know when things go wrong?<br />
  13. 13. Top Tips<br />Make good use of the space<br />Sometimes “less really is more”<br />Ensure important messages are clearly visible<br />Put yourself in the place of your visitor – what would they want/do?<br />Make life easy for your visitors<br />Invite interaction with your visitors<br />
  14. 14. Examples…<br />
  15. 15. www.bbc.co.uk<br />
  16. 16. www.waterstones.com<br />
  17. 17. http://www.timesonline.co.uk/tol/news/<br />
  18. 18. www.cardinalmaritime.com<br />
  19. 19. www.bbc.co.uk<br />
  20. 20. www.tiscali.co.uk<br />
  21. 21. http://www.usabilitynet.org/home.htm<br />
  22. 22. Coffee break<br />Thank you!<br />
  23. 23. Writing a website specification<br />Are you clear on what you want your website to do?<br />Make a list of requirements in non-technical language<br />Be specific – you want a search, but how should the search results be presented?<br />Itemise each requirement so a “cost” can be attached to them – time, money, resources<br />Put requirements into phases – this prioritised list can be the start of your website business plan<br />Refer to the website business plan in meetings with developers<br />
  24. 24. Some more to think about…<br />
  25. 25. Domain names<br />Do you know who owns your domain name?<br />Do you know when your domain name will expire?<br />Do you have an automatic renewal process in place?<br />Do you know which company you registered your domain name with?<br />Use a service like whois.net or nominet.org.uk to find out details about your domain name<br />
  26. 26. Web Hosting<br />What is it?<br />What options are there?<br />How much does it cost?<br />
  27. 27. Website statistics<br />Do you get statistics on the use of your site?<br />Do you know about statistics services like Google Analytics and Mint?<br />Use statistics to find out things like<br /><ul><li>Popular pages
  28. 28. Search phrases
  29. 29. Which sites are linking to you
  30. 30. Popular times people come to your site</li></li></ul><li>E-Commerce<br />There are different types of e-commerce site<br /><ul><li>On site payment authentication
  31. 31. Off site authentication</li></ul>To do either you need a PSP (Payment Service Provider<br />You might need an SSL Certificate<br />Hosting provision is even more important<br />
  32. 32. Homework<br />Be clear on what you want to achieve<br />Think about your audience<br />Research other websites – competitors, market leaders, websites your target audience would visit<br />Ask friends, family and colleagues what websites they like and DON’T like – and why.<br />Make a list of websites you like, don’t like, compete against or aspire to<br />
  33. 33. Find and employ a web professional<br />...... Like Us <br />
  34. 34. Questions?<br />Pyxisoft: Intelligent Web Solutions<br />www.pyxisoft.com<br />Steve Gale<br />steve@pyxisoft.com<br />