Landing page design and landing page optimization are probably the most important elements of your digital marketing strategy. Especially for startups.
This presentation is part of the "Making Your Funnel Work" program of Startupbootcamp and E-commercemanagers.com
Visit our website for more information:
https://e-commercemanagers.com/landingpage-optimization/
From Awful to Awesome: 21 Examples of Google AdWords Campaigns & Landing PagesRobert Clarke
21 real examples of Google Ads & Landing Pages to learn from for searches like "Accounting Software", "Twitter Tools", and "Pool Cleaning Services". Each Ad & Landing Page example critiqued and scored.
Also includes:
-Landing Page Makeover Examples
- 5 Tips for Writing Better Ads
- 5 Reasons why Landing Pages are so Important
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
Conversion optimization : Top 40 tips to improve website conversionsPro Auto Manager
Do you want to improve your website conversions?
Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions.
From Awful to Awesome: 21 Examples of Google AdWords Campaigns & Landing PagesRobert Clarke
21 real examples of Google Ads & Landing Pages to learn from for searches like "Accounting Software", "Twitter Tools", and "Pool Cleaning Services". Each Ad & Landing Page example critiqued and scored.
Also includes:
-Landing Page Makeover Examples
- 5 Tips for Writing Better Ads
- 5 Reasons why Landing Pages are so Important
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
Conversion optimization : Top 40 tips to improve website conversionsPro Auto Manager
Do you want to improve your website conversions?
Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
How to Make a Killer Landing Page: Critical Best Practices for Converting Org...lorloski
Originally presented at #inbound13.
All the website traffic in the world isn’t worth a dime if you can’t convert it to leads. As a marketer, landing pages are the most powerful conversion tool you have. In this presentation, you’ll learn the critical elements of landing page design for both organic and paid traffic (yes, they’re different!). It covers everything from best practices of page structure, content, and style to different strategies for successful lead capture and subsequent engagement. You’ll get the tools you need to pump up the conversion power of your website -- and lower your cost per lead!
Google Analytics has a lot of features. Maybe too many. In this deck, learn some of the key reports, metrics and basic rules that can preserve your sanity.
Optimizing Web Forms: How one company generated 226% more leads from a comple...MarketingExperiments
According to the MarketingSherpa 2012 Lead Generation Benchmark Report, capturing a higher quantity of qualified leads is of one of the most important goals in the minds of marketers.
So how can we capture more leads across our Web forms without significantly reducing the quality of those leads?
In our next clinic, the MECLABS research team will walk you through a scientifically validated case study in which one company radically redesigned its Web form without significantly reducing form fields. The marketers' approach generated a 226% higher rate of lead capture.
You’ll learn:
• The exact changes the company made to its form with before and after versions
• How those changes affected conversion on the page
• Examples and case studies on Web form optimization from our library
• How to apply everything you learn to your own pages through live optimization
An introduction to Search Engine Marketing and building the foundation of a valuable website. Topics include: how search engines work, keyword research, on page optimization, link authority, and the basics of a PPC campaign.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
Marketing Your Hotel Using Google Tools Including Google +1
Google is still the world’s largest search engine with nobody yet posing a serious threat to its dominance. With the emergence of Google Hotel Finder and Google +1 having massive potential to impact the hotel industry and travel search, this month’s free training webinar from Avvio looks at a few of Google’s most important tools and how these can help you to promote your website online.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
SEO Tactics for Startups - Making Your Funnel Work program - StartupbootcampJoost Hoogstrate
SEO is one of the most important digital marketing tactics out there.
For startups who still have to build their brand, content and earn links it's hard.
https://e-commercemanagers.com/seo-google-search-console/
Customer Success for Startups in SaaS and E-commerceJoost Hoogstrate
Slidedeck about Customer Success for Startups in SaaS and E-commerce.
This presentation is part of the Making Your Funnel Work program and brought to you by E-commercemanagers.com in close cooperation with Startupbootcamp.
https://e-commercemanagers.com/customer-succes/
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
How to Make a Killer Landing Page: Critical Best Practices for Converting Org...lorloski
Originally presented at #inbound13.
All the website traffic in the world isn’t worth a dime if you can’t convert it to leads. As a marketer, landing pages are the most powerful conversion tool you have. In this presentation, you’ll learn the critical elements of landing page design for both organic and paid traffic (yes, they’re different!). It covers everything from best practices of page structure, content, and style to different strategies for successful lead capture and subsequent engagement. You’ll get the tools you need to pump up the conversion power of your website -- and lower your cost per lead!
Google Analytics has a lot of features. Maybe too many. In this deck, learn some of the key reports, metrics and basic rules that can preserve your sanity.
Optimizing Web Forms: How one company generated 226% more leads from a comple...MarketingExperiments
According to the MarketingSherpa 2012 Lead Generation Benchmark Report, capturing a higher quantity of qualified leads is of one of the most important goals in the minds of marketers.
So how can we capture more leads across our Web forms without significantly reducing the quality of those leads?
In our next clinic, the MECLABS research team will walk you through a scientifically validated case study in which one company radically redesigned its Web form without significantly reducing form fields. The marketers' approach generated a 226% higher rate of lead capture.
You’ll learn:
• The exact changes the company made to its form with before and after versions
• How those changes affected conversion on the page
• Examples and case studies on Web form optimization from our library
• How to apply everything you learn to your own pages through live optimization
An introduction to Search Engine Marketing and building the foundation of a valuable website. Topics include: how search engines work, keyword research, on page optimization, link authority, and the basics of a PPC campaign.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
Marketing Your Hotel Using Google Tools Including Google +1
Google is still the world’s largest search engine with nobody yet posing a serious threat to its dominance. With the emergence of Google Hotel Finder and Google +1 having massive potential to impact the hotel industry and travel search, this month’s free training webinar from Avvio looks at a few of Google’s most important tools and how these can help you to promote your website online.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
SEO Tactics for Startups - Making Your Funnel Work program - StartupbootcampJoost Hoogstrate
SEO is one of the most important digital marketing tactics out there.
For startups who still have to build their brand, content and earn links it's hard.
https://e-commercemanagers.com/seo-google-search-console/
Customer Success for Startups in SaaS and E-commerceJoost Hoogstrate
Slidedeck about Customer Success for Startups in SaaS and E-commerce.
This presentation is part of the Making Your Funnel Work program and brought to you by E-commercemanagers.com in close cooperation with Startupbootcamp.
https://e-commercemanagers.com/customer-succes/
Advocacy marketing and programs for Startups. This presentation is about reviews, testimonials, client cases and other programs like influencer marketing that you can use to create word of mouth.
Part of the "Making Your Funnel Work" program by E-commercemanagers.com in close cooperation with Startupbootcamp.
Marqana Digital Presents: Bringing Your Company's Web Presence Into 2015Andrea Cochran
Bringing Your Company's Web Presence Into 2015: We share our secrets on how your website's design, focus, and content can truly impress and dazzle anyone, anywhere.
Startup KPI's, Conversion Rate Optimization and MarketingstackJoost Hoogstrate
This video is from the Startupbootcamp "Making Your Funnel Work" program.
It's about KPI's, Conversion Rate Optimization and building your Marketingstack.
Why SEO Matters for Financial Institutions: How To Build and Strengthen Your ...Edge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is your financial institution's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your bank or credit union.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your organizations better at attracting, serving and retaining more relevant members and customers through your On-Page SEO and Inbound Marketing.
How To Build a Winning Conversion Optimization StrategyVWO
[VWO Webinar]: Getting your prospects to pay attention to your website is essential whether you’re running an eCommerce brand or generating leads for your sales team. So it's imperative to have a killer conversion optimization strategy in place to drive growth.
Watch VWO and Ladder sharing conversion rate optimization insights on:
How to craft a CRO strategy with structured hypotheses
How to make use of both technical best practices and
data-driven marketing
Leveraging data to identify the weakest point in your funnel
Your ideal CRO Toolkit - tools you need for optimization
Building a framework of priorities - knowing what to test/implement first
Lead generation, leadscoring, and trial users for Startups and Scale-upsJoost Hoogstrate
Lead generation and getting users into a trial is essential for most startups and Saas business.
How to follow-up with leads and through witch channel is also disccussed in this presentation and also how to build a leadscoring model.
How to measure your share of the digital shelf?Rosie Pham
Read on if you want to learn about:
- What is e-commerce digital shelf?
- Why is it important to measure digital shelf ranking?
- How to measure your share of the digital shelf?
⬇️⬇️⬇️⬇️⬇️
* Access BlueBoard Search Performance: http://bit.ly/31w8NxX
* Subscribe BlueBoard Resources: http://bit.ly/2M4MCLH
* Discover BlueBoard: https://blueboard.io/
Why SEO Matters: How To Build and Strengthen Your Most Profitable Online ChannelEdge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is a business's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your business.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your businesses better at attracting, serving and retaining more relevant customers through your On-Page SEO and Inbound Marketing.
Adobe Summit 2016 - Cindy Lu - B2B PersonalizationCindy Lu
Adobe Summit 2016
March 2016
Las Vegas, NV
S917 - VMware: Using deep personalization to fill the sales pipeline
Cindy Lu - Digital Strategy, Senior Marketing Manager, VMware
For many B2B companies, personalization begins and ends with customer personas. The expectation is that this is enough to generate leads and pipeline. While it’s a move in the right direction, much deeper personalization will deliver relevant, targeted experiences that produce more leads and enable sophisticated nurturing campaigns, ultimately generating that all-important qualified sales pipeline.
In this session, VMware explains how they:
• Accelerated the buyer’s journey with Adobe Marketing Cloud solutions
• Filled their sales pipeline by personalizing inbound marketing campaigns
• Gained insights into customer segments using automated personalization
• Increased SaaS sales through testing and optimization
Optimizing the Online Business Channel With Web AnalyticsChris McFadden
The Web has gradually evolved from a great experiment to a legitimate business channel. Web analytics has concurrently progressed from simply measuring visits, page views, and revenue to a reliable process used to optimize a web site. This paper discusses some of the fundamentals of Web analytics and how to align measurement with business goals through the use of Key Performance Indicators relevant to the type of web site. Some practical considerations are discusses including key best practices, top challenges for implementations as well as some tactical ways to use Web analytics.
Google Analytics voor B2B content marketing - gratis trainingJoost Hoogstrate
Google Analytics voor B2B content marketing is een gratis training verzorgd door E-commercemanagers.com
In deze training leert u alle greepjes hoe u slim uw content kunt analyseren en verbeteren.
Retentie marketing strategie voor Saas, B2B en E-commerce (webshops en webwinkels) is de training over klant behoud strategieën.
Aan bod komen ook metrics als CAC, CLV, MRR en nog veel meer.
PR en Linkbuilding voor SEO (2021) - gratis trainingJoost Hoogstrate
PR en Linkbuilding voor SEO gepubliceerd in januari 2021. Deze gratis training geeft je inzichten in de laatste trends op het gebied van linkbuilding en persberichten versturen.
B2B lead generatie - trends 2021. Deze training leert u wat de laatste trends zijn op het gebied van leadgeneratie zoals video, podcasten, personalisatie, chatbots en lead form advertising.
Presentation about Linkedin Advertising for Startups, part of the "Making Your Funnel Work" program of E-commercemanagers.com in close cooperation with Startupbootcamp.
Presentation about Facebook & Instagram advertising for Startups is part of the "Making Your Funnel Work" program by E-commercemanagers.com in close cooperation with Startupbootcamp.
Slidedeck about E-mail marketing and Lead Nurturing for Startups. This presentation is part of the Making Your Funnel Work program of E-commercemanagers.com and Startupbootcamp.
Presentation about social media marketing (organic, not ads). Part of the "Making Your Funnel Work" program by E-commercemanagers.com and Startupbootcamp.
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
In this session 2b of the program "Making Your Funnel Work" we talk about legal issues facing Startups when conducting digital marketing.
This program is made possible by Startupbootcampand E-commecemanagers.com (https://e-commercemanagers.com)
Content marketing for Startups - Making Your Funnel WorkJoost Hoogstrate
Content marketing for startups - this presentation is about the mani drivers of succes in content marketing. Strategy, tactics, distribution and promotion.
Brought to you by E-commercemanagers.com in cooperation with Startupbootcamp
https://e-commercemanagers.com/content-marketing-3/
https://e-commercemanagers.com/content-marketing-roi-calculator/
Customer Journey Mapping and the Customer ExperienceJoost Hoogstrate
Session 1a of the Startupbootcamp "Making You Funnel Work" program by E-commercemanagers.com
This session is about Customer Journey Mapping and it's relevance for Customer Experience Optimization.
Omnichannel marketing in Google Analytics - 10 manieren naar betere inzichtenJoost Hoogstrate
In deze presentatie 10 manieren hoe je Google Analytics kunt inzetten om je omnichannel marketing goed te kunnen meten. Zowel tips voor beginners als expert staan er tussen.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms