Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
This presentation of digital marketing make your all quires clear basically what is it what are the social plate form there we use it or at the end why digital marketing is most important in this era.
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Learn the fundamentals of Digital Marketing. Know your audience, choose your channels (Facebook, LinkedIn, Google and more), play your outcomes and understand your metrics.
All Free Books in this site>>>>> https://kit.co/Watch2Learn
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Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
Digital Marketing Trends for 2014.
Discover what you need to know from Lisa Harrison, Strategic Marketing Director and cofounder of POMO.
Lisa has sifted through the hype and the fads to deliver you expert advice gained from working directly with businesses to deliver effective results-driven, digital marketing strategies.
What you’ll learn:
Customer retention in a digital environment
More effective ways to drive website traffic than SEO
Latest updates on Web 3.0
What your business should consider to be an effective part of the conversation
Understanding digital ROI
Lisa will share what’s new in the realm of digital marketing, including the importance of engagement, content marketing, real-time marketing, web 3.0, reputation management, influencers as well as the ideas around return on investment.
Lisa is also the developer and trainer of Certificate IV Social Media Mastery, a new Nationally Recognised Qualification – Certificate IV Business (BSB40212).
Follow Lisa on Twitter or subscribe to her on Facebook. POMO – is a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia.
This is a Digital Marketing Project based on the business of Domino's in India. The project talks about how a business can have a firm foothold in the market, in this digital era.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Digital Marketing Workshop for CorporatesDigital Vidya
Digital Marketing is the new paradigm in which Marketing is done today. Let us empower and enable you to unleash the potential of Digital Marketing for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand and business in the Digital World.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee Odden, CEO of TopRank Online Marketing at OMWeek in Madrid, Spain.
A brief overview of Dawood Ibrahim and his criminal syndicate D-Company. This analysis includes a hierarchy of the organization and a map displaying the regional influence of D-Company.
This presentation of digital marketing make your all quires clear basically what is it what are the social plate form there we use it or at the end why digital marketing is most important in this era.
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Learn the fundamentals of Digital Marketing. Know your audience, choose your channels (Facebook, LinkedIn, Google and more), play your outcomes and understand your metrics.
All Free Books in this site>>>>> https://kit.co/Watch2Learn
marketing,digital marketing,marketing digital,marketing strategy,marketing 101,marketing online,online marketing,content marketing,internet marketing,business marketing,principles of marketing,marketing tips,nghề marketing,marketing major,ngành marketing,marketing cơ bản,marketing basics,direct marketing,what is marketing,kế hoạch marketing,quản trị marketing,chiến lược marketing,marketing strategies,social media marketing,marketing mix,marketing 4.0,marketing show,marketing jobs, social media traffic,social media marketing,social media,social media marketing strategy,how to increase traffic through social media,how to increase social media traffic,free social media traffic,social media marketing tips,social media tips,social media strategy,social media tools,social media hacks,social media marketing for beginners,social traffic bot,how to start social media marketing business,social media 2019,how to use social media to promote your business,using social media, business,business ideas,the business,business news,small business ideas,new business,new business ideas,business news today,business idea,business ideas in hindi,business ideas in india,best business ideas,business report,business report bd,tiesto the business,the business tiesto,the business lyrics,business line&life,small scale business,bangla business news,best business to start,new business ideas 2021,business tips,business plan,business live,new business oppurtunity,business coach, #marketing, #digitalmarketing, #marketingdigital, #marketingstrategy, #marketing101, #marketingonline, #onlinemarketing, #contentmarketing, #socialmediatraffic, #socialmediamarketing, #socialmedia, #howtoincreasetrafficthroughsocialmedia, #howtoincreasesocialmediatraffic, #business, #businessideas, #thebusiness, #businessnews, #smallbusinessideas, #businessnewstoday, #businessidea, #newbusinessideas, #newbusiness,
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
Digital Marketing Trends for 2014.
Discover what you need to know from Lisa Harrison, Strategic Marketing Director and cofounder of POMO.
Lisa has sifted through the hype and the fads to deliver you expert advice gained from working directly with businesses to deliver effective results-driven, digital marketing strategies.
What you’ll learn:
Customer retention in a digital environment
More effective ways to drive website traffic than SEO
Latest updates on Web 3.0
What your business should consider to be an effective part of the conversation
Understanding digital ROI
Lisa will share what’s new in the realm of digital marketing, including the importance of engagement, content marketing, real-time marketing, web 3.0, reputation management, influencers as well as the ideas around return on investment.
Lisa is also the developer and trainer of Certificate IV Social Media Mastery, a new Nationally Recognised Qualification – Certificate IV Business (BSB40212).
Follow Lisa on Twitter or subscribe to her on Facebook. POMO – is a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia.
This is a Digital Marketing Project based on the business of Domino's in India. The project talks about how a business can have a firm foothold in the market, in this digital era.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Digital Marketing Workshop for CorporatesDigital Vidya
Digital Marketing is the new paradigm in which Marketing is done today. Let us empower and enable you to unleash the potential of Digital Marketing for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand and business in the Digital World.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee Odden, CEO of TopRank Online Marketing at OMWeek in Madrid, Spain.
A brief overview of Dawood Ibrahim and his criminal syndicate D-Company. This analysis includes a hierarchy of the organization and a map displaying the regional influence of D-Company.
Identity management is an important technology for managing user objects, identity attributes, authentication factors and security entitlements. This is done by providing automated and self-service processes for on-boarding, termination and every change that impacts a user between these events.
Identity management encompasses a wide range of technologies and processes and consequently there may be ill defined or conflicting terminology relating to key concepts.
This document introduces key identity management terminology and offers clear, unambiguous definitions. The intent is to help the reader focus on solving real problems, rather than waste energy on the language of identity management.
Basic concepts and terminology for the Requirements Management applicationIBM Rational software
After you complete this module, you should be able to do these tasks :
- Explain the difference between Jazz™ Team Server and the Requirements Management (RM) application
- Describe the basic concepts and terminology in the RM application
- Identify tasks that the team must do before starting a requirements management project with IBM® Rational® DOORS Next Generation or IBM® Rational® Requirements Composer
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
Social Media Roadmap PowerPoint Presentation SlidesSlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty four slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Social Media Roadmap PowerPoint Presentation Slides complete deck http://bit.ly/3bclUK9
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
Course Outline for a Digital Marketing ClassGideon Owolabi
1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
I develop a presentation using Keynote that explores multiple components of my personal brand. The presentation showcases my identity, profession, goals, skill analysis, promise, credentials and ever a comparison with competition within my field of study.
Are you searching for your dream home? Finding the perfect house involves more than just browsing listings; it’s about discovering a space that fits your lifestyle and needs. Whether you’re looking for a cozy suburban home, a chic urban apartment, or a spacious rural property, the right real estate can transform your life. Consider the location, amenities, and potential for future growth. Think about the community, nearby schools, and the convenience of shopping and transportation. A good real estate agent can guide you through the process, from identifying suitable properties to negotiating the best deal. Your dream home is out there, waiting to be found – let’s embark on this journey together!
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
McArthur Natural Products has found a way to make PAWPAW even more POWERFUL! Our product brochure outlines our company history, Australian made produce, products in our Therapeutic and Skin Care range descriptions, and key contact details for the company.
Hootsuite Social Media Management - Vorian Agency 2016Matt Lynch
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Join Vorian Agency's GM Matt Lynch - a Perth based technical marketing agency, walk through how Hootsuite works for Social Media Marketing, and how businesses can leverage Hootsuite as part of their content marketing activities, tracking and reporting, listening for brand terms, as well as competitor monitoring. Learn to schedule content for optimal times, bulk upload, use location marketing targeting as well as take advantage of the efficiencies of Hootsuite with streams, canned responses, Google Analytics Campaign Tagging and shortened URLs. #voriantraining
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This latest training seminar presentation looks at the benefits of CRO - Conversion Rate Optimisation, and how to improve the conversions with your website and landing pages to compliment all your inbound marketing through SEO, PPC, Social, EDMs etc to increase the ROI from these campaigns with effective landing page design.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
This Vorian Agency seminar presentation by General Manager Matt Lynch, a 20+ year seasoned online marketing strategist and specialist, Google Partner and Bing Ads Professional, takes a deep dive into Web Analytics. Moving beyond the previous seminar on Google Analytics specifically, this 2hour free business training seminar, part of the Vorian Agency seminar series in Perth, Western Australia, covers a large range of free tools for business and website owners so that they can monitor, benchmark and report on performance as well as interaction from consumers. Includes a look at Google Webmaster Tools, Bing Webmaster Tools, and so many other useful resources as always.
Join Vorian Agency, a Perth Digital Marketing Agency's General Manager Matt Lynch, walk through an introduction to YouTube, Video Marketing and opportunities that exist with repurposing video content across YouTube, Vimeo, Facebook, as well as short form video on Instagram and Vine. Matt is a 20+ year marketing veteran, a Google Partner and Bing Ads Professional, and runs a popular 2hour free business training seminar series on a range of online marketing topics. The seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice, and ask their specific questions directly.
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing solutions
to business wrestling with how to market in today’s changing environment.
• With over 22 years Online Marketing & Information Technology experience, Matt’s primary
speciality is Search Engine Optimisation (SEO). Matt is a highly experienced senior digital
marketing specialist working both within agency and in-house roles. Matt is also a certified
Google Adwords and Bing Ads Professional.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel for over 10
years with companies such as Trafalgar Tours, The Travel Corporation brand and travel
properties, Stella Travel and Best Flights. Matt has earned a reputation as an online marketing
expert and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Your Presenter: Vorian Agency General Manager
Slide: 2
5. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 5
6. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for our free seminar series
Slide: 6
7. In today’s session…
• What is Twitter?
• Twitter Numbers
• Social Demographics
• Objectives for using Twitter
• Search Marketing Integration
• Creating a Twitter Account
• Brand Consistency
• The Twitter Interfaces
• A Style Guide
• Top Twitter Tips
• DMs - Direct Messages
• Who to Follow
• Increasing your Followers
• A Social Media Policy
• # Hashtags
• The Optimal Tweet
Slide: 7
• Embed A Tweet
• Twitter Lists
• Twitter Content Approach
• Post Frequency/Scheduling
• The power of images, videos and
links
• Efficient Social Media
Management
• Website/Cross Pollination
• Twitter Cards
• Reputation & Reporting
• Analytics
8. Twitter's 2014 - Q2 Numbers
• Total revenue: $312 million, up 124 percent year-over-year
• Ad revenue: $277 million, up 129 percent
• Data, licensing revenue was $35 million, up 90 percent
• Mobile delivered 81 percent of total ad revenue
• International revenue was $102 million or 33 percent of total revenue
• Monthly active users 271 million, up 24 percent
• Mobile active users were 211 million, up 29 percent
• Timeline views were 173 billion, up 15 percent
Slide: 8
9. How Many Users on Twitter?
• Be found not just on Google in search… (Bing, Yahoo!, local search,…)
• Go to where the users are, don't ignore them:
• Facebook
• YouTube
• LinkedIn
• Twitter
• Tumblr
• Instagram
• Pinterest
• Flickr
• Google+
Slide: 9
10. Which Demographics are Social?
• Number of Australian Retailers currently using Twitter: 46%
• 38% of Internet users now access social media via a mobile device.
– If your brand’s account or your social media images aren’t optimised for mobile, you risk losing a significant
portion of your potential audience. Having a mobile-friendly profile is the bare minimum. If you want to
increase the number of click-throughs and pageviews, schedule your content to go out at the optimal times
for mobile use. A general trend observes people browsing social media on their smartphones before or
during their morning commute (8-8:30AM) and at lunch (12:30PM).
• Interestingly 23% of Twitter users make less than $30,000 per year
– Lower annual income for a large portion of your audience means you should engage the audience on your
Twitter feed with giveaways and discount codes. They can take the form of a trivia quiz about the product, a
themed photo competition, or a retweet contest—all forms favored by Twitter, as long as you abide by the
rules. This provides easy advertisement for your product, and encourages conversation between you and
your customers.
Slide: 10
11. Objectives for using Twitter
• Increase PR, brand awareness, and saturation of Brand across Twitter platform
• Increase conversations on brand topic
• Increase appearance on Twitter lists, Favorites, Retweets
• Opportunity to have a faster response to consumer queries
• Increase customer retention
• Sourcing new customers and converting sales
• Supporting other marketing activities (cross pollination) and providing brand
sentiment signals to Search Engines
• Monitoring the competition and their activities
• Twitter at its best is conversation, not broadcasting, not spectating
Slide: 11
12. Search Marketing Integration
• Changes in Google algorithms have rendered many traditional SEO (Search Engine
Optimisation) practices less effective.
• 'Social' is something that should be integrated and embraced at every level of the
organisation, and this especially includes sales.
• Social presents many unique opportunities to build relationships, gain insights, and
make sales.
• Optimising your social media strategy for SMI (Search Marketing Integration) means
creating content that's designed to fit in with how customers search for you, then
socialise that content across all your company's social media channels.
• Content marketing is fundamental to the success of any organisation that wants to
generate business online.
• Have your staff, management and sales team retweet company announcements,
promoting content, engaging with their community.
• As the sales rep's social presence grows, so should the brand's, bringing in new
followers and widening your social reach.
Slide: 12
13. Webmaster Tools
• The Search Engines are incorporating Social Signals - BWT (Bing Webmaster Tools)
continues to evolve to include information on the social media accounts associated to
the business website. Have you linked your Twitter account yet? Do you have both
Google and Bing Webmaster Tools set up for your business? Ask us how!
Slide: 13
14. Create a Twitter Account
• Sign-up at https://twitter.com/
Slide: 14
15. Brand Consistency
• Before we delve into preparing to do business online… research and do the due
diligence, to determine a consistent brand approach (name and logo) to avoid
confusion and conflict to the brand.
• NameChk: http://namechk.com/
• Knowem: http://knowem.com/
Slide: 15
16. Secure Your Name
• Proverb: Failing to plan is planning to fail
• You may not use them today, but secure them for tomorrow!
Slide: 16
17. Create a Twitter Account
• Sign-up at https://twitter.com/
• The maximum length for a username is 15 characters
• Avoid numbers, special characters, or anything unpronounceable for your username!
Slide: 17
18. Logged in to Twitter
• A walk through the interface, the ‘Home’ screen:
Slide: 18
19. Logged in to Twitter
• A look at the ‘Notifications’ screen:
Slide: 19
20. Logged in to Twitter
• A look at the ‘# Discover’ screen:
Slide: 20
21. Logged in to Twitter
• A look at ‘Me’:
Slide: 21
22. Style Guide
• Generate a ‘Style Guide’ for your online business
• Research your target demographic to develop your ideal ‘persona’
• Determine your ‘Tone of Voice’, type of language used and how you will come across
• Consistent naming convention for account creation
• Consistent brand approach for use of logo, hero images, fonts and colours
• Prepare business descriptors for use in ‘About’ biographies
• Look to incorporate target keyword strategy throughout
Slide: 22
23. Logged in to Twitter
• Editing Your Profile:
Sizes:
– Header Image (also known as the cover photo, or 'hero' image) up to 5Mb 1500 x 500px
– Profile Picture up to 2Mb 500 x 500px
– You can’t be an egg forever. Personalize your pic!
– Bio up to 160 characters
Slide: 23
24. Twitter on SmartPhones
Slide: 24
• The free Twitter APP is available on iOS, Android, Windows Phone and BlackBerry
• Be aware of the reduced size of cover image (hero image) display, and profile picture
25. Twitter on Tablets
Slide: 25
• The free Twitter APP is available on iOS, Android and many other popular platforms.
• Be aware of the reduced size of cover image (hero image) display, and profile picture
26. Top Twitter Tips
• Does account match business name (matching brand)?
• Do they have a Hero (Header) image (1500 x 500px 5Mb max size)?
• Have they included Location Information “Perth, Western Australia“?
• Have they included their Website URL?
• Do they have a suitable 'About Us' Bio description?
Slide: 26
27. Logged in to Twitter
• A look at ‘Direct Messages’:
Slide: 27
28. Top Twitter Tips…
• Do they have a custom background design?
• Do they have suitable branding logo (company) or photo (individual)?
• How many Tweets (how active are they?)
• How many Following (who are they connecting to?)
• How many Followers (how many people are connecting to them?)
• Do they use LISTS, if so how many and what about?
• Do they use Favorites?
• Do they use Photos and Videos?
• Do they advertise (in the design, about us, posts) to their other SM accounts
(Facebook, Pinterest etc to cross promote.)?
• Frequency of Tweets (posts)?
• Types of posts (text, photo, video, links)?
• Do they Retweet other users?
• Do they DM (Direct Message) other users? (won't be visible to public)
• Do they use #hashtags within posts?
• Do they use a specific URL shortener?
• Topics of posts?
• Engagement with posts (from users and to others)?
Slide: 28
29. Who to Follow
• A discussion on choosing who to follow, and why:
• Follow the people you want to hear from, have a correct bio and a display picture
• Follower thresholds: note that Twitter has imposed limits that try to balance out the
number of followers to following. Your first threshold will be at 2,000
• Determine whether to continue following those that don't follow you back.
Slide: 29
33. Your Social Media Policy
• To maintain our company's open, honest and transparent approach, and our genuine
personality, we’ve set out a few Guidelines and Policies to follow. They should be read
and followed by all staff, and especially anyone who updates a Social Media profile for
our company.
• Our Social Media objectives
– Have fun. If you enjoy what you do, they will too!
– Respect the audience. Even if their opinions differ.
– Be timely. Social Media is about NOW.
– Know when and what to post. Right message, right time. Be mindful of situations where you need approval
signoff before responding or posting.
– Leave competitors to it. They may talk about us, but the best response is no response.
– Act responsibly. Do us proud and keep it honest. Don’t post negative comments, avoid inflating feedback with
other profiles and importantly never leak confidential business information
• Remember to follow these policies
– Keep it quiet – never discuss company or customer details. This includes subjects like sales figures, customer
details, internal policies, complaints, staff members or incidents.
– Keep it nice – Never refer to our company or others in a way that is defamatory, harassing or indecent.
– Keep it private – Never reference any clients, customers or trade partners without obtaining their permission to
do so.
– Keep it real – Never post online on behalf of the company or competitors (under your own name or anonymously)
unless it’s part of your job role or you’ve been given permission to do so.
– Keep it calm – if you’re in a bad mood, or someone riles you, take a step back and come back to it later.
– And finally, remember to keep it cool – We know you love social media as much as we do, but remember your
social media usage shouldn’t interfere with your job. Usage may be reviewed and monitored by your Manager.
Slide: 33
34. Hashtags #
• Use hashtags (#) to focus tweets on topical keywords, or brand name.
• Regularly post with hashtags.
• Don’t over do the amount of hashtags implemented within a post. (no more than 3)
• Keep an eye on trending topics and particular #tags, and blend these into your
RT/posts. Trending topics can be seen on Twitter.
• http://www.hashtags.org/trending-on-twitter/
• Hashtags can be used as keyword links within Twitter, Facebook and Google+
• But please, #stop #hashtagging #every #word. #It #looks #terrible #and #does
#nothing #for #your #social #presence (except you may start losing followers).
#stopit.
Slide: 34
35. Tweet Length
• Twitter limits Tweet length to 140 characters.
• To encourage Retweeting studies show that the “ideal” character count for a RT is in
the range 70-100 characters.
• To illustrate this, count the characters:
• don_crowther is 12 characters long. Add one for the @ sign. Then add 3 more for RT
and the space which follows it and you have 12+1+3=16.
• So the longest tweet I would ever want to tweet is 140-16=124 characters
• I would suggest that you have a rule of thumb where your character count including
spaces, hashtags and shortened url all adds up to 120 characters maximum.
• The easiest way to manage this is by using a spreadsheet and format a cell to
perform a character count for each post which has the formula =LEN(C3).
Slide: 35
36. Embed a Tweet in a Tweet
• A feature that recently became available on Twitter’s mobile apps is now available on
the desktop as well, which is the ability to embed a tweet within a tweet.
• Embedding a tweet within a tweet is really easy. Just type out your tweet, include a
link to the tweet you want to embed, and then publish it. The tweet you link to gets
automatically embedded into your tweet.
• This feature is another way to retweet something, but you have much more room to
add your own comment. The embedded tweet only takes up as many characters as a
shortened link would, which means you have over 100 extra characters to add your
own message.
Slide: 36
37. Twitter Lists• Lists are organizational categories that help you to filter your following so that you can
listen to focused conversations
• When you 'open' the list you see all the timeline posts from that group so you can
read all the important and helpful tweets in between the “noise”
• Create lists based around topics, eg: trafalgar team members, travel agencies,
airlines, hotels, travel bloggers, travel media, travel news etc
• Lists make it easy for others to follow your recommendations, and a great place for
you to find additional focused followers
• When you list someone, it shows that you care about their tweets and would like to
read all of them. It’s a form of appreciation on twitter, a gesture of gratitude. You
might get listed back too
Slide: 37
38. Location Search
• Within Twitter you can keyword search by location ‘near’
• Websites like twitterfall.com/ provides access to geo located tweets
Slide: 38
39. Marketing, starts with Content
• Content Marketing, Social Media and SEO works together for great results…
• Blog posts
• Videos and Podcasts
• Images and Infographics
• Whitepapers
• Webinars
• Slideshows
• Reviews
• Website copy and Product descriptions
• Ebooks
• Digital magazines
• Research reports
• Case studies
• Enewsletters
• ... then syndicate all of this content through your social channels.
Slide: 39
40. Twitter Content Approach• The content strategy is a balance of:
• Text, image, video and link posts (tweets with links get way more retweets—86% more)
• RT or Retweets; (repeating other users posts)
• DM or Direct Messaging; (private messages to specific users)
• Mentions; (posts that include user(s) in the tweet content)
• Special Day Twitter Events:
• #FF or #FollowFriday; (share lists of user accounts on a theme each Friday)
• #TT or #TravelTuesday; (share travel insights each Tuesday)
• Your Communications:
• Be yourself
• Be respectful
• Talk to people with similar interests
• Listen as well as talk. Keep a 50% balance, and don't dominate the conversation
• Information about your brand (staying on brand)
• Limit self-promotional tweets to approximately 10% of your content posts
• Specials, Launches, Events, Promotions
• Interesting general news, industry news, quotes, weather, International news
• Posting links to websites, photos, videos
Slide: 40
41. Ask… and you may get
• People are understandably shy about asking for retweets. In fact, less than
1% of brands have asked for a retweet. This is a huge missed opportunity.
• When you clearly ask your followers for a retweet, you have a good chance
of getting one. Salesforce reports that asking results in 12 times more
retweets.
• Here’s a tip: Make sure to spell out the word retweet in its entirety, rather
than using the abbreviation RT. The retweet rate for “retweet” requests is 23
times higher than the engagement rate for “RT” requests.
Slide: 41
42. Posting Frequency
• Constant and regular ongoing commitment to
Twitter obtains results
• Don't post in a single burst, but spread throughout
a day
• Key times for interactions are when people are
able to be more social, particularly in evenings
• Day of week:
• Match day and time when EDMs or Blog Posts are
scheduled
• Match day and time before, during and after events
• Weekends starting from Friday evening into Sat and Sun
will have more conversation
• How often:
• Flooding tweets will simply get you known as a spammer
• Posting infrequently, does not build a voice, or a reputation
• Aim to start with two or three Tweet periods spread through
the day; morning, lunch and noon
Slide: 42
43. Do Not Make Misleading Claims
• ACCC – Advertising & Promoting Your Business – Social Media:
– There are no specific or different consumer laws or rules in place for
social media. Consumer protection laws which prohibit businesses from
making false, misleading or deceptive claims about their products or
services have been in place for decades. These laws apply to social
media in the same way they apply to any other marketing or sales
channel.
44. The power of an image
• One Picture is Worth a Thousand Words.
• Dozens of studies and experiments prove that users are more attracted by amateur
pictures that look true-to-life, though they can miss a polished glamorous look.
• As James Chudley put in his guide on using photos to sell:
• Show off your product’s benefits
• Make visitors laugh
• Tell a story and show how to do something (step-by-step guides with pictures
simply rock!)
• Be consistent and professional.
• You can get a 150% increase in retweets just by including images.
Slide: 44
45. Amplify the power… with Video
Twitter Video Marketing tips
•Twitter is not a video hosting platform, but it lets users link to posted videos which then appear as embedded videos, playable within
a tweet. Twitter will embed videos from YouTube, Vimeo, Vine and most professional video platforms.
•Create purposed custom videos for Twitter. One common Twitter mistake is when companies take a small clip from a longer existing
video and incorporate that into a tweet, which simply doesn't normally work.
•Think small - When videos are embedded in tweets, viewers see them on a tiny 435 x 244px player. Be sure that those tweeted
videos are easy to see and understand on a small scale.
•Real Time Reaction - Tweets that gain the most search traffic are when they’re centered around real-time news and live events.
•Short duration - Twitter is used for quick updates, therefore tweeted videos should be 30-seconds or less.
Slide: 45
46. Even Shorter Format - Vine
Introducing the even shorter duration format of video marketing
•https://vine.co/
•Your video can be 6 seconds long
•Video recorded through your smartphone
•Vine videos loop
Slide: 46
47. Efficient Social Media Management - HootSuite
• Did you know you can use HootSuite with many of the popular Social Media channels
to connect with consumers, broadcast, amplify, and monitor conversations?
• Repurpose content across multiple social media channels and coordinate your social
media campaign management from HootSuite.
• Schedule your posts in HootSuite in advance (day and time) upload from a spread
sheet.
• Great for monitoring and listening
• Google Analytics connection
• Canned responses
• Shortened URL
• Get the App!
Slide: 47
48. Keep Your Site Sticky!
And once you have got the user to your website... Stickiness will keep them there!
•Newsletter subscription feature
•Follow on Facebook, Twitter, LinkedIn, Pinterest...
•Add to Favorites
•Community Section (If suitable)
•Encourage them to engage, and re-engage… give them a reason to do so.
•As with ANY Social Media account and your contact information, you want it to be seen
so that others can discover, follow you and connect.
•Also add the Social Media logos and links to your company profile in your email.
•On your website, “Our Staff” section, have profiles for your team members and include
links to their LinkedIn accounts and other Social Media.
•In your EDMs (Electronic Distribution Marketing – Emails) include both links to your
LinkedIn company/personal page, as well as Social Share options within the content to
encourage viral distribution opportunities.
•Add Social Media news feed plugins to your website to share the content.
•Remarketing…
Slide: 48
49. Behind the Page <html>
• You can include a reference to your Twitter social media channel from within the
<html> code of your website using Twitter Card metadata markup.
• Twitter Card Validator: https://dev.twitter.com/docs/cards/validation/validator
• Introducing new products: Because a picture can be included on the cards they are a
great way to introduce new products and to generate excitement.
• Offering resources: Businesses often offer great resources for their customers on
their website. The Twitter card can help direct people to these resources and build
brand awareness.
• Using current events: Twitter cards can use popular events to help create a card that
is passed along to others. Retweeting of business cards is a great way to spread
information for a business.
• Sharing videos: If a business has a video that becomes popular, the Twitter card be
shared and brand awareness will grow.
• Lead generation: A great way to capture email addresses.
Slide: 49
50. Reputation Reporting
• Measure and Manage your Social Reputation
• Klout - http://klout.com/home
• Kred - http://kred.com/
• Naymz - http://www.naymz.com/
• PeerIndex - http://www.peerindex.com/
• TrustCloud - https://trustcloud.com/
• Trackur - http://www.trackur.com/
• Thinkup - https://www.thinkup.com/
• TweetReach - http://tweetreach.com
• Sumall - https://sumall.com/
• Mentionmapp - http://mentionmapp.com
• Social Mention – http://www.socialmention.com/
• Xefer - http://xefer.com
• Unfollowers - https://unfollowers.com
• Record monthly your growth in followers, following, Tweets, Retweet,
engaged users and reach.
Slide: 50
51. Twitter Analytics
• https://analytics.twitter.com/about
• If you don’t already have an advertiser account, you can request advertiser status.
You will have to set your company up as if you will advertise, including payment
information, and set up a Promoted Tweet or Twitter Card campaign with a far future
date. This is something you can then cancel when you get access to Analytics — that
way you don’t actually have to pay.
Slide: 51
52. Google URL Shortener & Campaign Tracking
• To assist your marketing campaign reporting
and tracking of the efforts of links you post and
measure the effectiveness of your activities,
consider using a consistent URL shortener
such as Google’s goo.gl
• Google Analytics Campaign Link Tagging Tool
is also very useful to create tagged URLs with
campaign and source information that you can
then shorten. The results are then measured
within Google Analytics to show the
effectiveness of different mediums.
Slide: 52
53. Follow-up Questions?
After today’s session, you are welcome to tweet questions
to our Vorian Agency Twitter Account @vorianagency
using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 53
54. Keep Connected
After today’s session, please feel free to connect with me if
you have additional questions:
Twitter: https://twitter.com/mattrlynch
Don’t forget to follow Vorian Agency on Twitter:
Twitter: https://twitter.com/VorianAgency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au
Slide: 54
56. Please… invite others
We would like to thank you for your attendance
to today’s seminar on Twitter.
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our key business areas
• Vorian staff are available to arrange an appointment to assist your specific needs:
– Set up a Twitter account for your business
– Create a content strategy for Twitter
– Integrate Twitter into your website
– Manage, respond and report on your Twitter account for your business
• Please provide your feedback and hand-in the supplied questionnaire
• Please invite others you may know to register for our free seminar series and
forward them a copy of today’s seminar email.
Slide: 56