Join Vorian Agency's GM Matt Lynch - a Perth based technical marketing agency, walk through how Hootsuite works for Social Media Marketing, and how businesses can leverage Hootsuite as part of their content marketing activities, tracking and reporting, listening for brand terms, as well as competitor monitoring. Learn to schedule content for optimal times, bulk upload, use location marketing targeting as well as take advantage of the efficiencies of Hootsuite with streams, canned responses, Google Analytics Campaign Tagging and shortened URLs. #voriantraining
Hootsuite Social Media Management - Vorian Agency 2016Vorian Agency
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Social media marketing tech tools and optimization for search enginesManjitsing Valvi
Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Complete Social Media Strategy which our team has developed for a company during our 6 weeks class at the Society 3 Academy (formerly Social Media Academy, Palo Alto).
Hootsuite Social Media Management - Vorian Agency 2016Vorian Agency
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Social media marketing tech tools and optimization for search enginesManjitsing Valvi
Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Complete Social Media Strategy which our team has developed for a company during our 6 weeks class at the Society 3 Academy (formerly Social Media Academy, Palo Alto).
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Social Media Community Hack Sheet for NGOsDarine Sabbagh
An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.
Hootsuite Social Media Management - Vorian Agency 2016Matt Lynch
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
4-Step process to creating your own social media strategy for selling, including a look at specific ways to use popular social media sites to increase leads and sales.
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Social Media Community Hack Sheet for NGOsDarine Sabbagh
An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.
Hootsuite Social Media Management - Vorian Agency 2016Matt Lynch
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
4-Step process to creating your own social media strategy for selling, including a look at specific ways to use popular social media sites to increase leads and sales.
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
Essential Tools for Social Media Marketing.pdfEctesso
In order to develop a company's brand, boost sales, and enhance website traffic, social media marketing, often referred to as digital marketing and e-marketing, makes use of social media platforms where users may create social networks and share information. Social media marketing (SMM) gives businesses a means to interact with current consumers and attract new ones. It also contains data analytics features that are specifically designed to help marketers track the performance of their campaigns and find even more opportunities to interact.
Visit: https://ectesso.com
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Similar to Vorian Agency - Hootsuite Seminar 2015 (20)
McArthur Natural Products has found a way to make PAWPAW even more POWERFUL! Our product brochure outlines our company history, Australian made produce, products in our Therapeutic and Skin Care range descriptions, and key contact details for the company.
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This latest training seminar presentation looks at the benefits of CRO - Conversion Rate Optimisation, and how to improve the conversions with your website and landing pages to compliment all your inbound marketing through SEO, PPC, Social, EDMs etc to increase the ROI from these campaigns with effective landing page design.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
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This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
This Vorian Agency seminar presentation by General Manager Matt Lynch, a 20+ year seasoned online marketing strategist and specialist, Google Partner and Bing Ads Professional, takes a deep dive into Web Analytics. Moving beyond the previous seminar on Google Analytics specifically, this 2hour free business training seminar, part of the Vorian Agency seminar series in Perth, Western Australia, covers a large range of free tools for business and website owners so that they can monitor, benchmark and report on performance as well as interaction from consumers. Includes a look at Google Webmaster Tools, Bing Webmaster Tools, and so many other useful resources as always.
Join Vorian Agency, a Perth Digital Marketing Agency's General Manager Matt Lynch, walk through an introduction to YouTube, Video Marketing and opportunities that exist with repurposing video content across YouTube, Vimeo, Facebook, as well as short form video on Instagram and Vine. Matt is a 20+ year marketing veteran, a Google Partner and Bing Ads Professional, and runs a popular 2hour free business training seminar series on a range of online marketing topics. The seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice, and ask their specific questions directly.
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
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Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
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"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your LinkedIn Success Starts Here.......SocioCosmos
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Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
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Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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2. Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing solutions
to business wrestling with how to market in today’s changing environment.
• With over 22 years Online Marketing & Information Technology experience, Matt’s primary
speciality is Search Engine Optimisation (SEO). Matt is a highly experienced senior digital
marketing specialist working both within agency and in-house roles. Matt is also a certified
Google Adwords and Bing Ads Professional.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel for over 10
years with companies such as Trafalgar Tours, The Travel Corporation brand and travel
properties; Stella Travel and Best Flights. Matt has earned a reputation as an online marketing
expert and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Your Presenter: Vorian Agency General Manager
Slide: 2
3. Add Matt to your circles…
Google+: https://plus.google.com/+MattLynchAU
Twitter: https://twitter.com/mattrlynch
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Facebook: https://www.facebook.com/mattrlynch
Pinterest: http://pinterest.com/mattrlynch
About Me: http://about.me/au.mattlynch
SlideShare: http://www.slideshare.net/mattrlynch
Instagram: http://instagram.com/#mattrlynch
YouTube: https://www.youtube.com/user/aumattlynch
Vimeo: https://vimeo.com/mattrlynch
Vine: https://vine.co/mattlynch
Yelp: http://mattlynch.yelp.com.au
FourSquare: https://foursquare.com/mattrlynch
Klout: http://klout.com/#/mattrlynch
Email: matt.lynch@vorian.com.au
Slide: 3
5. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 5
6. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for our free seminar series
Slide: 6
7. What is Hootsuite?
• Hootsuite is the world’s most widely used social media relationship platform. More
than 10 million users, including 744 of the Fortune 1,000 companies, trust Hootsuite
to manage their social media programs across multiple social networks from one
integrated dashboard.
Slide: 7
8. Hootsuite Facts
• The world's most widely used social relationship platform, available in 16 languages
and more than 175 countries.
• Over 10 million users including 744 of the Fortune 1,000 companies.
• Pioneered social media management when it launched in 2008.
• Largest open social relationship platform with 100+ partner integrations in the
Hootsuite App Directory.
• Over 600 staff located in Vancouver, San Francisco, London, Singapore, New York,
Hong Kong, Sydney and others.
• Preferred, certified partner of Facebook, Twitter, LinkedIn, and Google+
• Over 1,600 enterprise customers including NHL, Sony Music Entertainment, Adidas,
eBay, AstraZeneca US, Orange, and more.
• CEO: Ryan Holmes, CRO: Steve Johnson, CFO: James Rumble, CTO: Ajai Sehgal
Slide: 8
14. Adding a Tab to your dashboard
• From the launch menu on the left, select the house or Streams
icon.
• Click the plus (+) sign to add a tab.
• A new tab will appear with “untitled” highlighted. Start typing to
name the tab. Unless you want a blank tab, click on the “Add a
Stream” guide that automatically appeared in your new tab and
follow the prompts. Click and drag your tabs along the top of the
dashboard to put them in an order that works best for you.
• Keep the naming convention short, so that you can fit more tabs
visible along the top.
• Note: Streams help further breakdown each tab according to
social networks, apps, functionality, keyword searches, etc.
Slide: 14
15. How to add Streams to your Tab
• Every stream inside your tab is self-contained. So
you can monitor the Tweets, Facebook photos, and
YouTube searches related to your Tab title.
• To add a social network: in the stream guide click
“Networks”, scroll to find the network and its
associated options menu will appear. From there,
select the network’s functionality of your choice for
that stream.
• For example, let’s say you’re setting up a Twitter tab
for your business. We recommend that you add
different streams within that tab for your business’
Home Feed, Mentions, Direct Messages and
ReTweets.
Slide: 15
16. Use the Stream that suits you
• There are different Stream types depending on which Social Media channel is
selected. Start by choosing the associated channel account, then select the options
you require.
Slide: 16
17. How to adjust Stream size
• To help you adjust your stream width, use the handy toggle bar.
• In the far right corner of your tab row you will find the toggle bar. Slide the toggle back
and forth to adjust stream widths.
Slide: 17
18. How to add an app
• To add an app: in the stream guide click “Apps,”
scroll to find your app of choice and follow the
prompts from there for signing in and set-up.
• For example, let’s say you’re setting up an
“Instagram” tab for your business. We recommend
that you add different streams for your Home Feed
and Your Photos. Add another stream for the
Statigram App to monitor your Instagram analytics.
Slide: 18
19. Which App would I recommend?
• With 126 Apps to choose from, you have a lot of
selection choice!
• I’ve listed some of the popular apps which I use to
connect other services, other social media accounts,
provide enhanced information with the social media
accounts I use, or simply to collate content I can
repurpose as part of my content marketing strategy.
Slide: 19
20. Target your New Followers
• Create a stream to monitor your New Followers on Twitter, and send them a custom
DM (Direct Message), to help them discover new content, new channels or your
current specials.
Slide: 20
21. Using Search Streams
• Create a stream for each social media channel, and account, to monitor your brand
#hashtags, brand keywords, competitors, or for content ideas.
• TIP: are you also using Google Alerts and Talkwalker.com Alerts to monitor your
brand mentions?
Slide: 21
22. Canned Messages
• Save messages as templates, that you can use as canned responses to direct users
for actions, for quick consistent replies – useful for Customer Service.
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23. Posting with Hootsuite
• Select which Social Media channels you wish to post your message to within Find
Profile.
• Click the pin icon next to each Social Media channel to add them to your distribution.
• For frequently used Social Media channels, star them as a favorite to have on top.
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24. Posting with Hootsuite
• Type your message into the message window.
• The character count indicator will let you know how many characters remain.
• Add a link, type/paste your URL into the link window to ‘Shrink’
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25. Advanced link options
• Add a link, type/paste your URL into the link window to ‘Shrink’
• If you want to access the Advanced Link Options, click on the ‘cog’
• Choose your URL shortener preference
• Store your Google Analytics custom campaign tagging preferences
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26. Google URL Shortener & Campaign Tracking
• To assist your marketing campaign reporting
and tracking of the efforts of links you post and
measure the effectiveness of your activities,
consider using a consistent URL shortener
such as Google’s goo.gl
• Google Analytics Campaign Link Tagging Tool
is also very useful to create tagged URLs with
campaign and source information that you can
then shorten. The results are then measured
within Google Analytics to show the
effectiveness of different mediums.
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27. Adding an Image
• Click the Paperclip icon to upload an image or file
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28. Scheduling your Post
• Use ‘AutoSchedule’ to have Hootsuite choose the optimal time for your post.
• OR, schedule to coordinate your marketing delivery, and cover content posting for the
week, month or year ahead…
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29. Bulk Scheduling your Posts
• Want to save time? Try the ‘bulk message uploader’.
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31. Adding Targeting region
• Need to filter your content post and target for a specific country?
• Click the world globe icon to select the targeting available for the selected channel.
• Show regional content to regional users only.
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32. Publisher
• Manage your scheduled posts within Hootsuite.
• Filter out the Scheduled posts by channel, account profile:
• View by day, week, month or list view
• See if posts didn’t work ‘rejected’, and historical information.
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33. Content Suggestions
• Stuck for content marketing ideas? Hootsuite wants to help. By profiling your
followers and engagement, Hootsuite will provide a week of content suggestions that
match your profile:
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34. Reporting
• Reporting templates, or build a customised report to suit your requirements.
• Additional reporting features can be purchased depending on account type.
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35. Reporting
• Twitter Profile Overview.
• Select your Profile.
• Select the date range.
• Save to .csv or .pdf
• Set up email scheduling.
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36. Build your custom reporting
• Create a custom report.
• Edit default templates.
• Add advanced features.
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37. Assignments (Team Work)
• Working in a team is very easy with Hootsuite.
• The Assignments tab enables the allocation of messages to assigned team
members, and you can review the status and activity.
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38. Contacts
• Manage your followers, lists and who you follow for Twitter.
• Manage your circles for Google+
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39. Hootsuite - Tools
• An education in Social Media and using HootSuite – Hootsuite University
https://learn.hootsuite.com/
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40. Hootsuite Mobile Apps
• Android and iOS – Hootsuite is available for smartphones and tablets:
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41. Hootsuite for Events
• https://hootsuite.com/hootfeed
• Welcome to Hootsuite's customizable HootFeed, a live Twitter stream that can be
displayed on screens around your event. The HootFeed is an easy-to-customize tool,
which animates the Twitter activity you care about live; encouraging your guests to
interact with the event's feed. By displaying visual Tweets on screens around your
event, you create a Tweet wall that your guests can get involved with.
• To get started, enter in your email address and keyword. If you would like to
customize your Twitter stream, toggle the customize button to "On" and enter in your
company information and layout options. Next, authorize HootFeed to use your
Twitter account. Enter your username or email and password to view a preview of
what your HootFeed will look like.
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42. Hootsuite ViralTag for Pinterest
• Unlike many of the other apps, which simply give you
the option of creating a new stream for viewing
network activity, ViralTag for Pinterest actually adds
the ability to post to Pinterest. That means that it also
includes Hootsuite's scheduling options so that now,
you can publish Pinterest shares at the most
optimum times for your network, as well as ensure
consistent activity.
• Ideally, brands should spread their pinning activity
out throughout the day, and now they can with
ViralTag.
• This app includes a 2-day free trial, and $4.99 /
month thereafter subscription fee.
• Using this app, Hootsuite users and brands can now
also more easily cross-promote their content and
social networks by sharing pins to their other social
accounts.
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43. Keep Connected
After today’s session, please feel free to connect with me if
you have additional questions:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Don’t forget to LIKE & Review Vorian Agency on Facebook:
https://www.facebook.com/VorianAgency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au
Slide: 43
45. Please… invite others
We would like to thank you for your attendance
to today’s seminar on Hootsuite.
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our key business areas
• Vorian staff are available to arrange an appointment to assist your specific needs:
– Set up a Hootsuite account for your business or team
– Create a Marketing Calendar and content strategy for Social Media for your business
– Setup Google Analytics for advanced campaign tagging through Social Media
– Prepare content import templates of your social media content to schedule into Hootsuite
– Manage your company’s social media interests, schedule, respond and report
• Special Offer: 10% discount on Social Media services
for a limited time to attendees of our Hootsuite seminar
• Please provide your feedback and hand-in the supplied questionnaire
• Please leave a review for us on Facebook, Yelp or Google My Business
• Please invite others you may know to register for our free seminar series and forward
them a copy of today’s seminar email.
Slide: 45
46. Social Media ServicesSMM - Social Media Marketing
•Social Media Scope & Strategy
•Social Media Content Plan
•Social Media Community Management
•Integrated Social Media Management
•Facebook Marketing
– Facebook Business/Personal Pages
– Facebook Custom Pages
– Facebook PPC
– Facebook Management
•Twitter Marketing
•LinkedIn Marketing
•Google+ Marketing
•YouTube Marketing
•Pinterest Marketing
•Instagram Marketing
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