Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
Turning Automotive Marketing Ideas Into ActionsBrian Pasch
Brian Pasch leads dealers through marketing strategies and products that can impact sales, increase profits, and grow market share. Brian explains the "WHY" behind his recommendations and the video recording is also available to go along with these slides. Contact Brian Pasch for the video link at: brian@pcgcompanies.com. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
Turning Automotive Marketing Ideas Into ActionsBrian Pasch
Brian Pasch leads dealers through marketing strategies and products that can impact sales, increase profits, and grow market share. Brian explains the "WHY" behind his recommendations and the video recording is also available to go along with these slides. Contact Brian Pasch for the video link at: brian@pcgcompanies.com. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
The Evolution & Natural Selection of Automotive Sales Presented by Sean V. Br...Sean Bradley
The automotive industry, just as any other industry in the world, evolves over time as technology advances and customer engagement changes. The way people buy cars is different now than 20 years ago, and the way dealerships sell cars is different than 20 years. What we’ve learned is that those who are surviving in the automotive industry today have survived Natural Selection because they have evolved with the times. Those who are currently struggling refuse to evolve.
The tactics and strategies have evolved so much over the years. Those dealerships that have adjusted their processes and evaluated their vendors have not only survived the slump but have been excelling and succeeding beyond their expectations.
In this Webinar, I will be discussing the changes in the Automotive Industry and what you need to do to stay ahead of the curve. The modern sales person can’t just follow the “Road to the Sale”. They must position themselves uniquely as Entrepreneurs, mastering more than just sales techniques. I will go into depth on what that means, as well as tips and advice to better position yourself to consistently sell 30 cars every month.
Benefits of Watching this Presentation:
During this Webinar, I will provide a detailed plan of action to properly calculate how many calls and appointments are needed each month to set yourself up to sell 30 cars a month. I will discuss specific digital marketing, advertising and sales techniques that will turn a car sales person into an Entrepreneur. Using facts, examples and real life examples of success, you will learn how to properly set goals and elevate your sales success.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
As digital technology continues to evolve, so do the channels by which businesses can reach customers all over the world. This presentation covers some of the basic methods:
• Display Advertising
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing
All of these digital channels call for a much more targeted and interactive approach than traditional marketing. By choosing a primary content platform and engaging customers with a consistent stream of high-quality content, businesses of any size can achieve digital marketing success - both in their local market and globally.
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
Building up your digital presence with Local Marketing OVHcloud
90% of consumers will search the internet for stores, products and services. Your digital presence must therefore be maximised in online directories and customer feedback platforms. Explore our solutions for optimising your business’ online visibility.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
This Book is a comprehensive marketing manual for anyone who has an internet business and wants to learn effective marketing methods to make their brand more visible and profitable.
You'll discover the exact formula I used to generate millions of dollars in sales with my own businesses, and the exact tactics I used to attract over 100,000+ paying customers.
Tons of people are making money online, but they're not doing it by accident. It takes knowledge, dedication, and hard work to run a successful online business. This book will show you how to do it right.
From beginner to advanced, this book covers everything that you need to know about digital marketing. You'll find clear explanations of the various strategies and techniques that can be applied at every stage of your online business growth.
This book will change the way you think about online marketing forever – it's like having your own personal mentor guiding you step-by-step towards internet domination!
You will learn the essentials of Social Media Management and Marketing, Fundamentals Of Google Adwords, Facebook marketing, Funnel Creation and Automation, Content Writing and Marketing.
If you have a website or blog, you need this book!
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
My talk about customer discovery and understanding customer needs from the 2015 Lean Startup Conference in San Francisco, CA. Based on the book, Talking to Humans, by Giff Constable & Frank Rimalovski. More at http://talkingtohumans.com.
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This latest training seminar presentation looks at the benefits of CRO - Conversion Rate Optimisation, and how to improve the conversions with your website and landing pages to compliment all your inbound marketing through SEO, PPC, Social, EDMs etc to increase the ROI from these campaigns with effective landing page design.
The Evolution & Natural Selection of Automotive Sales Presented by Sean V. Br...Sean Bradley
The automotive industry, just as any other industry in the world, evolves over time as technology advances and customer engagement changes. The way people buy cars is different now than 20 years ago, and the way dealerships sell cars is different than 20 years. What we’ve learned is that those who are surviving in the automotive industry today have survived Natural Selection because they have evolved with the times. Those who are currently struggling refuse to evolve.
The tactics and strategies have evolved so much over the years. Those dealerships that have adjusted their processes and evaluated their vendors have not only survived the slump but have been excelling and succeeding beyond their expectations.
In this Webinar, I will be discussing the changes in the Automotive Industry and what you need to do to stay ahead of the curve. The modern sales person can’t just follow the “Road to the Sale”. They must position themselves uniquely as Entrepreneurs, mastering more than just sales techniques. I will go into depth on what that means, as well as tips and advice to better position yourself to consistently sell 30 cars every month.
Benefits of Watching this Presentation:
During this Webinar, I will provide a detailed plan of action to properly calculate how many calls and appointments are needed each month to set yourself up to sell 30 cars a month. I will discuss specific digital marketing, advertising and sales techniques that will turn a car sales person into an Entrepreneur. Using facts, examples and real life examples of success, you will learn how to properly set goals and elevate your sales success.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
As digital technology continues to evolve, so do the channels by which businesses can reach customers all over the world. This presentation covers some of the basic methods:
• Display Advertising
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing
All of these digital channels call for a much more targeted and interactive approach than traditional marketing. By choosing a primary content platform and engaging customers with a consistent stream of high-quality content, businesses of any size can achieve digital marketing success - both in their local market and globally.
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
Building up your digital presence with Local Marketing OVHcloud
90% of consumers will search the internet for stores, products and services. Your digital presence must therefore be maximised in online directories and customer feedback platforms. Explore our solutions for optimising your business’ online visibility.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
This Book is a comprehensive marketing manual for anyone who has an internet business and wants to learn effective marketing methods to make their brand more visible and profitable.
You'll discover the exact formula I used to generate millions of dollars in sales with my own businesses, and the exact tactics I used to attract over 100,000+ paying customers.
Tons of people are making money online, but they're not doing it by accident. It takes knowledge, dedication, and hard work to run a successful online business. This book will show you how to do it right.
From beginner to advanced, this book covers everything that you need to know about digital marketing. You'll find clear explanations of the various strategies and techniques that can be applied at every stage of your online business growth.
This book will change the way you think about online marketing forever – it's like having your own personal mentor guiding you step-by-step towards internet domination!
You will learn the essentials of Social Media Management and Marketing, Fundamentals Of Google Adwords, Facebook marketing, Funnel Creation and Automation, Content Writing and Marketing.
If you have a website or blog, you need this book!
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
My talk about customer discovery and understanding customer needs from the 2015 Lean Startup Conference in San Francisco, CA. Based on the book, Talking to Humans, by Giff Constable & Frank Rimalovski. More at http://talkingtohumans.com.
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This latest training seminar presentation looks at the benefits of CRO - Conversion Rate Optimisation, and how to improve the conversions with your website and landing pages to compliment all your inbound marketing through SEO, PPC, Social, EDMs etc to increase the ROI from these campaigns with effective landing page design.
5th ITI Digital Marketing Day
By: Radwa Adel & Omar Salah
#DMDay5
CRO is the method of using analytics and user feedback
to improve the performance of your website landing page ,
web application, registration form.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
“Marketing To, Selling and Servicing the Connected Consumer.”asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Hootsuite Social Media Management - Vorian Agency 2016Vorian Agency
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
With so many social media channels available, business marketers are finding it hard to find the time to do everything that they ideally want and need to do with Social Media Marketing to keep the conversation going with the community that they want to build up around their brand. This seminar looks at the popular social media management tool HootSuite, to outline the benefits for busy marketers in scheduling content, monitoring keywords and conversations, tracking results from campaigns with custom URL shorteners, implementing Google Analytics campaign tagging, the reporting that can be customised and scheduled, as well as the team use of HootSuite.
Things you can learn include:
A walk through of HootSuite
Configuring accounts and channels
Adding administrators and users (Permissions)
Scheduling content and uploading
Repurposing content and using across channels
Using URL shorteners in and out of HootSuite
Implementing Google Campaign Tracking Tags
Monitoring your brand mentions and competitors
Setting up canned responses
From personal use to business use
HootSuite on the tablet and smartphones
A team approach to Social Media
Creating Custom Reports and scheduling
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
2. Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing solutions
to business wrestling with how to market in today’s changing environment.
• With over 22 years Online Marketing & Information Technology experience, Matt’s primary
speciality is Search Engine Optimisation (SEO). Matt is a highly experienced senior digital
marketing specialist working both within agency and in-house roles. Matt is also a certified
Google Adwords and Bing Ads Professional.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel for over 10
years with companies such as Trafalgar Tours, The Travel Corporation brand and travel
properties, Stella Travel and Best Flights. Matt has earned a reputation as an online marketing
expert and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Your Presenter: Vorian Agency General Manager
Slide: 2
3. Add Matt to your circles…
Google+: https://plus.google.com/+MattLynchAU
Twitter: https://twitter.com/mattrlynch
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Facebook: https://www.facebook.com/mattrlynch
About Me: http://about.me/au.mattlynch
SlideShare: http://www.slideshare.net/mattrlynch
Pinterest: http://pinterest.com/mattrlynch
Instagram: http://instagram.com/#mattrlynch
YouTube: https://www.youtube.com/user/aumattlynch
Vimeo: https://vimeo.com/mattrlynch
Vine: https://vine.co/mattlynch
Yelp: http://mattlynch.yelp.com.au
FourSquare: https://foursquare.com/mattrlynch
Klout: http://klout.com/#/mattrlynch
Email: matt.lynch@vorian.com.au
Slide: 3
5. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 5
6. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for our free seminar series
Slide: 6
7. Setting the Scene
Australian online retail spending is now valued at $15.6 billion for the year ending July 2014. Growth in online retail
sales outpaced growth in traditional retail sales (0.9% versus 0.1%). The proportion of Australians online now stands at
81%, putting us behind only a few countries – the UK, Canada, Germany, France, the UAE and South Korea.
But the actual amount of time spent online is among the lowest internationally, with Australian internet users spending
an average of 4.5 hours per day on their laptop or desktop compared to 5.2 hours in the US and 6.1 hours in Brazil.
Although many factors are at play here (historically – broadband speed and connectivity, comparative economic
isolation, and distance from more mature American and European digital markets) Australia has unquestionably lagged
in digital adoption overall, both retailer-side and consumer side.
Many traditional brick and mortar retailers have been slow to invest in their digital assets (Harvey Norman, Woolworths,
David Jones, Myer) which only perpetuates the desire for consumers to either continue beating the streets, or shop with
the early digital adopters (ASOS, The Iconic, and Net-A-Porter, to name a few).
One of the biggest barriers to consumer adoption in the growing digital segment is a lousy online experience for the
user. Poorly designed websites, blatantly lacking navigation options, crappy little images, dead ends, broken links and
ambiguous information all add up to woeful user experience (UX) and a highly frustrated audience who will likely never
return. The customer journey and experience online should be as seamless, inspiring and enjoyable as the retailer
would aim an in-store visit to be, with as much thought and investment going into the visual merchandising of products.
In a less mature digital market such as Australia, there is less inherent trust from new online shoppers, so retailers need
to work even harder to win trust, and feed new habits of browsing or shopping online. The imagery of online product
should be of such high quality, be so crisp, clear and interactive – that customers feel they can practically touch the
product, closing the all-important gap from the tactile experience of brick and mortar.
Reference: Castleford Media 08/10/2014 - Ultimate Conversion Guide
Slide: 7
8. The Math of CRO
• A video introduction on the Math of CRO by Rick Perreault. Rick is the cofounder
and CEO of Unbounce.com. Unbounce is a platform that allows marketers to
create A/B test landing pages without having to rely on IT.
Reference: Moz (formerly SEOMoz) The Math of CRO - Whiteboard Friday 23/02/2014
http://moz.com/blog/the-math-of-cro-whiteboard-friday
Slide: 8
9. What is CRO?
• CRO is the abbreviation for Conversion Rate Optimisation
• What is involved with CRO?
– Having a structured and systematic approach to improve the performance of a
website or landing page
– CRO actions are informed by insights; from website analytics and user
feedback
– CRO needs to start with defined goals/objectives for your website’s unique
objectives and needs (KPIs)
– CRO involves taking the current traffic to your website and making better use
of it!
• Landing pages appear after an online advert (PPC/Banner), email link, social
media link, search result or specific promotional URL (Online or Offline: QR code,
Shortened URL). This is the first opportunity to convince a motivated consumer to
pursue the purchase process with you.
Slide: 9
10. So what is a conversion?
• A conversion is when a visitor to your website takes an action that you want them
to perform. In Google Analytics we measure these with Goal and Event tracking.
• Conversions could be completing a Quote Request form, purchasing a product
from your online store, registering for an email newsletter, downloading a .pdf
document from the site, or something else entirely.
• Whatever it is you want your visitors to do, this action is what you are going to
measure and what you are looking to optimise.
Slide: 10
12. Setting Conversion Goals
You can easily add a goal in order to:
• Measure sales
• Measure lead generation from your website
• Measure product or file downloads
• Measure the number of signups to a newsletter
• Measure visitor loyalty and recency (Return Users compared to Unique Visitors)
• Measure who pauses or fast forward on a video
• See who clicks your ads
• How many errors a visitor encounters during the checkout process
• How many users visit a specific page on your website
• Measure engagement such as achieving a specific Time on Site
• … what else?
• Now, for each of the above goal types you can also assign goal values and this is the
most interesting part, because you are able to actually measure in $$$ how well your
metrics perform.
Slide: 12
13. Let’s do some maths
• With CRO, we want to improve Conversion Rates! Simple really.
• Your Total Conversions is number of people who did whatever it is defined as
converting (submitted a form, made a purchase...).
• To get your Conversion Rate, you divide the total number of conversions by the
number of visitors to your site.
Conversion Rate = Number of leads/sales forms filled up/Number or visitors X 100.
• For example, a site with 5,000 visitors and 50 conversions has a conversion rate of
1.0%.
• There’s nothing wrong with aiming for a perfect, 0% bounce rate – it keeps you
thinking of new, more effective ways to engage your visitors
– Your ideal bounce rate should be somewhere between the perfect bounce rate and a maximum of 20%.
Having a 50% bounce rate means that 1 in 2 people are leaving your site without conversions, whereas
with a 20% bounce rate, only 1 in 5 people leave your site without fulfilling any form of conversion. You
need to stay within the ideal bounce rate to get the maximum conversions from your traffic.
– Bounce rates and conversions are inversely proportional to each other; that is, if your bounce rate is
high, then your landing page is likely irrelevant to your visitors. As a result, conversions are likely to be
lower. Slide: 13
15. Data Analysis
• Data analysis goes hand in hand with CRO. Once you have outlined your website’s
problems along with the possible solutions to solve them, there is one step left:
testing.
• The first testing method is A/B testing, followed by the more sophisticated
Multivariate testing.
• For instance, data analysis provides with insights about the most performing
segments of traffic. You could identify the VIP customers, which are spending 5x
more per order than the average, and make them as happy as possible.
• Another important thing to mention here is the communication strategy. Make sure
that you have a clear USP (Unique Selling Proposition) that tells people why
should they care about you. Have two or three versions of your USP and test them
with an A/B testing software. Then, all your website’s copy should be created
around the USP.
Slide: 15
16. Common Aspects to Abandonment
• Slow load time – test it with speed testing tools
• Product descriptions – basic copywriting knowledge and an A/B testing tool should
be enough
• Customer service – enhanced option to VIPs
• Ineffective search – people who use the search field convert better than the ones
who don’t use it.
• Lack of trust – what is missing from the website’s design and trust elements?
• Delivery and returns policy – if you afford offering free shipping, do it and let people
know. Place “Free shipping” near the product’s name, as visible as possible
• Out of stock products on the homepage – don’t do it!
• Too many ads and offers on the homepage – where do I have to go now? It can
get very confusing for shoppers.
Slide: 16
17. A Google Analytics Account
Go to: http://www.google.com.au/analytics
Create a Google Property account – for example Gmail, then create a Google Analytics
account. Put the GA code into your website (Google Tag Manager implementation)
and you are up and running starting to collect data on your website traffic!
Slide: 17
18. Glossary of GA Terms
• Looking at your Bounce and Exit Rates, as well as your Engagement Metrics, is
the first step in making sense of your conversion rate.
• Visits (Total number of visits to your site)
– This metric is a count of sessions that have been active on your site for the selected date range.
– If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session.
– Users that leave your site and return within 30 minutes are counted as part of the original session.
• Unique Visitors (Total number of unique visitors to your site)
– Unique visitors are those that haven’t been previously recorded coming to your site (cookies/device)
• Bounce Rate (Percent of single-page visits)
– The Bounce Rate is the percentage of bounced visits to your site. A high bounce rate is not a good thing–
for whatever reason, people aren’t finding what they’re looking for so they leave almost immediately
– A bounce is calculated as a single-page view or single-event trigger in a session or visit.
– The following situations qualify as bounces:
• A user clicks A link deep into your site sent by A friend, reads the information on the page and closes
the browser.
• A user comes to your homepage, looks around for A minute or two and immediately leaves.
• A user comes directly to A reference page on your site from A web search, leaves the page available
in the browser while completing other tasks in other browser windows and the session times out.
• Exit Rate
– You also have a specific Exit Rate for each page; it’s the percentage of people who leave after viewing the
page. Your exit rate lets you know the last page that users view before they move on. A very high exit rate
on a specific page can be a red flag to an area of concern. Slide: 18
19. GA Glossary continued…
• Pageviews (Total number of pages viewed on your site)
– A pageview is an instance of a page being loaded by a browser.
– The Pageviews metric is the total number of pages viewed;
• Repeated views of a single page are also counted.
– Google Analytics logs a pageview each time the tracking code is executed on a web page.
• Pages per Visit (Average number of pages viewed per visit)
– The Pages/Visit (Average Page Depth) metric displays the average number of pages viewed per visit to
your site. More page views can mean engagement but also can mean a lack of clarity in your conversion
funnel, if there is no conversion.
– Repeated views of a single page are counted in this calculation.
– This metric is useful both as an aggregate total as well as when it is viewed with other dimensions, such as
country, visitor type or mobile operating system.
• Average Time on Site (Average time on site for each visitor)
– The average duration of visits (sessions) to your site for the selected time frame. A high bounce rate means
a low average time on site—visitors aren’t sticking around long enough to do whatever it is you want them to
do.
– Session time is calculated by adding up time on page for each page in the session except for the last page
in the session.
– The average time on site is determined by dividing the total time on site by the number of sessions for the
selected time frame.
– Time on site calculations do not include the amount of time that visitors spend on the last page in the
session, because there is no way to determine how long the visitor spent on the last page.
Slide: 19
23. Conversion Funnel
• Conversion Funnel: It is a technical term used
to describe the route taken by the visitor to
complete your goal. Let’s say, a visitor came in
from an advertisement or a search engine,
surfed through the website and finally placed an
order. So, this is the conversion funnel.
• The core part of a CRO strategy is establishing
a conversion funnel that succeeds. It starts with
Landing Page Optimization (LPO). You can test
after identifying top-performing landing pages
and beginning a funnel for conversion.
Slide: 23
27. Setting up GA Experiments
Slide: 27
• Google Analytics Content Experiments
can help you test how well various
pages work in getting your visitors to
accomplish a specific goal – such as
purchase a product.
• Google Analytics Content Experiments
allows you to test variations of the
pages on your website to see how this
changes the behavior of your site’s
visitors – allowing you to improve your
pages to increase conversions,
newsletter sign-up, or whatever your
online goals.
• With Google Analytics Content
Experiments, you can:
– Compare how different web pages perform
using a random sample of your visitors.
– Choose what type of goal you’d like to test.
– Specify how much of your site’s traffic should
be involved in your experiment.
30. Landing Page Optimisation
• Every small detail has the capability of creating a strong impact in the users’ mind,
propelling them to take the required action. These are the sorts of details that you
need to keep in mind so that the user is attracted to take the required action on
your site:
• Size and Shape of the buttons for call to action (CTA)
• Color of the webpage and the associated elements
• Speed of the webpage at which it downloads
• Layout
• Sharp and Clear
• Proximity
• Contrast of the colors scheme
• Flow of the content
• Alignment
• Benefits to the customers
• Appropriate Call to Action message
• Fields to be filled up
• Winning Trust
Slide: 30
31. Webpage Design
• The design of your landing page should help convey your message and encourage
users to take action.
Slide: 31
33. Webpage Copy
• The text on your webpage landing page, should be there to influence the user to
take action.
• Show Urgency: It’s great if you’ve fixed all these things but if you don’t give the
impression to buy now, then you might lose the sale to your competitor!
Slide: 33
34. FOMO – Fear Of Missing Out
• Outline The Drawbacks If They Don’t Take Action
• This taps into consumer FOMO, or “fear of missing out.” People don’t like feeling
like that aren’t going to have or know something that everyone else around them
has or knows.
• As Psychology Today points out, our relationship with our smartphones has only
worsened this fear, as it now translates to making sure we stay up-to-date with
everything we can so we aren’t in the dark about something we shouldn’t be.
• FOMO is playing a part not only in our social lives, but our professional ones as
well, as we utilize social media, RSS readers, e-books, and more to make sure we
are staying relevant in our industry. Web designers and marketers can play into
this fear by outlining what a user is missing out on if they don’t complete the action.
Slide: 34
35. Webpage Images
• The psychology behind images has a big impact on user behaviour.
Slide: 35
36. Video
• Video is one of the most influential forms of content for landing pages. Video
closes the gap even further in terms of a tactile, multi-sensory interaction with a
physical product.
Slide: 36
37. Trust Signals
• Develop trust in your brand, your interactions, your processes.
• Remove Anxiety: Let people know in subtle ways that you are trusted source, have
you been in the press? Do you have reviews? Show them!
Slide: 37
38. Call to Action (CTA)
• The primary button, link or other
user interface element that asks
the user to take an action that
leads to (or towards) a conversion.
A “Buy Now” button on
Amazon.com, a “Sign Up” button
on an email registration field, a
“Download Now” on an app
landing page are examples of
different Calls to Action.
Slide: 38
41. A/B or Split Testing
• The testing of one version of a page or
interface element against another
version of the same thing. Each element
is measured by its effectiveness in
comparison to the other. For example, a
red button measured in effectiveness to
a green button. In A/B testing only one
thing is tested at a time.
• Any changes that you make to your
website should be tested and seen if they
meet the taste of your customers. Your
bounce rate will go down magically, once
you implement the Strategies of the CRO
Slide: 41
42. Multivariate Testing (MVT)
• The testing of multiple variations of many different page elements in various
combinations to determine the best performing elements and combinations. For
example, a multivariate landing test may test many variations of the pictures, copy,
and calls to action used on the page in many combinations to find the best
performer.
Slide: 42
43. Don’t Damage your SEO
• Watch out for Duplicate Content
• If you’re performing a standard A|B test, where you’re testing one page layout
against another, you may have two separate pages with separate URLs you’re
testing: “Page A” and “Page B.” If you’re using Google Analytics Experiments, then
Page A houses the code that selects which version of the page the visitor will see,
redirecting that person to Page B in certain situations.
• When considering SEO for that page, the content for Page A and Page B may be
identical, only varying layout design or the images on the page. This type of test
can accidentally lead to duplicate content being listed in Search Engines because
Google Analytics Experiments, does not automatically block search engines from
indexing test pages.
• That means there is a likelihood that you can have the same page ranked twice,
essentially with the same content.
Slide: 43
44. Don’t Damage your SEO
• Inadvertently Removing Pages
• In other tests you may run, you may have to rework the paths that visitors take
through the site to decrease the number of steps it takes for a visitor to reach
specific content, reducing the clicks to potentially useless pages.
• However, in a test like this, removing pages from a path during a test can also
inadvertently remove them from your, sitemap, bread crumb path navigation and
the Search Engines.
• What happens to those pages that you remove if they have also been specifically
optimised for particularly keywords as part of the overall website approach and
distribution of keywords sitewide, if they are now no longer included in a test path?
Slide: 44
45. Don’t Damage your SEO
• Having the Wrong Page Ranked
• If you’re running longer term testing, there can definitely be problems generated for
SEO. For example, what happens if the test page becomes more popular with
inbound links than the original page? In a way, that’s a positive! But what if the test
page doesn’t convert as well? That could be a problem.
• The Solution to each of the issues outlined to avoid damaging your SEO is the
implementation of the Canonical Tag & 301 Redirects. Setting the Canonical
reference in the <meta> will determine the index reference page for the SEs.
Slide: 45
46. Useful WP Tools• A/B testing WordPress plugins
– AB Press Optimizer. A great low-cost built-in A/B testing plugin that lets you test a variety of page elements.
https://abpressoptimizer.com/
– A/B Theme Tester. An outstanding free plugin- actually lets you A/B test which themes convert best, with built in stats.
https://premium.wpmudev.org/project/ab-theme-testing/
– Nelio A/B Testing. More of a fully fledged WordPress A/B testing tool similar to Visual Website Optimizer – requires a monthly
fee to use though.
http://wp-abtesting.com/
– Simple Page Tester. For those looking for a free plugin with real simple A/B testing options, this is perfect.
http://simplepagetester.com/
– King Sumo Headlines. Headlines are very important parts of a website to test to increase engagement – and this plugin is
excellent.
https://kingsumo.com/apps/headlines
– Title Experiments Free. For those looking for a simpler and free way to test their WordPress headlines, this plugin is ideal.
https://wordpress.org/plugins/wp-experiments-free/
• Landing page creation and testing WordPress plugins
– WordPress Landing Pages. A great free WordPress plugin for quickly building landing pages, with many built in features.
https://wordpress.org/plugins/landing-pages/
– Optimize Press. One of the best low cost plugin solutions for creating a huge variety of landing pages – from webinar pages to
sales pages.
http://optimizepress.com/
– Lead Pages. Another outstanding plugin for creating landing pages – has the most features, but comes at a higher cost.
http://www.leadpages.com/
– Thrive Landing Pages. A cheaper alternative WordPress plugin to the other landing page creation ones mentioned above.
http://thrivethemes.com/landingpages
Slide: 46
47. Useful WP Tools…• Analytics and visitor tracking WordPress plugins
– Wordpress Leads. A fantastic free plugin that helps you much better analyze your lead/opt-in performance.
https://wordpress.org/plugins/leads/
– Google Analytics by Yoast. A great Google Analytics plugin made by the same creators as the excellent Yoast SEO plugin.
https://wordpress.org/plugins/google-analytics-for-wordpress/
– WP Google Analytics. Another great option for setting up and using Google Analytics directly in your WordPress admin.
https://wordpress.org/plugins/wp-google-analytics/
– ExtraWatch. Helps you form great CRO insights and test ideas by showing you visitor click maps of your WordPress pages.
http://www.extrawatch.com/
• Visitor Surveying and Feedback WordPress plugins
– Visitor Engage. A great free plugin for installing visitor feedback options, including modern looking sticky feedback tabs.
https://wordpress.org/plugins/visitorengage-feedback-button-push-notifications-surveys/
– Total Feedback. I’m a big fan of this free plugin to quickly setup single page surveys (like a scaled back version of the
Qualaroo tool).
https://wordpress.org/plugins/visitorengage-feedback-button-push-notifications-surveys/
http://www.qualaroo.com/
– UserNoise. Similar to a free version of UserVoice, this plugin lets you easily capture visitor feedback using popups.
https://wordpress.org/plugins/usernoise/
http://www.uservoice.com/
– WordPress Simple Survey. A great tool for helping you create surveys on your website directly in your WordPress admin.
https://wordpress.org/plugins/wordpress-simple-survey/%20
• Other conversion rate optimization WordPress plugins
– WordPress Calls-to-action. Nifty little plugin for letting you create engaging and customizable call-to-action buttons in
WordPress pages.
https://wordpress.org/plugins/cta/
– WP Total Cache. Speeding up page load times helps reduce bounce rates (and makes Google happier!) – this is a great free
plugin to help with this.
https://wordpress.org/plugins/w3-total-cache/ Slide: 47
48. Useful Tools…– CrazyEgg
http://www.crazyegg.com/
CrazyEgg offers a range of tools, but the best tool to optimize your website is the heat map. The heat map allows you to see
where visitors click on your website. This lets you identify pain points on a page that show where visitors are clicking and
where they are not clicking.
Cost: Free 30 day trial
– Clicktale
http://www.clicktale.com/
Clicktale Analytics now comes in a freemium package that tracks up to 5,000 recordings per month. Clicktale records website
visitors but will hide any sensitive information for user privacy. You can watch website visitors take action on your website and
understand how they use the site, or what issues they run into when navigating.
Cost: Free up to 5,000 visitors
– Mixpanel
https://mixpanel.com/
Mixpanel is an advanced analytics platform for mobile and web. While Google Analytics measures pageviews, Mixpanel helps
you analyze visitors’ actions and optimize funnels. For example, an action can be uploading a picture, watching a video, or
sharing a blog post. This platform allows you to understand exactly how people interact with any web page and how they
navigate through your site.
Cost: Free for up to 25,000 data points
– Formisimo
http://www.formisimo.com/
Formisimo is an advanced form analytics tool that records how a user interacts with a web form and checkout fields.
Formisimo records how users engage with the form, the fields they do not complete, and when they use autocomplete versus
manually entering their information. This information helps you eliminate fields that cause friction.
Cost: Free 14 day free trial
– Peek (by Usertesting.com)
http://peek.usertesting.com/
Launched earlier this year, Peek provides you with a free five-minute usability test. You simply enter your website URL, and
the test participants will review your website. Having a tester browse your website and complete “simple” actions will unlock
plenty of hidden usability issues that you can work on to improve the user experience and boost conversion rates.
Cost: Free Slide: 48
49. Useful Tools…– i-Perceptions
http://www.iperceptions.com/
The i-Perceptions has been endorsed by Google Analytics Evangelist, Avinash Kaushik, and it’s a pop up that asks three
simple questions to website visitors. The three questions include:
•“How would you rate your site experience?”
•“What describes the primary purpose of visit?”
•“Were you able to complete the purpose of your visit today?”
You can use the feedback to understand how people engage with your website and find opportunities for improvement.
Cost: Free
– Survey Monkey
https://www.surveymonkey.com/
Collecting customer feedback is essential to understanding what turns a website visitor into a customer. Survey Monkey
allows you to ask up to 10 questions and collect up to 100 responses for free, which means you can ask questions such as:
•What made you buy [product]?
•What’s the best thing you like about [service]?
•How would you describe [brand] to your friends?
Answers to these questions will give you great insight into how your customers view your brand.
Cost: Free for up to 100 responses
– Cross Browser Testing
https://crossbrowsertesting.com/
Cross Browser Testing allows you to view your website in real-time through a wide range of browsers and operating systems.
This tool helps you to identify why some browsers convert better than others.
For example, if you find that the latest version of Chrome converts better than IE9, then you might want to look at how IE9 is
being displayed to your visitors. Using the Cross Browser Testing tool, you can see exactly how it is displayed and what to fix.
Cost: Free trial for 60 minutes
– VWO (Visual Website Optimizer)
http://vwo.com/
VWO offers split testing for as little as $49 per month, but the free trial allows you to test for up to 30 days for 1,000 visits. You
can edit, modify, and remove elements on your web pages through the VWO editor; and you can test images, copy, design,
and web-forms. At the end of your tests, you can see which test won and then implement the changes directly onto your
website.
Cost: Free for up to 1,000 visitors Slide: 49
50. Useful Tools…– Fivesecondtest
http://fivesecondtest.com/
Fivesecondtest allows you to ask for community feedback on new landing page designs, without having to change any
elements on your website. Your new design will be displayed for five seconds and then a series of questions are asked to the
user. Feedback comes in the form of answers and a word cloud, to identify the most prominent elements that the user
remembers.
Cost: Free for 20 responses
– Unbounce
http://www.unbounce.com/
Unbounce is an easy-to-use landing page platform that allows anyone to build great landing pages without the need for a
designer or IT. You can create landing pages from scratch or choose one of the many landing page templates. You can use
Unbounce to create landing pages for your paid search campaigns or to quickly test out new web page designs.
Cost: Free trial
– Screenpopper
http://screenpopper.com/index.php/
Screenpopper helps you convert more users through a pop-up appearing on top of a web page, with the goal of promoting a
single call-to-action. The benefit is you get the visitors immediate attention, which can be used to for conversion purposes. If
your goal is to get more newsletter sign ups, you can use the pop-up to offer an incentive in exchange for an email address.
Cost: Free 14 day trial
– Hellobar
https://www.hellobar.com/
Hellobar is an optimization tool, which displays a visible bar that sits at the top of a web page to draw the web visitors’
attention. Hellobar acts as a primary website call-to-action. You can include Hellobar on one page, several pages, or across
your entire website. For example, if you are launching a new eBook, you use Hellobar to include a simple message to promote
it.
Cost: Free
Reference: SearchEngineJournal 26/09/2014
http://www.searchenginejournal.com/14-conversion-rate-optimization-tools-every-expert-needs/114912/
Slide: 50
51. Conduct User Testing• Record the screen AND record the user’s face, whilst they interact on your website,
as part of a selected user group experiment with Camtasia
http://www.techsmith.com/camtasia.html
• Remove Distractions: Go through the whole checkout process, watch OTHER
people do it – look for things that are causing them to slow down and try to fix
them.
Slide: 51
53. Keep Connected
After today’s session, I encourage you review your website for
CRO improvements. Please feel free to connect with me if
you have additional questions:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Don’t forget to follow Vorian Agency on LinkedIn:
http://www.linkedin.com/company/vorian-agency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au Slide: 53
55. Please… invite others
We would like to thank you for your attendance
to today’s seminar on CRO
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our key business areas
• Vorian staff are available to arrange an appointment to assist your specific needs
• Special Offer: 10% discount on SEO services
for a limited time to attendees of our CRO seminar
• Please provide your feedback and hand-in the supplied questionnaire
• Please leave a review for us on Facebook, Yelp or Google My Business
• Please invite others you may know to register for our free seminar series and forward
them a copy of today’s seminar email.
Slide: 55
56. Vorian Agency SEO ServicesSearch Marketing
– SEO - Search Engine Optimisation
– SEO Services
– Local SEO
– International SEO
– Mobile SEO Marketing
– Technical SEO
– Forensic SEO
– Ethical SEO
– Negative SEO Monitoring
– Build an In-house SEO Program
– Google Algorithm Updates - Panda, Penguin , Pirate & Hummingbird
– Google Manual Penalty Recovery
– Reputation Management/Brand Management/PR
SEO Packages
– SEO Audits
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– SEO Consultation Service
– Starter SEO Package
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Link Building
– Link Building Packages
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– Google Trusted Agency & Photography
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Copy Writing Services
Slide: 56