Matt Lynch from Vorian Agency presented a seminar on web analytics and online monitoring tools. The presentation introduced tools like Google Analytics, Google Webmaster Tools, Google My Business, Bing Webmaster Tools, and others. It provided overviews and walkthroughs of each tool's features to help understand website traffic, links, rankings, and potential issues. The seminar encouraged participants to connect with Matt after for additional questions and to invite others to future free seminars.
Presentation given at Digital Jersey's "Lunch and Learn" M2M event on the 16th of September by Callum Alexandre, SEO and Digital Marketing Analyst here at Quadra.
Chris Jorn – Leveraging Google’s Resources to Crush Your CompetitionSean Bradley
Christian Jorn, SEO and Web Expert, reveals the proper use of Google’s Developer Tools, Analytics and Webmaster Tools to ensure dealers get the maximum benefit from their premium website. Includes the secret to Remora’s sub 5% bounce rates and provides the necessary tools to make it happen for your dealership right now.
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim AshOnline Marketing Summit
Landing Page Optimization Best Practices "Conversion Ninja Toolbox"
Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates.
* Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com
Supernova Media presents Guide to Google Webmaster Tools. Google Webmaster Tools is a no charge service offered by Google for webmasters. It allows you to check indexing status and provides detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.
Presentation given at Digital Jersey's "Lunch and Learn" M2M event on the 16th of September by Callum Alexandre, SEO and Digital Marketing Analyst here at Quadra.
Chris Jorn – Leveraging Google’s Resources to Crush Your CompetitionSean Bradley
Christian Jorn, SEO and Web Expert, reveals the proper use of Google’s Developer Tools, Analytics and Webmaster Tools to ensure dealers get the maximum benefit from their premium website. Includes the secret to Remora’s sub 5% bounce rates and provides the necessary tools to make it happen for your dealership right now.
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim AshOnline Marketing Summit
Landing Page Optimization Best Practices "Conversion Ninja Toolbox"
Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates.
* Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com
Supernova Media presents Guide to Google Webmaster Tools. Google Webmaster Tools is a no charge service offered by Google for webmasters. It allows you to check indexing status and provides detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.
overview about digital marketing, tools how to be success on digital marketing, to optimize your strategy in digital marketing, read & learn google analytics data, website optimization, search engine optimization
How to Leverage Google Analytics for Digital Marketing SuccessDerek Edmond
Ways marketers can use Google Analytics to measure performance and track marketing campaigns. In addition, this presentation reviews 5 key analytics functions designed to make a marketers job more efficient and effective.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Here is my presentation to the Design Bloggers Conference that is taking place in Atlanta, GA on Feb 25th - 27th, 2015.
I was originally going to present this in person but it will be delivered remotely as a last minute circumstance arose that made it necessary for me to postpone attending.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Slides from November 2017 webinar with Jason King. In this webinar, we take an overview of Google Analytics, a free tool that provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar is for any non-profit worker with responsibility for their charity’s website.
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
Why I love Yandex Metrica and why you need to install it, even if you don't do any SEO (basic or technical) activities in Russia, Ukraine, or other Yandex countries.
overview about digital marketing, tools how to be success on digital marketing, to optimize your strategy in digital marketing, read & learn google analytics data, website optimization, search engine optimization
How to Leverage Google Analytics for Digital Marketing SuccessDerek Edmond
Ways marketers can use Google Analytics to measure performance and track marketing campaigns. In addition, this presentation reviews 5 key analytics functions designed to make a marketers job more efficient and effective.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Here is my presentation to the Design Bloggers Conference that is taking place in Atlanta, GA on Feb 25th - 27th, 2015.
I was originally going to present this in person but it will be delivered remotely as a last minute circumstance arose that made it necessary for me to postpone attending.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Slides from November 2017 webinar with Jason King. In this webinar, we take an overview of Google Analytics, a free tool that provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar is for any non-profit worker with responsibility for their charity’s website.
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
Why I love Yandex Metrica and why you need to install it, even if you don't do any SEO (basic or technical) activities in Russia, Ukraine, or other Yandex countries.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
Brief Description about SEO and its Basics. It define the Concept of SEO and its use in Internet Marketing. Best suitable for the Beginner in Internet Marketing field
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
LEARN HOW TO MAKE A BETTER WEBSITE WITH GOOGLE & SEOElsa Langer
I love creating websites with the Wix Platform. It is so easy to use and lately I just can't get enough sleep because all I want to do is create, create and create!
The purpose of this SlideShare is to offer you some information and articles that I have collected on how to make better websites using Google and SEO (Search Engine Optimization).
I hope that you find this to be very helpful with your websites because the importance of creating them is to share your skills and knowledge. In order to do that, you need to get the word out that you have created it. So I hope that the information in this presentation will help you with SEO and Google Analytics so that your website could rank higher on Google.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...jangidandsons
"Yıldırım Technologies, İstanbul, Türkiye'de lider bir siber güvenlik şirketidir.Siber Güvenlik Şirketi Yakuplu, İstanbul.Siber Güvenlik Şirketi Yakuplu, İstanbul,Siber Güvenlik Şirketi, İstanbul, Türkiye,İstanbul'da Siber Güvenlik Şirketi,Türkiye'de Siber Güvenlik Şirketi,Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,Siber Güvenlik Hizmetleri İstanbul, Türkiye,İstanbul'da Siber Güvenlik Hizmetleri,Türkiye'de Siber Güvenlik HizmetleriYıldırım teknolojileri üye firmaları nasıl yardımcı olabilir?
Günümüz dijital dünyasında, karar vericiler siber risklerden geri durmayı göze alamazlar. Yıldırım teknolojileri sağlamak Kaliteli Siber Güvenlik Hizmetlerini İstanbul, Türkiye’de En İyi Fiyatlarla Sunmaktadır.
Cesur kararlar vermeli ve siber strateji, savunma ve kurtarma yeteneklerinin işlerini koruyacakları ve büyüme stratejilerini destekleyeceklerinden emin olmalılar"
Siber Güvenlik Şirketi Yakuplu, İstanbul,
Siber Güvenlik Şirketi İstanbul, Türkiye
İstanbul'da Siber Güvenlik Şirketi,
Türkiye'de Siber Güvenlik Şirketi,
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McArthur Natural Products has found a way to make PAWPAW even more POWERFUL! Our product brochure outlines our company history, Australian made produce, products in our Therapeutic and Skin Care range descriptions, and key contact details for the company.
Hootsuite Social Media Management - Vorian Agency 2016Matt Lynch
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Join Vorian Agency's GM Matt Lynch - a Perth based technical marketing agency, walk through how Hootsuite works for Social Media Marketing, and how businesses can leverage Hootsuite as part of their content marketing activities, tracking and reporting, listening for brand terms, as well as competitor monitoring. Learn to schedule content for optimal times, bulk upload, use location marketing targeting as well as take advantage of the efficiencies of Hootsuite with streams, canned responses, Google Analytics Campaign Tagging and shortened URLs. #voriantraining
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This latest training seminar presentation looks at the benefits of CRO - Conversion Rate Optimisation, and how to improve the conversions with your website and landing pages to compliment all your inbound marketing through SEO, PPC, Social, EDMs etc to increase the ROI from these campaigns with effective landing page design.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
Join Vorian Agency, a Perth Digital Marketing Agency's General Manager Matt Lynch, walk through an introduction to YouTube, Video Marketing and opportunities that exist with repurposing video content across YouTube, Vimeo, Facebook, as well as short form video on Instagram and Vine. Matt is a 20+ year marketing veteran, a Google Partner and Bing Ads Professional, and runs a popular 2hour free business training seminar series on a range of online marketing topics. The seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice, and ask their specific questions directly.
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Vorian Agency - Web Analytics & Online Monitoring Tools Seminar
1. Web Analytics & Online
Monitoring Tools
Training Seminar
Wednesday 18th
June, 2014 10:00am – 12:00pm
Slide: 1
2. Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing
solutions to business wrestling with how to market in today’s changing environment.
• With over 20 years Information Technology and Online Marketing Experience, primary
speciality being Search Engine Optimisation (SEO), working both within agency and in-
house roles as a digital marketing specialist.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel with
companies such as Trafalgar Tours, The Travel Corporation brand and travel properties,
Stella Travel and Best Flights; Matt has earned a reputation as an online marketing expert
and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Your Presenter: Vorian Agency General Manager
Slide: 2
4. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 4
5. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for our free seminar series
Slide: 5
6. In today’s session…
We’re going to learn to view insights and data about your website and online marketing.
Slide: 6
• Google Analytics
• Google Webmaster Tools
• Google My Places
• Google Adwords
• Bing Webmaster Tools
• URL Trends
• MOZ Open Site Explorer
• Link Diagnosis
• Xenu Link Checker
• W3C Validator
• WebPageTest.org
• Connection Monitor
• Browser Shots
• DNSBL (Email Black Lists)
• Click Tale + Crazy Egg Heat Maps
• Server Side Log Analyers
• Google Alerts
• HootSuite
• Social Mention
• Google URL Shortener +
Campaign Tagging
7. Google Analytics
URL: https://www.google.com.au/analytics/
Google Analytics not only lets you measure sales and conversions, but also gives you
fresh insights into how visitors use your site, how they arrived on your site, and how
you can keep them coming back.
Google Analytics is perhaps the most commonly used, free, and widely recognised as
the standard of web statistics. Google Analytics gives very accurate statistics on not
only traffic but also keeps track of almost everything a cookie can store (browsers,
type of OS, plugins installed, etc.) on each unique visitors. It is also used to keep
track of Google Adwords (Pay Per Click - PPC), integrates with Google Webmaster
Tools (GWT), and can be used with Apps (IOS and Android Applications).
Walk through of Google Analytics…
Slide: 7
8. Google Webmaster Tools (GWT)
URL: http://www.google.com/intl/en/webmasters/
Google Webmaster Tools provides that direct two way communication between your
website and Google.
• Receive messages on the performance of your website as seen by Google
• Feedback on <html> improvements, use Data Highlighter, provide Structured Data,
and control your Sitelinks.
• Review Search Traffic queries, links to your site, internal link structure and also any
manual actions taken against your site by Google
• Google Index – how many pages are indexed by Google, Content Keywords across
the site, and remove URL function.
• Crawl information, errors, stats , robots.txt and Sitemaps
Walk through of Google Webmaster Tools…
Slide: 8
9. Google My Business (Places)
URL: http://www.google.com.au/business/
• Update your business info on Search, Maps (Places) and Google+ from one place.
• Connect directly with your fans and customers by sharing news, events and other
important updates from your Google+ page.
• Stay on top of reviews from across the web, and respond to Google reviews.
• Connect to your YouTube channel, Google Analytics, and start with Adwords Express.
Walk through of Google My Business…
Slide: 9
10. Google Adwords
URL: https://adwords.google.com
If you use Google Adwords for your business, you’ll be able to also schedule reporting
out of Google Analytics Dashboard, and view performance inside of Adwords.
Slide: 10
11. Bing Webmaster Tools (BWT)
URL: http://www.bing.com/toolbox/webmaster/
Bing Webmaster Tools provides that direct two way communication between your
website and Bing/Yahoo!
• Configure Your Site; Sitemaps, Submit URLs, crawl control, block URLs, Disavow
Links, add Geo-Targeting, verify ownership, Connect Pages (Social Media).
• Reports & Data; Page Traffic, Index Explorer (301, 404, Exclusions and Malware),
Search Keywords, SEO Reports, Inbound Links, Crawl Information, Malware.
• Diagnostics & Tools; Keyword Research, Link Explorer, Fetch, Markup Validator, SEO
Analyzer, Verify Bingbot, Site Move.
• Messages from Bing
Walk through of Bing Webmaster Tools…
Slide: 11
12. URL Trends
URL: http://www.urltrends.com/
The recently redesigned Trend Report will allow you to view vital search engine
information about any url that you enter. The Trend Report will allow you to see the
Urls link popularity, PageRank™, Alexa Rank, keywords that you can find the site by
and more.
Walk through of URL Trends…
Slide: 12
13. MOZ Open Site Explorer
URL: http://www.opensiteexplorer.org
Find out what sites are linking to your own, what anchor text they use, and the quality
of these sites.
Walk through of MOZ Open Site Explorer…
Slide: 13
15. Xenu Link Checker
URL: http://xenus-link-sleuth.en.softonic.com/
Xenu is a powerful search spider tool to check for broken links on your website:
• Broken Links
• Redirects (301 and 302)
• Sitemap (titles)
Walk through of Xenu…
Slide: 15
16. W3C Markup Validation
URL: http://validator.w3.org/
This validator checks the markup validity of Web documents in HTML, XHTML, SMIL,
MathML, etc. You can also check the validation of the .CSS (Style Sheets).
Walk through of W3C Validator…
Slide: 16
17. WebPageTest
URL: http://www.webpagetest.org/
WebPageTest will test a website’s performance and can be configured for:
• Different Test Locations
• Different Browsers
• Different consumer connection speeds (internet conections)
Walk through of WebPageTest…
Slide: 17
18. Neustar Web Performance Test
URL: http://www.neustar.biz/resources/tools/free-website-performance-test
Neustar will test a website’s performance to:
• Monitor and load test websites regardless of size and geographic location.
• Easily understand website performance while it's in action.
• Remove web performance barriers quickly.
Slide: 18
20. Browser Compatibility
URL: http://browsershots.org/
BrowserShots will provide screen shots of how your web page appears across different
Operating Systems and different web browser versions, so you can check for
compatability of the layout and appearance.
Also check out iPad Peek: http://ipadpeek.com/
Walk through of Browser Shots…
Slide: 20
21. DNSBL (Black List Test)
URL: http://www.dnsbl.info/
Domain Name System Blacklists, also known as DNSBL's or DNS Blacklists, are spam
blocking lists that allow a website administrator to block messages from specific
systems that have a history of sending spam.
Walk through of DNSBL…
Slide: 21
23. There are other tools…
Google Analytics is the one of the best online analytics tool and software to track your
website traffic and stats.
There's a myriad of hosted web analytics solutions. Some are free, most are not. A few
are priced as a flat, monthly rate while others offer a tiered pricing structure based
on number of page views.
Many companies offer analytics software hosted as a service. Some common names in
this space include:
• Webtrends
• Adobe (Omniture)
• Mint
• Clicky
• Chartbeat
• StatCounter
• Piwik
• Open Web Analytics
• GoSquared
• Woopra
• Reinvigorate
• Clearwebstats
• Mouseflow
• Webalizer
• LeadLander
• Performancing Metrics
• OneStats
• MyBlogLog
• GoStats
• Clicktale
• Crazyegg
• Kissmetrics
• SiteMeter
• AWStats
Slide: 23
24. Server Side Log File Analysers
Beware of web log file analysers. While they give decent data, the collection methods
are much different. Log analysers give you great information on what happens as
visitors connect to your servers. However, actions they take once they receive a
page from your site can’t be tracked. This includes interactive content consumption
and the URL to where they exit.
From the server we have access to:
• Error logs
• Access logs
A statistical analysis of the server log may be used to examine traffic patterns by time
of day, day of week, referrer, or user agent. Efficient web site administration,
adequate hosting resources and the fine tuning of sales efforts can be aided by
analysis of the web server logs. Marketing departments of any large organisation
that owns a website should be trained to understand these powerful tools.
… then there are programs such as Experian Hitwise, Alexa; that provide a look at
competitors in specific verticals, based on aggregated data from ISPs.
Slide: 24
25. Google Alerts
• Monitor the Web for interesting new content
• Google Alerts are email updates of the latest relevant Google results (web, news,
etc.) based on your queries.
• Enter a search query you wish to monitor. You will see a preview of the type of results
you'll receive. Some handy uses of Google Alerts include:
– monitoring a developing news story
– keeping current on a competitor or industry
– managing your own company or personal brand reputation
– getting the latest on a celebrity or event
– keeping tabs on your favorite sports teams
http://www.google.com.au/alerts
– Another free alert solution is http://www.talkwalker.com/
Slide: 25
26. Social Media - HootSuite
• HootSuite connects with many of the popular Social Media channels to broadcast,
amplify, and monitor conversations.
• Great for monitoring and listening.
• Google Analytics connection.
• Canned responses.
• Shortened URL.
Slide: 26
27. Social Mention
• URL: http://www.socialmention.com/
• Real-time social media search and analysis.
Walk through of Social Mention……
Slide: 27
28. Buzz Sumo
• URL: http://app.buzzsumo.com/
• Find the most Socially shared content for any topic or domain.
Slide: 28
29. Google URL Shortener
• To assist your marketing campaign reporting
and tracking of the efforts of links you post and
measure the effectiveness of your activities,
consider using a consistent URL shortener
such as Google’s goo.gl
• Google Analytics Campaign Link Tagging Tool
is also very useful to create tagged URLs with
campaign and source information that you can
then shorten. The results are then measured
within Google Analytics to show the
effectiveness of different mediums.
Slide: 29
30. Follow-up Questions?
After today’s session, you are welcome to tweet questions
to our Vorian Agency Twitter Account @vorianagency
using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 30
31. Keep Connected
After today’s session, I encourage you to explore Web
Analytics & Online Monitoring Tools further for your business.
Please feel free to connect with me if you have additional
questions:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Don’t forget to follow Vorian Agency on LinkedIn:
http://www.linkedin.com/company/vorian-agency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au Slide: 31
32. Please… invite others
We would like to thank you for your attendance
to today’s seminar on Web Analytics & Online
Monitoring Tools.
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our key areas
• Vorian staff are available to arrange an appointment to assist your specific needs
• Please provide your feedback and hand-in the supplied questionnaire
• Please invite others you may know to register for our free seminar series and
forward them a copy of today’s seminar email.
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