The document discusses strategies for effective international digital marketing. It emphasizes the importance of localizing content for different countries and cultures. Key recommendations include translating website content, customizing keywords and paid ads for local audiences, and optimizing sites and campaigns for mobile users. International digital marketing requires deep understanding of local consumer behaviors and customs to build successful global online operations.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
Digital Marketing Workshop on Google AdwordsAli Raza
- Introduction to Web, Digital Marketing & Google Adwords
- Types of campaign
- Setting up Adwords campaign
- Hardcore keyword research
- Organizing Ad groups
- How to write effective Ads
- Sitewide, phone & review extension
- Optimizing landing pages - Top 10 ways
- Understanding quality score
- Big management
- Negative keywords
- Understanding tracking & analytics
- Re-marketing
- Must have tools
- Case studies of different companies on How Adwords made a difference in there overall marketing strategy
- Conclusion
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
Digital Marketing Workshop on Google AdwordsAli Raza
- Introduction to Web, Digital Marketing & Google Adwords
- Types of campaign
- Setting up Adwords campaign
- Hardcore keyword research
- Organizing Ad groups
- How to write effective Ads
- Sitewide, phone & review extension
- Optimizing landing pages - Top 10 ways
- Understanding quality score
- Big management
- Negative keywords
- Understanding tracking & analytics
- Re-marketing
- Must have tools
- Case studies of different companies on How Adwords made a difference in there overall marketing strategy
- Conclusion
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Digital Marketing Strategy for Small to Large Business in central Kentucky & Nationwide. Expanding your business online and improving overall web presence.
Aha!Local University: Overview of Local Online Marketing TechniquesParallel Path
These slides are the first in a series from seminars designed to teach business owners and operators how to market themselves online to local customers.
This session is an overview of 7 or 8 candidate techniques that should be considered for this purpose. For each technique, we evaluate its strengths and weaknesses, and what business types might be more or less applicable for the technique.
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.
Here's a link to the webinar replay: https://webinars.socialspheremedia.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
Google Maps Guide 2021 - How to get your local business ranked on Google MapsSocial Sphere Media
In this webinar, you will learn the latest changes with Google Maps and a proven 4 step formula for getting your local business ranked on Google Maps in your service area.
Click here to watch the replay: https://webinars.socialspheremedia.com/google-maps-training
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Digital Marketing Strategy for Small to Large Business in central Kentucky & Nationwide. Expanding your business online and improving overall web presence.
Aha!Local University: Overview of Local Online Marketing TechniquesParallel Path
These slides are the first in a series from seminars designed to teach business owners and operators how to market themselves online to local customers.
This session is an overview of 7 or 8 candidate techniques that should be considered for this purpose. For each technique, we evaluate its strengths and weaknesses, and what business types might be more or less applicable for the technique.
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.
Here's a link to the webinar replay: https://webinars.socialspheremedia.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
Google Maps Guide 2021 - How to get your local business ranked on Google MapsSocial Sphere Media
In this webinar, you will learn the latest changes with Google Maps and a proven 4 step formula for getting your local business ranked on Google Maps in your service area.
Click here to watch the replay: https://webinars.socialspheremedia.com/google-maps-training
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
'Checking the price on Google' has changed how we buy and who we buy from, it is now essential for all business leaders to understand the mechanics of Google AdWords, Pay Per Click and Search Engine Optimisation to connect with customers online and how search creates the opportunity to win more sales.
Poor implementation of Search Engine Optimisation techniques and badly built Pay Per Click campaigns deliver appalling results and as your Local Champion of Search we host these sessions to help our local community discover how they can get the most from search marketing.
Profit from developing a good understanding of organic and paid search and help grow your business by marketing to customers actively searching for your core products and services.
Location is now a critical factor with both organic and paid (PPC Pay Per Clcik) search, the location of your business and the target of your campaign can see you win a higher position in search results over a nationwide company with a hefty marketing budget.
I hope you grant us the opportunity to discover if this free session is the catalyst effect your business needs to truly thrive in 2015.
*Places are limited so we can have a successful question and answers session at the end of the presentation.
Event Outline
In this 1.5 hour session we will cover everything you need to know as a business owner. We will talk through both paid and organic search and how location setting allows you to target your ads to only show to people within certain towns and even postcodes.
Who should attend
Business leaders needing to understand how they can market their business online within a fixed budget to qualified customers looking to select a supplier.
Why you should attend
So you can confidently take your business forward as digital continues to increase its dominance as the primary market place.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
“Marketing To, Selling and Servicing the Connected Consumer.”asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Similar to Selling internationally with digital marketing 1.8 (20)
6. 1. Search Engine Optimisation
•
•
•
Approx 70% to 80% of search
traffic
Keywords, Site Navigation, URL,
Use of Videos & Meta Data
Medium/Long Term Strategy that
delivers more customers long
term
Long Term Process, but provides long
term benefits
•
Analytics illustrate why your site is
Effective / Ineffective & how to
improve Conversions (A/B Testing)
•
•
Keyword Allocation - Allocate the
keywords to the most suitable pages
of your site
7. What Makes Good SEO?
•
•
•
Domain Age – Favours Older
Domains
Attention Grabbing Text with Large
Bullet Pts & Text Location (Top
left Preferably)
Customised URL that includes
Keywords
•
Meta Data, Title tags, Heading
Tags & Alt Tags for Images
•
External Backlinks & Video
(Search Engine love video)
•
301 Redirects & eliminate
Duplicate Content
8. International Digital Marketing
• Global SEO involves targeting customers internationally
via the many global search engines.
• Create Copy in Multiple Languages
• Consideration of Regional Dialects & Colloquialisms
• Where a lot of companies fall short is not developing a
strong localisation strategy in their global SEO
practices.
• The differences between countries are far greater than
only the language, Baidu in China for eg
9. SEO Localisation
• Localisation isn’t simply translation.
• Your offers have to compel both search
engines and human beings.
• Search managers must develop cohesive
strategies that:
1. Localise Sites and
2. Localise SEO campaigns
.. In order to meet market expectations and
local search algorithms more effectively.
10. Translation Is Important!
A Leading Automobile Company
Original: “Every car has a high quality body”
Translation: “Every car has a high quality corpse” in Belgium
A Fizzy Beverage Brand
Original: “Turn it loose“
Translation: “Suffer from diarrhea” in Spanish
A Fast Food Brand
Original: “Finger-licking’ good“
Translation: “We’ll eat your fingers off” in China
11. Translation
Martijn Bertisen,
Industry Head,
Google UK's Retail
Vertical
• Top Apparel Retailers in the UK
receive just shy of 70% of their
traffic from Abroad
• Overseas UK online sales contribute
approx 13% of total online sales
• Highly recommends translation of
website content into local language
to increase conversions
12. Keyword Selection
• Keyword selection is the secret to success. It
may sound easy to localise by simply translating
what has worked in one language.
• However, translation is not localisation. That
approach eliminates the apparent and subtle
differences between international markets.
• Nuances among global, regional, and even local
languages may differ.
13. Keyword Mapping
• Keywords must be mapped effectively to digital
assets to gain traction in local markets.
• Mapping keywords to digital assets may increase
SE visibility, but true value is in how digital media
is used to sell a solution
• Checking out trending local search volume can
help to map assets effectively. If you’re mapping
to an existing page, use on-page content as a
guide for keyword selection.
• What terms best represent local viewpoints about
the content? Deploy keywords to mimic those
viewpoints on your assets.
14. URL Structure
• URL structure is important. Country-specific top-level
domains (TLDs) provide adequate carve out by region,
but it’s also a
• Good idea to distinguish language-centric content at the
domain level.
• For example, German market assets can be optimised
as a subdirectory (www.example.com/de/) or as a
subdomain (www.fr.example.com).
• Localising your URL structure allows your markets to
get an idea of the content on the site.
15. • Content is still king and the lifeblood of any International Digital
Marketing Google SEO campaign.
• Digital content should be localised to provide seamless transition from
search to landing page to site architecture.
• Paid or organic, search engine results page (SERP) localisation —
including keywords, ad copy, title, and meta description — should be
consistent with other digital assets.
• Site searches should be localised as well. In addition, don’t forget to
update each localised sitemap appropriately.
16.
Bid for your position against the competition
Higher your bid, higher your position. (1st not always
best)
Greater competition = greater cost
No charge if user sees your ad
Only pay if user visits your website
Clicks charged direct to credit card
Simple way to test if your website can work for you
Requires lots of testing to maximise ROI
17. What Makes Good PPC Ads?
Ad Rank
• Where does your Ad
appear in relation to
others?
• What Factors Affect Ad
Rank?
• How do I improve my Ad
Rank?
19. What Makes Good PPC Ads?
• Landing Page Relevance Improves Quality Score
• Include Primary Keyword
• Obvious Call to Action
• Negative Keywords
• Create multiple ads (eg 3) and rotate them
20. Internationalisation Of PPC
Campaigns
• Internationalisation of search and display
campaigns.
• Websites achieved an approx 20% increase in
conversion when landing pages and ads were
translated into the local language
• Websites achieved an approx 70% increase when
their websites were fully localised – with all
content translated in the local language and
products offered in the local currency.
21. 3. Social Media
SOCIAL MEDIA SITE DEVELOPMENT
FACEBOOK COMPETITIONS
INTEGRATED & BRANDED
CREATE COMPETITONS & APPS
SOCIAL MEDIA SITES
TO INCREASE FOLLOWERS
TO ENGAGE NEW & EXISTING
CUSTOMERS
& ENCOURAGE ENGAGEMENT
CONTENT DEVELOPMENT
DEVELOP CREATIVE & UNIQUE CONTENT
TO SHARE ON YOUR
SOCIAL MEDIA SITES
ADVERTISING
ADVERTISE ON SOCIAL MEDIA
WITH HIGHLY FOCUSED TARGETTING
TO ATTRACT RELEVANT CONSUMERS
£$€
22. Social Media – Micks Garage
Blog – Youtube – Twitter – Facebook – Google +
24. 4. Mobile Marketing
• Is your website optimised for mobile phones?
• Consumers know in a heartbeat when a site isn’t,
which leads to difficulty in uploading, navigating and
finalising transactions.
• Get the global competitive edge: make your site
mobile - and user-friendly.
25. 4. Mobile Marketing
• Test it to make sure it renders correctly on different
mobile devices because you want to effortlessly sell to
your international customers.
• Whatever success you have achieved through online
sales, use it as a mirror or basis for developing
mobile sales.
• Look for ways to encourage shopping and
transacting business on mobile devices. It’s the way
to a prosperous future in our connected world.
26. 5. Affiliate Marketing – Micks Garage
•Benefits of Affiliate Marketing with Micks Garages
•Free to Join
•Largest Online Parts & Accessories Range in Europe
•Award winning website with over 1 Million Car Parts & Accessories
•Free Delivery on Orders over €30Worldwide Delivery
•Average Order Value: €5070% of customers purchase within 24 Hours
•Banners, Links & Voucher Codes all available
•Dedicated affiliate support team
•Dedicated design team (custom ad creation available on request)
•Exclusive Voucher Codes
27. Digital Marketing in 2014
67%
INCREASE IN LEADS
FOR BUSINESS’
THAT BLOG/SOCIAL
MEDIA
UK RETAILS SALES
DIRECTLY THROUGH SOCIAL
MEDIA
ARE FORECAST TO
GROW TO
290M IN 2014
GOOGLE HIGHLIGHTS
HIGHLY FOCUSED
SITES TO TAG PRODUCTS &
TARGETTING:
PRICES TO IMPROVE SEO
AGE
ALLOWS E-COMMERCE
INTERESTS
LOCATION
28. Digital Marketing in 2014
CONSUMERS VIEW
33%
40%
OF SOCIAL MEDIA USERS
MORE PAGES ON ADVERTISERS SITE
ARE DECIDING WHAT TO BUY BASED ON
THAT IS MOBILE OPTIMISED REVIEWS, RECOMMENDATION ON SOCIAL MEDIA
24 %
ALMOST HALF OF 16-24 YEAR OLDS
OF PEOPLE
USE A 2ND SCREEN
WHEN WATCHING TV
USE MESSAGING/EMAIL/
SOCIAL MEDIA
WHILE WATCHING TV