5th ITI Digital Marketing Day
By: Radwa Adel & Omar Salah
#DMDay5
CRO is the method of using analytics and user feedback
to improve the performance of your website landing page ,
web application, registration form.
Choosing an e-commerce platform?
What does it takes to be successful online?
Through this presentation, I hope to cover the technology essentials required for your online success.
SMX West 2010 - Conversion Optimization TipsKayden Kelly
How-To Tips on how to approach improving the conversion of your website with tips on how to identify issues that interfere with conversion, how to find out what people are doing on your site, how to find out why people are doing what they are doing on your site, top 10 usability principles, setting SMART goals, and a brief case study and top 50 tips on testing your website.
The presentation is devoted to explaining the importance of usability in regard to websites and how a user-friendly website makes it easy for your customers to shop and navigate the entire order process on your website smoothly.
It covers such aspects as:
navigation issues
readability issues
page load time
explain how different colors attract different kinds of shoppers
where to place the company logo, company tagline and search box
how to use flash and other add-ones, URL and HTML
other key aspects of website clarity and usability.
Choosing an e-commerce platform?
What does it takes to be successful online?
Through this presentation, I hope to cover the technology essentials required for your online success.
SMX West 2010 - Conversion Optimization TipsKayden Kelly
How-To Tips on how to approach improving the conversion of your website with tips on how to identify issues that interfere with conversion, how to find out what people are doing on your site, how to find out why people are doing what they are doing on your site, top 10 usability principles, setting SMART goals, and a brief case study and top 50 tips on testing your website.
The presentation is devoted to explaining the importance of usability in regard to websites and how a user-friendly website makes it easy for your customers to shop and navigate the entire order process on your website smoothly.
It covers such aspects as:
navigation issues
readability issues
page load time
explain how different colors attract different kinds of shoppers
where to place the company logo, company tagline and search box
how to use flash and other add-ones, URL and HTML
other key aspects of website clarity and usability.
"Why test?" I hear you ask. Within many companies there are multiple opinions on how the website should look, what the functional purpose of a link or button should be, what the user journey looks like and the critical statement, that whatever is released must have a positive impact on sales.
Testing takes away the guessing game, you no longer have to go on gut feel; you can test various different versions against multiple goals on a small volume of traffic, so the risk is reduced.
Take a look at the presentation to find out how Salmon and DFS have worked together.
The most important marketing tool your company can invest in is your website – and its homepage is your best first impression. The average visitor spends only four seconds deciding whether to stay on your site or return to the search results. So what is the magic formula for a captivating homepage? This infographic offers 10 key homepage features that attract and hold website visitors.
Session replay: Discover why customers struggle on your websiteSalmon Limited
Do you know where customers struggle on your website? At what point do they give up and head straight to your competition? Traditional analytics tools will point you in the right direction, but they can’t tell you why the customer is struggling. So how can you fix the issue if you don’t understand the cause?
Chris Longman, Senior Insight Analyst at Salmon and Russ Harte, Head of Multichannel Development & Delivery at DFS share with us DFS' journey through Continuous Optimisation.
Below are 10 of the most common e-commerce mistakes that you should avoid at any cost:
1. Choosing the wrong ecommerce platform
2. Insufficient product images
3. Incomplete product descriptions
4. Difficult checkout process
5. No trust factors
6. Ignore mobile design
7. Limited payment and shipping options
8. Poor site navigation
9. Not exhibiting reviews
10. No social media
Google Mobile Sites | We Got Certified so You Don't Have ToPeyton Tata
Mobile Sites. Why They Matter + How to Optimize. Google is moving to a mobile-first index and here are some things we know Google looks for when determining a website's PageRank or where your website will fall on the Search Engine's Page.
Capchure is an advertiser selected keyword targeted in-text ad system that appears as a hover over ad only when the user mouses over the keywords.
Its a call to action Adform that triggers leads for the advertiser.
Personalization vs. Customization - Comparative StudyDevesh Jagatram
A comparative case study of personalization vs. customization. Features the differences between the two terms, examples of popular applications like GMail, Yahoo!, Amazon as smart systems that integrate these capabilities, and how they do it.
Mobile Friendly Web Design - Webinar - Mobile Responsive DesignTrustWorkz, Inc.
Learn more about mobile responsive web design from TrustWorkz and Party Center Software. This webinar was originally hosted on August 27, 2014.
TrustWorkz: http://trustworkz.com
Party Center Software: http://partycentersoftware.com
"Why test?" I hear you ask. Within many companies there are multiple opinions on how the website should look, what the functional purpose of a link or button should be, what the user journey looks like and the critical statement, that whatever is released must have a positive impact on sales.
Testing takes away the guessing game, you no longer have to go on gut feel; you can test various different versions against multiple goals on a small volume of traffic, so the risk is reduced.
Take a look at the presentation to find out how Salmon and DFS have worked together.
The most important marketing tool your company can invest in is your website – and its homepage is your best first impression. The average visitor spends only four seconds deciding whether to stay on your site or return to the search results. So what is the magic formula for a captivating homepage? This infographic offers 10 key homepage features that attract and hold website visitors.
Session replay: Discover why customers struggle on your websiteSalmon Limited
Do you know where customers struggle on your website? At what point do they give up and head straight to your competition? Traditional analytics tools will point you in the right direction, but they can’t tell you why the customer is struggling. So how can you fix the issue if you don’t understand the cause?
Chris Longman, Senior Insight Analyst at Salmon and Russ Harte, Head of Multichannel Development & Delivery at DFS share with us DFS' journey through Continuous Optimisation.
Below are 10 of the most common e-commerce mistakes that you should avoid at any cost:
1. Choosing the wrong ecommerce platform
2. Insufficient product images
3. Incomplete product descriptions
4. Difficult checkout process
5. No trust factors
6. Ignore mobile design
7. Limited payment and shipping options
8. Poor site navigation
9. Not exhibiting reviews
10. No social media
Google Mobile Sites | We Got Certified so You Don't Have ToPeyton Tata
Mobile Sites. Why They Matter + How to Optimize. Google is moving to a mobile-first index and here are some things we know Google looks for when determining a website's PageRank or where your website will fall on the Search Engine's Page.
Capchure is an advertiser selected keyword targeted in-text ad system that appears as a hover over ad only when the user mouses over the keywords.
Its a call to action Adform that triggers leads for the advertiser.
Personalization vs. Customization - Comparative StudyDevesh Jagatram
A comparative case study of personalization vs. customization. Features the differences between the two terms, examples of popular applications like GMail, Yahoo!, Amazon as smart systems that integrate these capabilities, and how they do it.
Mobile Friendly Web Design - Webinar - Mobile Responsive DesignTrustWorkz, Inc.
Learn more about mobile responsive web design from TrustWorkz and Party Center Software. This webinar was originally hosted on August 27, 2014.
TrustWorkz: http://trustworkz.com
Party Center Software: http://partycentersoftware.com
Conversion Rate Optimization 101 - Converting Visitors In To BuyersKothapally Arun
Most internet marketers are busy focusing on driving traffic without fixing their websites. To be honest most websites don't have a traffic problem. They have a conversion problem. Here is a laid down plan of how one can go about optimizing their websites fro conversions and why conversion rate optimization is important.
Where do You Start?
Where to begin? How do I track the data? How do I setup an A/B test? When do I know if the test is conclusive?
1.The CRO Mindset 1
Not hitting goals?
Do more with less.
Failing is Part of the Game
Follow the Data
2.Start with a Plan 2
Don’t just test to test
Create a backlog
3.Collecting Data 3
Lots of Options
The standard
My preference
They are directly integrated into most AB testing tools
First we need to build our funnel
KISSmetrics makes this dead simple
Experiments show in funnel reports automagically
LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
4.Collecting Insights 4
Qualitative is important
On-page survey tools
Ask questions at funnel drop off points How can we help? Are you looking for something we don't have? Do you need assistance? How can we improve? What is preventing you from purchasing?
UX and Usability testing
Heatmapping
Look at your analytics :)
Use these insights to improve backlog
5.Start Testing 5
What is an A/B Test?
A/B Testing Tools
Add Javascript to site
The Content Journey: illustrated by Dribbble designers from around the globeBrightInfo
An illustrated guide - the most unique, beautiful and fun way to learn How To Make The Most Of Every Piece Of Content - from creation to conversion, this guide follows every step of the way to maximize the effectiveness and ROI of your content.
A one-of-a-kind collaboration between BrightInfo, content personalization specialists, and 14 incredibly talented Dribbble designers; 54 unique illustrations!
The marketing sphere is creating too much content without sufficient strategy to back it up. This is your chance to learn how to put the reins on your content marketing efforts.
Conversion Rate Optimization 101: Make Your WordPress Site Convert!Chris Edwards
You worked hard to drive traffic to your website, so what now? It’s time to get down to the basics of conversion rate optimization on your website. Learn how to collect data, analyze data and optimize your WordPress website using various free marketing tools & plugins. You will discover ways to run simple AB tests, heat maps, basic and advanced analytics tools to generate new conversion opportunities within your current website.
Presented at WordCamp Tampa 2015
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This latest training seminar presentation looks at the benefits of CRO - Conversion Rate Optimisation, and how to improve the conversions with your website and landing pages to compliment all your inbound marketing through SEO, PPC, Social, EDMs etc to increase the ROI from these campaigns with effective landing page design.
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Radically Improve Conversion Rates - eMSF 2009Kayden Kelly
See how to methodically and radically improve your conversion rate through quantitative and qualitative tools like Google Analytics, Website Optimizer, Crazy Egg, 4Q Survey and more.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Digital Prerequisites for Social Media StrategiesRandi Priluck
These slides cover the important factors that marketers must consider before planning and executing a social media marketing strategy. The slides accompany the text Social Media & Mobile Marketing Strategy from Oxford University Press. These social media teaching resources help faculty teach courses in digital marketing and media.
Similar to Conversion Rate Optimization Workshop (20)
5th ITI Digital Marketing Day
By: Muhammad Magdi
#DMDay5
A brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor.
5th ITI Digital Marketing Day
By: Ramy magdy - Heba Mohamed
#DMDay5
Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions or actions.
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Conversion Rate Optimization Workshop
1. Conversion Rate Optimization
By:
Radwa Adel & Omar Salah
ITI Digital Marketing intake1 graduates
InformationTechnology Institute
Ministry of Communications
and InformationTechnology
6. Conversion
•Conversion is when a visitor to your website takes an action
that you want them to take.
Like:
• signing up for an email newsletter
• creating an account with a login and password
•making a purchase, downloading your app
7. Conversion Rate Optimization
• CRO is the method of using analytics and user feedback
to improve the performance of your website landing page ,
web application, registration form..
• conversion rate optimization is finding why
visitors aren’t converting and fixing it
8. Conversion Rate= (No. of conversions/no. of visitors)*100
Key Formula to Remember:
• IF YOU DOUBLE CONVERSION RATES, THEN YOU CUT
YOUR COST PER ACQUISITION IN HALF
9. Cost per leadNo. of leadsConversion
rate
No. of
visitors
Total
cost
50/50=$150=1000*5%5%1000$50Before
optimization
50/100=$0.51000*10%=10010%1000$50After optimization
10. Conversion Rate Optimization Is…
• A structured and systematic approach to improving the
performance of your website
• Informed by insights—specifically, analytics and user feedback
• Defined by your website’s KPIs
11. Conversion Rate Optimization Is Not…
•Based on guesses, or what everyone else is doing
• Driven by the highest paid person’s opinion
•About getting as many users as possible, regardless of quality
or engagement
12. A Few Key Terms…
•Call to Action (CTA): The primary button, link or other
user interface element that asks the user to take an action
that leads to (or towards) a conversion
13. A Few KeyTerms…
•Conversion Funnel The primary pathway (or flow) of
the user experience where visitors complete a conversion
•A/B or Split Testing The testing of one version of a
page or interface element against another version of the
same thing. (only one thing is tested at a time)
•Bounce Rate is the percentage of people who leave after
viewing a single page
•Exit Rate for each page; it’s the percentage of people
who leave after viewing the page. A very high exit rate
on a specific page can be a red flag
15. •What succeeds for one site might actually hurt the
user experience (and therefore conversion rate) on
another. This is because each site has its own unique
mission, strengths, and challenges.
16. Optimization Plan Phases
keep in mind that you will revisit each one in
order to continually address the needs of your
users over time.
17. 1: Lay the
Groundwork
2: Establish
a Baseline
3:Form Some
Testable
Hypotheses
4: Design
Your Tests
5: Run Your
Tests
19. When designing ads, ask yourself the following:
• What type of user am I targeting?
• seeking a solution to a problem or casually browsing?
• problems !!
• How to capture the user’s attention?
• Is there a pain point that my product or website alleviates for the user?
• How can I articulate this solution clearly and quickly?
• What compelling calls to action will get our target user to click?
It’s important to understand that converting every visitor
isn’t optimal
39. Bonus AdvancedTips for CRO
1. Site Speed : 1second delay in page-load results in a
7% decrease in conversions.
40. Bonus Advanced Tips for CRO
2. Always Be Closing
- Build a community (comments, reviews and feedback).
41. Bonus Advanced Tips for CRO
3. How Friendly Are You?
Mobile.
Browser.
Security.
Language.
Click.
Time.
Video.
Rating & review.
42. Bonus Advanced Tips for CRO
3. Raise Your Average Order Value (AOV)
Bundling.
Promotions.
Gamification.
43.
44. Some of the most common culprits "mistakes
that increase bounce rate"
1- Your website is visually unappealing.
-- “Great design creates credibility” –
45. Some of the most common culprits "mistakes
that increase bounce rate"
2- Your website is difficult to use because
- They can’t find the pages.
- It has poor layout.
- Poor information architecture.
- Malfunctioning buttons and page errors.
- Users are left stranded.
46. Some of the most common culprits "mistakes
that increase bounce rate"
3- Your website doesn’t meet user expectations.
The people coming to your website aren’t the right people.
To avoid this, be sure your ads accurately represent your
product and keywords align with your site’s mission.
49. Myths about CRO
•Myth 4: All my efforts should be focused on getting
as many visitors as possible to convert.
50.
51. Tools to test & optimize conversion:
1) Analytics: allows you to get at the basics
(like unique visitors and bounce rate).
EX: Google analytics.
52. Tools to test & optimize conversion:
2) User Surveys: gives you the ability to gain insights directly
from users.
EX: Qualaroo specific pages or at specific points .
Survey Monkey customer feedback and market
53. Tools to test & optimize conversion:
3) User Testing: These tools allow you to directly observe user
behavior.
EX: CrazyEgg visualize where users are scrolling on your site
Click Tale creates videos of user interactions with your site