Vodafone acquired control of Hutch Essar in 2007, making it the third largest mobile network operator in India. As the Indian telecom market was growing rapidly at the time, Vodafone was interested in expanding its presence there. It purchased a 67% stake in Hutch Essar, formerly known as Hutchison Telecom, which had been operating in India since 1992. The acquisition allowed Vodafone to consolidate Hutch Essar's services under its brand and transition 17 million Hutch subscribers to Vodafone. Today, Vodafone India has over 140 million subscribers across India's 22 telecom circles.

1. SERVICE MARKETING
TELECOM INDUSTRY
VODAFONE

2. GROUP MEMBERS
• NITESH
• ARUN ALEXANDER
• HEMA GIRISH
• JIJOLAL
• RANJANA

3. Indian Telecom Sector
• Fastest Growing Sector – (2002-07)
• Second Largest Telecom Market
•
•
•
•
Lowest tariff charges in the world
Wireless Subscribers – 315.3 Mn
Wireline Subscribers – 38.4 Mn
Tele-density – 30.6
• Bharti Airtel – Largest player with presence in 23 Circles

4. Introduction - Evolution
• Telecommunications was first introduced in India in 1851
• In 1883, telephone services were merged with the postal system.
• In 1947 all foreign telecommunication companies were nationalized.
• Indian telecom sector is more than 165 years old.
Telecommunications is the exchange of information over significant
distances by electronic means. The transmitter and receiver at any
station may be combined into a single device called a transceiver.

5. Vodafone- overview
• Vodafone Group plc is a British multinational telecommunications
company headquartered in London.
• It is the world's second-largest mobile telecommunications
company and has 439 million subscribers as of December 2011.
• Vodafone India , formerly Vodafone Essar and Hutchison Essar, is
the third largest mobile network operator in India after Airtel and
Reliance Communication by subscriber base.
• It is based in Mumbai, Maharashtra. It has approximately 147.48
million customers as of December 2012.

6. Vodafone India
Type
Industry
Predecessor(s)
Founded
Headquarters
Products
Private
Telecommunications
Hutchison Essar
2007
Mumbai, Maharashtra, India
Mobile telephony
Wireless broadband services
Owner(s)
Takshi Group
Vodafone Group
Parent
Website
Vodafone International Holdings BV (VIH)
www.vodafone.in
www.vodafone.com

7. Hutch History
• Hutchison Essar (1992-2007)
• In 1992, Hutchison Whampoa and its Indian business partner – Max
Group, established the company that in 1994 was awarded a license
to provide mobile telecommunications services in Mumbai
• Initially, the company grew its business in the largest wireless
markets in India — in cities like Mumbai, Delhi and Kolkata.
• In February 2007, Hutchison Telecom announced that it had entered
into a binding agreement with a subsidiary of Vodafone Group Plc to
sell its 67% shares

8. September 21,
2007

9. Why Vodafone interested to acquire
control in Hutch Essar??
India: Fastest Growing Free Market Democracy

10. Why did Vodafone take over Hutch ?
Initially, around 1995, the company services were branded Max
Touch¸ renamed to Orange in 2000. In December 2006, Hutchison
Essar re-launched the "Hutch" brand nationwide, consolidating its
services under a single identity.
On September 20, 2007 Hutch became Vodafone in one of the biggest
brand transition exercises in recent times.
Vodafone Essar is spending somewhere in the region of Rs. 250 crores
on this high-profile transition being unveiled today.

11. Subscriber Base
Subscriber Base Statistics as on January, 2013
Goa
7,134,576
Karnataka
6,452,620
Kerala
6,067,506
Telecom Circle
No. of Subscribers
Gujarat
15,801,116
Bihar
6,381,278
Maharashtra
12,977,123
Kolkata
4,084,284
Punjab
4,309,853
Haryana
4,437,015
Tamil Nadu
9,777,927
Rajasthan
8,565,366
Chennai
2,091,411
Andhra Pradesh
6,080,916
Jammu & Kashmir
666,009
Delhi
8,449,120
Mumbai
6,160,353

12. Awards and Recognition
The Brand Trust Report, 2011 published by Trust Research Advisory
has ranked Vodafone as the 16th most trusted brand in India.

13. Competition analysis
Customers have voted with their phones to make Vodafone one of
the world's top wireless phone carriers, with more than 400 million
customers in more than 30 countries.
In terms of subscribers, Vodafone trails only China Mobile. The
company does around 70% of its business in Europe, where it is a
leader in the wireless markets of the UK and Germany.

15. Survey Questionnaire
Age group
15-20
21-25
26-30
31-35
35-40

16. GAP 1 NOT KNOWING WHAT
CUSTOMERS EXPECT
1. Vodafone informs about the
new offers
2. Solves the problems well in time
Age group
Rating
15-20
5.5
21-25
6.5
26-30
6.25
31-35
5.6
35-40
7.5

17. GAP 2 THE SERVICE DESIGN AND
STANDARD GAPS
1. The satisfaction level with Vodafone network according to your
experience
2. Are you satisfied with the new offers and their costs
3. Reach of the Vodafone outlets
Age group
Rating
15-20
7
21-25
6.08
26-30
5.67
31-35
5.67
35-40
8

18. GAP 3 THE SERVICE PERFORMANCE
1. Availability of network at different places
2. How well they treat the customers
3. Availability of 2G/3G network
Age group
Rating
15-20
7
21-25
7
26-30
6
31-35
6
35-40
6.7

19. GAP 4 COMMUNICATION GAP
1. Effectiveness of the zoo zoo ads to covey the information about the
offers
2. How do you feel about the internet packs in Vodafone
3. Do you feel the network service quality is worth the price charged
4. Does Vodafone provide what was promised to you?
Age group
Rating
15-20
6.7
21-25
6.1
26-30
7
31-35
6
35-40
7.4