This document provides an overview of various car brands and their histories. It discusses the history and models of Toyota, Tata Motors, Maruti Suzuki, and Ford. It also covers segmentation of cars based on price, model, class, body type, and color. Advertising methods for cars like newspaper ads, billboards, print media, and video ads are examined. The medium of communication for marketing includes physical, mechanical, email, newsletters, and social media. Key segments that impact sales are identified as low interest rates, high trade-in values, tax incentives, lower fuel costs, and cheaper insurance.
Case Study of Marketing the Nissan Micra and Tata NanoHimanshu Arya
This is the Case Study on the Marketing the Nissan Micra and Tata Nano. Basically in it we've tried to use how the social media helps in the marketing.
Case Study of Marketing the Nissan Micra and Tata NanoHimanshu Arya
This is the Case Study on the Marketing the Nissan Micra and Tata Nano. Basically in it we've tried to use how the social media helps in the marketing.
The product strategy and mix in Volkswagen marketing strategy can be explained as follows:
Volkswagen offers several vehicles in different countries. Its top selling and most popular models include Volkswagen Polo, Volkswagen Passat, Volkswagen Jetta, Volkswagen Sirocco, Volkswagen Tiguan, Volkswagen Touran, Phaeton, Eos, and Beetle. All these cars are the product strategy in the marketing mix of Volkswagen. Depending on the level of localization, features, comfort, size, seating capacity, options, engine configurations and power several different trims and variants are offered. The various body types Volkswagen offers including hatchback, estate, sedan, coupe, convertible, SUV, crossover, coupe and MPV. It also manufactures and sells Hybrid, Dual fuel and Electric vehicles. Volkswagen cars, Polo and Gold also won the prestigious European Car of the Year award, which is 50 years old.
The much hyped Tata Nano couldn’t live up to any sales projection. Why has it not captivated the Indian masses as much as the Pundits and even Ratan Tata hoped it would? Poor product or poor marketing? Tata Nano is a classic case of poor brand positioning. Here are a few reasons why I believe that Tana Nano didn’t fare as well as expected and what we must learn from it.
The product strategy and mix in Volkswagen marketing strategy can be explained as follows:
Volkswagen offers several vehicles in different countries. Its top selling and most popular models include Volkswagen Polo, Volkswagen Passat, Volkswagen Jetta, Volkswagen Sirocco, Volkswagen Tiguan, Volkswagen Touran, Phaeton, Eos, and Beetle. All these cars are the product strategy in the marketing mix of Volkswagen. Depending on the level of localization, features, comfort, size, seating capacity, options, engine configurations and power several different trims and variants are offered. The various body types Volkswagen offers including hatchback, estate, sedan, coupe, convertible, SUV, crossover, coupe and MPV. It also manufactures and sells Hybrid, Dual fuel and Electric vehicles. Volkswagen cars, Polo and Gold also won the prestigious European Car of the Year award, which is 50 years old.
The much hyped Tata Nano couldn’t live up to any sales projection. Why has it not captivated the Indian masses as much as the Pundits and even Ratan Tata hoped it would? Poor product or poor marketing? Tata Nano is a classic case of poor brand positioning. Here are a few reasons why I believe that Tana Nano didn’t fare as well as expected and what we must learn from it.
Ted talks best ted talks with links to the videosAkash Karia
Full list of TED talks mentioned in my book, "TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks"
Here: http://bit.ly/AkashKaria
This presentation is based on a scenario given to us in Managerial Communication.Scenario is written in the presentation. The brand name we have selected is a fictional brand name for luxury cars but the data used is correct and is selected from trusted sources.
Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sportscars and formally SUVs which is owned by the Volkswagen Group through its subsidiary brand division Audi.
Founder: Ferruccio Lamborghini
Founded: October 30, 1963
CEO: Stephan Winkelmann
This describes the Automobile Industry with a current scenario.
Lead for the help of Ecom - Nomic growth rate.Environmental Analysis with positive attraction over global
In detail about Toyota, Kirloskar, and Toyota Kirloskar motors private limited. In detail about these companies
List of products which they produced as TKM
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
2. INTRODUCTION
History Of Car
From a luxury to a necessity, the car has definitely
traveled a long distance, literally! Today, almost every
household in an urban city has a car and it has become a
necessity of life. Those who can afford, have more than a
single car at home.
4. BRANDS OF CARS
1. TOYOTA HISTORY
2. TATA MOTORS CARS
3. MARUTHI CARS
4. FORD
5. 1. TOYOTA HISTORY
• HISTORY OF TOYOTA
>1867-BIRTH OF SAKICHI TOYODA.
>1937-TOYOTA MOTOR CO., LTD. IS ESTABLISHED.
>1950-COMPANY FACES A FINANCIAL CRISIS; TOYOTA MOTOR SALES CO., LTD. IS
ESTABLISHED.
>1965-TOYOTA WINS THE DEMING APPLICATION PRIZE FOR QUALITY CONTROL.
>1974-TOYOTA FOUNDATION IS ESTABLISHED.
>2004-THE TOYOTA PARTNER ROBOT IS PUBLICLY UNVEILED.
>2011-WORLDWIDE HYBRID VEHICLE SALES TOP 3 MILLION MARK
6. 1. TOYOTA HISTORY
1933 TOYODA AUTOMATIC LOOM WORKS COMPANY WHICH ORIGINALLY WAS INVOLVED
IN TEXTILE INDUSTRY, OPENED A CAR DEPARTMENT.
OPENED BY THE ELDEST SON OF THE OWNER OF SAKICHI TOYODA, KIICHIRO TOYODA
1935 WORK ON THE FIRST PASSENGER CAR MODEL AA WAS COMPLETED.
1936 FIRST FOUR TRUCKS G1 WERE EXPORTED TO THE NORTHERN CHINA.
1952 THE FOUNDER OF THE COMPANY KIICHIRO TOYODA DIED.
1983, TOYOTA SIGNED AN AGREEMENT WITH GENERAL MOTORS.
1990 TOYOTA OPENED ITS OWN DESIGN CENTER – TOKYO DESIGN CENTER.
1999, WAS PRODUCED ONE HUNDRED MILLIONTH TOYOTA CAR IN JAPAN.
7. 1. TOYOTA HISTORY
• CAR MODELS
TOYOTA ETIOS LIVA - RS. 4,70,563
TOYOTA ETLOS - RS. 5,55,792
TOYOTA INNOVA - RS. 9,61,298
TOYOTA FORTUNER - RS. 22,22,938
TOYOTA CAMRY - RS. 24,57,208
TOYOTA LAND CRUISER - RS. 1,16,62,370
8. 2. TATA MOTORS CARS
• HISTORY OF TATA MOTORS
• TATA MOTORS LTD. IS ONE PART OF THE BUSINESS CONGLOMERATE, TATA
GROUP, AND WAS FORMERLY KNOWN AS TELCO (TATA ENGINEERING AND
LOCOMOTIVE COMPANY). TODAY, THE COMPANY IS THE WORLD’S SECOND
LARGEST MANUFACTURER OF COMMERCIAL VEHICLES, WORLD’S FOURTH
LARGEST TRUCK MANUFACTURER AND WORLD’S SECOND LARGEST BUS
MANUFACTURER.
9. 2. TATA MOTORS CARS
INFORMATION ON ORIGIN & BACKGROUND
• 1935-FIRST ESTABLISHED AS A LOCOMOTIVE MANUFACTURING UNIT.
• 1954-THE FIRST COMMERCIAL VEHICLE WAS MANUFACTURED, IN COLLABORATION WITH
DAIMLER-BENZ AG OF GERMANY.
• 1960, THE FIRST TRUCK, QUITE SIMILAR TO A DAIMLER TRUCK, ROLLED OUT FROM THE TATA
FACTORY IN PUNE.
• EARLY 1990S, BEGAN ITS EXPANSION INTO THE CAR MARKET.
• 2010- WON THE COVETED TITLE OF 'INDIA'S MOST RELIABLE BRAND‘
• 10 JANUARY 2008 TATA MOTORS LAUNCHED TATA NANO
11. CAR MODELS OF TATA CARS
• 2011 TATA VENTURE
• 2004 TATA INDIGO MARINA
12. 3. MARUTHI CARS
MARUTI SUZUKI INDIA LIMITED IS A SUBSIDIARY OF SUZUKI MOTOR CORPORATION,
JAPAN.
MARUTI SUZUKI HAS BEEN THE LEADER OF THE INDIAN CAR MARKET FOR OVER TWO
AND A HALF DECADES.
THE COMPANY HAS TWO MANUFACTURING FACILITIES LOCATED AT GURGAON AND
MANESAR, SOUTH OF NEW DELHI, INDIA.
BOTH THE FACILITIES HAVE A COMBINED CAPABILITY TO PRODUCE OVER A 1.5
MILLION (1,500,000) VEHICLES ANNUALLY.
THE COMPANY PLANS TO EXPAND ITS MANUFACTURING CAPACITY TO 1.75 MILLION
BY 2013.
15. 4. FORD
• FORD MOTOR COMPANY IS BASED IN DEARBORN, MICHIGAN, USA AND IS THE
WORLD’S FIFTH LARGEST PRODUCER OF CARS AND TRUCKS. FORD MOTOR
COMPANY EMPLOYS 1, 98,000 PEOPLE GLOBALLY.
• THE CURRENT CHIEF EXECUTIVE OFFICER OF THE COMPANY IS ALAN
MULALLY. FORD’S ANNUAL PROFITS AS OF 2009 STOOD AT $2.717 BILLION.
• FORD OWNS A STAKE IN MAZDA (JAPAN) AND ASTON MARTIN (UNITED
KINGDOM). THE COMPANY HAD OWNED 75% OF ASTON MARTIN FOR THE LAST
COUPLE OF DECADES, AND LATER ACQUIRED 100% OF THE COMPANY.
16. CAR MODELS
• FORD ECOSPORT
• FORD ENDEAVOUR
- RS 18.20 TO 23.28 LAKH
• FORD FIESTA
- RS 7.42 TO 10.26 LAKH
• FORD FIESTA CLASSIC
- RS 5.64 TO 7.96 LAKH
• FORD FIGO
– RS 3.89 TO 6.00 LAKH
18. SEGMENTATION OF CARS
• ON THE BASIS OF PRICES
• ON THE BASIS OF MODELS
• ON THE BASIS OF CLASS
• ON THE BASIS OF BODY TYPES
• ON THE BASIS OF COLOUR
25. ON THE BASIS OF BODY TYPES
SPORTS UTILITY VEHICLE
26. ADVERTISEMENTS OF CARS
THE TOYOTA BRAND IS CHANGING ITS U.S. ADVERTISING TAGLINE TO "LET'S GO
PLACES," REPLACING "MOVING FORWARD," ITS SLOGAN SINCE 2004.
ACCORDING TO RESEARCHERS, THE AVERAGE AMERICAN IS EXPOSED TO OVER
3000 ADS EVERY SINGLE DAY. AUTOMOBILES ARE ONE OF THE MOST
FREQUENTLY ADVERTISED PRODUCTS ON THE PLANET. IT’S HARD TO TURN ON
YOUR FAVORITE TV SHOW, SPORTING EVENT, OR MOVIE WITHOUT SEEING
EITHER DIRECT OR INDIRECT CAR ADVERTISING. UNLIKE OTHER INDUSTRIES,
CAR ADVERTISING IDEAS HAVE A SPECIAL STYLE AND CREATIVE DIRECTION.
33. MEDIUM OF COMMUNICATION
1. PHYSICAL MEDIA
2. MECHANICAL MEDIA
• LARGE MEETINGS, TOWN HALL MEETINGS
• E-MAIL
• DEPARTMENT MEETINGS (WEEKLY MEETINGS)
• WEEKLY LETTERS OR NEWSLETTERS
• UP CLOSE AND PERSONAL (EXCLUSIVE
MEETINGS)
• PERSONAL LETTERS
• VIDEO CONFERENCES
• VIRAL COMMUNICATION OR WORD OF MOUTH
• BILLBOARDS
• INTRANET
• MAGAZINES OR PAPERS
• SMS
• SOCIAL MEDIA
34. WHICH SEGMENTS DO U FEEL IMPORTANT
AND WHY?
1. LOW INTEREST RATES
2. HIGH TRADE-IN VALUES
3. HIGH TRADE-IN VALUES
4. TAX INCENTIVES
5. LOWER FUEL COSTS
6. CHEAPER CAR INSURANCE