The Boeing Company provides an overview of its organization, leadership, core competencies, and situation analysis. It discusses its two main business segments, corporate functions, mission and values. Boeing also summarizes its Connexion in-flight internet service, including its high costs, low usage rates, and marketing mistakes. It finds that Connexion's $500,000+ installation costs per plane and lack of customers led to huge losses despite over $1 billion invested over 6 years. Recommendations include smarter market research, understanding airlines as gatekeepers not customers, and accessibility to gain network effects.

1. The Boeing Company Overview

3. The Boeing Company Overview

5. How Boeing is Organized Corporate functions: Business Development and Strategy Communications Engineering, Operations and Technology Finance/Shared Services Group/Boeing Capital Corp. Human Resources/Administration International Law Office of Internal Governance Public Policy World-class performance Integrated Defense Systems Commercial Airplanes Two businesses supported by nine corporate functions

6. Company Leadership

25. Double-digit growth in revenue and earnings INVESTOR RELATIONS Revenue and Earnings $18 $12 $6 $0 $14.7 $16.5 Revenue Billions 2006Q3 2007Q3 $0.0 $1.0 $1.50 $0.5 $0.89 $1.44 EPS +12% + 62% 2006Q3 2007Q3 Per share

37. CONNEXION-PRICING $29.95 $19.95 $14.95 $9.95 More than 6 hours- for long-haul flights between three and six hours- medium-haul flights flights less than three hours. 30-minute starter package Flat rate option (Unlimited access to the Internet) Metered Pricing Option (with rates of $0.25 per minute thereafter) price duration options

44. GRAPHICAL REPRESENTATION

46. GENERAL SURVEY-GRAPHICALLY

47. FINDINGS & RECOMMENDATIONS

49. Boeing to End In-Flight Internet Service

62. RECOMMENDATIONS What could they have done differently? FINDINGS & RECOMMENDATIONS Understand that the airlines weren't really their customers, just gatekeepers

65. END OF SLIDE SHOW Prepared by Nazish Sohail