Vodafone Essar is the second largest mobile operator in India in terms of revenue. It was previously known as Hutch and changed its name to Vodafone in 2007. Vodafone Essar's mission is to enrich customers' lives through mobile communication and its vision is to be the world's leading mobile provider. It operates in 16 circles across India and has over 34 million customers. Vodafone Essar uses advertising through various media like television, newspapers, and billboards to promote its brand image and communicates its brand values by working with celebrities.

1. ORGANIZATIONAL PROFILE
Media Management on :
Vodafone Essar
Submitted to:
Mr. Sunil Kalai
Asst. Professor
Department of Journalism & Mass
Communication
Tripura University.

2. Vodafone Essar
Wherever you go, our network follows
It is the second largest mobile phone operator
in terms of revenue behind Bharti Airtel, and
third largest in terms of customers.

3. INTRODUCTION
› Previously brand was marketed as Hutch, the marketing brand was officially
changed to Vodafone on 20 September 2007.
› Vodafone under Hutch brand has been named the
- most respected telecom company
- best mobile service in country
- most creative & most effective advertising of the year
› It is among the top three GSM mobile operators of India.
› It is the second largest mobile phone operator in terms of revenue behind Bharti
airtel and third largest in terms of customers.
› Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile
customer base, with over 34.1 million customers.

4. MISSION & VISSION
› “To enrich our customer's lives through the unique power
of mobile communication”
› Also its vision is to be the world’s mobile communication
leader – enriching customers’ lives, helping individuals,
businesses and communities more connected in a mobile
world.

5. PREVIOUS BRANDS
› 1995 - MAX TOUCH
› 2000 - ORANGE
› 2006 - HUTCH
› 2007 - VODAFONE

6. COMPANY PROFILE
Vodafone Essar Limited
Type Limited
Founded 1994 as Hutchison Essar
Headquarters Mumbai, Maharashtra, India
Industry Mobile telecommunications
Products Mobile networks,
Telecom services, Etc.
Owner(s) Vodafone Group (67%)
Essar Group (33%)
Employees 10,000 – March 31, 2009
Website Vodafone India
Key People Asim Ghosh,MD, Harit Nagpal

7. Business Description
It grows mainly during the year 1992-2005
1992: Hutchison Whampoa and Max Group established Hutchison Max.
2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets through
ESSAR acquisition.
2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh
and Chennai.
2003: Acquired AirCel Digilink (ADIL — ESSAR Subsidiary) which operated in Rajasthan,
Uttar Pradesh East and Haryana telecom circles and renamed it under Hutch brand.
2004: Launched in three additional telecom circles of India namely 'Punjab‘, 'Uttar Pradesh
West' and 'West Bengal’.
2005: Acquired BPL (Except Mumbai)- 3 Circles, another mobile service provider in India.
2008: Vodafone launched the Apple iPhone 3G .
2009: Vodafone launched Recharge Online.

8. Though it has chosen many ways to advertise such as through
o Newspaper
o Internet
o Television
o Billboards
o Magazines
Basically you find its advertisement are humorous & emotional.
Vodafone works with icons such as David Beckham to communicate its brand values.
Vodafone's stores, its products and its staff all project the brand image.
It offers various pricing structures to suit different customer groups.
Advertisement
COMMUNICATION MIX

9. Vodafone is the world's leading international mobile communications company.
Vodafone actively develops good public relations by sending press releases to national
newspapers and magazines to explain new products and ideas.
Advertising on TV, on billboards, in magazines and in other media outlets reaches
large audiences and spreads the brand image and the message very effectively.
Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom
Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most
Effective Advertiser of the Year'.
Vodafone's logo is a true representation of that belief - The start of a new conversation,
a trigger, a catalyst, a mark of true pioneering.
CONCLUSION

10. PRESENTED By :
Joel Lalengliana Darlong
JMC 3rd Semester
Roll No. 10 / 2010