This document discusses the concept of software defined decision making and its potential impacts. It envisions a future where sensors collect data from things in the physical world and analytics are used to simulate outcomes and refine decisions made by actuators. This closes the loop between observation, decision making, and action. It could allow applying artificial intelligence and automation at massive scale across many domains. The document also discusses how this paradigm, combined with technologies like cloud computing, could transform businesses and the types of applications and services they provide.

1. Closing The Loop:
Towards A World Of Software Defined Decision Making
Paul Strong, VMware, Inc
CTO6689-S
#CTO6689-S

2. CONFIDENTIAL 2

3. Car As A Service

4. CONFIDENTIAL 4

5. Sensors
Observe
Outcomes
Actuators
Reconcile
Refine/-
Adjust
Decide/Plan
Ideas
Goals
Act
Things

7. Monolithic
Distributed
μServices
Discrete Fabric

8. Standardize

11. Virtualize
Automate, like crazy!

12. Presentation
Business Logic
Persistence
Old World
OLTP database
Business logic
Stateless client

13. OLTP database
Business logic
Stateless client
Old World New World
Rich, mobile client
with context
Business
process mashup
Real-time
streaming
analytics, big data

14. Assumptions on head slide
CONFIDENTIAL 14

16. A New Consumption Model for IT!
Self-service
Instant provisioning
Pay-per-use
Cost-efficient
Elastic

17. 17
Shared Risk

20. CONFIDENTIAL 20
Assumptions

23. Differentiating

25. 25

26. Relationships

27. In Context

29. Simulation

30. CONFIDENTIAL 30

31. Sensors
Observe
Outcomes
Actuators
Reconcile
Refine/-
Adjust
Decide/Plan
Ideas
Goals
Act
Things

32. Observe
Predictions
Reconcile
Refine/-
Adjust
Model
What If?
Act
Virtual Things

33. Sensors
Observe
Outcomes
Actuators
Reconcile
Refine/-
Adjust
Decide
Ideas
Goals
Act
Things
IOT
Simulation
IOT
Big Data &
Real-Time Streaming
Analytics

34. CONFIDENTIAL 34

36. Software-Defined
Data Center
Hybrid
Cloud
End User Computing
Apps

38. © 2014 VMware Inc. All rights reserved.
Closing The Loop: Towards A World Of
Software Defined Decision Making
Paul Strong
Chief Technology Officer for Global Field, VMware

39. Thank You!

41. Applications

42. Applications

43. Applications

44. Applications

45. Applications

47. Current IT Use Cases
Non-human-scale
computing
Labor
automation
Individual worker
productivity

48. Current IT Use Cases New IT Use Cases
Data-based
products and
services
Business model
transformation
Team and
corporate
productivity
growth
Non-human-scale
computing
Labor
automation
Individual worker
productivity

49. Applications
Curator of SaaS application and
integrator to legacy
Secure
virtual
enterprise
Curator of external services
Integration of data
sets and data streams
Subscription and managed services
Custodian of
corporate information
Enable Biz
to build better
experiencesReal-time ingestion and
analysis of multiple data sources

50. Thousands

52. Change

57. PeopleSoftware
Infrastructure
Cap Ex
Op Ex
People
InfrastructureSoftware
Legacy
economics
Cloud
economics

59. Service Management
59
Provisions
Generate
Reconciled
Business
Metrics
Policies
SLAs
Consume
Metrics
Resources
Orchestrator
Apps

61. Same People, Processes & Tools… Low Risk
Internal External

64. Transform the Apps

66. Transform
The Business
Transform the Business

67. The Impact of New IT
Changing the
cost of inputs
Eliminating value
chain intermediaries
Introducing new
monetization model
Driving customer preference in
an existing market
Serving an underserved
market in a new way

68. The Perfect Storm!

69. Consumer Devices Consumer Expectations

70. Instant Gratification
My Device,
Any Time, Any Place
Socially

71. It’s all about
the Apps

72. 77
Do
Sensors
Act Observe
Outcomes
Ideas
Goals
Decide
Actuators
Reconcile
Refine/-
Adjust
Things

73. 78

74. Software Defined Decision Making
79
Simulation
Predict Measure
Outcomes
Act
Ideas
Goals
Think
Actuators Sensors
Analysis
Refine/-
Adjust

75. Software Defined Decision Making
80
Simulation
Generate
What If Metrics
Outcomes
Real Things
Ideas
Goals
Algorithms
Act Upon
Actuators Sensors
Analysis
Refine/-
Adjust

76. Virtual Machine
Hypervisor
Operating System
Services/Applications
Java Virtual Machine
OS Container
Java Virtual Container
Operating System
Middleware Services
Services/Applications
E.g. Messaging, Application
Servers, JVMs etc.
Quickest container to
start, lowest overhead,
less secure
e.g. LXC, Solaris
Containers etc.
Type 1 hypervisor, most
isolated container
e.g. ESXi
Another example of
containerization
Machine
Machine

77. The Datacenter Of Things
CONFIDENTIAL 82Based on Copyright ©2008 Open Grid Forum
Storage NetworkCompute
Biz Process/-
Service
E-Bookstore ERP Service Online Bank
Virtualized
Operating Sys.
Network
Filesystems -
NFS, CIFS
Virtualized OS
e.g. Linux Containers,
Solaris Containers etc.
VIPs
Operating
System
File Systems
Operating System – e.g.
AIX, Linux, Solaris,
Windows etc.
IP, TCP, UDP
etc
Physical Disks, Array Controllers,
SAN Switches
Servers,
Blades etc.
Switches,
Routers, NIC
etc..
Platform
Instance
Database
LDAP
Web Server
Application
Server
Java Virtual
Machine
Virtualized
Platform Aggregations
Web Server
Farm
Federation Clusters Load
Balanced
Farms
Java Virtual
Container
LUNs,
Volumes
Virtualized
Physical
VMs & Hypervisors
Hardware Partitions
NSX & Virtual
Networks, vSwitch,
vNIC…
VLANs, VXLANs

78. Software Defined Decision Making
Micro Level
83
Provisions
Generate
Reconciled
Apps Metrics
Business
Metrics
Resources
Policies
SLAs
Orchestrator
Consume
Virtualization
Network Compute Storage
vRealize Automation
vCenter
vRealize Operations
vRealize Insight
vRealize Business
vRealize Automation
vCenter
vCO

79. Service Management – Open Source et al
84
Provisions
Generate
Reconciled
Apps Metrics
Business
Metrics
Resources
Policies
SLAs
Orchestrator
Consume
Containerization
ESXi, NSX, Linux Containers,
Solaris Containers etc.
Network Compute Storage
Docker
OpenStack
Splunk
MesoSphere
Kubernetes
Others

80. Software Defined Decision Making
Macro Level
85
Provisions
Generate
Reconciled
Apps Metrics
Business
Metrics
Resources
Policies
SLAs
Orchestrator
Consume
Virtualization
Network Compute Storage
vRealize Automation
vCenter
vRealize Operations
vRealize Insight
vRealize Business
vRealize Automation
vCenter
vCO

81. CONFIDENTIAL 86
New Conversation With Enterprise
Role of Technology In Supporting Mission

82. For Apps/Services That Do Not Support
Differentiation
CONFIDENTIAL 87
Systems of Record
All About The Bottom Line
Commoditize
Radically Simplify
Minimal/No Customization
Cloud Source (Public/Private/Hybrid) If Possible
IaaS + SaaS
Typically run by IT today and by someone else tomorrow

83. For Apps/Services That Do Support Differentiation
CONFIDENTIAL 88
Systems of Engagement & Intimacy
All About The Top Line
Speed, Engagement & Intimacy
Driven By Lines Of Business
Massive Customization
Platforms
Ecosystems

84. Mobile +
Cloud +
Social (People) +
Big Data
= ?

85. Mobile +
Cloud +
Social (People) +
Big Data
= ?
Systems Of Engagement

86. IoT (incl. Mobile) +
Cloud +
Social (People+Things) +
Big Data
= ?

87. IoT (incl. Mobile) +
Cloud +
Social (People+Things) +
Big Data
= ?
Systems Of Intimacy

88. Generate
Metrics
Outcomes
Consume
Reconcile
Refine/-
Adjust
Orchestrator
Goals &
Policies
Applications
Resources
IOT
IOT
Big Data &
Real-Time Streaming
Analytics
Provision