© 2014 VMware Inc. All rights reserved. 
The Grand Challenge… 
Simplifying IT To Unleash Innovation 
Paul Strong 
VP & Chief Technology Officer, Global Field, VMware Inc.
Applications
Applications
Applications
Applications
Applications
Applications 
Installed 
Monitored 
Tested for fail over 
Regularly restored 
Tested, Tested Again, and Again 
If it’s ERP, Tested Again And Again 
Created 
or Purchased Integrated Architected 
Archived Business Continuity 
Managed
Change
Thousands
Software People 
Infrastructure 
Cap Ex 
Op Ex 
Legacy 
economics 
People 
Software Infrastructure 
Cloud 
economics
Standardize
Services/Applications 
Java Services/Virtual Applications 
Container 
Middleware Services 
Java Virtual Machine 
OS Container 
Operating System 
Operating System 
Virtual Machine 
Hypervisor 
Another example of 
containerization 
E.g. Messaging, Application 
Servers, JVMs etc. 
Quickest container to 
start, lowest overhead, 
less secure 
e.g. LXC, Solaris 
Containers etc. 
Type 1 hypervisor, most 
isolated container 
e.g. ESXi 
Machine 
Machine
The Datacenter Of Things 
E-Bookstore ERP Service Online Bank 
Federation Clusters Load 
Balanced 
Farms 
Web Server Application 
Server 
Java Virtual 
Container 
Java Virtual 
Machine 
e.g. Linux Containers, 
Solaris Containers etc. 
Operating System – e.g. 
AIX, Linux, Solaris, 
Windows etc. 
VMs & Hypervisors 
Hardware Partitions 
VIPs 
IP, TCP, UDP 
etc 
NSX & Virtual 
Networks, vSwitch, 
vNIC… 
VLANs, VXLANs 
Switches, 
Routers, NIC 
etc.. 
Based on Copyright ©2008 Open Grid Forum 
Biz Process/- 
Service 
Virtualized 
Platform 
Platform 
Instance 
Virtualized 
Operating Sys. 
Operating 
System 
Virtualized 
Physical 
Physical 
Aggregations 
Web Server 
Farm 
Database 
Network 
Filesystems - 
NFS, CIFS 
LDAP 
File Systems 
LUNs, 
Volumes 
Disks, Array Controllers, 
SAN Switches 
Virtualized OS 
Servers, 
Blades etc. 
Storage Compute Network
Virtualize 
Automate, like crazy!
Same People, Processes & Tools… Low Risk 
Internal External
Self-service 
Instant provisioning 
A New Consumption Model for IT! 
Pay-per-use 
Cost-efficient 
Elastic
Transform the Apps
Old World 
Presentation 
Stateless client 
Business Logic 
Business logic 
Persistence 
OLTP database
Old WorldNew World 
Stateless client 
Business logic 
OLTP database 
Rich, mobile client 
with context 
Business 
process mashup 
Real-time 
streaming 
analytics, big data
Transform the Business 
Transform 
The Business
Current IT Use Cases 
Labor 
automation 
Individual worker 
productivity 
Non-human-scale 
computing
Current IT Use Cases New IT Use Cases 
Business model 
transformation 
Team and 
corporate 
productivity 
growth 
Data-based 
products and 
services 
Labor 
automation 
Individual worker 
productivity 
Non-human-scale 
computing
The Impact of New IT 
Changing the 
cost of inputs 
Eliminating value chain 
intermediaries 
Introducing new 
monetization model 
Driving customer preference in an 
existing market 
Serving an underserved market in a 
new way
Applications 
Curator of SaaS application and 
integrator to legacy 
Secure 
virtual 
enterprise 
Curator of external services 
Integration of data 
sets and data streams 
Subscription and managed services 
Custodian of 
corporate information Enable Biz 
to build better 
Real-time ingestion and experiences 
analysis of multiple data sources
The Perfect Storm 
The Perfect Storm!
Consumer 
Devices 
Consumer 
Expectations
Instant Gratification 
My Device, 
Any Time, Any Place 
Socially
So how does IT 
safely and securely 
enable all of this?
It’s all about 
the Apps
Software Defined 
Data Center 
Hybrid 
Cloud 
Apps 
End User 
Computing
Thank You!

Forecast 2014: The Grand Challenge, Simplifying IT to Unleash Innovation

  • 1.
    © 2014 VMwareInc. All rights reserved. The Grand Challenge… Simplifying IT To Unleash Innovation Paul Strong VP & Chief Technology Officer, Global Field, VMware Inc.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
    Applications Installed Monitored Tested for fail over Regularly restored Tested, Tested Again, and Again If it’s ERP, Tested Again And Again Created or Purchased Integrated Architected Archived Business Continuity Managed
  • 9.
  • 13.
  • 15.
    Software People Infrastructure Cap Ex Op Ex Legacy economics People Software Infrastructure Cloud economics
  • 17.
  • 19.
    Services/Applications Java Services/VirtualApplications Container Middleware Services Java Virtual Machine OS Container Operating System Operating System Virtual Machine Hypervisor Another example of containerization E.g. Messaging, Application Servers, JVMs etc. Quickest container to start, lowest overhead, less secure e.g. LXC, Solaris Containers etc. Type 1 hypervisor, most isolated container e.g. ESXi Machine Machine
  • 20.
    The Datacenter OfThings E-Bookstore ERP Service Online Bank Federation Clusters Load Balanced Farms Web Server Application Server Java Virtual Container Java Virtual Machine e.g. Linux Containers, Solaris Containers etc. Operating System – e.g. AIX, Linux, Solaris, Windows etc. VMs & Hypervisors Hardware Partitions VIPs IP, TCP, UDP etc NSX & Virtual Networks, vSwitch, vNIC… VLANs, VXLANs Switches, Routers, NIC etc.. Based on Copyright ©2008 Open Grid Forum Biz Process/- Service Virtualized Platform Platform Instance Virtualized Operating Sys. Operating System Virtualized Physical Physical Aggregations Web Server Farm Database Network Filesystems - NFS, CIFS LDAP File Systems LUNs, Volumes Disks, Array Controllers, SAN Switches Virtualized OS Servers, Blades etc. Storage Compute Network
  • 22.
  • 24.
    Same People, Processes& Tools… Low Risk Internal External
  • 26.
    Self-service Instant provisioning A New Consumption Model for IT! Pay-per-use Cost-efficient Elastic
  • 32.
  • 34.
    Old World Presentation Stateless client Business Logic Business logic Persistence OLTP database
  • 35.
    Old WorldNew World Stateless client Business logic OLTP database Rich, mobile client with context Business process mashup Real-time streaming analytics, big data
  • 36.
    Transform the Business Transform The Business
  • 37.
    Current IT UseCases Labor automation Individual worker productivity Non-human-scale computing
  • 38.
    Current IT UseCases New IT Use Cases Business model transformation Team and corporate productivity growth Data-based products and services Labor automation Individual worker productivity Non-human-scale computing
  • 39.
    The Impact ofNew IT Changing the cost of inputs Eliminating value chain intermediaries Introducing new monetization model Driving customer preference in an existing market Serving an underserved market in a new way
  • 41.
    Applications Curator ofSaaS application and integrator to legacy Secure virtual enterprise Curator of external services Integration of data sets and data streams Subscription and managed services Custodian of corporate information Enable Biz to build better Real-time ingestion and experiences analysis of multiple data sources
  • 42.
    The Perfect Storm The Perfect Storm!
  • 43.
  • 44.
    Instant Gratification MyDevice, Any Time, Any Place Socially
  • 45.
    So how doesIT safely and securely enable all of this?
  • 46.
  • 47.
    Software Defined DataCenter Hybrid Cloud Apps End User Computing
  • 48.