RightScale Webinar: Cloud is the most nebulous and abused term in information technology today. It describes multiple, disparate service models and has been retroactively applied to countless legacy technologies in attempts to keep them current. In this webinar, we'll discuss the cloud technology landscape and where RightScale fits in to drive agility, cost, and time savings above cloud infrastructure. RightScale has been investing heavily for the past four years to make cloud infrastructure easy to leverage. This webinar will clarify elements that are straightforward, what continues to be difficult, and the impact on your schedule and budget.

1. Why Cloud Management Makes Sense September 1, 2011 Watch the video of this webinar

3. Uri Budnik, Director, ISV Partner Program, RightScale @uribudnikQ&A Chad Carty, Account Manager, RightScale Please use the “Questions” window to ask questions any time!

4. Agenda Cloud computing tidal shift Why cloud management? Automation Cloud-ready solutions Control Portability Questions & Answers Please use the “Questions” window to ask questions any time!

5. Tidal Shift in Computing Source - Lew Tucker, Cisco

7. New IT Stack (replacing LAMP)

8. Third RevolutionSource - Lew Tucker, Cisco

10. The edge of the Cloud serves as a point of demarcation

11. The concept of utility based computing goes back to the 60s*James Urquhart** calls it an application centric operations model *John McArthy **Wisdom of Clouds Blog and Cisco

12. Four horsemen Cut costs Improve agility Increase scale & reliability Leverage best practices Highly effective layers of abstraction SaaS – cloaked below the browser PaaS – cloaked below the code IaaS – cloaked below the OS Each layer achieves scalability & reliability through uniformity True IaaS clouds are API-driven What’s Driving Cloud?

13. Public IaaS Vendors

15. Using cloud != designing for cloud

16. Accidental tourist in cloud

17. Sign up, launch servers, sit back

18. Good cloud design

19. Secure

20. Reliable

22. These are basic building blocks, not a management system

24. Track usage and costs across applications and business units

25. All the general purpose things you need to do like: Monitoring, Alarms, Auto-scaling, etcWhat do you do about IT or development personnel unilaterally opening a cloud account and deploying an environment?

27. Cloud-ready solutions

28. Control

29. Portability

30. A good cloud management platform delivers:

31. Ability to focus above the complexity & tedious work – to your core competency

32. Agility to IT and business

34. Automation IDC - Virtualization 2.0 - Dec 2006 IDC - Virtualization 2.0 - Dec 2006

35. Automation Operational efficiency Source: Deepak Patil, GFS 2006

36. Automation Operational efficiency Server-to-admin ratio is an indicator of admin costs Inefficient operations as low as 20:1 Above average ratio 150:1 (enterprises typically in the 70 to 140 range) Best practices over 2,000:1 Savings on admin costs of easily 50% Source: Deepak Patil, GFS 2006

38. Farmville, CityVille, Mafia Wars, Zynga Poker, FrontierVille, Café World, etc.

39. 275 million monthly active users!!

40. 5 new players join Zynga every second

41. 10% of the world’s internet population plays Zynga games every month

43. Automation – case study Source: Zynga CTO – Infrastructure; InterOp, May 2011

44. Why Cloud Management?Reason #2 Cloud-Ready Solutions

45. Cloud Ready Solutions “RightScale the Latest to Provide App Store for Infrastructure” by Derrick Harris

47. Cloud libraries

49. SSH keys

51. Tomcat/Jboss/ … S/W Packages OS Virtual machine

52. Parenthesis: What are ServerTemplates? Configuring servers through bundling Images: Custom MySQL 5.0.24 (CentOS 5.2) Configuring servers with ServerTemplates: Custom MySQL 5.0.24 (CentOS 5.4) MySQL 5.0.36 (CentOS 5.4) MySQL 5.0.36 (Ubuntu 8.10) MySQL 5.0.36 (Ubuntu 8.10) 64bit A set of configuration directives that will install and configure software on top of the base image Frontend Apache 1.3 (Ubuntu 8.10) Frontend Apache 2.0 (Ubuntu 9.10) - patched CMS v1.0 (CentOS 5.4) CMS v1.1 (CentOS 5.4) My ASP appserver (windows 2008) My ASP.net (windows 2008) – security update 1 My ASP.net (windows 2008) – security update 8 SharePoint v4 (windows 2003) – 32bit SharePoint v4 (windows 2003) –64bit SharePoint v4.5 (windows 2003) –64bit … Base Image Very few and basic Win 2003 CentOS 5.2 Ubuntu 8.10 CentOS 5.4 Win 2007 Ubuntu 9.10

53. ServerTemplates VS. Integrated approach that puts together all the parts needed to architect single & multi-server deployments

54. Scalable Web Applications

55. Dev & Test Available, Easily Provisioned Resources

56. Batch Processing / Grid Computing Challenges For IT High capital investment, typically low capacity utilization Scheduling conflicts, constant provisioning Specialized architectural and operational skills Specialized software applications and unique datasets For End Users Wait for resources Limited to resources available in the datacenter

57. Self-Service IT Portal

58. Why Cloud Management?Reason #3 Control

59. Monitoring Logs + audit entries Alerts & escalations Last access User management Authentication, SSO Roles, permissions Umbrella accounts Accountability Cost tracking & quotas Real-time run rate projs. Control

61. Includes audit of all Regions

62. Security Group audit analyzes public ports, or all ports

63. SSH Key audit analyzes running servers, or all servers

64. Up to 10 audits can be stored, with one being marked as a baseline for comparison

66. Portability Yankee Group, 2010

68. Data has mass

69. Vendor contracts

70. Vendor features & APIs

71. Multi-cloud scenarios

72. Within a public cloud / between public clouds

73. Public / private hybrid

74. What you should do

75. Preserve multiple choices for any service

76. Keep contracts to length you can predict

77. Avoid unique services & APIs

78. Anticipate moving – set up small footprints elsewhere

79. Pilot a private cloud

81. Once upon a time there was the expectation that a clear Linux top choice would emerge

82. Clouds will proliferate and companies will differentiate to compete

83. Keep your options open, …like she does Source: FailBlog.org

85. Human Capital Initial Deployment Ongoing Maintenance Efficiency Gains 67-85% Efficiency Gains ~ 50% Cloud APIs or Consoles RightScale www.rightscale.com/whitepapers Time Cloud Management ROI

86. www.rightscale.com/tco-calculator

87. “We want to use clouds, not build them” — Adrian Cockcroft, Netflix Infrastructure Team Source: Qcon San Francisco 2010 Presentation