VMworld 2013 Eric Horschman, VMware Jeff Margolese, VMware Learn more about VMworld and register at http://www.vmworld.com/index.jspa?src=socmed-vmworld-slideshare

1. Virtualization Rookie or Pro:
Why vSphere is Your Best Choice
Eric Horschman, VMware
Jeff Margolese, VMware
VSVC4731
#VSVC4731

2. 22
Agenda
 vSphere – The best platform for virtualization – vSOM
 Advantages of using vSphere with OpenStack
 Cost Comparisons
 Wrap Up

3. 33
Some Claims Made by the Other Guys…
 Good enough parity
 The Windows you know
 Less expensive
 Lower cost alternative
 Free from lock-in
 Single-vendor stacks are best
 Low prices
 Ready for enterprise apps

4. 44
VMware: Consistent Delivery, Continuous Innovation
“…and the company doesn't
show any signs of relinquishing
that title any time soon…”
Paul Ferrill, ServerWatch (May 7, 2012)
2011
2010
2009
2008
20072006
VI 3
 HA
 DRS
 VCB
 NAS & iSCSI support
 4-way vSMP
 16GB RAM per VM
VI 3.5
 Embedded, OS-free
hypervisor
 Storage vMotion
 Guided consolidation
 256GB host memory
support
 Large memory page NPT
support
vSphere 4.1
 Memory Compression
 Storage and Network
I/O Control
 DRS Host Affinity
 Linked mode
 Boot from SAN
 vStorage APIs
 8-way vMotion
 3000 VMs per cluster
vSphere 5
 Storage DRS
 Profile-driven Storage
 Auto Deploy
 Improved HA engine
 Metro vMotion
 vSphere web client
 vCenter Server Appliance
 32-way vSMP
 1 TB RAM per VMvSphere 4
 Fault Tolerance
 vNetwork Distributed
Switch
 vShield Zones
 Host Profiles
 Thin Provisioning
 8-way vSMP
 255GB RAM per VM
2012
vSphere 5.1
 vSphere Data Protection
 vSphere Replication
 Improved Auto Deploy
 Improved Distributed
Switch
 vCenter Single Sign-on
 64-way vSMP
“VMware has been a market
leader in virtualization as long as
there's been a market…”

5. 55
VMware vSphere is the Industry-Wide Choice for Virtualization
More than 2,000 technology partners that
have built 3,600+ applications and
6,000+ infrastructure products

6. 66
Broadest Software Support in the Industry
Top 3 App Makers Support Their
Apps on VMware
 Oracle supports their apps on
VMware (ID #249212.1). VMware
will also:
vmware.com/support/policies/oracle-
support
 Microsoft supports their apps on
VMware (and recently extended
support for Exchange 2010 DAG)
 SAP supports their apps on VMware
Top 10
Healthcare Apps
Top 10
Finance Apps
Four of Top 5
Retail Apps
Top 5
Telecom Apps
2000 App Makers Support 3600
Apps on VMware, including

7. 77
vSphere 5.5 and the Future
of the Datacenter

8. 88
The most reliable and proven
virtualization platform
VMware Uniquely Delivers on Key Business Needs
Proactive management that
provides deeper insight into the env.
The VMware Advantage
Ability to provide
higher levels of
service
Reduced
Business Risk and
Cost

9. 99
What’s New in vSphere 5.5
 Support for Reliable Memory Technology
 vSphere App HA
 MSCS Updates
 vSphere HA and VMware vSphere Distributed Resource
Scheduler™ (vSphere DRS)
High Availability
 Hot-Pluggable SSD PCI Express (PCIe) Devices
 Enhancements for CPU C-States
 Expanded vGPU Support
 Graphic Acceleration for Linux Guests
 40GB NIC support
 SR-IOV Enhancements
 vSphere Flash Read Cache
Expanded
Features
 vSphere Replication Multi-Point-in-Time Snapshot Retention
 Network Quality of Service Tagging
 Enhanced Host-Level Packet Capture
Ease of Use

10. 1010
vSphere 5.5 Configuration Limits Second to None
Scalability Features
VMware
vSphere 5.5
Windows Hyper-V
2012 (and R2)
Logical Processors per Host 320 320
Physical memory per host 4TB 4TB
Virtual CPUs per VM 64 64
Active VMs per Host 1,024 1,024
Max Nodes in a Cluster 64 64
Max Virtual Disk Size 62TB VMDK 64TB VHDX
Don’t be distracted by “brag numbers”
VMware is far ahead in enabling Software-Defined Data
Centers for customers

11. 1111
Better Architecture for Better Reliability
VMware vSphere
x86 Architecture x86 Architecture
Windows Hyper-V / KVM / Xen
Parent
Partition
based on
Windows
or
Dom0 based
on Linux
Legacy operating system
architecture!
Thin, Legacy-free,
Purpose-built hypervisor
Hypervisors shouldn’t be bolted to a general-purpose OS!

12. 1212
OS-Dependent Hypervisors Require More Unrelated Patching
 Almost every Patch Tuesday since the release of Hyper-V included
“important” and “critical” security updates to Server Core that:
• Were UNRELATED to virtualization, and
• Required a REBOOT of the host
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Apr
2013
May
2013
Jun
2013
July
2013
Aug
2013
“Important” and
“Critical” Server
Core Patches*
1 0 2 2 2 4 3 1 2 4 1 4 2
# of Patches
Related to
Virtualization
0 -- 0 0 0 0 0 0 0 0 0 0 0
Reboot Required? Yes -- Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
* All Hyper-V deployments require these patches
Do you want to reboot your data center
every Patch Tuesday?
Number of important security patches in vSphere 5.1  2

13. 1313
VMware Software-Defined Storage Technology: vSAN
vSphere
Hard
disks
SSD
vSAN
Hard
disks
SSD
…3 to 32…
Hard
disks
SSD Hard
disks
SSD
 Converged compute & storage with
vSphere integration & vCenter mgmt
 Scale-out storage with SSD caching and
built-in resiliency
 Converts low cost server disks into
intelligent shared storage
 Easy to setup, configure & manage:
policy-driven storage with automated
per-VM SLA enforcement
 Eliminate performance bottlenecks and
single points of failure
 Lower storage TCO
Overview
Benefits
Clustered vSAN Datastore

14. 1414
Virtual SAN: Radically Simple, Fully Automated, Storage System
JBODs
with
disks
inside
Virtualization
Cluster
Switches
File cluster
Hypervisor
vSphere
Hard disksSSD
Virtual SAN
Hard disksSSD
Clustered VSAN
Datastore
vCenter Server
vSphere
Hard disksSSD
Virtual SAN
Hard disksSSD
…………….
Hard disksSSD
Clustered VSAN Datastore
VMware vCenter Server
VMware Virtual SAN Few Other Approaches
Management
Radically simple, self tuning storage
• Dynamic scaling: Storage capacity and performance
grows dynamically with the data cluster
• Policy-based mgmt for self-tuning VM-centric storage
• Purely software-defined: Unifies compute and storage
hardware & management
Separate compute and storage servers
Raw storage placed in a JBOD device connected directly
to a file cluster
• Storage made available to virtualization cluster via
this file cluster

15. 1515
vSphere Std. + Virtual SAN Storage Cost Savings
 Estimated Acquisition
Cost Comparison for a
100 VM Deployment
• SDD
• Hard disk
• Add’l Servers
• Virtualization Hosts
• Virtualization Lic.
• Add’l Mgmt Lic.
• Add’l Support
$$92,000
Red Hat Microsoft
$94,000$88,000
VMware

16. 1616
DR: Fully Automated, Data Center-level Disaster Recovery
Per VM/Script-based solution
• No support for suspending VMs at the
protected site
• Limited support for controlling VM start-up –
no support for priorities and VM dependencies
• No support for raw disk mapping
• Typically requires 3rd-party replication software
Other Vendors’ DR SolutionsVMware SDDC
Data center-level DR, DR to the cloud
• Automated failover and failback, non-disruptive
testing, centralized mgmt
• Predictable Recovery Time Objective (RTO)
• DR to the cloud: Pay per use, storage agnostic
vSphere Replication included in vSphere
Hypervisor
Main Site
Recovery Site
Hypervisor
Script-
based
Unique Advantages

17. 1717
The most reliable and proven
virtualization platform
VMware Uniquely Delivers on Key Business Needs
Proactive management that
provides deeper insight into the env.
The VMware Advantage
Higher levels of
service
Reduced
Business Risk

18. 1818
VMware Delivers Predictive Mgmt for Faster Root Cause Analysis
Security
Events
HW
Performance
Admin
actions
Usage Data
Web App
App
Performance
vSphere with Operations Management Other Vendor solutions
Basic predictive management, scale- limited
• No self-learning analytics, uses manual, static,
hard thresholds and alerts
• Triangulation on static figures
• Limited ability to provide meaningful insights
• Does not correlate within their own stack
• No heat maps
• High complexity: manual and script-driven
Purpose-built management for dynamic
virtual and cloud environments
• Integrated performance, capacity and
configuration management
• Advanced self-learning analytics, dynamic
thresholds, Smart Alerts
• Accurate and actionable information
• Identify immediate and potential problems

19. 1919
Short and Long Term Capacity
Planning, Resource Optimization
Higher Resource Utilization and Capacity Management
vSphere with Operations Management
Capacity mgmt, resource optimization
• Do more with less - Deploy VMs in most
efficient way
• Make informed decisions proactively
• Capacity optimization: Reclaim unused
VMs, right size under-provisioned VMs
• Improve capacity utilization and
consolidation ratios
Basic reporting only
• No capacity management
• 3rd party tools required
e.g. Veeam, vKernel
• Reporting on what has been consumed –
extrapolation
• Prone to errors, misleading
Other Vendor solutions

20. 2020
Customers can Achieve Higher Efficiency and Service Levels
with their Existing Platform and Resources
Use the
platform they
already know
Leverage the
agent they
already trust
Enable the
expert they have
already grown
Customers can…
and deliver better service in a more efficient way

21. 2121
vSphere w/ Operations Management –
The Best Platform for SMB

22. 2222
vSphere with Operations Management Edition Line-up
Price (per CPU, license only)
Features
• Health Monitoring and Performance Analytics
• High Availability, and Fault Tolerance
• vMotion, and Storage vMotion
• Host Profiles and Auto Deploy
• Storage DRS, Profile-Driven Storage
All editions include: Thin Provisioning, Update Manager, Storage APIs for Data Protection, Image Profile, and SLES
Feature also available in vCenter Operations Standard
• Capacity Management and Optimization
• Operations Dashboard and Root Cause Analysis
• I/O Controls (Network and Storage) and SR-IOV
$1,745 $3,625 $4,245
vSphere with Operations Management
Standard Enterprise Enterprise+
• Reliable Memory
• Data Protection (backup) // and VM Data Replication
• vShield Endpoint
• Storage APIs for Array Integration, Multipathing
• Distributed Resource Scheduler and Distributed Power Management
• Big Data Extensions
• Flash Read Cache
• Distributed Switch
Existing feature
• App HA
New feature

23. 2323
Agenda
 vSphere – The best platform for virtualization - vSOM
 Advantages of using vSphere with OpenStack
 Cost Comparisons
 Wrap Up

24. 2424
What Is OpenStack?
 An open source framework
• Build and customize “Amazon-like” cloud offering based on users choice of underlying
compute/network/storage virtualization technologies
• Realistic, production-quality deployments require resident engineering resources or
consultants to customize and maintain the environment

25. 2525
Two Different Approaches
OpenStack
vCloud Suite

26. 2626
OpenStack Architecture
vSphere vSAN*NSX
vCenter Server APIs
* Roadmap for Q4 2013
VMware is an OpenStack Foundation Gold Member
VMware delivers proven virtualization (Compute/Network/Storage)
Code contributions to Nova, Neutron and Cinder

27. 2727
OpenStack Advantages on vSphere
Whatever the Application, the Platform Matters
 Far superior availability
 Resource management
 Infrastructure management
 Capacity management
 Interoperability
 Protection from noisy neighbors
 A broad ecosystem
VMware
Advantages

28. 2828
Agenda
 The Virtualization and Software Defined-Data Center
Landscape
 OpenStack Advantages with VMware
 Cost Comparisons
 Wrap Up

29. 2929
Heterogeneous Environments: Costly Affair
Added Cost, Complexity and Productivity Loss with Multiple Platforms
Dual skill sets, additional staff, DR, Backup and Management tools
8,780
13,790
Timeinsec
Time Comparison
All Scenarios
Single Hypervisor Two Hypervisors
84
142
Numberofsteps
Complexity Comparison
All Scenarios
Single Hypervisor Two Hypervisors
36%* more time consuming
*Edison Group, August 2012 (Link to the report)“Any CapEx saving could be offset by increased OpEx”
Chris Wolf, Gartner @ Gartner Datacenter Conf, Dec 2012
41%* more complex

30. 3030
Cloud Deployments on VMware Cost Less than on Amazon
Amazon cost
misdirection!
AWS charts like this
compare AWS to non-
virtualized physical
deployment
VMware is clearly a more cost effective solution
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
AWS Business Support
AWS Monthly Fees
AWS Upfront Fee
vSOM w/SnS
OS & SQL Licensing
Datacenter Opex
Networking HW
Storage HW
Server HW
Four year cost to run 100 VMs
$394K
$541K
100 VMs across 5 hosts
using vSOM Enterprise 100 VMs at AWS

31. 3131
vCloud Suite: Lower TCO, Faster TTM than “Free” Solutions
Cost comparison for a 500 VM environment
Time-to-market 2 engineers , 1 week-3 months1 52
engineers, 2-6 months
Software license cost
vCloud Suite Ent + vCenter:
$993,565
$0
Ongoing
expense/year
Production SnS: $248,413
Ongoing operations:
$86,000/year5
Ongoing operations
$750,0004+/year
Stand up $6,000 - $144,000 $400,000 - $1,200,0003
1 Estimate based on customer usage reports
2 eNovance How Much for an OpenStack Cloud please? 4/2013, and Cloud Spectator Implementing and Running Your Own Cloud Service 4/2012
3 eNovance How Much for an OpenStack Cloud please? 4/2013 Labor costs based on industry estimates
4 Based on five devops at $150,000 salary
5 1vSphere admin for 500 VMs based on customer usage reports, average vSphere admin salary at $86,000
6 100 CPU environment, full list price for licenses, vCenter Server and SnS
With
KVM
VMware
50% less

32. 3232
Operational Expenses – Where VMware Really Saves
 80-90% lower OpEx costs for vSphere and vCloud Suite
private clouds
• Demonstrated in independent studies based on typical sysadmin tasks
 VMware OpEx advantages come from:
• Configuration and management interfaces optimized for virtual
infrastructure – vCenter, vSphere Client
• Advanced automation features – DRS, Storage DRS
• Well-implemented resource controls – Network & Storage I/O Controls,
logical resource pools
• Automated DR failover and testing – Site Recovery Manager
• Time-saving, self-learning monitoring and capacity optimization –
vCenter Operations Management
• Built-in, automated usage and chargeback reporting – vCenter
Chargeback Manager
• Less patching and updating of hosts, agents and management packs

33. 3333
Summary
 Unique VMware virtualization platform advantages
• Proven leadership and innovation – extended with vSphere 5.5
• Most extensive ecosystem of technology partners and solution providers
• Software-Defined Data Centers for enterprises of all sizes
 VMware features reduce business risk and cost
• Best hypervisor architecture
• Virtual SAN changes storage economics
• Robust High Availability and fully automated Disaster Recovery
 Integrated vCenter Operations Management enables the highest
service levels
 vSphere makes the best OpenStack platform
 VMware lowers costs compared to other hypervisors
and cloud platforms

34. 3434
Other VMware Activities Related to This Session
 HOL:
HOL-SDC-1301
Applied Cloud Operations
HOL-SDC-1304
vSphere Performance Optimization
 Group Discussions:
VSVC1002-GD
Overall vSphere/vSOM, pricing packaging and licensing, roadmap with
Mike Adams

35. THANK YOU

37. Virtualization Rookie or Pro:
Why vSphere is Your Best Choice
Eric Horschman, VMware
Jeff Margolese, VMware
VSVC4731
#VSVC4731