Presentation v mware cloud infrastructure - success in virtualization

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VMware Cloud Infrastructure -
Success in Virtualization of Business
Critical Applications with New
Competency
Jerome Mariño
Senior Systems Engineer
Philippines, VMware

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Agenda
§  Different stages of customer’s journey to their cloud
§  VMware vSphere 5 licensing approach
§  vSphere 5 – Key differentiations & value propositions
§  Understanding licensing schemes from SQL and Oracle in virtual
environment and support issues
§  Competitive analysis

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COST EFFICIENCY
IT Production
Get the Most
Out of Your
Infrastructure
The Journey to Your Cloud

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COST EFFICIENCY
QUALITY OF SERVICE
Business ProductionIT Production
Get the Most
Out of Your
Infrastructure
Achieve
Unprecedented
Reliability

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COST EFFICIENCY
QUALITY OF SERVICE
BUSINESS AGILITY
IT as a ServiceBusiness ProductionIT Production
Achieve
Unprecedented
Reliability
Get the Most
Out of Your
Infrastructure
Enable Agility
via Cloud
Computing
Architecture

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COST EFFICIENCY
QUALITY OF SERVICE
BUSINESS AGILITY
Enable Agility
via Cloud
Computing
Architecture
Achieve
Unprecedented
Reliability
Get the Most
Out of Your
Infrastructure
Optimizing
Production
of IT Services
ü Efficient Pooling
ü Elastic Resource Scheduling
ü Automation Thru Policy

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COST EFFICIENCY
QUALITY OF SERVICE
BUSINESS AGILITY
Enable Agility
via Cloud
Computing
Architecture
Optimizing
Business
Consumption
Achieve
Unprecedented
Reliability
Get the Most
Out of Your
Infrastructure
Optimizing
Production
of IT Services
ü Efficient Pooling
ü Elastic Resource Scheduling
ü Automation Thru Policy
ü Secure
Self-Service
ü Business
Driven SLAs
ü Pay for Use

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vSphere vSphere vSphere
vCloud Director
vShield Security
vCenter Management
vCloud Director 1.5
vShield 5.0
vCenter Operations 1.0
vCenter SRM 5.0
vSphere 5.0
Cloud Infrastructure Launch
(vSphere, vCenter, vShield, vCloud Director)
In 2011 VMware is Introducing a Major Upgrade
of the Entire Cloud Infrastructure Stack
New

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VMware vSphere 5.0: Key differentiations & value propositions
Application
Services
Infrastructure
Services
Scalability
VMware vSphere 5
Security
•  ESXi Firewall
•  32 way SMP
•  1 TB VMs
•  New HA
Architecture
•  vMotion over
higher latency links
Availability
NetworkStorage
•  Network I/O Control
(per VM controls)
•  Distributed Switch
(Netflow, SPAN, LLDP)
•  Storage DRS
•  Profile-Driven Storage
•  VMFS 5
•  Storage I/O Control
•  (NFS)
•  ESXi Convergence
•  Auto Deploy
•  HW version 8
Compute
vCenter Server • Virtual Appliance
• Web Client

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Infrastructure Services – Compute,
Storage, Network

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vSphere 5 – Thin Architecture
•  vSphere 5.0 will utilize the ESXi
hypervisor exclusively
•  ESXi is the gold standard for hypervisors
•  Thin architecture
•  Smaller security footprint
•  Streamlined deployment and
configuration
•  Simplified patching and updating model
Most Trusted
vSphere ESXi
Overview
Benefits

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Tier 1 Tier 2 Tier 3
Profile-Driven Storage and Storage DRS
•  Tier storage based on performance
characteristics (i.e. datastore cluster)
•  Simplify initial storage placement
•  Load balance based on I/O
•  Eliminate VM downtime for storage
maintenance
•  Reduce time for storage planning/
configuration
•  Reduce errors in the selection and mgmt of
VM storage
•  Increase storage utilization by optimizing
placement
High IO
throughput
Overview
Benefits

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§  Set up SLAs for use of storage and
network resources
§  Added per virtual machine settings
for Network I/O Control
§  Added NFS support for Storage I/O
Control
§  Eliminate the “noisy neighbor” problem
§  More granular SLA settings for network
traffic
§  Extend Storage SLAs to more VMs
Performance Guarantees – Network and Storage I/O Control
Overview
Benefits
1. VM requests
more resources
2. Other VMs
are starved
for resources
3. w/ I/O controls, can
give VIP VMs
preferential access

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vSphere 5.0 – Auto Deploy
•  Deploy and patch vSphere hosts in
minutes using a new “on the fly” model
•  Coordination with vSphere Host Profiles
•  Rapid provisioning: initial deployment and
patching of hosts
•  Centralized host and image management
•  Reduce manual deployment and patch
processes
vSphere vSphere
vCenter Server with
Auto Deploy
Host Profiles
vSphere
Image Profiles
vSphere
Overview
Benefits

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Application Services – Scalability,
Availability, Security

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25% 25%
18%
% of Workload Instances Running on VMware in Customer Base
Oracle
Middleware
Oracle
DB
SAP
Source: VMware customer survey, Jan 2010 and September 2011.
Data: Total number of instances of that workload deployed in your organization and the percentage of those instances that are virtualized
Jan
2010
The Trend Is Clear: Customers Trust VMware for Their Business Critical Applications
Sep
2011
38%
MS
Exchange
50%
43%
MS
SQL
56%
53%
MS
SharePoint
70%
45%
40% 40%

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vSphere 5.0 – Scaling Virtual Machines
•  Create virtual machines with up to 32
vCPU and 1 TB of RAM
•  4x size of previous vSphere versions
•  Run even the largest applications in
vSphere, including very large databases
•  Virtualize even more applications than
ever before (tier 1 and 2)
Overview
Benefits
4x

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Bigger Than The Biggest Exchange Configuration
Single Exchange 2010 role on a server
Microsoft recommended maximum =12 cores
Multiple Exchange 2010 roles on a server
Microsoft recommended maximum =24 cores
Single VM = 32 vCPU

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vSphere 5.0 – New HA Architecture
•  New architecture for High Availability
feature of vSphere
•  Simplified clustering setup and
configuration
•  Enhanced reliability through better
resource guarantees and monitoring
•  Enhanced scalability
NIC Teaming,
Multipathing
VMware Fault Tolerance,
High Availability,
DRS Maintenance
Mode, vMotion
Storage
vMotion
Component Server Storage
Overview
Benefits

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vSphere 5.0 – vCenter Server Appliance (Linux)
•  Run vCenter Server as a Linux-based
appliance
•  Simplified setup and configuration
•  Enables deployment choices according to
business needs or requirements
•  Leverages vSphere availability features for
protection of the management layer
Overview
Benefits

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•  Lowers capital costs to get to
virtualized IT
•  Drops knowledge barrier for
virtualization adoption
•  Enables more SMBs to benefit
from unique vSphere
capabilities
(e.g., vMotion, High Availability,
automated resource
management)
Introducing: vSphere Storage Appliance - Shared storage for everyone
VMware vSphere Storage Appliance
(VSA)
Revolutionary software that
delivers shared storage
capabilities without the cost
and complexity

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VSA cluster with 2 members
Volume 1
Volume 1
(Replica)
VSA
Datastore 1
VSA
Datastore 2
VSA Manager VSA Cluster Service
vCenter Server
Manage
Volume 2
(Replica) Volume 2
Two Member VSA

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Volume 3
(Replica)
VSA Manager
vCenter Server
Manage
VSA
Datastore 1
Volume 1
(Replica)Volume 2
VSA cluster with 3 members
VSA
Datastore 3
Volume 1
VSA
Datastore 2
Three Member VSA
Volume 3
Volume 2
(Replica)
VSA Cluster Service

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Failover in a VSA cluster
with 2 hosts
VSA Manager VSA Cluster Service
vCenter Server
VSA
Datastore 1
VSA
Datastore 2
Manage
Volume 1
(Replica)
Volume 2Volume 1
Volume 2
(Replica)
Resilience Diagram

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VMware vSphere
All VM’s on the
same vCenter
cluster can use
VSA storage
…
VMware vCenter
Server
…
To use shared storage in a
separate vCenter cluster, add a
VSA license to that cluster
vSphere Storage Appliance (VSA):
Storage Accessibility by Virtual Machines
VMware vSphere
VSA
VMware vSphere
VSA
VMware vSphere
VSA
VMware vCenter
Server
VMware vSphere
VSA
With one instance of VSA, you
have the option of running on
two or three nodes
VM’s outside the VSA
enabled vCenter
cluster cannot run on
VSA storage

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Broadest Software and Hardware Support in the Industry
Broadest ISV and IHV Support
Majority ISVs support VMware
" Microsoft, SAP and IBM have clear
support statements for running their
software on VMware
" Oracle’s official support policy (Document
ID #249212.1) states they will support
Oracle Databases, applications &
middleware virtualized on VMware
" VMware is supported by over 1400 ISV
partners to run over 2500 applications
Broadest x86 hardware support
" The broadest choice of x86 hardware

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vSphere – Best Platform for Business Critical Applications
•  vSphere Auto Deploy for adding ESXi capacity
•  Linked Clones in vCloud Director for resource elasticity
•  Storage DRS and Profile-Driven Storage for better storage
management
•  Storage and Network I/O controls to eliminate ‘noisy neighbor’
problem
•  Monster VMs for virtualizing large applications
•  vSphere replication and automatic failback in SRM to simplify BC/DR
•  Sensitive data discovery in vShield to improve security and compliance
•  High availability for all SMBs with Virtual Storage Appliance
Accelerate App
Time-to-Market
Improve App
Quality of Service
Improve App
Efficiency
Eliminating Barriers to 100% Virtualization
Cost
Reduction
SLAs
Agility

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vSphere 5: Accelerating the Path to 100% Virtualization
IOPS
Network
Memory
CPU
VMware
vSphere4
300,000
30
256
8
VMware
Inf. 3
100,000
9
64
4
VMware
vSphere 5
1,000,000
>36
1,000
32
ESX 2
7,000
.9
3.6
2
ESX 1
<5,000
<.5
2
1(VCPUs)
(Gb/s)
(GB per VM)
4x
97% capacity
compared to a native
environment

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Segmentation
of applications, servers
• VLAN or subnet based policies
• Interior or Web application Firewalls
• DLP, application identity aware policies
VLAN 1
VLANs
Data Center needs to be secured at different levels
Cost & Complexity
At the vDC Edge
• Sprawl: hardware, FW rules, VLANs
• Rigid FW rules
• Performance bottlenecks Keep the bad guys out
• Perimeter security device (s) at the edge
• Firewall, VPN, Intrusion Prevention
• Load balancers
End Point Protection
• Desktop AV agents,
• Host based intrusion
• DLP agents for privacy
Perimeter Security
Internal Security
End Point Security

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Introducing VMware vShield Products
DMZ Application 1 Application 2
Securing the Private Cloud End to End: from the Edge to the Endpoint
Edge
vShield Edge
Secure the edge of
the virtual datacenter
Security Zone
vShield App + Sensitive
Data Discovery
Create segmentation between
enclaves or silos of workloads
Endpoint = VM
vShield Endpoint
Offload anti-virus processing
Endpoint = VM
vShield Manager
Centralized Management

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Solution : vShield App Protects Application from Internal Threats
Overview
§  Segments critical applications and
databases from the rest of the
environment.
§  Hypervisor-level firewall provides
protection immediately in front of critical
workloads.
§  Adaptive security templates - “stretch”
dynamically as servers are added.
§  Robust flow monitoring for application
visibility
§  Programmable interface(API) for high
scale deployments, ecosystem integration
Business Benefits
§  Isolate critical applications
§  Eliminates cost and operational
overhead of hardware firewalls.
§  Improves business flexibility
SAP
PCI CDE
§ Unpatched VM
§ Infected VM

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Cloud Infrastructure
(vSphere, vCenter, vShield, vCloud Director)
! ! !
Overview
Benefits
§  More than 80 pre-defined templates for
country/industry specific regulations
§  Accurately discover and report sensitive
data in unstructured files with analysis
engine
§  Segment off VMs with sensitive data in
separate trust zones
§  Quickly identify sensitive data exposures
§  Reduce risk of non-compliance and
reputation damage
§  Improve performance by offloading data
discovery functions to a virtual appliance
vShield App with Data Security Protects Against Data Leaks

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Improving Business Continuity At All Levels
Local Availability
§  vSphere High Availability
§  vSphere Fault Tolerance
§  vMotion and Storage vMotion
Data Protection
§  vSphere Data Recovery
§  Storage APIs for Data Protection
Local Site Failover Site
Disaster Recovery
§  vCenter Site Recovery Manager
§  Includes vSphere Replication
New
in 2011
Improved
in 2011
Improved
in 2011
vSphere vSpherevSphere vSphere vSphere
Improved
in 2011

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43% of companies experiencing disasters never
re-open, and 29% close within two years.
(McGladrey and Pullen)
93% of business that lost their data center for
10 days went bankrupt within one year.
(National Archives & Records Administration)
40% of all companies that experience a major
disaster will go out of business if they cannot
gain access to their data within 24 hours.
(Gartner)
Top executives say 10 hours to recovery;
IT managers say up to 30 hours.
(Harris Interactive)
Disasters Happen. Do You Need Protection?

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Simple Setup And Management of Recovery And Migration Plans
§  Weeks or months to set up
§  Error-prone
§  Quickly falls out of sync with apps
and infrastructure changes
§  Simple recovery plan set up in minutes
§  Fewer steps means far less room for errors
§  Simple to keep in sync with changes
…to Simple Recovery PlansFrom Complex Runbooks…

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vCenter Site Recovery Manager Ensures Simple, Reliable DR
Provide cost-efficient replication
•  Built-in vSphere Replication
•  Broad support for storage-based replication
Simplify management of recovery and
migration plans
•  Replace manual runbooks with centralized
recovery plans
•  From weeks to minutes to set up new plan
Automate failover and migration
processes
•  Enable frequent non-disruptive testing
•  Ensure automated failover and migration
•  Automate failback processes
Site Recovery Manager Complements vSphere to provide the simplest
and most reliable disaster protection and site migration for all applications
VMware vSphere
VMware
vCenter Server
Site Recovery
Manager
VMware
vCenter Server
Site Recovery
Manager
VMware vSphere
Site A (Primary) Site B (Recovery)
Servers Servers

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SRM Benefits
vCenter Server
Site
Recovery
Manager
vSphere
vCenter Server
Site
Recovery
Manager
vSphere
vSphere
Replication
Storage-based
replication
Site A (Primary) Site B (Recovery)
Benefits:
•  Setup simple disaster recovery plans
•  Test the recovery plan non disruptively
•  Automated planned site migration, failover, and failback processes
•  Simple built in replication capability without license

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What We Are Hearing From You
Configuration & CompliancePerformance & Capacity
“I need a more
integrated, simpler
approach to ensure
the performance,
capacity, and health
of our virtual
environment”
“In the past we’ve
just over-provisioned
as that was the safest
way. But now
management is asking
for usage reports and
capacity plans before
they allow us to buy
more infrastructure.”
“We are constantly
preparing for our
responding to an audit.
We basically shut down
normal IT Ops, other
than emergencies,
during each quarterly
audit period.”
“We don’t really have
good visibility with
our servers – we don’t
know what patches
have been applied
or when. It would be
great to know what
percentage we are
patched each week.”

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Slide 39
Performance Analytics Learning Approach
My brain understands the health of my body.
Should I do anything?
Your Brain Understands Context:
§ 
If my heart rate and temperature are increasing I
should go to the hospital
§ If I’m tired, rest more
§ If I tire easily, start exercising!
Heart RateRespiration Temperature
Muscular Skeletal Cardio Vascular
Monitoring UserEx Metrics Monitoring Business Metrics
Monitoring App Layer Metric – JVM, DB Connections, etc.
Monitoring Server O/S Metrics – CPU, RAM, Disk, I/O, etc.
vCenter Operations understands the health of my
enterprise by analyzing millions of measurements.
Should I do anything?
vCenter Operations Understands Context:
§ Act based on urgency of emerging problems
§ Act based on real-time performance dashboards
§ Act based on long term correlations and trends
vCenter
Operations
Nervous

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What is it and Why it’s DifferentVMware’s Solution for Automated Operations Management

41 41
Exchange Hub 1
Mailbox
Edge Hub Client
Exchange Hub 2
Mailbox
Exchange on VMware
Edge Hub Client Mailbox
Edge Hub Client Mailbox
Hub 2
Hub 1
1
Consolidate Exchange Server roles
Eliminate the need for dedicated standby servers
vSphere vSphere
5x-10x Exchange Consolidation

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Virtualizing Exchange 2010
§  Option 1:Virtualizing with DAG
§  Better availability for higher SLAs
§  VMware HA reduces time that
database is unprotected in case of DAG
failover (VMware HA, vMotion and DRS fully
supported with Exchange DAG)
§  Reduce overall costs with server
consolidation
§  Option 2: Virtualizing without DAG
§  Replace expensive DAG
implementation with VMware App-Aware HA
based on SLA requirements
Exchange 2010 Introduces DAG for Database Availability
http://blogs.vmware.com/apps/2011/05/using-vmware-ha-drs-and-vmotion-with-exchange-2010-dags.html
http://blogs.vmware.com/apps/2011/03/high-availability-for-exchange-2010-without-dag.html

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Conventional DB Consolidation is Difficult
Confidential
Multi-Instancing Shared Instance
Shared OS
SQL SQL SQL SQL SQL
DB DB DB DB DB
Shared OS
Shared SQL
DB DB DB DB DB
•  No OS isolation (configuration, security,
fault)
•  Resource isolation requires Windows
Resource Manager
•  No load balancing across physical
nodes
•  No OS isolation (configuration, security,
fault)
•  No Database isolation
•  Resource isolation requires SQL
Resource Governor
•  No load balancing across physical
nodes

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Consolidate Your “Per Processor” Software Licenses
SQLSQLSQLSQL
SQLSQLSQLSQL
8 servers
16 processors / licenses
$100K
$200K
$300K
$400K
$500K
$596K
8 servers
16 Enterprise
Edition
licenses
SA
$600K
2 servers
4 processors / licenses
SQL SQL SQL SQL SQL SQL SQL SQL
$100K
$200K
$300K
$400K
$500K
$158K
4 licenses
SA
$600K
2 servers
>70% cost
reduction
SQL Server 2008 R2 Consolidation Example
*Note: Use Datacenter Edition if running more than 4 instances

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Ideal Platform for DB Consolidation
Hardware & Software Licensing
Legacy DB
Fast consolidation with P2V
Increase performance!1
2 Preserve isolation in VM
OS isolation
DB isolation
Security isolation
3
Guarantee resources
Reservations
Priorities
Maximums
4 Load balance across nodes
vMotion
DRS
Resource Pool
vSphere vSphere
SQL
vSphere

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Virtualize Oracle
Licensing Hosts Licensing Clusters
§  Partially licensed clusters
•  DRS Host Affinity to restrict VM
mobility to licensed hosts only
•  Oracle has no official stance on
such clustering technologies
§  Fully licensed clusters
•  Dedicated clusters when lots of
Oracle across test/dev/prod
•  Load as many VMs as you wish,
with full VM mobility
§ Partially Licensed Hosts
• VMware’s CPU Pinning is
considered ‘soft-partitioning’ and
not valid for Oracle licensing
§ Fully Licensed Hosts
• All the CPUs in the host must be
fully licensed
• Once fully-licensed, run as many
VMs as you wish
For Oracle Applications licensed per User – no licensing impact
For Oracle Databases licensed per CPU – license consolidation opportunity
Note: Verify compliance with respective software vendors

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Oracle Licensing: Which Edition?
§  For all of the below situations: License FULL machine
§  Remember the different functionality (but do you NEED RAC?)
§  Once “fully licensed” you can deploy unlimited VMs!
STANDARD EDITION ONE
-Licensed by SOCKET
-Limited to TWO SOCKETS
STANDARD EDITION
-Licensed by SOCKET
-Limited to FOUR SOCKETS)
ENTERPRISE EDITION
-Licensed by CORE
Apply x86 factor of 0.5 to cores
Pricing per Oracle Technology Global Price List, October 20, 2011
$11,600
$70,000
$380,000

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Processor Core Factors
§  This applies to Enterprise Edition only
§  In our (x86) space it is currently simple
•  Each core has a factor of 0.5:
•  4 core chip – 0.5 x 4 = 2 licenses
•  8 core chip – 0.5 x 8 = 4 licenses
§  Hardware very important
•  License at $22,500/core – if a core is 10% faster then that core is worth $2,250
•  Big play for large memory footprints? (vSphere 5 J )
•  Check benchmarks – Spec, RPE etc..

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Workload Optimization – balance costs/savings and functionality
8x 2x CPU hosts running
Oracle DB EE
$720,000
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
?
$90,000$180,000
+ HA
+ DRS
+ Capacity?

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$360,000
8x 2x CPU hosts running
Oracle DB EE
$720,000
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
OS
Oracle
SRM?
Workload Optimization – balance costs/savings and functionality
$720,000
+ HA
+ DRS
+ Capacity?

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So, how do I maximize the value of virtualizing?
§  Today’s multicore systems make SE1 very attractive and
Virtualization could render RAC redundant?
§  Realistically most clients still need Enterprise Edition
•  Consolidate to fewer larger boxes. You will get an economy of scale and it is
likely your workloads will meld together
•  Squeeze as much workload as you can onto your Oracle cluster – the benefits
could be mind boggling (1 fewer 64 core node = $1.5m saving on list price)
•  Use management tools (VC Operations) to drive up utilization
•  Use vSphere control surfaces to guarantee SLAs.

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Business Critical Application (BCA) Support Statements
§  Oracle’s official support policy (document ID #249212.1) states
they will support Oracle Databases, applications & middleware
virtualized on VMware. If Oracle won’t, vmware will:
www.vmware.com/support/policies/oracle-support.html
§  SAP and IBM have clear support statements for running their
software on VMware
§  Microsoft fully supports all leading applications on VMware (and
recently extended support for Exchange 2010 DAG)

53
Officially Supported by Oracle (MyOracleSupport note 249212.1)
“Oracle will only provide support for issues that either are known to occur
on the native OS, or can be demonstrated not to be as a result of running
on VMware”
www.vmware.com/support/policies/oracle-support.html
•  Oracle RAC supported since Nov 2010
•  VMware does not modify native OS
•  Not a single reported incident of vSphere causing an
issue in the Oracle database or application
•  VMware offers full support and total ownership
Oracle Certification and Support for VMware
Not Directly Certified (Oracle Does Not Certify Infrastructure)
•  Oracle does not certify anything below the OS. Eg: Dell, HP, IBM hardware
•  Run an OS certified by both Oracle and VMware for confidence at every level
of the stack

55
vSphere 5.0 Licensing Model
vSphere 4.1 and prior
Per CPU with Core and Physical
Memory Limits
vSphere 5.0 and later
Per CPU with
vRAM Entitlements
Licensing Unit CPU = CPU
SnS Unit CPU = CPU
Core per proc
Restrictions by vSphere editions
•  6 cores for Standard and Enterprise, Ess, Ess+
•  12 core for Advanced and Ent. Plus
< Unlimited
Physical RAM
capacity per host
Restrictions by vSphere edition
•  256GB for Standard, Advanced and Enterprise. Ess,
Ess+
•  Unlimited for Enterprise Plus
< Unlimited
vRAM entitlement per
proc
Not applicable ≠
Entitlement by vSphere edition
•  32GB vRAM for Essentials Kit
•  32GB vRAM for Essentials Plus Kit
•  32GB vRAM for Standard
•  64GB vRAM for Enterprise
•  96GB vRAM for Enterprise Plus
Pooling of entitlements Not applicable <
YES – vRAM entitlements are pooled
among vSphere hosts managed by a
vCenter or linked vCenter instance
Max amount of vRAM per
VM counted
Not applicable ≠
96GB – a powered on VM will count for a
maximum of 96GB against the pool
regardless of its actual configured amount
Compliance policies
•  Purchase in advance of use
•  High Watermark =
•  Purchase in advance of use
•  12 months rolling average of daily high
watermark
Monitoring tool Not applicable ≠ YES – built-into vCenter Server 5.0

56
Key vRAM Concepts
Pooled vRAM Entitlement
Each vSphere 5 processor license comes with certain
amount of vRAM entitlement
Sum of all
processor license
entitlementsConsumed vRAM
Sum of vRAM
configured into all
powered on VMs
1
2
3
Compliance =
12 month rolling average of Consumed vRAM < Pooled vRAM Entitlement
4

57
Key concepts - Example
Host A
1 1
vSphere Ent
1 1
vSphere Ent
CPU CPU CPU CPU
Host B
64GB 64GB 64GB 64GB
vRAM Pool (256GB)
Consumed vRAM = 80 GB
4 licenses of vSphere
Enterprise Edition
provide a vRAM pool of
256GB (4 * 64 GB)
Customer creates
20 VMs with 4GB
vRAM each
Each vSphere Enterprise
Edition license entitles
to 64GB of vRAM.
Compliance =
12 month rolling average of Consumed vRAM < Pooled vRAM Entitlement

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Hyper-V R2 SP1vSphere 5 XenServer 6
XenServer requires
Linux OSx
XenServer
>1 GB disk footprintx
Very static ballooning,
no sharing~
StorageLink only
supported by
4 storage arrays~
Indirect driver model;
dom0 becomes
bottleneck
x
Unrelated patching due to
general purpose OSx
4% market share
(according to analysts)x
Follower
(according to analysts)~
Far fewer ISVs support
XenServerx
Hyper-V part of
Windows Server OSx
Hyper-V w/ Server Core
>3 GB disk footprintx
Ballooning only
~
No storage APIs;
relies on 3rd partyx
Unrelated patching due to
general purpose OSx
Indirect driver model;
parent OS becomes
bottleneck
x
11% market share
Follower
ISVs prioritize vSphere
over Hyper-V~
ü
True purpose-built,
bare-metal hypervisorü
VMware vSphere
144 MB disk footprintü
No Windows/Linux to
patch in hypervisorü
Direct driver model w/
optimized driversü
Ballooning
Transparent page sharing
Memory compressionü
Storage APIs supported
by 150+ arraysü
84% market share
(according to analysts)ü
Virtualization Leader
(according to analysts)ü
ISVs support vSphere 1st
1,400 ISV partners
3,000 applicationsü
vSphere 5 – The Most Trusted Virtual Infrastructure
Most Secure Thin Hypervisor
Most Trusted Hypervisor
Architecture
Most Reliable Hypervisor
Most Efficient Hypervisor
Most Trusted Memory Management
Most Trusted Storage Management
Most Trusted by Customers
Highest Performing Virtualization
Platform
Most Trusted by ISV Partners
No hot-add vCPU, vRAM
No hot add or hot extend
virtual disk
xNo hot-add vCPU
No hot extend virtual diskxHot-add vCPU, vRAM
Hot-add/extend virtual disküMost Trusted Scalable Environment

60
vSphere 5 – Business Critical Applications with Confidence
üü
160 logical cores
2TB RAMüRun More Apps on a Host
64 logical cores
1TB RAMx64 logical cores
1TB RAMx
32-way vCPU
1 TB vRAMüRun Larger Apps in a VM
4-way vCPU on limited
guests
64GB vRAM
x
Only one VM at a time
per host~
Only one VM at a time
per host~
VMware vMotion with
Maintenance Mode
(up to 8 VMs at a time per host)üKeep Apps Online through
Faster Server Maintenance
VMware Enhanced
Storage vMotionüKeep Apps Online through
Storage Maintenance
Nothing comparablexQuick Storage Migrate
has downtimex
VMware Fault Tolerance
üKeep Apps Online through
VM Failures
Requires 3rd-partyxNo VM-level protectionx
Keep Apps Online through
NIC Failures
Integrated NIC teaming
with dynamic load
balancingü Relies on network vendor
to providex NIC teaming limited to 2
physical NICs~
Protect Apps through
Host or VM Failures
VMware HA
Up to 32 nodes;
simple to setupü Only for host failure
Up to 16 nodes; complex~
Only for host failure
Up to 16 nodes~
Automated Disaster Recovery and
Planned Migration for Tier 1 Apps
Site Recovery Manager 5*:
Automated DR plan, test,
execution, and failbackü Requires manual scripting
through Opalisx
Failover not automated;
No workflows;
No storage integration~
üüCost Effective Disaster Recovery
for Tier 2 Apps
vSphere Replication*:
Built-in SW replication w/
any storageü No built-in replicationx Requires expensive
storage-based replicationx
üüSupport More Apps with
Broad Guest OS Support
Over 80 OSs supported;
More Windows than MSü 25 OSs supported;
Windows biasedx 30 OSs supportedx
üüSupport More Apps with
Broad Hardware Support
Large HCL: >550 storage,
>400 NICs, >1600 Serversü Limited HCL: ~150 storage,
~100 NICs,~200 ServersxUses Windows drivers;
Potential driver issues~
* Purchased separately
32-way vCPU (Linux only)
128GB vRAM~

61
vSphere 5 – Respond to the Business Faster
üüIntelligent Server Resource Load
Balancing
VMware DRS
Logical resource poolsü No logical poolsx
WLB is limited to one
host pool;
single point of failure~
Intelligent Storage Resource Load
Balancing
VMware Storage DRS
ü Nothing comparablexNothing comparablex
No cluster-level power
managementxVMware DPM: Cluster-
level power managementü Lack of affinity rules
minimizes its usefulness~Intelligent Power Management
In-depth setup required
in Config Mgr~
Transparent host patching
Auto VM upgradesüFaster Patching of Hosts and
Virtual Machines
vSphere Auto Deploy
üFaster Provisioning of Multiple
Hosts
In-depth setup required
in Config Mgr~ Nothing comparablex
Faster Storage Provisioning
Profile-Driven Storage:
Automates assignment of
VMs to tiered storageü Nothing comparablexNothing comparablex
Faster Network Configuration &
Simplified Management
VMware Distributed Switch
3rd party virtual switchü Nothing comparablex
DVS consumes systems
resources; awkward
integration with XenCenter~
More Effective I/O QoS Management
VMware Network I/O and
Storage I/O Controlü PRO lacks quality of
service guaranteex Very basic traffic shaping;
no reservations or shares~
More Choice in Management Tools
vSphere Web Client
vCenter Server Applianceü Thick Windows mgmt
client onlyxThick Windows mgmt
client onlyx
More Choice in Cloud Service
Providers
Over 4,000 vCloud
Service Providersü Citrix CloudStack lacks
traction in SPs (<50 SPs)xAzure is proprietary,
users locked-inx
Real Hybrid Cloud for Greater
Flexibility
vCloud ensures mobility
and federation across
cloudsü Citrix CloudStack lacks
traction in SPs (<50 SPs)xApps in Azure don’t
come back outx
Host patching only,
no VM upgrades~

62
Competitive Resources on the Web
§ “Why Choose VMware” on www.vmware.com
www.vmware.com/go/whyvmware
Competition-related blogs:
•  Virtual Reality
Twitter
•  VMwareArmy

63 63
VMware Resources
§ Deployment Guides, Best Practices, Whitepapers on VMware.com
http://www.vmware.com/solutions/business-critical-apps/
§ VMware blog http://blogs.vmware.com/apps
§ VMTN user communities
§ Email (Exchange, Lotus, BlackBerry) http://communities.vmware.com/
community/vmtn/general/emailapps
§ Oracle http://communities.vmware.com/community/vmtn/general/
oracle

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