Cyber Bullying amongst children, teens and young adolescents is a real problem in Australia: -1 in 3 Aussie teenagers & young adolescents have experienced cyber bullying online -1 in 5 Aussie teens have posted or sent sexually suggestive or nude pictures of themselves to others. This slideshare (prepared by Visual Jazz Isobar's Executive Planning Director 'Simon Small' and Lead Community Manager 'Andy Cronin') examines: -the current social media landscape and trends in Australia -what is cyberbullying? -what causes cyberbullying? -the warning signs of cyberbullying -how to deal with and prevent cyberbullying -where to go for more information & help

1. Social Media & Cyber Bullying
September 2013
Andy Cronin & Simon Small

2. Create
Collaborate
Converse
Connect
Social media lets people…

3. Video and image sharing
i.e. YouTube, Instagram
Messaging
i.e. Snapchat, What’s App,
Blendr, SMS
Crowd collaboration
i.e. Wikipedia
Boards/forums
i.e. 4chan, whirlpool
Networking
i.e. Facebook
Review sites
i.e. Yelp, Yellow Pages
Types of social networks

5. Belong to a
social network
13.8M
Used video to
make a decision
12.5M
Posted a
review online
8.1 M
Connected
with a brand
9.7M
Uploaded
a photo
14.3M
Read a blog
11.1M
Read product
review/discussion
14.6 M
“Liked” a brand
11.8 M
Read a Wiki
7.6 M

6. We’re social…
On average, Australians have 217
friends/followers on social media

7. 7
The distinction between online and offline is
blurring and we’re inhabiting both
We’re Multi-channel

8. Source: Time Magazine, Forbes
Facebook 59 million Fans
Twitter 40 million Followers
YouTube Over a billion video views
Lady Gaga’s Influence

9. Facebook a.k.a The Internet
The beating heart of the internet tightens it’s control

10. Always on, always social
Increased smartphone ownership is driving social media

11. Social search, search social
Information discovery and the art of being found gets social

17. Cyber Bullying

18. What is Cyber Bullying?

19. Abusive texts and
emails
Excluding others
online
Hurtful messages,
images or videos
Nasty online
gossip and chat
Imitating others
online to set them
up
What is Cyber Bullying?

20. 1 in 3 young people have
experienced cyber threats
online.
About 1 in 5 teens have
posted or sent sexually
suggestive or nude
pictures of themselves to
others.
1 in 4 young people have
been bullied through their
mobile phones.
Fewer than 1 in 5 cyber
bullying incidents are
reported to law
enforcement.
Over half of young people
do not tell their parents
when cyber bullying
occurs.
2 in 3 teens who have
witnessed online cruelty
have also witnessed
others joining.
Stats – Who & How

21. Why do teens CyberBully?
• To show off to friends (11%)
• To be mean (14%)
• To embarrass them (21%)
• For fun or entertainment (28%)
• They deserved it (58%)
• To get back at someone (58%)
• Something else (16%)

22. What about your children?
Over half of adolescents
and teens have been bullied
online, and about the same
number have engaged in it.

23. Traditional vs. Cyber Bullying
Anytime Anywhere Anonymously

24. Preventing Cyber Bullying
Limit your friend list—
don’t 'friend' random
people
Don’t share personal
details
Don’t share your
password and set your
profile to private
Be careful who you trust—
a person can pretend to
be someone they are not
Would you want others to
see what you upload?
Think before you post,
chat, upload or download

25. The Warning Signs
Becomes sad, angry, or
distressed during or after
using the Internet or cell
phone
Withdraws from family,
friends, and activities they
previously enjoyed
Appears anxious when
receiving a text, IM, or
email
Suffers an unexplained
drop in grades
Avoids discussions or is
secretive about computer
or cell phone activities
Refuses to go to school or
to specific classes, or
avoids group activities

26. Social Media Differences
Facebook
People are themselves
Generally within
friendship circles
Twitter / YouTube
Generally anonymous
Can be complete
strangers
SnapChat / ChatRooms /
Blendr
Can arguably be
considered largely an
adult content platform if
talking outside friends
circles

27. Dealing with Cyber Bullying
Talk to someone you trust
straight away
Report the abuse to the
service and get others to
as well
Don’t retaliate or
respond—they might use
it against you
Collect the evidence
Block the bully and
change your privacy
settings
Remember you didn’t ask
for this

28. Case Study 1

29. http://www.youtube.com/watch?v=Xk5X1dTpVc8

30. Case Study 2

31. http://www.youtube.com/watch?v=fJq9-Dkiu8M

32. More Information
StaySmartOnline.gov.au CyberSmart.gov.au ScamWatch.gov.au
Helpguide.org wikiHow.com

33. Remember…
1. Social, mobile and digital are ubiquitous
2. Always on, always connected
3. Look out for the warning signs of bullying

34. WWW.VISUALJAZZ.COM.AU
Thanks