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What is going on?




• IE still the most dominant browser in market with 42%
• However, IE has lost 17% share in last 2 years
• Chrome gained 20% in same time period
• Chrome expected to become 2nd most popular browser
  by beginning of 2012
• Australia approximately 8 months behind global
  benchmarks (Chrome adoption)
Browser Population




• IE and Firefox being abandoned globally & within Australia
• Globally, Chrome grew almost 600% within 2 years
• Chrome & Safari = two browsers growing market share in Australia

                           Source = StatCounter – August 2009 – August 2011
The Death of Internet Explorer?
 60


 50


 40                                                                                                             IE 9.0


 30                                                                                                             IE 6.0


 20                                                                                                             IE 7.0


 10                                                                                                             IE 8.0

  0
      2009-08 2009-10 2009-12 2010-02 2010-04 2010-06 2010-08 2010-10 2010-12 2011-02 2011-04 2011-06 2011-08




• Globally, IE has lost 17% share over last 2 years
• IE8 still the most popular version
• IE9 is growing fast – a possible fight back?

                                                  Source = StatCounter – August 2009 – August 2011
The Global Rise of Chrome…
   100%



   80%


                                                                     Safari
   60%
                                                                     Chrome
                                                                     Firefox
   40%
                                                                     IE

   20%



    0%



• Chrome growth from 0 > 20% share in 2 years
• Expected to overtake Firefox as 2nd most popular by end of 2011
• IE & Firefox both loosing share to Chrome

                    Worldwide Browser Population – August 2009 > August 2011
Browsers in Australia
 100%



  80%


                                                                          Safari
  60%
                                                                          Chrome
                                                                          Firefox
  40%
                                                                          IE

  20%



  0%



• Australian adoption of Chrome is 8 months behind (market
  share & overtaking Safari)
• Safari more prevalent against the global standard


        Source – StatCounter – Australia ONLY Browsers – August 2009 > August 2011
Browsers By Device




% Visits
to Sites     81%                   14%                           4%
    • Windows dominant player for internet connectivity
    • Mobile only 4% within Australia but is growing fast
    • iOS accounts for 80% of connected devices
                                            Source – Visual Jazz August 2011
What this mean?
• Critical to understand browser breakdown to promote
  web technologies being adopted globally
• Tech reliance on browsers determine potential reach
  for clients
• Continued strength of Chrome should force other
  browsers to adopt same standards
• VJ will exist at forefront of creative design &
  technology
• Ultimately, WIN for digital customer experience

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VJ Browser Wars

  • 1.
  • 2. What is going on? • IE still the most dominant browser in market with 42% • However, IE has lost 17% share in last 2 years • Chrome gained 20% in same time period • Chrome expected to become 2nd most popular browser by beginning of 2012 • Australia approximately 8 months behind global benchmarks (Chrome adoption)
  • 3. Browser Population • IE and Firefox being abandoned globally & within Australia • Globally, Chrome grew almost 600% within 2 years • Chrome & Safari = two browsers growing market share in Australia Source = StatCounter – August 2009 – August 2011
  • 4. The Death of Internet Explorer? 60 50 40 IE 9.0 30 IE 6.0 20 IE 7.0 10 IE 8.0 0 2009-08 2009-10 2009-12 2010-02 2010-04 2010-06 2010-08 2010-10 2010-12 2011-02 2011-04 2011-06 2011-08 • Globally, IE has lost 17% share over last 2 years • IE8 still the most popular version • IE9 is growing fast – a possible fight back? Source = StatCounter – August 2009 – August 2011
  • 5. The Global Rise of Chrome… 100% 80% Safari 60% Chrome Firefox 40% IE 20% 0% • Chrome growth from 0 > 20% share in 2 years • Expected to overtake Firefox as 2nd most popular by end of 2011 • IE & Firefox both loosing share to Chrome Worldwide Browser Population – August 2009 > August 2011
  • 6. Browsers in Australia 100% 80% Safari 60% Chrome Firefox 40% IE 20% 0% • Australian adoption of Chrome is 8 months behind (market share & overtaking Safari) • Safari more prevalent against the global standard Source – StatCounter – Australia ONLY Browsers – August 2009 > August 2011
  • 7. Browsers By Device % Visits to Sites 81% 14% 4% • Windows dominant player for internet connectivity • Mobile only 4% within Australia but is growing fast • iOS accounts for 80% of connected devices Source – Visual Jazz August 2011
  • 8. What this mean? • Critical to understand browser breakdown to promote web technologies being adopted globally • Tech reliance on browsers determine potential reach for clients • Continued strength of Chrome should force other browsers to adopt same standards • VJ will exist at forefront of creative design & technology • Ultimately, WIN for digital customer experience