3. Video and image sharing
i.e. YouTube, Instagram
Messaging
i.e. Snapchat, What’s
App, Blendr, SMS
Crowd collaboration
i.e. Wikipedia
Boards/forums
i.e. 4chan, whirlpool
Networking
i.e. Facebook
Review sites
i.e. Yelp, Yellow Pages
Types of social networks
4.
5. Belong to a
social network
13.8M
Used video to
make a decision
12.5M
Posted a
review online
8.1 M
Connected
with a brand
9.7M
Uploaded
a photo
14.3M
Read a blog
11.1M
Read product
review/discussion
14.6 M
“Liked” a brand
11.8 M
Read a Wiki
7.6 M
19. Abusive texts and
emails
Excluding others
online
Hurtful
messages, images
or videos
Nasty online
gossip and chat
Imitating others
online to set them
up
What is Cyber Bullying?
20. 1 in 3 young people have
experienced cyber threats
online.
About 1 in 5 teens have
posted or sent sexually
suggestive or nude
pictures of themselves to
others.
1 in 4 young people have
been bullied through their
mobile phones.
Fewer than 1 in 5 cyber
bullying incidents are
reported to law
enforcement.
Over half of young people
do not tell their parents
when cyber bullying
occurs.
2 in 3 teens who have
witnessed online cruelty
have also witnessed
others joining.
Stats – Who & How
21. Why do teens CyberBully?
• To show off to friends (11%)
• To be mean (14%)
• To embarrass them (21%)
• For fun or entertainment (28%)
• They deserved it (58%)
• To get back at someone (58%)
• Something else (16%)
22. What about your children?
Over half of adolescents
and teens have been bullied
online, and about the same
number have engaged in it.
24. Preventing Cyber Bullying
Limit your friend list—
don’t 'friend' random
people
Don’t share personal
details
Don’t share your
password and set your
profile to private
Be careful who you trust—
a person can pretend to
be someone they are not
Would you want others to
see what you upload?
Think before you post,
chat, upload or download
25. The Warning Signs
Becomes sad, angry, or
distressed during or after
using the Internet or cell
phone
Withdraws from family,
friends, and activities they
previously enjoyed
Appears anxious when
receiving a text, IM, or
email
Suffers an unexplained
drop in grades
Avoids discussions or is
secretive about computer
or cell phone activities
Refuses to go to school or
to specific classes, or
avoids group activities
26. Social Media Differences
Facebook
People are themselves
Generally within
friendship circles
Twitter / YouTube
Generally anonymous
Can be complete
strangers
SnapChat / ChatRooms /
Blendr
Can arguably be
considered largely an
adult content platform if
talking outside friends
circles
27. Dealing with Cyber Bullying
Talk to someone you trust
straight away
Report the abuse to the
service and get others to
as well
Don’t retaliate or
respond—they might use
it against you
Collect the evidence
Block the bully and
change your privacy
settings
Remember you didn’t ask
for this
DefinitionsAuthorsCreators of Content like blogs, websites CommentatorsComments on blogs and content, discuss issues on groups/forumsConnectorsSharers of content, users of social networksSpectatorsWatchers of online TV/Streamers of videos watchers of user created video, blog readersInactivesDo none of the above
Facebook average friends- 190
Facebook is not the next googleFacebook generally has a lower clickthrough rate (CTR) for advertisements than most major Web sites. According to BusinessWeek.com, banner advertisements on Facebook have generally received one-fifth the number of clicks compared to those on the Web as a whole,[33]although specific comparisons can reveal a much larger disparity. For example, while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches),[34] Facebook's users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).[35]Facebook's low CTR is because Facebook users are more technologically savvy and therefore use ad blockingsoftware to hide advertisements, users are younger and therefore better at ignoring advertising messages, users spend their time communicating with friends and therefore have their attention diverted away from advertisements.[37]On pages for brands and products, however, some companies have reported CTR as high as 6.49% for Wall posts.[38] A study found that, for video advertisements on Facebook, over 40% of users who viewed the videos viewed the entire video, while the industry average was 25% for in-banner video ads.[39]Facebook is the next facebook11.38 go on fb a monthGoogle has 13.73. We almost fb as much as we search.Maturing-IPO900 million- more than ½ use on mobile
Social Local Mobile64% of Australians own smartphone54% social networked on their mobileFacebookYouTubeWikipediaTwitterWhat devicesiPhone-40%Android-32%Symbian-4%RIM- 4%Windows Phone-4%Other- 16%Source: Nielsen Australian Online Landscape Review Feb 2012WHAT we do will be- social, local and mobile
“Your annual bonus will be directly tied to the success or failure of Google’s social strategy” Larry Page, Google CEO, 2011This trend has been largely driven by Google, whose determination to integrate social into all of their properties, particularly search, is consistently having SEO implications with the most controversial being their use of ‘+1’ as a ranking metric. Facebook search- now you recommending to friendIn 2012, the methods in which content and information is discovered online will be driven primarily via social. Referral traffic from social networks, inclusive of niche discovery engines such as StumbleUpon, is becoming increasingly important. With relevance a key trait in delivering accurate search results, data from social networks is increasingly being utilised to deliver relevance on a personalised level. Need to add in about Facebook as a search engine Brands will need to start approaching SEO from a social network perspective and the lack of social presence might negatively affect a brands ranking.Google will continue to push ‘+1’ down our throats, forcing both support by brands and uptake of ‘Google +’ pages and search results will become dependent on ‘what your friends like’ to provide more relevant data.
Definition of what cyber bullying is
Difference in YouTube bullies vs. Facebook bullies vee Twitter bullies etc…
Stats on who is being bullied and how
Who and how it affects kids, teenagers, young adults, etc…
A one liner about the size of bullying, which in turns mean some kids of parents in the room could be the ones cyber bullying, even if just minor.
Difference between cyber bullying vs. traditional bullying
.....Shows changes in mood, behavior, sleep, appetite, or shows signs of depression or anxiety.
Difference in YouTube bullies vs. Facebook bullies vee Twitter bullies etc…
How to deal with cyber bullying – reactive (not proactive)
