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Visual Theories: Sensory and Perceptual
The document discusses various visual and sensory theories, focusing on semiotics and how signs represent concepts through denotation and connotation. It explores how media is coded with symbols and the different interpretations viewers derive based on personal experience. Additionally, it addresses the complexity of signs, the management of symbols in cultural contexts, and references specific case studies involving artists and social movements.
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Visual Theories: Sensory and Perceptual
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- 23. Photos: Iconic, Indexicalor Symbolic?
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- 27. signs are composedof signifier = image signified = concept
- 28. A sign isa symbol, word, sound or image that represents an idea.
- 29. Media are codedwith signs. As viewers, we decode them.
- 30. a sign hastwo parts: denoted meaning = what the thing is connoted meaning = what it represents in context
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- 34. media are polysemic: opento many interpretations
- 35. because we decodeaccording to our life experience
- 36. Shakira denotes: woman, artist,musician, famous, young Shakira connotes: freedom, America, power, attractiveness, sexuality
- 37. Types of codes Technical:Symbolic: Words: edits objects fonts angles settings captions movement body language headlines framing clothing place cards colors credits lighting story juxtaposition
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- 50. "Those who rulethe management of symbols, rule the world." C. Wright Mills
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- 68. Reverse colonization: Bluepeople invade semiosphere
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- 89. Anchorage: Anchors desiredmeaning Relay: Adds something not present in photo Text and images:
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