An overview of different visual theories, starting with sensory theories (gestalt and constructivism) and the two major schools of semiotics.

1. Visual Theories

2. Sensory Theories

3. Perceptual Theories

8. Similarity

9. Proximity

10. Continuity

11. Closure

12. Common Fate

13. Constructionism/Experience

17. Semiotics

20. Iconic Sign

21. Indexical
Sign

22. Symbolic Sign

23. Photos: Iconic, Indexical or Symbolic?

26. Deconstructing Shakira:
Semiotics Case Study

27. signs are composed of
signifier = image signified = concept

28. A sign is a symbol, word, sound or image
that represents an idea.

29. Media are coded with signs.
As viewers, we decode them.

30. a sign has two parts:
denoted meaning = what the thing is
connoted meaning = what it represents in context

33. +
=

34. media are polysemic:
open to many interpretations

35. because we decode according to our life experience

36. Shakira denotes:
woman, artist, musician, famous, young
Shakira connotes:
freedom, America, power, attractiveness, sexuality

37. Types of codes
Technical: Symbolic: Words:
edits objects fonts
angles settings captions
movement body language headlines
framing clothing place cards
colors credits
lighting story
juxtaposition

38. Syntagm-paradigm

48. Pocahantas-Avatar

49. Broken/empty signifiers

50. "Those who rule the management of symbols,
rule the world."
C. Wright Mills

59. Symbolic Resources/
Cultural Commons

60. PUBLIC ENEMY

68. Reverse colonization: Blue people
invade semiosphere

69. http://youtu.be/FhbOufut4CE

71. Belo Monte dam fight

72. Indonesian activists from the Center for Orangutan Protection

73. Li Yalong

75. South Korean Earth Day

77. Codes:
Chain of Associations

78. Metonymic Code

81. Analogig Code

84. Displaced Code

86. Condensed Sign

89. Anchorage: Anchors desired meaning
Relay: Adds something not present in photo
Text and images:

94. 9
4

95. http://www.thebubbleproject.com/

100. Click Baiting