The document discusses key concepts in media studies such as semiotics, signifiers, denotation, and connotation. It explains that semiotics involves deconstructing visual images to understand their meanings. Signifiers are objects used to represent ideas, while symbols represent broader concepts. The document instructs analyzing horror movie posters by understanding the surface or denotative meaning as well as the deeper connotative suggestions of the images.

1. m e d i a s t u d i e s Poster design

2. Tuesday, 22 nd September 2009 Poster Analysis L.O. To understand the meaning of semiotics and signifiers. To understand denotation and connotation. To deconstruct horror posters in order to create our own.

3. Semiotics Semiotics is a system for deconstructing and analysing visual and moving images and for explaining the meanings contained in such images. Semiotics or semiology takes its name from word semeion , the Greek word for sign . ?

4. Semiotics Meaning comes through the use of signifiers – objects that are used to represents an idea. The Eiffel tower represents______________________. The Houses of Parliament represents _______________. A black cat represents ____________________________. Symbolism also represents ideas and values. ?

5. Symbols Symbols represent ideas and feelings. Write down what the following symbols represent. Love and romance. Peace and friendship. Death and danger. Logo of Nike or a correct piece of work.

6. MISE EN SC É NE Denotation is the surface meaning . It is literally what you see before you. Connotation is the deeper meaning of the image – what it could possibly suggest.