The document discusses the importance of brand guides for maintaining consistency and clarity of a brand's visual identity. It provides examples of elements that may be included in a brand guide such as brand promise, logo guidelines, color palettes, typography, imagery and illustrations. Specifically, it summarizes the key aspects of a sample brand guide created for the GAMES DAY podcast brand, including its friendly and honest voice, color palette, typeface and logo usage guidelines. It encourages including both print and web specifications as well as alternative formats like CMYK for future proofing.

1. Visual Identity Mathew Hoy & John Leschinski Hash Tag: #brand

2. Introductions

5. What's a Brand Guide?

7. What's in a Brand Guide?

13. For Example