Television: Semiotics and Story Structure
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The document discusses semiotics, the study of signs and how they convey meaning. It explains the basic concepts of semiotics including the signifier, signified, symbolic vs iconic vs indexical signs, denotation vs connotation, and how codes and ideology shape meaning. It also summarizes John Fiske's work on how television uses techniques like camera work, editing, casting, and setting to encode meanings and ideologies. Finally, it briefly discusses Robert McKee's concepts of story structure including the inciting incident, plot escalations, crisis, decision, climax, and resolution.
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