Discourses 
Antonio Lopez creative commons license 3.0 http://mediacology.com
Discourse is the way 
people talk a bout 
something
Examples: 
Politics 
Professions 
Workplaces 
Social groups 
Cultures
Discourses consist of “short cuts”: 
Metaphors 
Tropes 
Synecdoche 
Metonymy 
Allegory
“Metaphors open doors” 
Metaphor: “Understanding 
and explaining one kind of thing 
in terms of another” 
Lakoff and Johnson, Metaphors 
We Live By
Trope: “Storytelling devices and 
conventions that a writer can 
reasonably rely on as being 
present in the audience member’s 
minds and expectations.” Tvtropes.com
Synecdoche: 
“Part stands for the whole”
Metonymy: “Figure of speech 
when an object replaces the 
other that is closely associated 
with it.”
Allegory: “A story, poem, or 
picture that can be interpreted 
to reveal hidden meanings, 
Typically a moral or political one.”
A 
B 
C
“Earth”
“Pastoral”
“Wild”/“Wilderness”
“Pollution””
“Eco-Apocalypse”
“Eco-Utopia”
“Progress”
“Progress”
“Economy”
“People Power”
“Civilization”

Environmental Discourses in the Media