A presentation that sets out considerations for the design of the 2020 Tokyo Olympics visual identity. This is based upon a semiotic analysis of previous Olympics Games logos (the author has written extensively on this topic) and the unique design and calligraphic in Japan.
Semiotics, as an integrative discipline, combining knowledge from different realms, seems to be the most useful approach in managing brands and designing marketing communication. This presentation offers a glance overview of how brand can be seen from this perspective and shows how it can be beneficial for advertising agencies and PR companies while designing the brand communication.
Chris A Creative Inspiration Slot FinalChris Arning
PResentation looking at the visual codes of protest and that explains an art house film on semiotics presented at Semiofest a Celebration of Semiotic Thinking which is uploaded on: http://youtu.be/HgrTs9-34gg
Semiotics, as an integrative discipline, combining knowledge from different realms, seems to be the most useful approach in managing brands and designing marketing communication. This presentation offers a glance overview of how brand can be seen from this perspective and shows how it can be beneficial for advertising agencies and PR companies while designing the brand communication.
Chris A Creative Inspiration Slot FinalChris Arning
PResentation looking at the visual codes of protest and that explains an art house film on semiotics presented at Semiofest a Celebration of Semiotic Thinking which is uploaded on: http://youtu.be/HgrTs9-34gg
Presentation on Japanese Aesthetics delivered to Space Doctors. Very much my own vision and a digest of thinking inspired by my time living and working in Japan and inspired by my love of Japanese art and design and observations gleaned from semiotics projects conducted in Tokyo. The pres structure:
1. Japan: A Semiotic Culture
2. Aesthetic Approaches
3. Art / Design Traditions
4. Japanese Visual Codes
5. My Interest in Japan
If you're interested in Japanese visual culture then take a look! Enjoy.
D&Ad Pecha Kucha Japan Chris ArningChris Arning
Pictures from my recent trip to Japan March 2012-April 2012, presented at D&AD Pecha Kucha - a charity benefit for Ashinaga Foundation helping victims of the March 2011 tsunami.
Summoning Meaning: Evangelicals, Hipsters, and the Symbology of the Occult in...Sarah Jane Johnson
A Semiotic Analysis of cultural symbolism presented in Paris in June, 2015, at Semiofest - the commercial semiotics conference.
Author: Sarah Jane Johnson of Athena Brand Wisdom
Combining Semiotics with Other Approaches for Richer ResultsSarah Jane Johnson
A presentation by Sarah Jane Johnson of Athena Brand Wisdom detailing ways that Marketing Semiotics can be used to enhance the results of qualitative market research. Presented at the AQR-QRCA conference in Budapest, April 2014.
Semiotics: How To Increase Meaningfulness, Effectiveness & Cultural Relevancy...Dr. Martina Olbert
Brand communication suffers from over-saturation, fragmentation, inconsistency, or worse a sheer meaninglessness in the local markets worldwide. What's lacking is the cultural relevancy, which drives innate value of brands and triggers purchase behaviour. Globally unified and adapted brand contents often fail to resonate with the local specifics of people and culture. Semiotics can serve as a great instrument to increase cultural relevancy and stimulate brand growth from bottom up. In this presentation, you'll find the methodological approach to increasing brand's cultural relevancy and a couple of practical examples of optimising brand communication in the Czech Republic. The focus here is on redefining meaning in the beer and detergent categories, as well as the meaning trajectory of femininity in the Czech cultural context.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Presentation on Japanese Aesthetics delivered to Space Doctors. Very much my own vision and a digest of thinking inspired by my time living and working in Japan, by my love of Japanese art and design and observations gleaned from semiotics projects conducted in Tokyo. The pres structure:
1. Japan: A Semiotic Culture
2. Aesthetic Approaches
3. Art / Design Traditions
4. Japanese Visual Codes
5. My Interest in Japan
If you're interested in Japanese visual culture then take a look! Enjoy.
Presentation on Japanese Aesthetics delivered to Space Doctors. Very much my own vision and a digest of thinking inspired by my time living and working in Japan and inspired by my love of Japanese art and design and observations gleaned from semiotics projects conducted in Tokyo. The pres structure:
1. Japan: A Semiotic Culture
2. Aesthetic Approaches
3. Art / Design Traditions
4. Japanese Visual Codes
5. My Interest in Japan
If you're interested in Japanese visual culture then take a look! Enjoy.
D&Ad Pecha Kucha Japan Chris ArningChris Arning
Pictures from my recent trip to Japan March 2012-April 2012, presented at D&AD Pecha Kucha - a charity benefit for Ashinaga Foundation helping victims of the March 2011 tsunami.
Summoning Meaning: Evangelicals, Hipsters, and the Symbology of the Occult in...Sarah Jane Johnson
A Semiotic Analysis of cultural symbolism presented in Paris in June, 2015, at Semiofest - the commercial semiotics conference.
Author: Sarah Jane Johnson of Athena Brand Wisdom
Combining Semiotics with Other Approaches for Richer ResultsSarah Jane Johnson
A presentation by Sarah Jane Johnson of Athena Brand Wisdom detailing ways that Marketing Semiotics can be used to enhance the results of qualitative market research. Presented at the AQR-QRCA conference in Budapest, April 2014.
Semiotics: How To Increase Meaningfulness, Effectiveness & Cultural Relevancy...Dr. Martina Olbert
Brand communication suffers from over-saturation, fragmentation, inconsistency, or worse a sheer meaninglessness in the local markets worldwide. What's lacking is the cultural relevancy, which drives innate value of brands and triggers purchase behaviour. Globally unified and adapted brand contents often fail to resonate with the local specifics of people and culture. Semiotics can serve as a great instrument to increase cultural relevancy and stimulate brand growth from bottom up. In this presentation, you'll find the methodological approach to increasing brand's cultural relevancy and a couple of practical examples of optimising brand communication in the Czech Republic. The focus here is on redefining meaning in the beer and detergent categories, as well as the meaning trajectory of femininity in the Czech cultural context.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Presentation on Japanese Aesthetics delivered to Space Doctors. Very much my own vision and a digest of thinking inspired by my time living and working in Japan, by my love of Japanese art and design and observations gleaned from semiotics projects conducted in Tokyo. The pres structure:
1. Japan: A Semiotic Culture
2. Aesthetic Approaches
3. Art / Design Traditions
4. Japanese Visual Codes
5. My Interest in Japan
If you're interested in Japanese visual culture then take a look! Enjoy.
Design and delivery of the London 2012 spectator experienceAlex Nisbett
My story of being part of the Spectator Experience team within LOCOG, the first organising committee to explicitly design and deliver a spectator experience at Olympic and Paralympic games.
Romanian Design Week (un proiect The Institute) este cel mai important eveniment multidisciplinar dedicat industriilor creative din România. Este primul proiect dedicat în întregime designului românesc, care se adresează atât publicului larg, cât și profesioniștilor. Printr-un eveniment care are loc anual, Romanian Design Week (RDW) trasează o hartă a evenimentelor și a spațiilor ce promovează designul și toate disciplinele acestuia - arhitectură, grafică, modă, design de obiect. Romanian Design Week caută și promovează proiecte multidisciplinare care pot reprezenta exemple de bune practici pentru colaborările dintre designeri și producători, dintre profesioniștii ce provin din discipline diferite, dintre designeri și distribuitori.
CHUPA is a global experiential space design agency that offers insights, strategy, creativity and innovation that extend across all touchpoints of the branding spectrum. Our ethos of design moves brands beyond just good to create something exceptional. With a distinct emotional appeal that inspires the people it touches. This approach helps brands discover their twist: The disruptive ideas that are anchored in people’s desires and relevant to their lives - the ideas that empower brands to reach for the extraordinary.
Square Circle are a full-service creative agency offering innovative and effective solutions to our clients. Our winning formula combines talent, experience and enthusiasm to deliver effective results on time and on budget.
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Expo 2025 Osaka’s main theme is ‘Designing Future Society for Our Lives’, with sub-themes of saving, empowering and connecting lives.
Expo Osaka is scheduled to run for six months from April to October 2025 in Yumeshima, Osaka, and is projected to attract more than 28 million visitors.
Bringing the international community back to Japan for the first time since Expo 2005 Aichi, Expo Osaka aims to serve as ‘A laboratory for a future society’, with the world’s cutting-edge knowledge and know-how converging to create new solutions to the issues facing humankind.
Enquiry Contact: activate@pico.com
Website: www.pico.com
IX Regional EACD Lisbon Debate over the topic "Territorial Reputation Management: Leveraging the Portuguese Experience", 15th may 2012, presentation by Juan Carlos Balloso, Future Places
Infrastructure is vital to London’s future, and there’s no better example of this than the London 2012 Olympics. Here, Atkins’ leading London voices share the lessons they learned from the Games and how these impact their approach to major infrastructure projects in the UK’s capital today. This is our London story...
Similar to Semiotics of 2020 Tokyo Olympic Logo Visual Identity (20)
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
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Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
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The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
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8. 7. Olympic Ceremonies Symbolism
Olympic hosts seek to impress and overawe their audience
Los Angeles 1984
Client/Project
Seoul 1988
Moscow 1980
Beijing 2008
CREATIVE SEMIOTICS LTD.
9. 8. Olympic Ceremonies Symbolism
Olympic hosts seek to charm and endear themselves to audiences
Moscow 1980
Client/Project
Sydney 2000
London 2012
Seoul 1988
CREATIVE SEMIOTICS LTD.
10. 9. Olympic Games Logo Designs
All Olympic Logos need to balance heritage with dynamism
HERITAGE
Client/Project
DYNAMISM
CREATIVE SEMIOTICS LTD.
11. 10. Olympic Games Logo Designs
Some logos rely on global form language to represent the future
Client/Project
CREATIVE SEMIOTICS LTD.
12. 11. Rio 2016 Olympic Games logo
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Subtly incorporates Rio
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Communion and dynamism
•
Client/Project
Colours of Brazilian flag
Balances local and global
CREATIVE SEMIOTICS LTD.
13. 12. London 2012 Olympic Games logo
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At first an empty cipher / badge
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Awkwardness, legibility an issue
•
Client/Project
Avant-garde and so was polarising
Initially it was criticised/maligned
CREATIVE SEMIOTICS LTD.
14. 13. London 2012 Olympic Games logo
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In tune with the eccentric Ceremony
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Informal, unstuffy and idiosyncratic
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Client/Project
Signs accumulate meaning with time
Now represents a successful Games
CREATIVE SEMIOTICS LTD.
15. 14. Considerations for Tokyo 2020
How to balance soft power with a worldly welcome?
Client/Project
CREATIVE SEMIOTICS LTD.
16. 15. Considerations for Tokyo 2020
How to balance primacy of Tokyo within Japan?
Client/Project
CREATIVE SEMIOTICS LTD.
17. 16. Considerations for Tokyo 2020
How to balance the historic and cute with the cool?
Source: Copyright (2013)
Client/Project
CREATIVE SEMIOTICS LTD.
Konbanwa, good evening. I am here this evening with some ideas for the development of the visual identity for the Tokyo 2020 Olympic Games. It seems quite an appropriate topic as with PechaKucha I need to present 20 slides in 20 seconds!
I am interested in this topic firstly because I have a personal interest in Japanese culture and practice calligraphy. For those of you who read Japanese will see the character for bravery. I believe bravery is important in developing any logo, but of course in bravery is balance…
I am also interested in this topic because my company Creative Semiotics specializes in what is known as ‘semiotics’, or as it is called in Japanese kigouron – and it is a technique for thinking more deeply how to manage meaning for more effective communication in brand strategy.
Logos are the ultimate demonstration of the semiotic principle that a lot of meaning can be packed or condensed within a cluster of signs, so every detail can be important.
For example, this Unilever logo manages to both identify the company with the U letter of Unilever and visually represent all their product areas from food to personal care within the shape as well as to convey a sense of softness and fertility.
I am also interested in the Olympic Games as a movement. As you can see here, as a proud Londoner I volunteered at the London Olympics as an Ambassador last year. Here I am on duty wearing a rather fetching hat. And here’s my souvenir baton.
Summer Olympic Games are events full of symbolism. Opening Ceremonies, for example, need to express something of the host nation city and welcome the competing athletes and the world and please the IOC. The ceremonies always seek to impress and overawe the audience.
At the same time we find the most memorable points in ceremonies are often small moments of whimsy and humour, charming or endearing the host city and organizers to their audience.
This is a tricky balance to strike for organizers and the tension between local pride and international welcome is also played out in visual identity and logo design. So, traditionally Olympic logos tend to be a combination of heritage reminders of place and metaphors of dynamism and openness as can be seen on this continuum…
Some logos such as Munich 1972 and Torino 2006 shown here are more single minded about embodying universal form language and visual effects and are less concerned with embedding unique geographical marks.
For example, when we look at the Rio 2006 logo we can see an astute balance of the global and the local in the way it is rendered with the Brazilian colours, subtle Rio lettering vibrant beach sunset and a sense of tropical effervescence but all encased in a dynamic embrace.
If we look at the London 2012 logo, a logo which I admire for its bravery but question its execution, the lessons are that on launch it probably lacked this balance and it contained probably not enough of either embedded London signs or a global appeal.
However, the logo did seem to become rather more accepted as the Games unfolded and were seen to be a success. Looking back now, it feels like a rather fitting emblem for what was a very successful, but quite quirky, informal and unconventional Olympic Games.
So, onto Tokyo 2020. I have just have a few points I would like to raise that Tokyo and the design team should think about for your consideration. Firstly is how to balance the warm and worldly welcome with something that is also authentically Japanese and makes people proud.
Secondly, is it possible to balance the embedding of something authentically Japanese in the identity while at the same time reflecting something special about Tokyo that references the uniqueness, dynamism and culinary excellence of this world city?
Thirdly, how to balance the historic with the cute with the cool. This is quite a design challenge but I know Japan has one of the most talented graphic design communities in the world, so I’m hopeful they can produce something magical…
The Tokyo 2020 Candidate City logo was attractive but like many candidate logos it swayed towards playing it safe primarily conveying softness and global welcome and using a floral motif as many Olympic games do, but it could be a little bit anonymous as a final logo.
So I present these more as rough design ideas than as actual logo prototypes. Hopefully they will provoke some discussion. Firstly, to what extent can you use Japanese script in the logo. In this version I used katakana script, the foreigner facing of the scripts. Could each character be turned into an athlete?
Perhaps this is a little cluttered, but is there a way of incorporating 2020 into the name of the host city? I believe a 2K20 emblem can transmit something both informal and futuristic. And how will designers use thehinomaru flag?
It is also important to inject dynamism into the logo. There is of course a rich calligraphic tradition in Japan and shosho forms of writing that can be used to convey pulses of energy and action in a few brush strokes. In this example I take the kanji for excellence rendered in a freer style. So that is the end of my presentation. I’m out of time, so thanks for listening. Arigatou.