Semiotics is the science that studies signs and sign processes. A sign represents an object and bears information about that object. Signs have certain properties, including representing something other than itself, bearing information, and being created and used by a community. There are three main types of semiotic signs: icons, which relate to the object through qualities; indices, which have a cause-and-effect relationship with the object; and symbols, which present an idea through association rather than resemblance to the object. A semiotic sign can have different meanings depending on its creator and how it is perceived by its audience.

1. SEMIOTIC
By Juan Antonio Vera de la Cruz
The Juarez Autonomous University of Tabasco

2. QUALIFY OF THE SEMIOTICS SIGNS
• The science which studies signs and sign processes is called semiotics. A sign
is a sensually perceived object, which represents another object and bears
information for the percep- tion of that object. It represents not itself, but
some- thing else, another object, located outside of it.

3. THE DIFERENCE OF A SIGN NORMAL OF
SEMIOTIC SIGN
• If we accept that the most important characteristic in the definition of a sign
is that the sign ‘stands for something else’ and that ‘something else’ is goods
or a service then the name of the thing is a trade mark. The Swiss linguist
Ferdinand de Saussure (1857– 1913), considered to be the founder of
semiotics, gives a dualistic idea of signs. The classical definition of a sign also
belongs to Saussure. According to him signs have a certain structure, which
he defines as an associ- ation between

4. PROPERTIES OF SEMIOTIC SIGNS
• WHAT IS A SIGN? PROPERTIES: ATRADE MARK IS A SIGN, WHICH
• 1. stands for something else ...signifies goods / services ...
• 2. sign is difference ...serves for distinguishing of goods/services of a person, undertaking from those of others
• 3. sign bears information ...gives information about a manufacturer, as well as about development of certain economic
sectors
• 4. sociality—signs are created by the community and are for the community
• ...its usage may be related to a certain social category of the community
• 5. bilateral unit—the so called layout ‘expressing—meaning’ exists
• ...bears some message. What associative perceptions arise in a user?
• ‘the thing that signifies’ or $ ‘the thing that is signified’ or ‘Signifier’ or $ ‘Signified’ or ‘signifying’ or $ ‘being signified’

5. MEAN OF ONE SEMIOTIC SIGN
• A semiotic sign try give to know a history or definition of something for the
town that it´s important for many industries becasue they want take over
control on the marketing or some specific área, but a sign semiotic can
contein a mean, just depend of the creator. This can get the atention of the
people or just make a great shock on the country.
• A sign semiotic just want to be the manager of all one Brand or something
like that.

6. TYPES OF SEMIOTICS SIGNS
• Images (icons) The icon is a sign which relates to the signified object only through its own qualities, which the
sign possesses without reference to the factual existence of the signi- fied object. Key words for defining of the
iconic signs are similarity, resemblance, and analogy. For example, Peirce talks about ‘related similarity’ and adds that
a sign is iconic, when ‘it can represent its object mainly by its similarity’. .
• BULGARIA

7. Indicators (indices) Between indices and the thing they signify there is a cause-and-effect relationship. Indices are
visible things which stand for something invisible. A popular example of indicators (indices) are indices of smoke,
indicating fire, or of a flag of a ship, in- dicating that it has been registered under the laws of a certain country.
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8. Symbols A symbol is a word, sound, drawing or any object which presents an idea or a message through an
association. A symbol is the ‘thing’ which bears meaning for the one, who reads, sees or hears it. The relation between
what it signifies and what is signified depends mainly on who observes them both and on his intellect

9. BIBLIOGRAFIA
• http://jiplp.oxfordjournals.org
• Journal of Intellectual Property Law & Practice, 2013, (Binka Kirova and
Ivan Penkin)