Semiotics is the study of how meaning is created through signs and codes within a culture. It can be used to analyze any media text and uncover how it constructs meaning for its intended audience. Media companies have become highly skilled at using realistic representations through film and other media to make audiences feel like they are experiencing a "window on the world." Semiotics provides a way to deconstruct media texts to understand how they aim to create particular meanings and feelings in their target audience.