Visual merchandising involves designing floor plans and displays to enhance sales and create a strong brand identity in retail spaces. Key elements include creating visual appeal, effective product placement, and ensuring a sensory experience for customers. Best practices include organizing merchandise strategically, training employees, and maintaining a clutter-free environment.

2. Visual
merchandising is the
practice in
the retail industry of
developing floor
plans and three-
dimensional displays
in order to maximize
sales.

3. ATL
(Above
The Line)
BTL
(Below
The Line)
Marketing

4. Nominal investment and maximum impact.
Visual appealing and increasing desirability of the
products.
It is everything the customers sees, both exterior and
interior.
Helps in creating brand personality and its
characteristics also.
Attracting shoppers and thus increasing sales.

5. VM attacks the sensory of customers

6. Architecture – the
framework for retail sales
Narrative – the store
becomes the story
Visibility – what
seen is sold
Balance – bringing the items
together in unity

7. INTERIOR EXTERIOR

9. Shelves
Tables
Rods
Platform
Tables
Counter

10. Spot
light
Flood
light
Pin -
pointing
light

11. Point Of Purchase Store decoration
Close display Open display

13. Closed
Window
Point Of Purchase
Angled Window
Showcase
Window
Corner Window

14. Promotional signs Location signs
Institutional Signs Informational Signs

15. Limited Display Space
Low Budget
Conflicting Interests
Theft and Robbery

17. Colour
Pattern
Value or Tone
Line

19. Colour blocking
Size blocking
Space planning
Branding

20. Balance Repetition
Proportion
Contrast
Harmony Rhythm

23. It is a visual merchandising tool which is used to determine the
location of the merchandise within the store.
They are detailed drawings of the store with special
attention on product placement.
Visual representation of store aisles, displays and point
of sales.
Needed for the shelf planning tool to better
measure, monitor and control sales performance.

24. Space elastic
demand
Centralisation
Excess inventory
Messy stores
awareness
Product & category
performance
measurement
Understanding
shelf space
performance
Out of stock
measurement

25. Start simple.
Train your employees.
Measure your plan.
Assign your champions.
Know your customer.
1
2
3
4
5

27. Products with discount
should be kept separately.
Keep high selling
products at the
back of the
store.
Use products to
create theme and
story.
Try to connect with customers
by lucrative lines. Keep aisles obstacles free.