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Interior design technology LECTURE 28.pdf
- 1. INTERIOR DESIGN Lecture 28 InteriorDesign Technology: Visual Merchandising; Concepts of Modularity, Portability, Foldability, DIY SMRITI SARASWAT ARCHITECTURE & PLANNING 1
- 2. 2 Interior Design Technology: VisualMerchandising; Concepts of modularity, Portability, foldability; DIY
- 3. 3 Contents • Visual Merchandising •Concepts of modularity • Portability • Foldability • DIY
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- 5. 5 What is VisualMerchandising? o Visual merchandising is the practice of strategically arranging product displays and other visual elements to attract customers. Source: https://www.iiad.edu.in/the-circle/the-role-of-interior-designing-and-visual-merchandising-in-retail- spaces/#:~:text=Visual%20merchandising%20is%20the%20practice,customer%20experience%20to %20drive%20sales.
- 6. 6 What is VisualMerchandising? o The main goal of visual merchandising is to provide a positive and impactful customer experience to drive sales. Source: https://www.iiad.edu.in/the-circle/the-role-of-interior-designing-and-visual-merchandising-in-retail- spaces/#:~:text=Visual%20merchandising%20is%20the%20practice,customer%20experience%20to %20drive%20sales.
- 7. 7 ZARA Stores Emphasizingon Experiential Design o Interior Design: Image represents the Zara showroom interior design layout and circulation. It has products in the center and customers walking around them along long aisles. Source: https://www.iiad.edu.in/the-circle/the-role-of-interior-designing-and-visual-merchandising-in-retail- spaces/#:~:text=Visual%20merchandising%20is%20the%20practice,customer%20experience%20to%20driv e%20sales.
- 8. 8 ZARA Stores Emphasizingon Experiential Design • Visual Merchandise: The showroom showcases complementary attires together to create a complete outfit. It focuses on arranging products in mannequins and interactive clothing displays. Source: https://www.iiad.edu.in/the-circle/the-role-of-interior-designing-and-visual-merchandising-in-retail- spaces/#:~:text=Visual%20merchandising%20is%20the%20practice,customer%20experience%20to%20drive%20sales.
- 9. 9 Types of VisualMerchandising _ Display Windows Display windows catch the attention of potential customers at the street level to draw them into the store. They often help retailers highlight new stock and promotions while communicating the kinds of products shoppers can expect upon entering.
- 10. 10 Types of VisualMerchandising _ Interior Displays Interior displays are smaller, in-store presentations that showcase specific products or shopper needs. They can take many forms, from glass cases containing jewelry to mannequins displaying clothing items.
- 11. 11 Types of VisualMerchandising _ Point-of-Purchase Displays These displays present impulse offers to customers as they approach the checkout counter. For example, supermarkets have specialized shelving for magazines, candy, or soda. Some retailers also feature a “deal of the day” display that a cashier can retrieve upon request.
- 12. 12 Types of VisualMerchandising _ Seasonal displays Seasonal products often require specialized promotions and signage. Seasonal displays meet these needs by showcasing promotions and products that shoppers need within a specific timeframe. Some common examples include summer swimwear, back-to-school promotions, or elaborate Christmas decorations.
- 13. 13 Types of VisualMerchandising _ Category displays Many retailers arrange products by categories, in ways that highlight distinct features. In a grocery store, openly displaying fruits and vegetables emphasizes their freshness compared to other packaged goods.
- 14. 14 Types of VisualMerchandising _ Interactive displays Many displays can engage shopper attention directly. In-store demonstrations and free samples accomplish this by encouraging customers to interact with them in passing.
- 15. 15 Types of VisualMerchandising _Interactive displays In the 2020s, the cutting edge of visual merchandising uses technology to enhance the shopping experience. For example, retailers can use display screens that give directions or showcase promotional items.
- 16. 16 Types of VisualMerchandising _ E-commerce and in-App Storefronts Many customers may not enter brick-and-mortar stores at all. But, visual merchandising applies to online shopping too. Source: https://www.resonai.com/blog/visual- merchandising
- 17. 17 Types of VisualMerchandising _E-commerce and in-app storefronts E-commerce product listings typically include screenshots of products, link to similar items, or notify customers about promotional coupons. Source: https://www.resonai.com/blog/visual- merchandising
- 18. 18 Types of VisualMerchandising _ E-commerce and in-app storefronts Retailers cannot afford to overlook visual merchandising techniques that will make their shopping apps and websites more appealing to visitors. Source: https://www.resonai.com/blog/visual- merchandising
- 19. 19 Best Practices ofVisual Merchandising Make effective use of light and color Given the visual nature of visual merchandising, it’s no surprise that light and colour are significant ingredients to draw from. According to one retailer, simply updating the lighting fixtures increased their sales by 12 %.
- 20. 20 Best Practices ofVisual Merchandising • Colour, is very effective at communicating subtle details. Sometimes a lack of light or color can have a surprising impact. Spotlights can help customers focus on certain products. • Framing products with specific colors can help contextual details pop out.
- 21. 21 Communicate Details withSigns Signage is immensely helpful when communicating specific details that might help shoppers choose between different products. The key is placing signs in ways that supplement the product without disrupting the overall presentation.
- 22. 22 Communicate Details withSigns Following are some excellent examples: Banners: Hanging banner is an excellent technique for grouping related products together. Consider using them to promote seasonal sales or direct attention to each in-store category.
- 23. 23 Always avoid Clutter Makingeffective use of floor space is a vital technique. Give your visual merchandising displays a little extra room to breathe. Retailers can use the space around a product display, for signs instead of additional items. Outside of visual aesthetics, minimal displays have other benefits.
- 24. 24 Always avoid Clutter Inthe wake of COVID-19, many retailers reduced the shelf space and cut back on the number of display areas. By making the best use of limited space, it was easier to implement social distancing practices. To make up the difference, they considered digital signs or AR technology that presented all items on a local screen.
- 25. 25 Store Layout asVisual Merchandising While product displays are an essential part of visual merchandising, one does not want them to clash with the rest of the store. Taking a step back to consider overall floor layout is essential. Along with ensuring that there is enough space for displays, it also aligns the entire in-store experience with the brand.
- 26. 26 Store Layout asVisual Merchandising _ Common Examples 1. Grid Perhaps the most recognizable store layout is the grid, where products fit into densely-packed aisles. This technique is common in supermarkets, grocery stores, pharmacies, and many more.
- 27. 27 Store Layout asVisual Merchandising _ Common Examples 1. Grid Grids benefit retail locations that need to maximize merchandise on display, while supporting optimal foot traffic.
- 28. 28 Store Layout asVisual Merchandising _ Common Examples 2. Herringbone While grids are useful in large retail stores, they tend to feel overcrowded in smaller locations. The herringbone grid variant opens the floor with a central pathway to the checkout that branches into grids on each size.
- 29. 29 Store Layout asVisual Merchandising _ Common Examples 2. Herringbone It even creates opportunities for interior displays at aisle entrances, although they can limit the visibility of products within each aisle.
- 30. 30 Store Layout asVisual Merchandising _ Common Examples 3. Loop • Loops guide customers along a fixed path to see all products and categories before reaching the checkout counters. • This layout maximizes product visibility and streamlines customer traffic but can disrupt a casual browsing experience.
- 31. 31 Store Layout asVisual Merchandising _ Common Examples 3. Loop Loops are often found in museums and gift shops, although some retailers like IKEA have been able to implement them successfully.
- 32. 32 Source: https://fitsmallbusiness.com/planning-your-store-layout/ A powerwall is a prominent visual display in a retail store that's typically located on the right side of the entrance
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- 35. 35 Future of VisualMerchandising ● The future of visual merchandising is likely to be focused on the use of technology to create interactive experiences for customers. ● This includes the use of augmented reality, virtual reality, and other technologies to create immersive environments that draw customers in.
- 36. 36 Future of VisualMerchandising ● AI-driven technologies are also being used to better understand customer preferences and tailor displays and promotions accordingly. ● Additionally, retailers are likely to leverage data-driven insights to better inform the visual merchandising decisions.
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- 38. 38 Modularity in InteriorDesign refers to the design principle of subdividing a space into smaller parts called modules. These modules can be independently created, modified, replaced, or exchanged with other components. 3D Printed Connectors of Tobias Lugmeier’s + Wood Furniture System
- 39. 39 The concept ofmodularity is applicable in various fields, including Architecture, Product Design, Interior Design, etc. 3D Printed Connectors of Tobias Lugmeier’s + Wood Furniture System
- 40. 40 The adaptability ofthe individual components mean that the shelves can be made into a variety of configurations to suit the user needs. No expensive modifications to the connecting parts are needed. Example: Application of Tobias Lugmeier’s + Wood Modular Furniture System
- 41. 41 Instead, only the sizeof the wooden panels is modified. More levels can be added at a later stage by introducing further connectors and panels. Example: Application of Tobias Lugmeier’s +Wood Modular Furniture System
- 42. 42 In Interior Design,Modularity offers several Benefits and Opportunities ● Flexibility ○ Modular interiors allow for flexibility in design and layout.
- 43. 43 In Interior Design,Modularity offers several Benefits and Opportunities ● Flexibility ○ The modular components can be rearranged or reconfigured to adapt to changing needs or preferences.
- 44. 44 In Interior Design,Modularity offers several Benefits and Opportunities ● Functionality ○ Modular interiors are designed to maximize the functionality of a room.
- 45. 45 In Interior Design,Modularity offers several Benefits and Opportunities ● Functionality ○ Clever storage solutions and modular storage units are incorporated to optimize space and organization.
- 46. 46 In Interior Design,Modularity offers several Benefits and Opportunities ● Efficiency ○ Modular interiors can be more efficient in terms of resource utilization and construction.
- 47. 47 In Interior Design,Modularity offers several Benefits and Opportunities ● Efficiency ○ Modular components can be prefabricated in a factory setup, resulting in reduced waste and a lower carbon footprint.
- 48. 48 In Interior Design,Modularity offers several Benefits and Opportunities ● Customization ○ The modules can be tailored to reflect the owner's personality and style preferences. ○ Modular interiors offer the opportunity for customization.
- 49. 49 Overall, modularity inInterior Design provides a versatile and adaptable approach to creating functional and aesthetically pleasing spaces.
- 50. 50 Personalised Spaces/ Stations foremployees Sustainable furniture
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- 52. 52 The concept ofPortability in Interior Design refers to the ability to easily move or reconfigure furniture, decor, and other elements within a space. It emphasizes flexibility and adaptability, allowing one to change the layout, style, or function of a room to suit the evolving needs or preferences.
- 53. 53 Portability in InteriorDesign can be achieved through various means ● Furniture ○ Choosing lightweight and modular furniture pieces that are easy to move and rearrange.
- 54. 54 ● Furniture ○ Thisallows to quickly transform the layout and functionality of a space without much effort. ○ Examples include chairs with handles, folding tables, stackable stools, and wheeled storage units.
- 55. 55 ● Multi-Purpose and ConvertibleFurniture ○ Furniture items that serve multiple functions or can be transformed into different configurations
- 56. 56 ● Multi-Purpose and ConvertibleFurniture ○ For instance, a sofa that can be converted into a bed, a coffee table with built-in storage, or a desk that can be folded against the wall to save space.
- 57. 57 ● Portable Storage Solutions ○Using freestanding storage units, such as bookshelves, cabinets, or wardrobes, that can be easily moved around.
- 58. 58 ● Portable Storage Solutions ○This allows to adapt the storage layout according to the changing needs or relocate them when moving to a new space.
- 59. 59 ● Decorative Elements ○Opting for portable decor items like floor lamps, movable screens, room dividers, and lightweight artwork.
- 60. 60 ● Decorative Elements ○These can be shifted to create new focal points, divide spaces, or update the ambiance of a room.
- 61. 61 ● Temporary Installations ○Utilizing removable wallpaper, peel-and- stick tiles, or modular wall panels that can be easily installed and removed without causing damage to the existing surfaces.
- 62. 62 ● Temporary Installations ○This gives the freedom to experiment with different patterns, textures, and colors without committing to a permanent change.
- 63. 63 The benefits ofincorporating portability in Interior Design are numerous. It allows to maximize space utilization, adapt to different activities or events, accommodate guests, and create a fresh look whenever desired.
- 64. 64 The benefits ofincorporating portability in Interior Design are numerous. Portable design elements can be particularly useful for those living in rental spaces or frequently changing environments.
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- 66. 66 The concept ofFoldability in Interior Design refers to the ability of furniture and architectural elements to fold or collapse into a more compact form when not in use. It focuses on space-saving solutions that optimize functionality and allow for efficient storage or easy transportation.
- 67. 67 Foldability can beapplied to various aspects of Interior Design, including furniture, partitions, and fixtures. Some examples ● Folding Furniture ○ This can include foldable tables, chairs, beds, and even shelving units.
- 68. 68 ● Folding Furniture ○Foldable furniture pieces are designed to be easily folded or collapsed when not needed, minimizing their footprint and making them convenient for storage or transport.
- 69. 69 ● Folding Furniture ○These versatile pieces are especially useful in small spaces where maximizing floor area is crucial.
- 70. 70 ● Folding Partitionsand Screens ○ Folding partitions or screens can be used to divide or create separate areas within a room. ○ They can be folded and expanded as needed, allowing for flexible spatial arrangements.
- 71. 71 ● Foldable StorageSolutions ○ Foldable storage solutions provide a compact and efficient way to organize belongings. ○ This helps in keeping the space tidy and clutter-free.
- 72. 72 ● Foldable StorageSolutions ○ For example, collapsible fabric storage bins or hanging organizers that can be folded and put away when not in use.
- 73. 73 ● Foldable Fixtures ○Certain fixtures in interior design, such as folding countertops or built-in ironing boards that can be folded out and tucked away when not in use, exemplify the concept of foldability.
- 74. 74 ● Foldable Fixtures ○These fixtures are designed to maximize functionality while minimizing the space they occupy.
- 75. 75 ● Foldable Wallsor Ceilings ○ In some cases, foldable walls or ceilings can be employed to create convertible spaces. ○ These architectural elements can be folded or expanded to modify the size and layout of a room.
- 76. 76 The concept offoldability in interior design offers practical advantages, particularly in compact living spaces or environments where flexibility is essential.
- 77. 77 By incorporating foldable elements,one can optimize space utilization, easily adapt to different needs or occasions, and create a more versatile and functional interior environment.
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- 79. 79 DIY (Do-It-Yourself) Interior Designrefers to the practice of designing and decorating space, without hiring a professional designer or contractor. It allows to unleash creativity, personalize space, and often save money in the process.
- 80. 80 Some Ideas andTips for DIY in Interior Design ● Personalization ○ DIY projects allow homeowners to personalize their home decor and express their creativity.
- 81. 81 ● Personalization ○ Frompainting walls to creating unique art pieces, DIY projects can add a personal touch to spaces.
- 82. 82 ● Cost -Saving ○ DIY projects can be a cost- effective way to decorate or renovate a space/ project. ○ By using recycled or repurposed materials, one can save money while creating unique and eco-friendly designs.
- 83. 83 ● Inspiration ○ Magazines,websites, and social media platforms offer a wealth of inspiration and ideas for DIY projects. ○ From color schemes to furniture arrangements, homeowners can find inspiration for their DIY projects and create a cohesive design.
- 84. 84 ● Design Principles ○Understanding basic design principles, such as color, texture, and balance, can help users create successful DIY projects.
- 85. 85 ● Design Principles ○By following these principles, users can create harmonious and visually appealing designs.
- 86. 86 ● Skill Level ○DIY projects can range from simple to complex, depending on the homeowner's skill level and experience. ○ Starting with small, easy projects can help build confidence and skills for more challenging projects.
- 87. 87 Integration of theseConcepts In Interior Spaces
- 88. 88 ● By integratingModularity, Portability, Foldability, and DIY in Interior Design, one can achieve a dynamic and adaptable space. ● For example, one could choose modular furniture systems that can be easily disassembled and reconfigured according to the changing needs.
- 89. 89 ● They empowerto optimize spaces, adapt to different activities or occasions, and express creativity through hands-on DIY projects. ● The integration of Modularity, Portability, Foldability, and DIY offers endless possibilities for transforming interior environment according to evolving needs and desires.
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- 91. 91 Websites: ● https://www.iiad.edu.in/the-circle/the-role-of-interior- designing-and-visual-merchandising-in-retail- spaces/#:~:text=Visual%20merchandising%20is%20the%20 practice,customer%20experience%20to%20drive%20sales. ● https://www.resonai.com/blog/visual-merchandising ●https://www.iiad.edu.in/ ● https://www.re-thinkingthefuture.com/architectural- community/a8420-what-makes-a-structure-portable/ ● https://www.inspiredspaces.com.au/portable-cabin- design ● https://medium.com/@RetroKurt/modularity-is-making- customisable-interior-design-a-reality-ad5545f578b0 ● https://www.arch2o.com/language-modular-architecture/
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