The presentation begins with an engaging introduction on the importance of visual merchandising in the retail industry. It highlights how well-executed visual merchandising strategies can attract customers, enhance brand identity, and ultimately increase sales.

1. VISUAL
MERCHANDISING

2. VISUAL MERCHANDISING
The visual merchandising definition refers to the presentation of products in a store
that are displayed to attract customers. It focuses on promotion and representation of
particular products to appeal to the customers. Visual merchandising is considered an
aspect of marketing, which includes adding values to products with activities involving
communication and delivery. Visual merchandising includes different processes in
creating product displays, such as conducting research, planning, and building the
actual displays in the store. There are different techniques used in visual merchandising,
which include creating window displays, dressing mannequins, organizing the store
layout, and incorporating signage and graphics.
Visual merchandising refers to the art and science of presenting products in a way that
enhances their visual appeal and entices customers to make a purchase. It involves
various principles and practices that aim to create an engaging and visually appealing
shopping environment

3. PRINCIPLES AND PRACTICES OF VISUAL MERCHANDISING
Principle: The window display serves
as the first impression for customers
and should effectively convey the
brand's image and product offerings.
Practice: Use eye-catching props,
lighting, and signage to create a
visually compelling window display
that tells a story and captures the
attention of passersby.
Example: A clothing store may create
a window display featuring
mannequins dressed in the latest
fashion trends, complemented by
creative lighting and accessories.
Window Displays:

4. PRINCIPLES AND PRACTICES OF VISUAL MERCHANDISING
Principle: An effective store layout should
guide customers through the store in a
logical and appealing manner, optimizing
their shopping experience.
Practice: Create clear pathways and focal
points within the store, strategically
placing high-demand products or
promotional displays along the main
traffic flow.
Example: A supermarket may use well-
defined aisles with attractive end-cap
displays to guide customers through
different product sections and encourage
impulse purchases.
Store Layout and Traffic Flow:

5. PRINCIPLES AND PRACTICES OF VISUAL MERCHANDISING
Principle: Products should be arranged in
a visually pleasing and organized manner,
using principles of balance, contrast, and
focal points.
Practice: Group similar products
together, utilizing color coordination, size
variations, and spacing to create visual
interest and make it easier for customers
to find what they need.
Example: A home decor store may
arrange decorative items by color or
theme, creating visually appealing
vignettes that showcase complementary
products together.
Visual Hierarchy and Grouping:

6. PRINCIPLES AND PRACTICES OF VISUAL MERCHANDISING
Principle: Appropriate lighting enhances
product visibility, highlights key displays,
and sets the desired mood in the store.
Practice: Use a combination of ambient,
accent, and task lighting to create a well-
lit environment that showcases products
effectively.
Example: A jewelry store may employ
focused spotlights to highlight individual
pieces, while maintaining a warm and
inviting ambient lighting throughout the
store.
Lighting:

7. PRINCIPLES AND PRACTICES OF VISUAL MERCHANDISING
Visual Merchandising Props and Displays:
A prop is an item or group of items you use to tell
your product’s message. It is usually placed in a
window display, floor display or stand alone by an
end cap. It can include a PoP display shelf or
product display in your retail store. The items are
solely for sales support and are not for sale.Most of
the time, props are used in visual merchandising
within a window display. They don’t have to be
expensive, and finding just the right retail window
props can be time consuming. One thing is
certain, when implemented into a good design,
props can help attract foot traffic.

8. PRINCIPLES AND PRACTICES OF VISUAL MERCHANDISING
Principle: Props and displays are used to
create visual interest, communicate
product features, and inspire customers.
Practice: : Incorporate creative displays,
such as mannequins, signage, product
demonstrations, or interactive elements, to
engage customers and convey the brand's
message.
Example: A sports store may create a
dynamic display featuring sports
equipment arranged as if in use,
accompanied by action shots and relevant
signage.
Visual Merchandising Props and
Displays:

9. ADVANTAGES OF VISUAL MERCHANDISING
Increased customers - Visual merchandising can increase the amount of customers
who notice and enter your retail business. Merchandising should start outside where
customers first see your premises (eg signage). If they like what they see and enjoy the
experience you create inside, this should encourage them to return to your store. See
understand your customers' needs.
Increased sales - Effective visual merchandising can have a clear and positive effect on
retail sales. Clear pricing, well-stocked shelves, simple displays and prominent sale signs
can help drive profits while improving the shopping experience for your customers.
Maximising the potential of your retail space - A creative approach to merchandising
can help you to get more out of your space without the need for expansion or
renovations. The layout should flow easily and direct customers to important items and
displays you want to highlight. Your customers will begin to associate your clear and
attractive merchandising with a positive shopping experience. This should encourage
them to return.

10. ADVANTAGES OF VISUAL MERCHANDISING
Getting the most value out of products - If you have products that are difficult to sell,
clever visual merchandising could help you to market them without having to reduce
their price. Similarly, you can place low-priced items in less prominent spots to
encourage the sale of high-margin items.

11. DISADVANTAGES OF VISUAL MERCHANDISING
Changing layout and space - You may be required to spend time rearranging aisles,
shelves, display fixtures and the general layout of the interior retail space.
Increased demands on staff - The success of your visual merchandising techniques may
mean you have to handle more daily customers, more sales and more deliveries. There
may also be more customer service issues, longer hours and the need for more staff.
Expense - If you install new fixtures, create new signage or improve the appearance of
your retail space, costs can quickly add up. However, overcoming the challenges of
planning and managing visual marketing can lead to profitability and increase
customer loyalty.

12. THANK YOU