Visual Merchandising
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This document discusses visual merchandising and store design. It outlines objectives like implementing retail strategy, building loyalty, and increasing sales and profits. It describes elements of store design like layout, signage, and feature areas. It discusses merchandise presentation techniques using different fixtures. It also covers creating the right store atmosphere through lighting, color, music, and other elements. The conclusion notes that the impact of store environment depends on customer goals, and retailers should consider customer goals when designing stores.
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Animal Farm
George Orwell's novel Animal Farm is summarized as follows:
1. Animal Farm tells the story of farm animals who rebel against their human farmer and take control of the farm, establishing their own society with ideals of equality and justice for all animals.
2. However, the pigs who lead the rebellion slowly start acting like the humans, taking more than their share of the food and exerting their power over the other animals.
3. By the end, the pigs have established a totalitarian dictatorship and the farm is being run no differently than it was under the human farmers, showing how even the highest of ideals can be corrupted over time.
Behavioral Theory of Firm
What's Behavior of an Organization
Who will take the Decisions
How decision will be taken
Type of organizations
Why different theories in Organizational Behavior were developed
Concept of Organising and its Process
What is Organizing?
Characteristics of organizing
Importance of Organizing
Principles of organization
Process of Organizing
Identification and Division of work
Grouping of Activities
Assigning Duties
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Abraham Lincoln: Democratic Leader
Abraham Lincoln exhibited strong democratic leadership qualities during the U.S. Civil War. As a democratic leader, he encouraged creativity and new ideas from his team members, but ultimately made the final decisions. Lincoln wanted what was best for all Americans and supported expanding voting rights to women. He had great communication skills, controlled his emotions well when working with others, and was able to learn on the job.
Steps in Planning Process
The document outlines the steps in the planning process: 1) assessing opportunities and analyzing strengths/weaknesses; 2) setting objectives and expected results; 3) determining planning premises based on anticipated future events; 4) identifying alternatives and evaluating pros/cons; 5) formulating supportive plans; 6) implementing plans through policies and procedures; and 7) reviewing plans and improvising based on changes. Planning is a continuous cycle that involves awareness, decision-making, implementation, and review to ultimately achieve goals.
BEHAVIOURAL APPROACH TO MANAGEMENT
The behavioral approach to management focuses on employees as individuals and as part of work groups, with an emphasis on meeting their needs. The Hawthorne studies from 1924-1932 examined how social and emotional factors impact worker productivity. The studies found that workers performed better when they felt respected and part of a team. Simply showing concern for employees can motivate better performance due to the "Hawthorne Effect", where people work harder because they feel somebody cares. The behavioral approach led to a greater understanding of human behavior in organizations.
Technological Progress and Global Competitiveness
This document discusses the importance of technological progress and innovation for global competitiveness. It defines competitiveness and outlines some of the key challenges countries face in maintaining competitiveness. It also describes two indexes that measure competitiveness - the IMD Competitiveness Index and the Global Competitiveness Index published by the World Economic Forum. India's ranking on both indexes is provided. The relationship between innovation, technological progress, and competitiveness is explored. Innovation is defined and the factors and sources that drive innovation are outlined. Examples of how technology is disrupting businesses are also provided.
Artificial Intelligence vs. Machine Learning
John McCarthy first coined the term "artificial intelligence" in 1956. The original concept of AI was for machines to simulate human learning and intelligence. There are two main types of AI - strong AI, which aims to simulate the human brain, and weak AI, which behaves intelligently without replicating the brain. Machine learning is a subset of AI that uses algorithms to improve performance over time by processing data. AI is now used widely in areas like digital assistants, social media, music/video streaming, navigation, business applications, drones, self-driving cars, and humanoid robots. While AI has benefits, there are also risks like limited abilities, unemployment, and autonomous weapons. The future of AI could include enhanced human abilities but
Stock Market Scams in India
The document summarizes several major stock market scams that occurred in India, including the Ketan Parekh scam of 1998-2001. The Ketan Parekh scam involved Ketan Parekh artificially manipulating the stock prices of 10 companies (known as the K-10 stocks) through circular trading and using borrowed money. This led stock prices to increase dramatically, attracting other investors, before the prices eventually collapsed causing losses of Rs. 2000 crores. Ketan Parekh used promoters' money and illegally obtained bank loans as funding for his manipulations. The scam had widespread impacts, crashing the stock market and causing losses for investors and banks. Ketan Parekh was arrested and banned from trading but continued his activities underground for some
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International Labour Organization
The International Labour Organization (ILO) was formed in 1919 after World War 1 to promote social justice and decent work. It is the first UN agency and has 187 member states. The ILO's mandate is to set labour standards, policies, and programs to achieve decent work for all through 4 strategic objectives: creating jobs, guaranteeing rights at work, extending social protection, and promoting social dialogue. It aims to improve conditions of life and work around the world.
Group Dynamics
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Are motivated to join
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Implication of Exchange rates on Businesses
1. Volkswagen reported a 95% drop in fourth quarter 2003 profits due to two main factors: the sharp rise of the euro against the dollar during 2003, and Volkswagen's decision to only hedge 30% of its currency exposure compared to its usual 70%.
2. Exchange rates can impact businesses in three main ways: transaction exposure affects individual deals, translation exposure impacts reported financial statements, and economic exposure influences long-term competitiveness.
3. Businesses can reduce transaction and translation exposure through forward exchange contracts, currency swaps, and managing payables and receivables. Reducing economic exposure requires distributing production globally to balance currency risk.
Consumerism
The consumer movement is an effort to promote consumer protection through an organized social movement, which is in many places led by consumer organizations. It advocates for the rights of consumers, especially when those rights are actively breached by the actions of corporations, governments, and other organizations which provide products and services to consumers.
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Documents required
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Gestalt Principles
Implication of Gestalt Principles in Consumer behavior. Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects. Designers use the principles to organize content on websites and other interfaces so it is aesthetically pleasing and easy to understand.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Visual Merchandising
- 1. Pranav Kishor Choudhary Visual Merchandising
- 2. Content Objectives Design Elements Merchandise Presentation Store Atmosphere
- 3. Objectives Implement the Retail strategy Build Loyalty Increase sales on visit Control Cost and Increase Profit Legal Consideration Improving Campaign reach and effectiveness Creating more up to date image and feel of the store
- 4. Implement the Retail strategy
- 5. Build Loyalty Utilitarian Benefits Hedonic Benefits Customer should feel at home Role of Layout Color Scheme Staffs Uniform
- 6. Increase Sales on Visit Digital Displays doubles the customer attention Digital signs can increase sales up to 5% Merchandise placed at certain location witnesses increased sale
- 7. Control Cost and Increase Profit Labor Cost Inventory Shrinkage Energy Efficient Lighting Space allocation Flexibility Fixtures
- 8. Legal Consideration Pathway width in main aisle Lower checkout station Basic amenities Safety
- 9. Store Design Elements Layouts Signage and Graphics Feature Areas
- 10. Signage and Graphics Graphics reinforces store’s image Signages provide information Sign are usually hung form ceiling Use of Icon rather than words Call to action signage Category Signage Promotional Signage Point-of-sale signage Digital Signage
- 11. Feature Areas Window Displays Entrances Decompression Zone Free standing displays Mannequins End Caps Promotion Area Walls Dressing Rooms Virtual Dressing Rooms Cash Wraps Impulse Purchase
- 12. Merchandise Presentation Fixture Presentation Techniques
- 13. Fixture Straight Rack Rounder Four Way Gondola
- 14. Presentation Technique Idea Oriented Presentation Item and Size Presentation Color Presentation Price Lining Vertical Merchandising Tonnage Merchandising Frontal Presentation
- 15. Store Atmosphere Lighting Highlighting Merchandise Mood Creation Energy Efficient Lighting Color Music Scent Taste
- 18. Conclusion Impact of store environment on customer loyalty depends on customer's shopping goals (Task completion or recreation). Retailer must consider shopping goals of their customer while designing store environment.
- 19. Thank You