Store design involves both the exterior and interior of a store. The exterior includes elements like the store's location, signage, entrance, windows, and doors. The interior considers the layout, displays, and visual merchandising used. There are several common store layout types - free flow, grid, loop, spine, and herringbone - that each guide customer movement in different ways. Effective store design balances objectives like increasing sales while making products easy for customers to find.

1. Store Design
Mohammed Mahrous

2. Store Design
 Store Design
 MEANING OF Store Design
 Importance Of store Design
 Components of Store Design
 Store Exterior
 Store Interior

3. Store Exterior
 Place of Location
 Marques
 Store Entrance
 Windows
 DoorTypes
 Walkways
 Size of the Building
 Colors and Materials
 Theft Prevention

4. Store Interior
 Envelop
 Internal
 Methods of Displays
 Signage
 Visual Merchandising

5. Store Layout
 “Store layout need to guide the customer silently about where
he/she wants to go and for exposing him/here to the entire store
offering “. (The Store itself it’s the most meaningful
communication between the retailer and the customer )

6. Store Layout
 To develop store layout , store designers must balance objectives
that often conflict. For example, the store layout should entice
customers to move around the store to purchase more
merchandise than they may have originally planned.
 However the layout is to complex, customers may find it difficult
to locate the merchandises they are looking for and decide not to
patronize the store.
 Objective of the store design
 To guide the customers around the store and entice increase
purchase.
 To create balance between sales and shopping space .
 To create effective merchandising presentation.
 Use multilevel to provide sense and varity.

7. Factors
AffectingStore
Layout
 Total Space available
 Types of Products/Merchandises offered by the store.
 Number of the departments in Store.
 Volume andVarity Ratio in the product line carried.
 Mode of operation.
 Movement required in the store locating, picking, storing the
products.
 Target customer and the average number of customers visiting
the store.
 Degree of change in operation.
 Stock / inventory level .

8. Types ofStore
Layout
 Free Flow / Boutique Layout
 Grid Layout
 Loop Layout
 Spine Layout

9. Types ofStore
Layout
 The simplest type of store layout is a free flow layout, in which
fixtures and merchandise are grouped into free flowing pattern on
the sales floor
 Customers are encouraged to flow freely through all the fixtures,
because there are usually no defined traffic pattern in store
 This type of layout of works well in small stores, usually smaller
than 5000 square feet, in which customers wish to browse through
all the merchandise
 It there is a greater variety of merchandise (for instance, men and
women apparel, bedding, and health and beauty aids), a free-flow
layout fails to provide cues as to where one department stops and
another start confusing the shoppers

10. Free Flow
Layout
 Fixtures and Merchandise are grouped in
Free-flowing patterns on the sales floor
 This layout is used in specialty stores like-:
Reebok, Nike
 Works best in small stores (under 5,000
square feet) in which customers wish to
browse
 Advantage-: increased impulse buying
 Disadvantage-: possible confusion and
waste of floor space

11. The Disney
Store at EDM
(Free-Flow
Design)

12. Grid Layout
 Another traditional form of store layout is grid layout, in which the
counters and fixtures are placed in long rows or runs., usually at
right angels, throughout the stores.
 In grid layout, customers circulate up down through the fixtures,
and in fact the grid layout is often reoffered to as maze.
 The most familiar example of the grid layout is are supermarket
and drugstoreThe most familiar example of the grid layout is are
supermarket and drugstore
 The grid is a true sopping layout, best used in retail environment in
which the majority of customers wish to shop the entire store.

13. Grid Layout
 Counters and Fixtures are
placed in long rows or runs
usually at right angles,
throughout the store
 This layout is used in grocery,
discount store and drugs
stores, like- Reliance fresh
 Advantages-: Easy to locate
merchandise, cost efficient,
easy accessible for customers
 Disadvantages-: limited
browsing and limited
creativity in decor

14. Grid (Straight)
Design
 Best used in retail
environments in which
majority of customers shop the
entire store
 Can be confusing and
frustrating because it is
difficult to see over the fixtures
to other merchandise
 Should be employed carefully;
forcing customers to back of
large store may frustrate and
cause them to look elsewhere
 Most familiar examples for
supermarkets and drugstores

15. Curving/Loop
(Racetrack)Des
ign
 Major customer aisle(s) begins at
entrance, loops through the store
(usually in shape of circle, square
or rectangle) and returns
customer to front of store
 Exposes shoppers to the greatest
possible amount of merchandise
by encouraging browsing and
cross- shopping

16. RaceTrack
 The major customer aisle
begins at the entrance, loops
through the store and returns
customer to the front of the
store
 Used in departmental stores
such as-: Shopper Stop, Ritu
Wear.

17. Free-Flow
Layout
 Fixtures and merchandise grouped
into free- flowing patterns on the
sales floor
 no Storage, Receiving, Marketing
defined traffic pattern Hats and
Handbags Underwear Dressing
Rooms
 Works best in small Stockings stores
(under 5,000 Accessories square feet)
in whichTops customers wish to
browse Checkout counter Casual
Wear
 Works best whenTops Pants
Clearance merchandise is of Skirts
and Dresses Items the same type,
such as fashion apparel Jeans Feature
 If there is a great variety of
merchandise, fails to Open Display
Window Open DisplayWindow
provide cues as to where one
department stops and another starts

18. Spine Layout
 Variation of grid, loop and free-
form layouts
 Based on single main aisle
running from the front to the
back of the store (transporting
customers in both directions)
 On either side of spine,
merchandise departments branch
off toward the back or side walls
On either side of spine,
merchandise departments branch
off toward the back or side walls
 Heavily used by medium-sized
specialty stores ranging from
2,000 - 10,000 square feet
 In fashion stores the spine is
often subtly offset by a change in
floor coloring or surface and is
not perceived as an aisle

19. Spine Layout
 The major customer aisle runs from the front to the back of the
store, with merchandise departments branching off to the the
back side walls
 Heavily used by medium- sized specialty stores ranging from
2,000 - 10,000 square feet
 Example-: United colors of Benetton, Footwear etc

20. Example of
Spine
layout(United
Colors of
Benetton at
Pacific Mall)

21. Herringbone
Layout
 Herringbone
Circulation is used for
a narrow store of
maximum 40 feet
width where the
highway is a single
two way one,
bisecting the store
along its length with
side roads leading to
the walls from it.
 Example:Toy Shop in
Sab Mall, MusicWorld,
Plant-M

22. Store Image
 Store Image Mix
 EmployeesTypes and Density
 MerchandiseTypes and Density
 Fixture types and Density
 Sound types and Density.
 OdorTypes and Density
 VisualTypes and factors.

23. InternetStore /
Online
Retailing
 Internet Store / Online Retailing
 Internet store or E retailers is any business enterprises whose sales
volume comes primarily from e retailing. E-retailing means using
interactive computer technology to present a sales message and
communicate the sale. E retailing includes all activities involved in
selling goods or services directly to final consumer for personal non
business use
 Characteristics of Internet Store
 Navigation and Convenience
 Merchandise Mix
 Pricing
 Customer Services
 Security