Visual merchandising refers to how a store presents itself and its products to attract customers, ensuring that the interior aligns with external expectations. Its primary goal is to drive sales by transforming bystanders into buyers and effectively introducing new products. Key elements include color, layout, texture, and communication techniques to enhance the shopping experience.

1. VISUAL
MERCHANDISING
By: Sanjay Kumar Jena

2. What is Visual Merchandising??
 Visual merchandise is the presentation of a
store and its merchandise in such a manner:
That will attract the attention of potential
customers.
It involves decorating the store keeping the
interior presentation the same as what is
promised on the outside.
 Visual merchandise presents an image of
whom or what the shopper can be when using
the merchandise displayed.

3. Why Visual Merchandising??
 The end purpose of visual merchandise is to
aid in making a sale.
 It enables in converting a walk by shopper into
a walk-in customer.
 To introduce and explain new products.
 To enable visual communication.

4. Elements of Visual
Merchandising
Colour Landscaping Texture
Communication Decor

5. Aspects of Visual
Merchandising
Mood Augmentation
Display of Fixtures and
Fittings
Presentation Techniques

6. Fixtures and Fittings
Round Fixtures
Fourway Fixtures
Gondolas
Straight Line Racks

7. Presentation Techniques
Idea
Price
Lining
Frontal
Vertical Tonnage

8. Mood Augmentation
Lighting Colour
Fragrance Music