Visual merchandising (VM) is an important tool for retailers to attract customers and influence buying decisions. Effective VM uses elements like product display, lighting, color, and signage to create an experience that connects customers to the brand. It must be creatively designed yet clear and cohesive to guide customers through the store. VM tells the brand's story and influences impressions, so retailers must ensure their in-store presentation matches their external communications and values.

2. You never get a second chance to make a
first impression.

3.  A silent salesman
 It’s a combination of science and art of
suggestive selling by display & presentation
 VM has to be strongly located to catch the
attention of the customers
 Strong merchandising helps you connect with
the brand easily
 An attractive VM should also catch the
passerby to walk into the retail shop

4.  Creates the right ambience and image of the
store
 Colors , Graphics, Lighting, fixtures are used
to make customer experience sticky.
 Brands need to ensure that the brand values
and the brand colors are used
 Retail is all about look, feel and customer
experience and here VM must contribute
significantly

5.  Connects the right message
 Strong reminder tool
 Latest trends, colors & fashion when it comes
to apparel retailing
 Keep announcing the latest arrivals
 Mannequins and fixtures tells the story to the
customers
 An opportunity for retailers to sell a variety.

6.  Should be elegantly presented in the well
defined area
 Not obstruct the movement of the customers
 Use interesting theme to connect your brand
 In fashion retailing merchandise design has
to be creatively expressed
 Be innovative to break the clutter

7.  Influences buying decision to a great extent
 Good presentation will create impact and
grab attention
 Good story telling generates desire
 There must be a common thread between the
external communication and the VM
displayed for customer to easily connect

8.  Exterior :
 - Means architecture, style, colors, design and
textures
 - Harrods in London, unique architecture,
 and facades that creates distinct identity
 - Becomes a landmark or Icon in that place
 Interior :
 - Must have free flow format ( Fashion brands )
 - Large space and neat layout creates a good image
 -Colors, Lighting, Music will also add life and zeal to
the store in many ways.
 -Great exterior and interior design will increase
window shopping

10.  Vital element to attract customer attention
 Visually dramatic- 3D designs
 Planet M and Walt Disney use this
 Moving sign boards should be carefully used

15.  VM is a language that many store speaks
 Identify a good theme to go with fashion
retail
 Theme should bring aspiration with the
prospect to buy the product
 Theme should be carried forward from the
Window to the interior

17.  Window Displays :
 -Exclusive and Open Windows
 Live Displays :
 -Live models are used for product display (
Lakme fashion shows )
 - Dressing up cartoon characters to grab kids
attention ( Kids Kemp Bangalore )
 Counter Displays :
 - Attractive dispensers

20. A well designed VM helps in selling and
educating the customers

21.  Themes :
 -Holiday, Season, Back to school, Festivals,
Sports and National month or week
 Good Designs:
 -Balanced : Design with pleasing visuals
 -Emphasis: What you want to communicate
 -Harmony: Should be well orchestrated
 -Proportion: Give the right weight age
 -Rhythm: Create the right path to follow

22.  Importance of Color :
 - Use the right color for maximum effect
 - Consistency in shades
 - Manage the shades of color judiciously
 Lighting :
 - Enhances the image of the product and the
store .
 - You have the choice of using general and
accent lighting
 -Apple and i-phones gives lot of importance
for lighting.