How to create an eCommerce homepage that multiplies conversionsInnopplinc
The homepage of an eCommerce site attracts the most traffic. It is usually the first page your visitors land on. And you want to make a fantastic first impression. That will convert ‘em visitors into paying customers.
Do you know what elements tick?
We will show you in this PPT. Right from navigational structure to cool tips on pitching products, we share tips and insights on designing an eCommerce homepage that quickly converts.
Learn More info Visit Us: https://www.thecommerceshop.com/blog/how-to-create-an-ecommerce-homepage-that-doubles-conversions/
Introduction to Marketing Intelligence - Part Icommandeleven
This document discusses the importance of marketing intelligence and using metrics to measure marketing performance. It provides examples of how companies like Best Buy and Porsche have successfully implemented marketing intelligence strategies. Best Buy analyzed customer data to identify key segments like "Jills" and customized marketing efforts for different stores. Porsche tracked a new vehicle launch campaign across direct mail and their website. The document also reviews how DuPont used NASCAR sponsorships and print advertising to build brand awareness for their Tyvek homewrap product while seeking to measure marketing performance. Overall it emphasizes that market leaders employ data-driven marketing approaches and metrics to optimize efforts.
Hooks and Upsell: Bottoms-Up Product and GTM StrategyVivek Saraswat
A framework for growing bottoms-up (i.e. product-led) adoption in B2B products, along with a summary of commonly-used GTM strategies and sales models
Originally presented at Open Core Summit 2020 by Vivek Saraswat (Venture Partner at Mayfield, Product Leader at Docker/VMware/AWS)
The document provides an overview of the key steps involved in implementing a closed loop lead generation process for small businesses. It discusses setting objectives, choosing lead generation vehicles, capturing leads, integrating with CRM software, and following up on leads. The goal of a closed loop process is to generate, qualify, nurture and ultimately convert sales leads at each stage of the customer lifecycle.
The document discusses tips for designing a successful ecommerce homepage. It recommends (1) getting visitors off the homepage quickly to explore the site, (2) not overwhelming users with too much content, and (3) knowing the audience to display the most relevant content. The homepage should leave a lasting impression of the brand's personality and advantages over competitors.
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months. Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience. This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Class 03: Introduction to Google AnalyticsJon Chang
This document provides an introduction to Google Analytics. It includes learning objectives around key web analytics terms, metrics, best practices, and features in Google Analytics like goals, segments, and campaign tracking. The document covers setting up important conversions and segmentation to understand user journeys and how to improve conversion rates. It emphasizes establishing normal ranges for key metrics and investigating exceptions to determine opportunities.
How to create an eCommerce homepage that multiplies conversionsInnopplinc
The homepage of an eCommerce site attracts the most traffic. It is usually the first page your visitors land on. And you want to make a fantastic first impression. That will convert ‘em visitors into paying customers.
Do you know what elements tick?
We will show you in this PPT. Right from navigational structure to cool tips on pitching products, we share tips and insights on designing an eCommerce homepage that quickly converts.
Learn More info Visit Us: https://www.thecommerceshop.com/blog/how-to-create-an-ecommerce-homepage-that-doubles-conversions/
Introduction to Marketing Intelligence - Part Icommandeleven
This document discusses the importance of marketing intelligence and using metrics to measure marketing performance. It provides examples of how companies like Best Buy and Porsche have successfully implemented marketing intelligence strategies. Best Buy analyzed customer data to identify key segments like "Jills" and customized marketing efforts for different stores. Porsche tracked a new vehicle launch campaign across direct mail and their website. The document also reviews how DuPont used NASCAR sponsorships and print advertising to build brand awareness for their Tyvek homewrap product while seeking to measure marketing performance. Overall it emphasizes that market leaders employ data-driven marketing approaches and metrics to optimize efforts.
Hooks and Upsell: Bottoms-Up Product and GTM StrategyVivek Saraswat
A framework for growing bottoms-up (i.e. product-led) adoption in B2B products, along with a summary of commonly-used GTM strategies and sales models
Originally presented at Open Core Summit 2020 by Vivek Saraswat (Venture Partner at Mayfield, Product Leader at Docker/VMware/AWS)
The document provides an overview of the key steps involved in implementing a closed loop lead generation process for small businesses. It discusses setting objectives, choosing lead generation vehicles, capturing leads, integrating with CRM software, and following up on leads. The goal of a closed loop process is to generate, qualify, nurture and ultimately convert sales leads at each stage of the customer lifecycle.
The document discusses tips for designing a successful ecommerce homepage. It recommends (1) getting visitors off the homepage quickly to explore the site, (2) not overwhelming users with too much content, and (3) knowing the audience to display the most relevant content. The homepage should leave a lasting impression of the brand's personality and advantages over competitors.
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months. Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience. This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Class 03: Introduction to Google AnalyticsJon Chang
This document provides an introduction to Google Analytics. It includes learning objectives around key web analytics terms, metrics, best practices, and features in Google Analytics like goals, segments, and campaign tracking. The document covers setting up important conversions and segmentation to understand user journeys and how to improve conversion rates. It emphasizes establishing normal ranges for key metrics and investigating exceptions to determine opportunities.
The document discusses setting up a successful sales funnel for an online business. It begins by explaining what a sales funnel is and how it can be used to monitor the sales process and identify areas for improvement. It then covers various products and services that can be sold, including through platforms like ClickBank and via drop shipping. It also discusses affiliate marketing and how to set up a website to promote affiliate products. The document provides an overview of key tactics for a sales funnel like content marketing, article marketing, pay-per-click ads, blogs, social media, and email marketing. It stresses measuring the success of the funnel and testing different products and strategies.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Animation Lesson 2 - Environment and Market (Updated).pdfROWELL MARQUINA
discuss what environment and market;
identify industries that employs animators;
identify the market players and their roles;
know how to identify customer’s profile;
make use of consumer analysis to identify customer’s needs and wants;
conduct consumer/market analysis.
enumerate animation studio products and services;
Where Did You Go? Why You’re Website’s Not Converting and How to Fix ItNirvana Canada
On the surface, you have a winning website – it’s polished, visually pleasing, and easy to find thanks to some serious digital marketing spend. The only problem is: It’s. Just. Not. Converting.
This document discusses leveraging an automotive brand's marketing assets for another brand through a partnership. It outlines the large audiences and activations automotive brands can provide access to, including over 125 million consumers. Partnering would give exposure and engagement opportunities at retail locations and motorsport events. The document provides examples of deliverables and tactics that could be used, including advertising, branding, business development activities, and hosting clients at races. It argues that motorsport marketing in particular aligns well with sales and can boost metrics like revenues, satisfaction, and loyalty.
Dan Gridin - How to plan, setup and launch b2b marketing automation system in...Marketing Festival
During his presentation, Dan will share with you a step-by-step process for creating b2b marketing automation system that will dramatically shorten your sales cycle. His concepts will work for your business, even if you are on a budget and can’t afford an enterprise-level solution like Marketo or Bronto.
The document discusses the importance of a business website's homepage. It notes that 50% of traffic goes to the homepage, so it is important that the homepage provides recognition of the business, is informative and user-friendly, and clearly communicates the main message. It then provides examples of different types of homepage layouts and frontend modules that can be used to improve the look, user experience, and customer loyalty on a site.
This document summarizes a summer project report submitted by Jigisha P Aagja for her MBA degree. The report studied the supplier payment system and supply chain processes at Reliance Retail in Ahmedabad. It provides an acknowledgement, executive summary, table of contents, and sections on retailing trends, food retailing in India, Reliance Retail, observations and findings from the study, and suggestions. The study employed analysis of internal Reliance Retail records in Ahmedabad, interviews, and observation methods. It found that Reliance Retail has a strong internal control system and customized their SAP system to suit their business processes.
It's very glad to present this presentation with you guys, now this presentation is on real estate industry in terms of Core Marketing strategy for a newly product in a new market .
The marketing plan document outlines a comprehensive multi-channel marketing strategy for launching a new real estate start up. It details a 6 step process including developing the company website, engaging the sales team for pre-marketing, designing a teaser campaign to generate curiosity, launching the main marketing campaign across various channels, holding on-site customer events, and expected leads and costs across ATL, BTL and digital marketing channels with an overall budget of Rs. 69.58 lakhs and target of 7,960 leads.
Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...Angela Leavitt
This document summarizes a presentation by Mojo Marketing on lead generation strategies. It outlines two main approaches: the "fishing" launch model and the "farming" thought leadership model. The fishing model involves developing an offer, content, and landing page to drive traffic from paid media, email, and webinars. It provides an example campaign and discusses follow-up. The farming model is a long-term approach involving niche expertise, endorsements, partnerships, and content to establish thought leadership and gain referrals over time. Both prioritize non-salesy education of prospects.
This document provides tips on visual merchandising for e-commerce retailers. It discusses five tips: 1) ensuring the site is optimized for mobile, as many consumers shop on mobile; 2) providing clear and interactive tools to aid customer decisions and improve search functions; 3) keeping the checkout process short and simple; 4) using data analytics to inform merchandising decisions; and 5) monitoring competitors to identify gaps in inventory. It then discusses retail store layout, including defining store design and customer flow. Key aspects of store layout planning are identifying customer flow patterns, avoiding clutter in the entrance "decompression zone", and leveraging tendencies for customers to navigate stores in a clockwise direction.
Agile Gurugram 2023 I Beyond Transactions: Fostering Businesses Agility with ...AgileNetwork
This document discusses enabling business agility and customer centricity. It includes sections on understanding goals and their importance, the four elements of customer centricity, how customer expectations are always rising, a case study on how one organization harmonized business agility and customer centricity, and how embracing customer feedback can help change to a more progressive mindset. Technology is discussed as a key enabler by allowing for improved communication, user experience, automation, and innovation.
The document discusses various marketing metrics and financial concepts using analogies to driving a car and playing golf. It states that just as a driver needs multiple gauges and mirrors to safely operate a vehicle, marketers need a balanced set of metrics beyond just sales revenue to properly measure performance. It also draws parallels between maintaining a golf handicap through consistent scoring and marketers tracking metrics over time to predict future performance and understand risks. The document emphasizes the importance of understanding financial concepts for marketers to communicate effectively with executive leadership and make financially-sound decisions.
Basics of B2B eCommerce - what customers expect, and how to meet those expect...Justin King
The document discusses the basics of business-to-business (B2B) e-commerce. It emphasizes that B2B customers have come to expect the same easy online shopping experiences they find on consumer sites. It stresses that B2B sites should allow customers to easily find desired products through effective search and navigation features. It also urges B2B sites to make it simple for customers to act on the information they find by facilitating actions like adding products to carts or requesting quotes. Finally, it notes that B2B customers want a consistent experience across all digital channels and devices because they are visiting the site as part of their job.
Retailing management unit - 2 - IMBA- Osmania UniversityBalasri Kamarapu
Store planning;
Design and Layout;
Retail merchandising;
Supply Chain Management in Retailing, key areas of retail store planning , Steps involved in choosing a Retail Location, Three elements of a good design, Significance/Importance of Store layout, Types of store layout, Layout selection – Chief Considerations, The Rights of Merchandising, basic an in-store merchandising plan , Factors affecting retail merchandising, Process of merchandise planning, Merchandise Buying, Merchandise Performance, Supply Chain Management in Retailing, Supply Chain Integration, Vendor Managed Inventory(VMI), Collaborative Planning, Forecasting and Replenishment(CPFR), Benefits of CPFR
The document analyzes a study of 315 enterprises to identify challenges and best practices around closed-loop marketing. It finds that top performing organizations are improving metrics like conversion and return on marketing investments through closed-loop practices. Best-in-Class companies see 36% annual revenue growth, 26% return on marketing investment growth, and 21% conversion rate growth. They share characteristics like leveraging closed-loop processes/technologies (88%), analyzing customer behavior for segmentation (56%), and having documented processes to collect customer responses across functions (42%). To achieve Best-in-Class performance, companies must develop a robust customer database for closed-loop efforts and take a phased approach to closed-loop adoption.
If used correctly, Instagram can help build your brand image and win you new customers. In this post, I’ll reveal a few secrets that successful brands use to grow their following and convert the toughest of leads to scale their business to new heights.
The document discusses the concept of customer lifetime value (CLTV) and why it is important for companies to calculate. CLTV considers both the revenues earned from a customer relationship as well as the costs associated with acquiring and serving the customer over their projected lifetime with the company. The document provides an example calculation of CLTV for an internet service provider customer to demonstrate how it is calculated using factors like monthly margin, retention rate, acquisition costs, and discount rate. It emphasizes that CLTV looks at projecting future cash flows from customers rather than just past revenues, and that the optimal time period to calculate CLTV is generally 3-5 years rather than making assumptions about a "lifetime" as a customer.
This document discusses building business-to-business (B2B) business models. It begins by defining B2B and business-to-consumer (B2C) sales, noting that B2B sales involve selling products and services directly to other businesses. The document then examines the B2B sales process and some common types of B2B sales like supply, wholesale, and service sales. It also explores how businesses can profit from business relationships. Finally, the document analyzes the key components of a B2B business model canvas, including value propositions, channels, activities, and resources.
The document discusses setting up a successful sales funnel for an online business. It begins by explaining what a sales funnel is and how it can be used to monitor the sales process and identify areas for improvement. It then covers various products and services that can be sold, including through platforms like ClickBank and via drop shipping. It also discusses affiliate marketing and how to set up a website to promote affiliate products. The document provides an overview of key tactics for a sales funnel like content marketing, article marketing, pay-per-click ads, blogs, social media, and email marketing. It stresses measuring the success of the funnel and testing different products and strategies.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Animation Lesson 2 - Environment and Market (Updated).pdfROWELL MARQUINA
discuss what environment and market;
identify industries that employs animators;
identify the market players and their roles;
know how to identify customer’s profile;
make use of consumer analysis to identify customer’s needs and wants;
conduct consumer/market analysis.
enumerate animation studio products and services;
Where Did You Go? Why You’re Website’s Not Converting and How to Fix ItNirvana Canada
On the surface, you have a winning website – it’s polished, visually pleasing, and easy to find thanks to some serious digital marketing spend. The only problem is: It’s. Just. Not. Converting.
This document discusses leveraging an automotive brand's marketing assets for another brand through a partnership. It outlines the large audiences and activations automotive brands can provide access to, including over 125 million consumers. Partnering would give exposure and engagement opportunities at retail locations and motorsport events. The document provides examples of deliverables and tactics that could be used, including advertising, branding, business development activities, and hosting clients at races. It argues that motorsport marketing in particular aligns well with sales and can boost metrics like revenues, satisfaction, and loyalty.
Dan Gridin - How to plan, setup and launch b2b marketing automation system in...Marketing Festival
During his presentation, Dan will share with you a step-by-step process for creating b2b marketing automation system that will dramatically shorten your sales cycle. His concepts will work for your business, even if you are on a budget and can’t afford an enterprise-level solution like Marketo or Bronto.
The document discusses the importance of a business website's homepage. It notes that 50% of traffic goes to the homepage, so it is important that the homepage provides recognition of the business, is informative and user-friendly, and clearly communicates the main message. It then provides examples of different types of homepage layouts and frontend modules that can be used to improve the look, user experience, and customer loyalty on a site.
This document summarizes a summer project report submitted by Jigisha P Aagja for her MBA degree. The report studied the supplier payment system and supply chain processes at Reliance Retail in Ahmedabad. It provides an acknowledgement, executive summary, table of contents, and sections on retailing trends, food retailing in India, Reliance Retail, observations and findings from the study, and suggestions. The study employed analysis of internal Reliance Retail records in Ahmedabad, interviews, and observation methods. It found that Reliance Retail has a strong internal control system and customized their SAP system to suit their business processes.
It's very glad to present this presentation with you guys, now this presentation is on real estate industry in terms of Core Marketing strategy for a newly product in a new market .
The marketing plan document outlines a comprehensive multi-channel marketing strategy for launching a new real estate start up. It details a 6 step process including developing the company website, engaging the sales team for pre-marketing, designing a teaser campaign to generate curiosity, launching the main marketing campaign across various channels, holding on-site customer events, and expected leads and costs across ATL, BTL and digital marketing channels with an overall budget of Rs. 69.58 lakhs and target of 7,960 leads.
Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...Angela Leavitt
This document summarizes a presentation by Mojo Marketing on lead generation strategies. It outlines two main approaches: the "fishing" launch model and the "farming" thought leadership model. The fishing model involves developing an offer, content, and landing page to drive traffic from paid media, email, and webinars. It provides an example campaign and discusses follow-up. The farming model is a long-term approach involving niche expertise, endorsements, partnerships, and content to establish thought leadership and gain referrals over time. Both prioritize non-salesy education of prospects.
This document provides tips on visual merchandising for e-commerce retailers. It discusses five tips: 1) ensuring the site is optimized for mobile, as many consumers shop on mobile; 2) providing clear and interactive tools to aid customer decisions and improve search functions; 3) keeping the checkout process short and simple; 4) using data analytics to inform merchandising decisions; and 5) monitoring competitors to identify gaps in inventory. It then discusses retail store layout, including defining store design and customer flow. Key aspects of store layout planning are identifying customer flow patterns, avoiding clutter in the entrance "decompression zone", and leveraging tendencies for customers to navigate stores in a clockwise direction.
Agile Gurugram 2023 I Beyond Transactions: Fostering Businesses Agility with ...AgileNetwork
This document discusses enabling business agility and customer centricity. It includes sections on understanding goals and their importance, the four elements of customer centricity, how customer expectations are always rising, a case study on how one organization harmonized business agility and customer centricity, and how embracing customer feedback can help change to a more progressive mindset. Technology is discussed as a key enabler by allowing for improved communication, user experience, automation, and innovation.
The document discusses various marketing metrics and financial concepts using analogies to driving a car and playing golf. It states that just as a driver needs multiple gauges and mirrors to safely operate a vehicle, marketers need a balanced set of metrics beyond just sales revenue to properly measure performance. It also draws parallels between maintaining a golf handicap through consistent scoring and marketers tracking metrics over time to predict future performance and understand risks. The document emphasizes the importance of understanding financial concepts for marketers to communicate effectively with executive leadership and make financially-sound decisions.
Basics of B2B eCommerce - what customers expect, and how to meet those expect...Justin King
The document discusses the basics of business-to-business (B2B) e-commerce. It emphasizes that B2B customers have come to expect the same easy online shopping experiences they find on consumer sites. It stresses that B2B sites should allow customers to easily find desired products through effective search and navigation features. It also urges B2B sites to make it simple for customers to act on the information they find by facilitating actions like adding products to carts or requesting quotes. Finally, it notes that B2B customers want a consistent experience across all digital channels and devices because they are visiting the site as part of their job.
Retailing management unit - 2 - IMBA- Osmania UniversityBalasri Kamarapu
Store planning;
Design and Layout;
Retail merchandising;
Supply Chain Management in Retailing, key areas of retail store planning , Steps involved in choosing a Retail Location, Three elements of a good design, Significance/Importance of Store layout, Types of store layout, Layout selection – Chief Considerations, The Rights of Merchandising, basic an in-store merchandising plan , Factors affecting retail merchandising, Process of merchandise planning, Merchandise Buying, Merchandise Performance, Supply Chain Management in Retailing, Supply Chain Integration, Vendor Managed Inventory(VMI), Collaborative Planning, Forecasting and Replenishment(CPFR), Benefits of CPFR
The document analyzes a study of 315 enterprises to identify challenges and best practices around closed-loop marketing. It finds that top performing organizations are improving metrics like conversion and return on marketing investments through closed-loop practices. Best-in-Class companies see 36% annual revenue growth, 26% return on marketing investment growth, and 21% conversion rate growth. They share characteristics like leveraging closed-loop processes/technologies (88%), analyzing customer behavior for segmentation (56%), and having documented processes to collect customer responses across functions (42%). To achieve Best-in-Class performance, companies must develop a robust customer database for closed-loop efforts and take a phased approach to closed-loop adoption.
If used correctly, Instagram can help build your brand image and win you new customers. In this post, I’ll reveal a few secrets that successful brands use to grow their following and convert the toughest of leads to scale their business to new heights.
The document discusses the concept of customer lifetime value (CLTV) and why it is important for companies to calculate. CLTV considers both the revenues earned from a customer relationship as well as the costs associated with acquiring and serving the customer over their projected lifetime with the company. The document provides an example calculation of CLTV for an internet service provider customer to demonstrate how it is calculated using factors like monthly margin, retention rate, acquisition costs, and discount rate. It emphasizes that CLTV looks at projecting future cash flows from customers rather than just past revenues, and that the optimal time period to calculate CLTV is generally 3-5 years rather than making assumptions about a "lifetime" as a customer.
This document discusses building business-to-business (B2B) business models. It begins by defining B2B and business-to-consumer (B2C) sales, noting that B2B sales involve selling products and services directly to other businesses. The document then examines the B2B sales process and some common types of B2B sales like supply, wholesale, and service sales. It also explores how businesses can profit from business relationships. Finally, the document analyzes the key components of a B2B business model canvas, including value propositions, channels, activities, and resources.
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2. • Visual merchandising is about creating
enticement, anticipation, and excitement.
Use these tips to turn a store into an exciting
shopping destination that customers will be drawn
into
3. Storefront
Competitive Edge / Defining distinctive feature.
Use of Lighting
Display
Attention to details/ visible balance
The concept of link selling/ keeping the
merchandise in link.
Use of Signage.
Engage the customer to act.
4. Start with your storefront
• If you're using handmade signs, poor lighting, and badly
put together or nonexistent displays in your storefront,
you're likely driving customers away.
• To really entice customers to step inside your store AND
spend according to the price points your products deserve,
you have to step it up a notch. Your storefront is all
about your image.
• Storefront signage and displays should be of quality
materials, well lit, and esthetically pleasing if they are truly
to enhance your visual merchandising.
6. Set yourself apart from the competition
• Too many retailers go for "same old, same old" concepts that
other retailers also use. You need to set yourself apart from
the competition.
• Sit down and decide what defines you as a retailer. Who are
you? Who are your customers? Why do they shop with you?
What can you offer them that other "similar" retailers
(including larger chains) can't? Use these and other
questions to determine your own identity as a retailer. Be
bold, be daring, and find your niche by meeting
customers' needs uniquely, personally. When you can
do that, you'll have a much easier time making your visual
merchandising efforts your very own – not someone else's.
8. Just the right amount of product-accent and general
lighting will highlight the products you want your customers to see
and make their shopping experience more pleasant at the same time.
To defines the store’s ambiance.
To highlight the merchandise.
To compliment the store interiors
To enhance the visual appeal.
To influence the customer’s experience.
10. Display items so that customers can see
how they'll use them
Mannequins can display clothing so that
customers get a sense of how clothing items
look together. Or, create displays that denote
this, such as by artfully draping clothing
items together in display cases to show how
they look when worn.
12. Use focal points in displays
Displays need a focal point, or they
can become "busy" and overwhelming.
What display feature do you want your
customers to look at first? Highlight that
as your focal point and then build the rest
of the display around it
14. Pay attention to visual balance
The best displays use light and dark colors
and large and small objects together
for visual "texture." Put darker or larger
items that appear "heavier" near the bottom
of the display, and smaller, lighter-colored
ones at the top for best visual balance.
16. Display complementary items together
• Visual merchandising can have a great impact when
you display seemingly unrelated but complementary
items together. This makes the display more
intriguing, and highlights otherwise overlooked
products' usefulness at the same time.
Keep it simple
• The best visual merchandising displays are always
simple. Crisp, clean, and to the point, customers can
take in your display at a glance.
18. Signage should "brand" you, be easy
to read, and concise
Use the same sign font, graphics and
background consistently throughout your
store to create a brand. The messages
they contain should be easy to read and
concise... again, everything at a glance.
20. Remember the call to action
Calls to action placed in front of product
displays create a sense of urgency that entices
customers to buy. Keep them short,
simple, and bold: "Today only! Clothing
sale! Everything marked down 50%!"
Customers never tire of these types of sales,
so indulge them – and improve your own
profits at the same time.