This document outlines various metrics used to analyze digital marketing performance, including metrics related to website traffic like unique visitors and page views, engagement on social media platforms like retweets and likes, links to the website, and metrics for evaluating the results of marketing efforts such as leads, ROI, and cost per click. It also includes metrics for measuring content creation activities.

2.  Unique visitor to the site
 New visitors
 Bounce rate
 Repeat visitor count
 Page views
 Average time on page
 Conversion rates
 Traffic source

3.  Subscribers and followers
 Views
 Share/Likes
 Comments
 Retweets
 Blog subscribers
 Comments/conversations
 Inbound links

4.  Reach
 Bounce rates
 Percentages of leads generated
 ROI
 Cost per click

5.  Number of face book updates
 Number of blog posts
 Number of tweets
 Number of white paper and articles created
 Budget for content.