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Viswanathan Ganapathy

Digital media KPI

Business Technology

 Unique visitor to the site
 New visitors
 Bounce rate
 Repeat visitor count
 Page views
 Average time on page
 Conversion rates
 Traffic source

 Subscribers and followers
 Views
 Share/Likes
 Comments
 Retweets
 Blog subscribers
 Comments/conversations
 Inbound links

 Reach
 Bounce rates
 Percentages of leads generated
 ROI
 Cost per click

 Number of face book updates
 Number of blog posts
 Number of tweets
 Number of white paper and articles created
 Budget for content.

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Digital media

2.  Unique visitor to the site  New visitors  Bounce rate  Repeat visitor count  Page views  Average time on page  Conversion rates  Traffic source

3.  Subscribers and followers  Views  Share/Likes  Comments  Retweets  Blog subscribers  Comments/conversations  Inbound links

4.  Reach  Bounce rates  Percentages of leads generated  ROI  Cost per click

5.  Number of face book updates  Number of blog posts  Number of tweets  Number of white paper and articles created  Budget for content.

Digital media

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