Future is Digital. Will make a new wave in India.

1. DIGITAL THE
NEW WAVE IN
INDIA.
Where is it heading……

2. FUTURE IS DIGITAL. FUTURE IS MOBILE
“As consumers our lives revolve around the digital medium today. Be it
a laptop, mobile phone or a tablet ,from the minute we wake up to the
time we go back to the bed we are glued to the screens. At Eureka , we
try to successfully translate brand marketing goals to reach the
desired audience in the most innovative and engaging manner that
deliver results and have a tangible impact on your consumer ,your
brand and your business”

3. DIGITAL SCENARIO TODAY
▪ Today, half of the 160 million TV-watching homes are digital
▪ 65 per cent of the national TV time is spent on five big networks.
▪ More than 100 million viewers are watching television on a device
other than a TV set.
▪ Clearly indicates the paradigm shift of viewing content towards various
devices such as laptop, mobile etc….

4. ONLINE MARKET ENVIRONMENT

5. SPEND SEGMENTATION ON DIGITAL

6. CATEGORY SPENDING ON DIGITAL

7. MOBILE MARKET ENVIRONMENT…
▪ We have a great youth population emerging and these are mostly who
live on mobile
▪ The mobile is close to 16,hours with the user unlike a TV or a news
paper where his access is limited. Therefore opportunity for brands.
▪ There has been a rapid stride in the growth of the smart phone market
▪ New affordable brands making inroads.
▪ People have more time to spend on mobile than other entertainment
gadgets.

8. MOBILE : CUSTOMER GROUP
▪ MOKLOf : Mobile urban kinds looking for friends
▪ YUPLOTs : Young urban professional with lots of time.
▪ AUPRORs : Audacious punks ready to roar
▪ FLOGs : Females looking for glamour

9. OBSERVATIONS
▪ Digital spends is growing at a good rate. Clocked 30% growth last year.
▪ Over 100 million viewers are watching through new devices
▪ Mobile spend constitute 14% of the overall digital spends
▪ E.com, telecom, BFSI, FMCG, durables and travel constitutes over 60%
▪ With many brands moving to e- com as the new channel to market their
products the light at the end of the tunnel will always be glowing.
▪ We can see only growth in this new medium. But technology will be the
leader to move this medium.

10. THANK YOU. HAPPY READING.