This document outlines the importance of visual merchandising training forms for companies. It discusses what visual training forms are, why they are important, how different positions are connected through them, and the steps and evaluations involved. Visual training forms ensure visual standards are correctly applied and contribute to sales rates. They are done weekly/monthly and at the start of seasons. Basic, accomplishment, and progress trainings are outlined, covering topics like color, standards, floor sets, and competitions to motivate employees and support career growth. Results like increased sales, teamwork, and role playing are achieved through feedback, exams, and monitoring customer response and sales rates.

1. BY ŞAFAK KURAL
VISUAL MERCHANDISING TRAINING FORMS

2. WHAT IS MY GOAL?
Emphasing the importance of visual training forms

3. WHAT YOU WILL SEE?
• What are the visual training forms?
• Why are the visual training forms so important?
• Connected positions with visual training forms
• Visual training forms’ steps and evaluations
• Visual training forms’ results

4. WHAT ARE THE VISUAL TRAINING FORMS?

5. WHAT ARE THE VISUAL TRAINING FORMS?
• Visual Merchandising training forms are the periodical
trainings for the companies to apply their visual standards
correctly which contribute to sales rates.
• These trainings are done weekly, monthly, at the beginning
of summer / winter season with the base of the store’s
physical characteristics and seasonal concepts.

6. WHY ARE THE VISUAL TRAINING FORMS ARE SO
IMPORTANT?
VISUAL MERHCANDISING IS LIKE A
FRESH FRUIT.
When it’s done well and correctly, it is
consumed fast.
When taught well, it gives good
results like a fresh fruit.
When it’s done incorrectly ,you will
lose money

7. WHY ARE THE VISUAL TRAINING FORMS ARE SO
IMPORTANT?
• Observing the people who attended training
• Observing the training’s advantages

8. WHY ARE THE VISUAL TRAINING FORMS ARE SO
IMPORTANT?
• Enhancing the training’s content according to the feedbacks
• Career plan
• Training is the best way to earn money

9. CONNECTED POSITIONS WITH VISUAL TRAINING
FORMS
VISUAL TRAINING FORMS LIKE THE CIRCLE
HOW?

10. CONNECTED POSITIONS WITH VISUAL TRAINING
FORMS
STORE VISUAL
MERCHANDISER
AREA VISUAL MERCHANDISER
SECTION MANAGERS
WINDOW DRESSER
STORE MANAGERS
SALES ASISTANT

11. CONNECTED POSITIONS WITH VISUAL TRAINING
FORMS
WELL PLANNED AND APPLIED
FORMS WITH TEAM CAN MAKE AN
EFFECT OF AN EXPLOSION!

12. VISUAL TRAINING FORMS STEPS AND EVALUATIONS
• Basic trainings
• Accomplishment trainings
• Progress trainings

13. BASIC TRAININGS
• Basic trainings have to be taken. These trainings consist of
two steps:
Color Training
Visual Merchandising Standards Training

14. BASIC TRAININGS / COLOR TRAINING
• Trainings which are done at the beginning of summer and
winter seasons once in 6 months.
• Training content :
color harmony, periodical color
fashion, seasonal collection colors.

15. BASIC TRAININGS / COLOR TRAINING
Training’s aim :
understanding the
usage of main and intermediate
colors together and supporting the standarts trainings

16. BASIC TRAININGS / COLOR TRAINING

17. BASIC TRAINING / VISUAL MERCHANDISING
STANDARTS TRAINING
At the beginning of the winter and summer seasons, it
is done about the color training and later on it is done
once in 6 months.
Training content :
store projects, store visual merchandising materials, shop windows,
season and line information, making combinations, wearing
mannequins, spot lights, alternative visual merchandising settlement
applications

18. BASIC TRAINING / VISUAL MERCHANDISING
STANDARTS TRAINING
Training’s aim : applying the standards.

19. BASIC TRAINING / VISUAL MERCHANDISING
STANDARTS TRAINING

20. ACOMPLISHMENT TRAININGS
After the visual merchandising standards training ,floor set
applications that will be done at the stores from different
locations.Every week one store should be choosen which has
less rate of sales.
Besides these trainings, seasonal shop window application
trainings are also included in the accomplishment trainings.

21. ACOMPLISHMENT TRAININGS
Training’s content :
practising the things learned during the visual
merchandising standards trainings.
Training’s aim :
renforcing the basic trainings and giving team work
awareness between the people at the different
positions.

22. ACOMPLISHMENT TRAININGS

23. PROGRESS TRAININGS
• After completing all the technical and core training stages
about visual merchandising,these trainings are done once time
in 6 months, but they are not directly connected to the
work but to make people do their job better and more
motivated and to support their career plan.

24. PROGRESS TRAININGS

25. PROGRESS TRAININGS
Various project based competitions are organised
and little awards are given and the winner is
announced to every applicant.
After these competitions, applicants will be
motivated and they will have a career plan.

26. PROGRESS TRAININGS
• The most successful applicant is determined and he or she
can be sent abroad for a fair.
• Applicants’ characteristics are determined and they can be
given behavioral (Communication, Team Working, Emotional
Intelligence(EQ), Train the Trainer…) trainings.
• Managing skills trainings are organised.

27. VISUAL TRAINING FORMS’ RESULTS
• Easy shopping for customers
• Increasing sales
• Team work
• Role playing
• Career plan

28. VISUAL TRAINING FORMS’ RESULTS

29. HOW CAN WE GET RESULTS?
• Feedbacks
• Exams
• Watching customer response
• Watching sale rates

30. HOW CAN WE GET RESULTS?
• FEEDBACKS
Interviewing the applicants of the trainings, telling them about
their missings and organising a plan to make up these
missings.
Feedbacks about the training’s content, speech and
applications ways may be got from the applicants.

31. HOW CAN WE GET RESULTS?
• EXAMS
We can make visual exams to the applicants in certain periods
and make some new organizations about the applicants’
missings

32. HOW CAN WE GET RESULTS?
• WATCHING CUSTOMER RESPONSE
After the visual merchandising standards trainings, some
changes will be done in the store.
After these changes, we should watch customers’ responses
and then make an action plan.

33. HOW CAN WE GET RESULTS
• WATCHING SALE RATES
Before and after every floor set application, we can analyze the
sales rates and make a necessary action plan.
This information should be shared with every applicant.